7 YAMM Alternatives of 2023 (Pros & Cons, Pricing)

Let’s quickly list some of the best YAMM alternatives: GetResponse, Gumbamail, Moosend, and GMass.

If you want to send bulk emails with great deliverability, then you should consider using one of these email service tools that support mail merge — because of its enormous benefits.

According to Microsoft, “Mail merge lets you create a batch of documents that are personalized for each recipient.”

YAMM (Yet Another Mail Merge) is a tool that lets you send a mass email to a large number of people. YAMM is free and can handle sending up to 50 emails a day.

The tool has email-tracking reports and you can import your contact list from a Google Sheet.

Once you have sent your emails, you can view an email report to see which recipients clicked and who opened it.

YAMM also enables you to export your mailing list and create templates based on that list.

Pros and Cons of YAMM

Here’s a summary of the key pros and cons of Yet Another Mail Merge (YAMM) presented in a table chart:

Integration with GmailLimited Features
PersonalizationScaling Limitations
Ease of UseList Management
Tracking and ReportingAutomation Complexity

What is Mail Merge?

Mail merge is a process used in word processing and email marketing, allowing the mass customization of documents or emails. It combines a template document with a data source, typically a list of names and addresses, to generate multiple personalized copies.

This automation simplifies tasks like creating personalized letters or sending bulk emails with individualized content, saving time and ensuring accurate communication.

Mail Merge makes it easy to create bulk email campaigns.

YAMM is compatible with most email marketing platforms and allows you to customize emails, track your recipients’ responses, and manage unsubscribes easily.

What are the Best YAMM (Yet Another Mail Merge) Alternative Platforms?

If you’re looking to switch from YAMM, here are some of the best alternative tools that perform similar email functions:

1. GetResponse


GetResponse is a popular email marketing platform with many features and integrates with many other software platforms.

GetResponse is a good alternative to YAMM (Yet Another Mail Merge) software platform.

It also offers more than 126 integrations, including Google and e-commerce solutions. The app also works with Google Analytics, ViPay, PayPal, and Google Ads.

GetResponse has recently added 100 ready-made integrations.

Autoresponders help marketers nurture their audiences by sending follow-up emails and personalized newsletters. There are action-based automatic emails sent when followers perform a predefined action.

Facebook ads and Google Ads are automated messages sent to customers. You can use GetResponse’s drag-and-drop email builder to create your email campaign.

The system includes a free library of stock photos, GIFs, and email templates. You can even target audiences by using GetResponse’s mobile app.

Another great feature of GetResponse is the ease of importing leads from other email marketing services.

You can import contacts from any spreadsheet file and can integrate GetResponse with previous email marketing services.

Adding contacts is easy with GetResponse because it asks for permission to add them. When importing leads from other services, you may need to ask permission from the contact to add them to the GetResponse system.

Moreover, GetResponse’s web forms builder provides controls for switching pop-ups on or off.

Users should also check out Google’s policy on pop-ups on mobile devices, as it may penalize websites that display intrusive interstitials.

As a bonus, GetResponse can be integrated with a variety of growth-hacking tools.


  • All-in-One Solution: Offers email marketing, landing pages, webinars, and more in one platform.
  • Marketing Automation: Powerful automation tools for personalized customer journeys.
  • A/B Testing: Allows for easy split testing to optimize email campaigns.
  • Integration: Integrates well with other marketing tools and platforms.
  • Analytics: Provides detailed analytics and conversion tracking.


  • Pricing: Costs can escalate with the addition of more advanced features.
  • Complexity: Some beginners might find it overwhelming due to its extensive feature set.
  • Limited Free Plan: The free plan has limitations compared to competitors.

2. Gumbamail


Gumbamail is a free email marketing tool that manages campaigns from its system. There is no limit on the number of emails you can send using this service.

Gumbamail is an alternative mail merge email marketing tool to YAMM.

You can create a free account and send 250 emails a month. If you want to send more, you can choose a paid plan that meets your needs.

This email marketing tool is 100% free to use, but there are some limitations.

The platform lets you manage your email list and monitor email analytics. You can import your email list from Google or Contact, and schedule email campaigns with Gumbamail.

You can also export your email campaign reports and compare performance with other tools. Gumbamail has a lot of useful features for email marketing.

This is why many businesses use this service. If you want to send emails to multiple recipients, you can import a list from Google or Contact.

The free plan lets you send unlimited emails without leaving Gmail. There are paid plans for advanced users as well.

They also provide comprehensive reports, allowing you to analyze your campaigns and optimize future shipments.

And because the extension integrates with other Google services, you can send emails without leaving Gmail.

You can also send bulk emails without leaving Gmail! What’s more, you can send email marketing campaigns without leaving Gmail!


  • Advanced Automation: Offers robust automation features for targeted email campaigns.
  • Personalization: Allows for extensive personalization to engage subscribers effectively.
  • Analytics: Provides detailed analytics and reporting to track campaign performance.
  • Segmentation: Offers powerful segmentation options to target specific audience segments.
  • Ease of Use: User-friendly interface makes it accessible for marketers of all levels.


  • Pricing: This can be relatively expensive compared to some other options.
  • Limited Templates: May have a more limited selection of email templates.
  • Learning Curve: Some users might find the advanced features a bit challenging to grasp initially.

3. GMass


GMass is an email marketing tool (a chrome extension) that lets you create and send emails that are both professional-looking and visually appealing.

It has an easy-to-use interface and allows you to add inline images and documents to your emails.

Plus, you can use the program’s scheduling capabilities to send emails at a scheduled time.

What’s more, you can even customize the email’s subject line to add your own personal touch.

As a free extension for Google Chrome, GMass is the perfect tool for email marketing campaigns.

It includes many powerful features, including mail merge and recipient lists, and it also makes it easy to schedule, personalize, and track email campaigns.

GMass is also compatible with Sendgrid, making it even easier to send mass emails. There are many reasons to use GMass, but it is probably the best option for most businesses. It makes it easy to send e-mail campaigns to your target audience.

Another benefit of GMass is its integration with Google Sheets. Once you import your list into GMass, you can fill in the required fields automatically.

You can even create email lists based on previous campaigns. This saves time and effort and allows you to reach out to your target audience quickly.

And because the email lists are automatically created, you can send as many emails as you want without worrying about spam flagging. It is easy to use and makes email marketing easier than ever.


  • Gmail Integration: Works seamlessly with Gmail for personalized outreach.
  • Simplicity: Very easy to use, especially for Gmail users.
  • Campaign Scheduling: Allows scheduling of email campaigns at specific times.
  • Tracking: Offers basic email tracking features.
  • Affordability: Generally more affordable than some other platforms.


  • Limited Features: Lacks some advanced features compared to dedicated email marketing platforms.
  • List Management: List management capabilities are basic.
  • Scale: This may not be suitable for large-scale email campaigns.

4. MailerLite


If you are wondering what is MailerLite, it is a great tool to use for email marketing. The free version of the software gives you a lot of insights into the performance of your email campaigns.

You can set up multiple accounts and assign users to different roles depending on their permissions.

There are different roles available, including administrator, account manager, report analyst, accountant, and more. It also has a great free trial for your email marketing.

It also allows you to create and manage segments. However, the free version does not provide data for bounces, read time, and other essential campaign comparison metrics.

You will also not receive 24-hour performance data or a list of subscribers by behavior.

MailerLite does allow you to import contacts from CSV files or Mailchimp. But this feature does not track social media engagement, and you will be left wondering if your email marketing efforts are paying off.

You can use MailerLite to create a website, landing page, or both. The free version lets you save up to 1,000 addresses and create multiple contact lists.

You can also set up an automation workflow and dispatch campaigns when certain conditions are met.

MailerLite even offers GDPR compliance, which is an important feature in this day and age. It’s easy to use and very affordable, but you should have a marketing strategy in place before trying it.


  • Affordability: Offers competitive pricing, especially for smaller businesses.
  • Drag-and-Drop Editor: Easy-to-use editor for designing emails and landing pages.
  • Automation: Provides automation tools for targeted messaging.
  • Responsive Templates: Templates are mobile-responsive.
  • Analytics: Offers detailed insights into campaign performance.


  • Advanced Features: May not have as many advanced features as some competitors.
  • Learning Curve: Advanced automation can be complex for beginners.
  • Limited Integrations: Integrations may be limited compared to larger platforms.

5. Moosend


If you’re new to email marketing, you might be wondering what Moosend is all about.

This free service provides comprehensive statistics about your campaigns, including built-in click heatmaps for each template.

Moosend allows you to share and export reports, and it features a robust library of nearly 40 landing page templates with matching subscription forms.

Its advanced analytics feature helps you improve your return on investment and boost engagement, while its drag-and-drop editor makes it easy to customize every detail of a form.

Moosend is one of the few email marketing tools that does not require a credit card or upfront investment. You can create an account without a credit card and use all the core features for free.

Even if you want to upgrade your account later, you can still use the free plan for as long as you need it. In addition, it’s a perpetual subscription, so you don’t need to worry about expiring.

Moosend allows you to create four different types of email marketing campaigns. Its user-friendly interface makes it easy to create your first email campaign within minutes.

The software also lets you customize the subject line, and it has an AI-powered automation system.

The only drawbacks of Moosend are its limited pre-designed templates and fewer third-party integrations.

Despite these drawbacks, Moosend offers an impressive email marketing platform that helps you achieve your business goals.


  • Automation: Powerful automation features for creating complex workflows.
  • Pricing: Competitive pricing with generous subscriber limits.
  • Personalization: Offers advanced personalization options.
  • A/B Testing: Allows easy split testing for optimization.
  • Templates: Provides a variety of customizable email templates.


  • Learning Curve: The advanced automation features may require some time to master.
  • Segmentation: While good, segmentation options could be more intuitive.
  • Customer Support: Some users have reported mixed experiences with customer support.

6. Mailchimp


MailChimp is a flagship email marketing and mail-merge software. It’s quite easy to use.

The first time you sign up with Mailchimp, you’ll be directed to a basic dashboard. From here, you’ll choose between Templates, Campaigns, Lists, Reports, automations, and more.

Depending on the plan you choose, you can create a newsletter, landing page, or grow your list with Facebook. You’ll also see options for automated welcome emails.

The first step in setting up an email campaign with Mailchimp is to create a template.

Email campaigns are a key aspect of successful online marketing, and Mailchimp makes it easy to create and deliver them. It also allows you to manage your subscriber lists, including retargeting your customers based on their preferences.

Mailchimp also gives you comprehensive reports so you can analyze your results and plan for future growth. In addition to email templates, it also offers other types of marketing communications, such as coupons and social media updates.

While Mailchimp may be simple to use, it can be highly powerful for businesses.

For example, it lets you send emails to thousands of people with the same template. It’s also highly customizable and allows you to segment your list for better results.

You can also use it to automate email marketing campaigns, drip campaigns, and email autoresponders.

While Mailchimp doesn’t have as many bells and whistles as some of its competitors, it can help you grow your profits.

Another important feature of Mailchimp is its robust analytics. Email marketing campaigns require a lot of ingredients, and Mailchimp offers all of them.

It can even create landing pages, postcards, and Facebook ads for you.

You can even do Google remarketing with Mailchimp! Mailchimp has a WYSIWYG web editor so you can create campaigns right on the front end.

If you have never used email marketing before, you’re missing out on one of the most important aspects of online marketing.


  • User-Friendly: Known for its user-friendly interface, making it accessible for marketers of all levels.
  • Templates: Offers a wide range of customizable email templates.
  • Automation: Provides automation features for creating targeted email campaigns.
  • Integration: Integrates well with various third-party apps and platforms.
  • Analytics: Offers detailed analytics and reporting to track campaign performance.


  • Pricing: This can become expensive as your subscriber list grows.
  • Limited Features: Some advanced features may be lacking compared to competitors.
  • Segmentation: Segmenting audiences can be somewhat complex for beginners.

7. ConvertKit


If you are new to email marketing, you may wonder what ConvertKit is all about. ConvertKit is designed to help you collect and analyze data from your list.

It allows you to send email campaigns with double opt-in and incentive emails. It also has options for uploading PDF files and verifying subscribers’ email addresses.

Here are some benefits of ConvertKit. Your subscribers will be more likely to subscribe to your emails when they receive incentives like free eBooks and bonuses.

Automations allow you to define the next steps in a sequence automatically.

For example, when a subscriber finishes your welcome sequence, they may have indicated an interest in your products or services. If this is the case, you can then send them promotional content.

Automations are easy to create in ConvertKit. All you need to do is go to your dashboard and click on “Actions” on the left side of the screen.

Support is another benefit of ConvertKit. If you run into trouble, they offer email support. Live chat support is also available if you have a pressing issue.

You can also set up an automated workflow that sends a pre-set number of emails to your list.

While it’s not as sophisticated as MailChimp, ConvertKit’s support is helpful and friendly. If you’re new to email marketing, you may want to take the time to learn more about the platform.


  • Email Automation: Specializes in email automation, making it great for drip campaigns and targeted messaging.
  • Tagging System: Uses a robust tagging system for precise audience segmentation.
  • Landing Pages: Offers basic landing page creation capabilities.
  • Simplicity: Known for its straightforward, no-frills approach to email marketing.
  • Responsive Support: Often praised for its responsive customer support.


  • Pricing: This can be relatively expensive for larger subscriber lists.
  • Limited Templates: The selection of email templates is more limited compared to some competitors.
  • Learning Curve: Some users might find it less intuitive if they’re used to more feature-rich platforms.

ConvertKit Pricing

FreeCreatorCreator Pro
300 subscribers300 subscribers300 subscribers
Basic features onlySome advanced featuresAll features included

YAMM Alternative Platforms: Key Features Compared

AutomationAdvancedRobustBasicAutomation ToolsPowerfulYesEmail Automation
TemplatesLimitedVariedLimitedDrag-and-Drop EditorCustomizableVariedLimited
PricingRelatively ExpensiveCostlyAffordableCompetitiveCompetitiveCostlyExpensive
IntegrationGoodExtensiveLimitedSome IntegrationsGoodExtensiveModerate
SegmentationPowerfulAdvancedBasicBasicGoodBasicTagging System
Ease of UseUser-friendlyCan Be ComplexVery EasyUser-friendlyModerateUser-friendlyLess Intuitive

Whare the 5 Uses of Mail Merge?

Let’s briefly explore the 5 uses of Mail Merge, shall we?

1). Personalized Letters:

Imagine you’re a small business owner thanking your loyal customers for their support during the holiday season.

With mail merge, you can send heartfelt letters addressing each customer by name, expressing gratitude, and mentioning specific purchase details. This personal touch strengthens customer relationships.

2). Invitations and Event Management:

Hosting a grand event, like a wedding or a corporate conference? Mail merge helps create customized invitations, including guest names, RSVP details, and event-specific information.

This ensures your guests feel valued and well-informed.

3). Resume Distribution:

As a job seeker, you’ve customized your resume for various job applications. Mail merge simplifies this process, allowing you to send tailored resumes to different employers, increasing your chances of landing your dream job.

4). Email Marketing:

You’re an e-commerce entrepreneur promoting your latest product line.

Mail merge enables you to send bulk emails with personalized greetings, product recommendations, and exclusive discounts to each subscriber. This boosts engagement and sales.

5). Student Report Cards:

Teachers, picture this: it’s report card season.

Mail merge helps you generate individual student report cards with grades and comments, ensuring accurate and personalized feedback for students and parents alike.

Mail merge isn’t just a cold, mechanical process; it’s a tool that empowers us to connect on a personal level, whether it’s expressing gratitude, celebrating life’s milestones, or nurturing professional relationships.

YAMM Alternatives: Summary

While YAMM is a solid tool, it is not without flaws. You have seen the top alternatives to YAMM that offer similar features.

Regardless of your business email marketing needs, there are a variety of email marketing tools available.

You can use one of these to help you make your email outreach more effective.

Besides being able to track and analyze prospects’ activity, it also syncs your contacts with custom attributes.

YAMM is one of the most popular email marketing software solutions available. However, some users find it difficult to use.