Wistia and Vidyard offer similar features, and feature comparison between these two video hosting services will help you choose which is right for your needs.
Both companies offer syndicated video to major social media channels, and Vidyard is one of the few video hosting services that integrates with HootSuite for social marketing.
Premium licenses also offer support and customization of the play bar, which is important for brands who want to use their own video player without being bombarded with ads.
Vimeo Pro plans lack in-depth analytics
Although it may sound like a no-brainer to go with a Vimeo Pro plan, there are some significant downsides to it.
Aside from a lack of in-depth analytics, the service’s basic plan comes with several limitations. Unless you’re an avid video maker, you’re better off opting for the Pro plan instead. Besides, the Pro plan’s pricing is a good deal cheaper.
While it’s important to be aware of Vimeo’s limitations, it also has some strengths that make it a great platform for creators. For instance, creators can purchase premium content from Vimeo, which helps support the platform.
Similarly, users can rent videos through Vimeo. While other social networks rely on advertisements to make money, Vimeo’s business model is different from other platforms.
It pays creators 90 percent of its revenue and makes ten percent of all purchases, so it makes sense to consider the pros and cons of both platforms before choosing a plan.
While the Pro plans lack in-depth analytics, the live customer support and supporting documents make up for this. Enterprise clients can avail themselves of one-on-one technical support and marketing tools that make Vimeo stand out from the competition.
For example, users can customize their final screen for their videos, select related videos, add calls to action, download leads, and integrate CRM software.
If you want to get started with a business account, Vimeo Pro plans are definitely worth the money.
As for the downsides, the basic plan has strict bandwidth limits, as well as limitations on the number of videos that can be uploaded each week. It’s also a bit expensive for what it offers, especially considering that you might be paying for an event or live training that requires your presence at an in-person event. Not to mention that customer support is unreliable. You may end up paying for a live webinar, and then not be able to resolve a problem until you’ve already paid for the ticket.
Easy-to-use interface
When it comes to ease of use, Wistia is the clear winner. This tool features a simple, clean interface, a variety of customizable options, and a great price-to-value ratio. While Vidyard has a few perks, including an easier-to-use interface, Wistia offers more flexibility and value for money. Compared to Vidyard, Wistia’s menus are easier to navigate and more intuitive.
The easy-to-use interface of Vidyard allows users to add custom annotations to videos. This feature helps to engage viewers and drive them to desired pages. Additionally, the video platform integrates with popular marketing platforms, including CRM applications such as HubSpot and Pardot. Both Wistia and Vidyard have a plethora of integrations with other programs.
While Vidyard and Wistia have similar features, the former offers advanced analytics and engagement functionality, which can be useful in marketing your business. Wistia also allows users to create calls-to-action, email forms, and turntiles to direct visitors to specific pages on your site. Moreover, users can mark points of interest in videos using BombBomb. Both companies offer a free trial.
Wistia offers advanced SEO features. The tool automatically optimizes videos for search engines. The tool can also insert metadata, such as a video title, meta description, and transcripts. Wistia also touts itself as a marketing tool. Timeline Actions let marketers nudge viewers to convert by displaying a custom form during the playtime of a video.
If you’re trying to decide between Wistia and Vidyard, consider the features that each platform offers. Using a screencasting tool is great for explaining difficult tasks. However, using a screencasting tool can have both advantages and disadvantages. Each tool has its pros and cons. In this article, we’ll outline the differences between these two platforms. So, which one do you prefer?
Analytics
Vidyard and Wistia both offer great video hosting services, but they differ a bit in their video analytics tools. Both offer analytics and collaboration tools. They also offer HD video streaming and security features. Both platforms have different price points, but Wistia is definitely less expensive. Nonetheless, it is important to understand what each one has to offer before making a decision. Let’s take a closer look at Wistia and Vidyard’s features and how each one is better suited for different kinds of businesses.
Video marketing is an increasingly important part of many businesses’ marketing strategies, and both Wistia and Vidyard offer a wide range of video analytics tools. Wistia is a great option for marketing videos, while Vidyard focuses on video hosting for businesses. Both offer analytics tools for businesses, including individual viewer tracking. Vidyard is a better choice if you want to integrate analytics with your marketing automation platform.
Both services provide the basics, like monetization, but Wistia is far more comprehensive. Both have native integration with social media, which is an invaluable feature for maximizing your video marketing efforts. The Wistia platform is easier to use and has a cleaner interface than Vidyard. It also provides better email capture and marketing automation integration, but both platforms focus on different aspects of your business. Wistia offers advanced analytics tools, while Vidyard has a free version.
While Wistia provides basic video analytics, Vidyard has the advantage of integration with various platforms, including HubSpot CRM, Marketo, Eloqua, and Salesforce. Its synchronization with these platforms makes it easier to capture leads. Vidyard can also integrate with marketing automation platforms, such as Salesforce and Pardot. Vidyard also has the advantage of allowing you to personalize your videos to your audience.
Integrations
When comparing Wistia vs. Vidyard integrations, you will find that the former plays well across various platforms. In comparison, Vidyard has integrations with powerful marketing automation systems such as Marketo and Eloqua. Likewise, Vidyard offers actionable analytics on video engagement and ROI. Both Wistia and Vidyard have integrations with HubSpot, which makes it easy to integrate both into your marketing and sales strategy.
While Vidyard may have a few more features, Wistia offers more video tools. Despite the lack of live streaming, the video platform is ideal for sharing content with customers across the globe and embedding it anywhere on the web. The platform also offers innovative video solutions that allow businesses to create engaging experiences. Businesses can turn their videos into two-way conversations with customers, thereby boosting their brand recognition.
Both Wistia and Vidyard offer similar video editing capabilities, although the latter’s home dashboard is user-friendly. However, the platform offers more customization options. Users can merge fields to superimpose text on videos and insert a clickable CTA within the video player. These features make Vidyard a better choice for businesses looking to create bespoke videos. The platform can also integrate with marketing automation platforms like HubSpot, Salesforce, and Pardot.
Vidyard allows customization of landing pages for video playback. The platform also lets users create custom CTAs and track video viewing activities. All of these features can be exported to marketing automation and CRM platforms, making the platform a more powerful tool for content marketers. Vidyard also has no bandwidth limits and is great for personalized sales videos, as well as knowledge-based content. The downside of Vidyard is that it is pricey.
Pricing
Wistia offers more features for a lower price but isn’t as flexible as Vidyard. Both services offer an unlimited plan with some limitations. The Wistia plan also has access to marketing automation tools, such as Zapier. Both services offer similar levels of customization, security, email capture, and integration. If you are primarily interested in producing videos, Wistia may be a better choice.
While Wistia provides analytics within its marketing hub and Pardot integration, Vidyard synchronizes with Salesforce and HubSpot CRM. Both tools enable marketers to view video analytics and track ROI. Vidyard also allows you to create GIFs as thumbnails to increase engagement and CTR. The two platforms integrate well with each other, making them a good choice for businesses that need to integrate video content with their marketing software.
While Wistia allows you to embed videos on your website for free, Vidyard allows you to host unlimited videos for a fee.
Dubb offers analytics, hosted landing pages, and a variety of other features. You can also add a domain to your videos and embed them into your site.
Wistia is more expensive than Vidyard, but you get more features for your money. You can also use Wistia to create video tutorials, as well as a website for your website.
Wrap Up
While both video hosting solutions are relatively similar, Wistia is more suited for audio-based content.
This is because it offers free podcasts and video tutorials. Although both services are more expensive, they offer similar features, including video customization and podcasting.
Wistia also offers a free trial of its soapbox, while Vidyard offers no free trial. However, there are some key differences to note, and both are worth considering.