What Is Email Sender Software? (5 Best Examples For You)

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Imagine being able to effortlessly reach hundreds or even thousands of recipients with just a single email. That’s what email sender software can help you achieve.

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GetResponseConvertKitMailchimpBrevo (formerly Sendinblue)
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Enter the world of bulk email senders — a game-changer in the realm of digital & email marketing communications.

This email sender software lets you send emails to a specific list of recipients or to a specific list of people, using pre-crafted emails that automatically go out to your subscribers.

These email sender tools are designed to simplify your email outreach by storing the addresses of all your valuable subscribers.

Whether you’re sending newsletters, updates, or promotions, email sender software tools offer you the incredible ability to tailor your messages, ensuring that each recipient receives content specifically curated for them.

The true power of bulk email sender software programs lies in their ability to provide you with valuable insights.

This guide will dive into how you can transform your email marketing efforts, enhance productivity, and drive engagement with the right software.

Email Marketing ROI Calculator:

How much can you make from sending emails to the right contacts? It’s hard to guess, but you can use the email marketing ROI calculator below to be sure.

Email Marketing ROI Calculator

What is Email Sender Software?

send bulk emails

Email sender software, also known as email marketing software or email service providers (ESPs), is a specialized tool that enables businesses and marketers to compose, send, and manage email campaigns with ease. 

It offers a range of features designed to streamline the email communication process and maximize results. 

With email sender software, you can save time, automate repetitive tasks, and gain valuable insights into your campaigns’ performance.

Table Chart: Should You Use Email Sender Software For Your Business?

This table summarizes the pros and cons of email sender software:

Pros of Email Sender SoftwareCons of Email Sender Software
Enhanced productivity and time managementPotential learning curve for beginners
Streamlined email campaigns and targeted messagingOccasional deliverability issues reported by some users
Improved email personalization and customizationLimited support for transactional emails in some providers
Efficient contact management and organizationAdvanced features may require time to master
Real-time tracking and analytics for data-driven decision makingCosts associated with premium plans or additional features
Automation capabilities for time-saving and improved workflowsLimited third-party integrations in certain software
Powerful segmentation and audience targetingThe potential learning curve for beginners
Increased engagement and better conversion ratesCompliance with email regulations and anti-spam measures can be challenging
Valuable insights into campaign performanceCustomization options may require technical knowledge
Versatile use cases across industriesAdjusting to software updates and interface changes
Robust security measures to protect dataAvailability of customer support varies among providers

Email Sender Software: Key Features and Functionality

Email sender software comes packed with a host of features to supercharge your email marketing efforts. 

Take a closer look at some of the essential functionalities it offers:

  • Email Composition and Formatting: Create professional-looking emails using intuitive drag-and-drop editors or customizable templates. Customize the layout, add images, and optimize your content to drive engagement.
  • Address Book Management: Keep your contacts organized and easily segment them based on various criteria such as demographics, interests, or purchase history. This allows you to send highly targeted and personalized emails for better results.
  • Attachment Handling and File Sharing: Seamlessly attach files, such as PDFs or product catalogs, to your emails. Some software even enables cloud storage integration, making it easier to share large files with recipients.
  • Email Scheduling and Automation: Set up automated email sequences, drip campaigns, or scheduled newsletters in advance. This ensures the timely delivery of emails and enables you to nurture leads or engage with customers consistently.
  • Tracking and Analytics: Gain valuable insights into your email campaigns’ performance with detailed analytics. Track metrics like open rates, click-through rates, and conversions to measure the effectiveness of your emails and make data-driven improvements.

Benefits of Email Sender Software

Using email sender software offers a plethora of benefits for email marketers and businesses alike. 

You should consider using an email marketing tool because of these benefits: 

  • Improved Productivity and Time Management: By automating repetitive tasks, managing contacts efficiently, and streamlining campaign workflows, email sender software frees up your time, allowing you to focus on strategy and creativity.
  • Enhanced Email Personalization and Customization: With advanced segmentation and dynamic content capabilities, you can deliver highly personalized emails tailored to each recipient’s preferences and behaviors, increasing engagement and conversions.
  • Streamlined Email Campaigns and Targeted Messaging: Easily create and manage email campaigns, set up autoresponders, and ensure the right message reaches the right audience at the right time. Targeted messaging increases relevancy and improves campaign performance.
  • Efficient Contact Management and Organization: Centralize your contacts, segment them effectively, and maintain clean and updated email lists. This ensures accurate targeting, reduces bounce rates, and helps you comply with data protection regulations.
  • Real-time Tracking and Analytics: Measure the success of your email campaigns with comprehensive analytics. Identify what works and what doesn’t, make data-driven decisions, and optimize your campaigns for better engagement and conversions.

How Much Does Email Sender Software Cost? A Comparison Table

The table below breaks down the plans & pricing of the top 3 email sender software platforms, and who should use which plan.

Email Sender SoftwareMailChimpConvertKitBrevo (formerly Sendinblue)
Free PlanYes, with limited features and audience sizeNo300 emails per day and monthly send volume
Entry-Level PlanThe Standard plan is priced at $10/month for up to 500 contactsStarts at $29/month for up to 1,000 subscribersStarts at $25/month for up to 20,000 emails per month
Mid-Level PlanThe Standard plan is priced at $10/month for up to 500 contactsStarts at $49/month for up to 3,000 subscribersStarts at $65/month for up to 20,000 emails/month + marketing automation
High-Volume PlanCustom pricing available for larger contact listsCustom pricing available for larger subscriber numbersCustom pricing available for higher email volumes and requirements
Recommended PlanMailChimpConvertKitBrevo
Small Businesses and SolopreneursStandard planEntry-Level PlanStarter plan
Growing Businesses and Mid-sized CompaniesEssential planMid-Level PlanStarter plan
Enterprises and High-Volume SendersEssential planCustom Pricing (High-Volume Plan)Business plan
Nonprofit Organizations and CharitiesPremium planEntry-Level PlanBusiness plan
E-commerce and Online RetailersPremium planMid-Level PlanBrevoPlus
Bloggers, Content Creators, and InfluencersFree or Standard planEntry-Level PlanFree to Starter plan

Email Sender Software: Use Cases and Scenarios

Email sender software is a versatile tool that caters to various use cases across industries.

Here are a few examples:

  • E-commerce: Send personalized product recommendations, abandoned cart reminders, or order confirmations to increase customer engagement and drive sales.
  • Lead Generation: Nurture leads through automated email sequences, delivering targeted content based on their stage in the sales funnel to increase conversions.
  • Event Management: Send invitations, updates, and reminders to attendees, ensuring effective communication before, during, and after events.
  • Customer Support: Provide timely and relevant information to customers, including onboarding guides, support articles, or updates about new features.
  • Newsletters and Subscriptions: Engage your audience with regular newsletters, curated content, or exclusive offers to foster loyalty and build a community.

Popular Email Sender Software Tools/Options

There are several reliable email sender software options available in the market, each with its strengths and unique features. 

These are some of the most popular options: 

Email Sender SoftwareKey FeaturesPricing
MailchimpDrag-and-drop editor, automation workflows, robust analyticsFree to paid tiers
SendinblueEmail templates, SMS marketing, A/B testingFree to paid tiers
ConvertKitAdvanced segmentation, visual automation builder, landing pagesPaid tiers
ActiveCampaignBehavioral automation, CRM integration, site trackingPaid tiers
GetResponseResponsive email design, webinars, eCommerce toolsPaid tiers

How to Choose the Right Email Sender Software

Choosing the right email sender software is crucial for the success of your email marketing efforts. 

Consider the following factors when making your decision:

Scalability and Customization Options: Ensure the software can grow with your business and offers customization options to suit your specific needs.

Integration Capabilities: Check if the software integrates with your existing CRM, e-commerce platforms, or other tools you use to streamline workflows.

User-Friendly Interface: Opt for software that has an intuitive and easy-to-use interface, allowing you to navigate and create campaigns without a steep learning curve.

Security Features and Data Protection: Prioritize software that implements robust security measures to protect your data and ensure compliance with privacy regulations.

Pricing Models and Affordability: Consider your budget and compare the pricing models of different software options, including the features offered at each price point.

Best Bulk Email Sender Software Tools Compared

Below, you’ll see the capabilities of the best bulk email sender software tools, along with recommendations on which tool is suitable for different users:

Bulk Email Sender SoftwareSendGridAtomic Mail SenderBenchmark EmailMoosendPostMark
Capabilities– Scalable cloud-based solution– Desktop software for Windows– All-in-one email marketing platform– Comprehensive automation and segmentation capabilities– Transactional email specialist
Recommended for– Enterprises and high-volume senders– Small to mid-sized businesses– Small businesses and marketers– Businesses of all sizes, especially e-commerce and agencies– Developers and businesses focusing on transactional emails
Key Features– Robust email delivery and scalability– Powerful mailing list management and tracking– Drag-and-drop email builder– Advanced automation workflows and personalization– Reliable and fast transactional email delivery
– Email templates and customizable campaigns– Built-in email verifier for cleaner email lists– Marketing automation and behavioral targeting– A/B testing and advanced reporting– Intelligent email analytics and bounce management
– Advanced analytics and real-time event tracking– Email personalization and dynamic content– Robust contact management and segmentation– Responsive email templates and landing pages– Dedicated IP addresses for improved deliverability
– API integration for seamless workflow integration– Integration with external data sources and CRM systems– Email scheduling and autoresponders– Advanced email campaign analytics and ROI tracking– In-depth deliverability monitoring and troubleshooting
– Two-factor authentication and enhanced security measures– Auto/manual email sending modes for flexible delivery– Compliance with email regulations and anti-spam measures– List cleaning and real-time performance tracking– Secure and encrypted email delivery

How to Get Started With Email Marketing: Step-by-Step Guide 

Ready to harness the power of email sender software? Follow these simple steps to get started:

  1. Choose Your Software: Select an email sender software that aligns with your requirements and sign up for an account.
  2. Import and Manage Contacts: Import your existing contact list or start building one within the software. Organize your contacts into relevant segments for targeted campaigns.
  3. Compose and Send Emails: Use the software’s intuitive email composer to create engaging emails. Customize the design, add personalization elements, and leverage dynamic content if available.
  4. Explore Additional Features: Dive deeper into the software’s features. Experiment with automation workflows, A/B testing, or integration with other tools to optimize your campaigns.
  5. Monitor and Analyze Results: Keep a close eye on your campaign metrics. 
  6. Analyze open rates, click-through rates (CTR), and conversions to understand your audience better and improve future campaigns.

Email Deliverability Comparison Table

This table compares the deliverability considerations of MailChimp, ConvertKit, SendinBlue, and ActiveCampaign:

Email Sender SoftwareMailChimpConvertKitSendinBlueActiveCampaign
Email Deliverability– The learning curve for beginners due to advanced features– Excellent reputation for high email deliverability– Strong focus on deliverability with dedicated IP options– The learning curve for beginners due to advanced features
Strengths– Robust infrastructure and established reputation– Dedicated IP addresses for improved deliverability– Strong anti-spam measures and comprehensive bounce management– In-depth deliverability monitoring and troubleshooting
Drawbacks– Some users report occasional deliverability issues– Fewer third-party integrations compared to other providers– Limited support for transactional emails– Learning curve for beginners due to advanced features

FAQs About Email Sender Software Answered

What is the Difference between Email Service Provider and Email Sender Software?

An Email Service Provider, or ESP, is like an all-in-one suite for email marketing. It’s like having a bunch of tools in your toolkit.

You get features like managing your email lists, segmenting your audience, setting up automated campaigns, and diving into analytics to see how your emails are doing.

On the other hand, Email Sender Software is more laser-focused. It’s like the speedy delivery guy for your emails.

This kind of software focuses on sending out your emails efficiently and tracking their journey. It might not have all the bells and whistles of an ESP, but it’s great when you want a straightforward approach to getting your messages into those inboxes.

What is an Example of Email Software?

Let’s take a look at an example. You might have heard of GetResponse or Mailchimp – it’s a pretty nifty email software. It’s designed to make sure your emails reach their destinations without getting lost in the digital wilderness.

With Mailchimp, you’re getting a specialized tool that’s all about making sure your messages get delivered. It’s like having a trusty courier for your emails.

Is Email a Software System?

Email itself isn’t exactly a software system. It’s more like a set of rules that let computers talk to each other and exchange messages.

You can think of it as the friendly protocol that allows your emails to travel from your computer to someone else’s inbox.

However, the software systems that we use, like email clients and servers, are built around this protocol.

So, in a way, email is the language that software systems use to chat with each other and deliver those messages we all know and love.

Grow Your Business With Email Sender Software: Takeaway

Email sender software is a game-changer for email marketers and businesses looking to elevate their communication efforts. I use GetResponse with my team, it’s affordable, easy to use, with lots of email templates. Try GetResponse FREE for 30 Days

With a plethora of features like email composition, contact list management, automation, and analytics, email sender software empowers businesses to engage their audience with personalized, targeted messaging.

By harnessing the power of email sender software, you can enhance productivity, deliver highly relevant content, and track the effectiveness of your campaigns in real time. 

Whether you’re a small business owner, a marketing professional, or an email marketer, choosing the right software for your needs is crucial.  

Remember, email sender software is not just a tool; it’s a catalyst for growth and success in the ever-evolving world of email marketing.