What is Constant Contact Used For (Features, Pros & Cons)?

As an online entrepreneur, you need to always connect and communicate with your audience.

Email marketing stands as a powerhouse for building relationships with customers, with a staggering $38 return for every $1 invested (according to the DMA).

Constant Contact is a reputable email marketing software, with over 700,000 customers spanning various industries.

Constant Contact is primarily used for email marketing and customer engagement. It empowers businesses to create, send, and manage email campaigns efficiently. With features like automation, list segmentation, and analytics, it helps drive customer engagement, nurture leads, and improve marketing ROI.

Pros and Cons of Constant Contact

This table summarizes the pros and cons of Constant Contact:

1. User-Friendly Email Creation1. Limited Automation Capabilities
2. Robust List Management2. Pricing Can Be Costly
3. Strong Analytics and Reporting3. Less Advanced A/B Testing
4. Integration with CRM and E-commerce4. Limited Advanced Features
5. Excellent Customer Support

Core Features of Constant Contact

Constant Contact offers an array of features that simplifies your marketing efforts:

Email Marketing:

Creating compelling emails has never been easier. Imagine crafting an email as effortlessly as sending a text message to a friend.

With Constant Contact’s user-friendly interface, you can design stunning emails that resonate with your audience. It’s the canvas for your digital masterpiece.

Automation and Drip Campaigns:

Think of this as your personal marketing assistant, tirelessly working behind the scenes. Automation allows you to set up drip campaigns that nurture leads and maintain engagement.

You could welcome new subscribers, educate them about your products or services, and convert them into loyal customers – all on autopilot.

List Management and Segmentation:

Managing your email list is like tending to a well-organized garden. Constant Contact provides the tools to categorize your subscribers effortlessly.

Segment your list based on interests, behaviors, or demographics, ensuring that your messages reach the right audience at the right time.

Reporting and Analytics:

It’s like having a detective’s magnifying glass to examine the performance of your campaigns.

With Constant Contact’s robust analytics, you can see who opened your emails, what they clicked on, and how your campaigns are performing.

This data empowers you to make data-driven decisions and refine your strategy for even better results.

Integration with Other Tools:

Constant Contact harmonizes seamlessly with your CRM system, e-commerce platform, and other marketing tools.

It’s like having all your instruments perfectly tuned for a flawless performance. This integration streamlines your workflows, saving you time and effort.

With Constant Contact’s core features, you’re not just sending emails; you’re building relationships, nurturing leads, and growing your business.

It’s your digital marketing ally, empowering you to create impactful campaigns, engage your audience, and achieve your online entrepreneurial goals.

Email Marketing with Constant Contact

Imagine you’re a chef crafting a delectable dish. Constant Contact is your kitchen, equipped with all the tools you need.

  • Drag-and-Drop Simplicity: Constant Contact’s intuitive interface allows you to create visually appealing emails without any coding or design skills. You can select templates, customize colors, add images, and format text with the ease of dragging and dropping elements.
  • Personalization: Just as you address a friend by their name, Constant Contact lets you personalize your emails. By addressing subscribers by their first name, you create a more intimate connection, increasing engagement.
  • Mobile Responsiveness: In today’s mobile-centric world, ensuring your emails look great on all devices is crucial. Constant Contact’s templates are designed to be responsive, automatically adapting to different screen sizes.
  • A/B Testing: Constant Contact empowers you to fine-tune your email campaigns. You can create variations of your emails and test them to see which elements resonate best with your audience. This data-driven approach helps improve open rates and click-through rates.
  • Automated Email Series: Beyond standalone emails, you can set up automated email series, also known as drip campaigns. These sequences deliver a series of emails over time, guiding subscribers through a journey. It’s like having a virtual salesperson working 24/7 to nurture leads and build relationships.

Email marketing is at the heart of Constant Contact’s offerings.

With its user-friendly design tools, personalization options, and support for mobile responsiveness, you can create engaging email campaigns that connect with your audience on a personal level, ultimately driving conversions and business growth

Automation and Drip Campaigns

Here’s a scenario: You own a flower shop, for example, and someone just subscribed to your newsletter.

With Constant Contact’s automation, you can send them a welcome email, then follow up with a series of emails showcasing your best bouquets. It’s like having a virtual salesperson working 24/7 to nurture leads.

List Management and Segmentation

Constant Contact lets you segment your email list. Here are some other things to achieve with the email service software:

  • Effortless List Organization: Constant Contact provides easy-to-use tools for managing your email list, making it simple to add, remove, or update contacts.
  • Segmentation Options: You can categorize your subscribers based on various criteria such as interests, behaviors, demographics, or purchase history.
  • Targeted Messaging: Segmenting your list allows you to send highly targeted and relevant messages to specific groups of subscribers.
  • Personalization: With segmented lists, you can personalize your emails, ensuring that each subscriber receives content tailored to their preferences and needs.
  • Improved Engagement: By sending relevant content to the right audience, you can boost engagement rates and increase the likelihood of conversions.

Constant Contact’s list management and segmentation features empower you to organize your contacts efficiently, send personalized messages, and enhance your email marketing effectiveness.

Reporting and Analytics

Imagine you’re a detective solving a mystery. Constant Contact’s analytics tools help you uncover valuable insights. You can see who opened your emails, what they clicked on, and adjust your strategy accordingly.

Integration with Other Tools

Think of your marketing as a symphony. Constant Contact harmonizes with your CRM system, e-commerce platform, and other tools. It’s like having all your instruments in tune for a perfect performance.

Support and Resources

Imagine you’re on a tightrope, and you stumble. Constant Contact’s support team catches you.

They provide live chat, email, and phone support to guide you through any challenges. Plus, their blog and webinars offer valuable tips and tricks.

Pricing Plans and Cost Structure

Constant Contact’s pricing plans are like a menu at a restaurant. You choose what suits your appetite and budget. No hidden costs, just clear options.

Real-World Success Story

Let’s explore real-world case studies of companies, brands, or entrepreneurs that have benefited from Constant Contact:

1. “Jenny’s Bakery” – The Sweet Success Story

Jenny, a passionate baker, used Constant Contact to grow her small bakery business. She started by sending out monthly newsletters with mouthwatering images of her creations and exclusive offers.

With Constant Contact’s user-friendly email design and list segmentation, Jenny could target her local customers effectively.


  • Her email list expanded by 30% in six months.
  • Sales increased by 40% as customers eagerly awaited her promotions.
  • The bakery gained a loyal customer base, and Jenny now has a thriving online and offline business.

2. “FitLife Wellness” – Building Healthier Connections

FitLife Wellness, a fitness and nutrition startup, wanted to engage its customers beyond the gym.

They used Constant Contact to provide valuable content, such as workout tips, recipes, and wellness advice, through automated email series.


  • Open rates exceeded 50%, well above industry standards.
  • Subscribers actively participated in FitLife’s online challenges and programs.
  • FitLife saw a 25% increase in online sales of fitness products.

3. “TechGenius Solutions” – A B2B Triumph

TechGenius Solutions, an IT consulting firm, wanted to reach its B2B clients more effectively.

They leveraged Constant Contact’s integration with their CRM system to send personalized, informative content and updates about the latest tech trends.


  • The company’s email click-through rates doubled.
  • A 15% increase in new contracts and partnerships was attributed to their enhanced communication strategy.
  • TechGenius Solutions became a trusted advisor in the tech industry.

4. “Nature’s Bounty Co.” – A Giant’s Digital Transformation

Nature’s Bounty Co., a renowned health and wellness brand, embraced Constant

Contact to revamp their email marketing strategy. They created dynamic, responsive emails and utilized A/B testing to optimize their messaging.


  • Open rates improved by 20%, leading to increased website traffic.
  • A/B testing revealed the best-performing content and boosted conversion rates by 15%.
  • Nature’s Bounty Co. saw a substantial increase in online sales, solidifying their presence in the digital marketplace.

These case studies illustrate how businesses and entrepreneurs across various industries have harnessed Constant Contact’s features to drive growth, engage customers, and achieve tangible results in their marketing efforts.

Factors to Consider When Choosing an Email Service Provider

  • Ease of Use: Opt for a platform that offers a user-friendly interface and intuitive tools. This ensures that you and your team can create and manage email campaigns efficiently, without a steep learning curve.
  • List Management and Segmentation: Look for software that allows you to organize your email list effectively and provides robust segmentation options. This enables you to send targeted messages to specific groups, increasing engagement.
  • Analytics and Reporting: Choose a platform that offers comprehensive analytics and reporting features. You should be able to track the performance of your campaigns, including open rates, click-through rates, and conversion data, to refine your strategy.
  • Automation Capabilities: Automation is a game-changer. Ensure the software supports automation for drip campaigns, welcome emails, and personalized content delivery. This saves time and enhances customer engagement.
  • Integration with Other Tools: Consider software that integrates seamlessly with your CRM system, e-commerce platform, and other marketing tools. Integration streamlines workflows, ensures data consistency, and enhances your marketing efforts.

What is Constant Contact Suitable for?

Constant Contact isn’t just a marketing tool; it’s a trusted companion on your entrepreneurial journey.

It simplifies your marketing efforts, nurtures your audience, and empowers your business to bloom.

If you’re an online entrepreneur looking to thrive in the digital landscape, Constant Contact is your partner in success.