Content marketing can be done in many ways and in several formats.
Most popular examples are blogging, social media, webinars, podcasts, e-books thus the emergence of epub conversion services.
It’s about sharing content that can make a great impact on other people and that compels these people to share the same content to others and make it viral.
In this post, you will learn the five timeless strategies for effective content marketing.
5 Must-try Strategies to Market Your Content
1. Use Your Unique Voice
Each person has his or her own style of writing. Readers search for this and they feel engaged when they feel like you are talking to them in your unique voice. For sure, you have experienced storytelling to your classmates during grade school.
You also tell news and updates about your life with your friends and family. Use this skill and form of telling to attract your audience and get them hooked.
As the web is full of trash talks and technical online papers written abstrusely, you have to make sure that yours is different.
A good way to connect with your target readers is to concentrate on one person and deal with his or her need.
Content should be made with actual story and to make it better, add on the facts as demonstrations of testimonies that would make people believe in your offerings.
2. Show Reviews
Content without real-life scenarios or without case studies is bland. People look for instances all the time. If you are telling about a tourist destination, do not share pictures and facilities around and inside it.
Instead, a more powerful content is one that shows the total scene and how people who have been to the place have enjoyed their encounter.
Reviews and some form of narrative will really make the article be useful and effective for readers.
You can feature ways on how your company or product has helped existing clients resolve their problem. In this approach, you can establish trust and credibility for your company that aids to the marketing effect.
3. Add Relevant Images
An article without an image may look boring to readers. We are not only talking about kids here but also adults. People may read content without pictures as they can understand the point through the words.
But images like infographics and dramatic photos add on to visual effect that would make the content become more friendly and pleasing to the eyes.
These visual elements are important for content marketing, for they complement the tone and supplement to the information needed by searchers. They can also enhance the page optimization by photo titles and captions and also be leverage when it comes to SEO.
4. Don’t sell too hard
One of the most crucial rules in content marketing is that you don’t want to sound like you are really selling your products or services.
How you deliver your message is so much critical than you think. People are frustrated when they see you as a sales agent with the typical sales pitch. We are bombarded with many advertisements every day, so the least they want to see and read are stories that speak only about the business and not the betterment or the help they provide to leads.
Before writing, research for ways to utilize indirect methods of marketing and develop your content with a more casual tone. Pushing a sale and make conversion should not be the focal point.
5. Don’t Forget Good Design
Design is a part of content. So you have to make sure that you keep a very neat and organized design of your blog or website, your YouTube channel, Twitter page, etc. Just like the kindle paperwhite that has a sleek design, you’ve to package yourself professionally.
Web pages should load quickly as not to annoy visitors. Text size should not be too small or too big that it distracts reading.
Colors and themes should be carefully decided and chosen to reflect the company’s brand. Ads should be put to a limit to avoid clutter on the page.
Don’t confuse the readers with so many things posted on your site. Consider that design is another side of content marketing that should be part of your strategy. So make it a point to create design that is note-worthy and easy to remember as well.
Content marketing takeaway
Content marketing is one of the most effective and efficient ways to build traffic to your website and ultimately increase your sales.
Through digital platforms, you can distribute your articles and latest offerings to different networks and circles of people. These are only five of the best strategies you can try.
Monitor the results regularly and see how you can tweak the rules a bit and define your own later.
Lastly, don’t forget to add on social plugins or social sharing buttons at the end of your post to encourage other people to amplify and market your content and pique other’s interest.
About the Author – Jamaica Sanchez is a Website Auditor with solid experience. She has been an advocate of cloud computing for improved work efficiency and performance. She also has a passion in dancing, cooking and playing golf.