Thinkific vs. Payhip: Which Platform is Better for You?

Embarking on a journey to deliver online courses or digital products?

In this guide, we dissect the differences between Thinkific and Payhip, two formidable platforms in the digital learning and selling realm.

Let’s explore their unique features, benefits, and drawbacks to help you make an informed decision for your digital endeavors.

Here’s the difference between Thinkific and Payhip:

The main difference is that Thinkific specializes in online course creation, providing a robust platform for educators, while Payhip is tailored for digital product selling, offering simplicity and ease for creators monetizing various digital content.

Key Features at a Glance

Let’s go through the overview of the main features:

Course Creation✔️ Comprehensive Online Courses✔️ Digital Product Selling
Customization✔️ Fully Customizable Course Sites✔️ Customizable Storefront
Pricing Options✔️ Monthly Subscription Plans✔️ Transaction-Based Pricing
Analytics✔️ Detailed Course Analytics✔️ Basic Sales Analytics
Support✔️ 24/7 Customer Support✔️ Email Support

What is Thinkific, and How Does It Work?

Thinkific is a leading online course platform, empowering educators to create and sell courses. It offers fully customizable course sites, detailed analytics, and various subscription plans for seamless course delivery.

Thinkific Pros:

  1. Comprehensive Course Creation: Thinkific offers robust tools for creating and delivering diverse online courses.
  2. Full Customization: Educators can fully customize course sites, aligning with their brand identity.
  3. 24/7 Customer Support: Thinkific provides round-the-clock support for immediate assistance.
  4. Scalable Pricing: Subscription plans cater to businesses of all sizes, ensuring scalability.
  5. Detailed Analytics: In-depth analytics help educators track student engagement and course effectiveness.
  6. Ease of Use: Thinkific’s user-friendly interface simplifies the course creation and management process.


  1. Monthly Subscription Model: The subscription model may be less cost-effective for occasional course creators.
  2. Limited Digital Product Features: While possible, Thinkific’s focus is primarily on courses.
  3. Steeper Learning Curve: Some users may find the initial learning curve challenging.

What is Payhip, and How Does It Work?

Payhip is designed for creators selling digital products, featuring a customizable storefront and transaction-based pricing. It simplifies the process of monetizing digital content.

Payhip Pros:

  1. Transaction-Based Pricing: Payhip’s pay-as-you-go model suits businesses with variable sales.
  2. User-Friendly Platform: Payhip excels in simplicity, making it accessible for beginners.
  3. Customizable Storefront: Digital product sellers can shape their brand identity within the platform.
  4. Straightforward Setup: Setting up a storefront and selling digital products is quick and easy.
  5. Suitable for Beginners: Payhip’s simplicity makes it an ideal choice for those new to digital sales.
  6. Flexibility in Pricing: Transaction-based pricing offers flexibility for varying budget constraints.


  1. Limited Support Channels: Support is primarily through email, lacking immediate assistance.
  2. Basic Sales Analytics: Payhip provides essential sales data but lacks the depth of Thinkific’s analytics.
  3. Focused on Digital Sales: While versatile, Payhip is not designed for comprehensive course creation.

Thinkific vs. Payhip: Side-by-Side Comparison

Here’s a detailed comparison of key features to help you choose the perfect digital product platform.

1. Course Creation vs. Digital Product Selling:

Thinkific excels in comprehensive course creation, offering a robust platform for educators to design, structure, and deliver engaging online courses. With an array of features tailored for educational content, Thinkific stands out for its ability to cater to diverse learning needs. The platform provides tools for lesson planning, multimedia integration, and student engagement, making it a powerhouse for those focused on delivering in-depth educational content.

Payhip is geared towards digital product selling, emphasizing simplicity and ease of use for creators monetizing various digital content. Its strength lies in providing a straightforward platform for selling products like eBooks, music, or software. Payhip’s user-friendly interface simplifies the process of setting up a customizable storefront, making it accessible for beginners and creators with uncomplicated digital offerings.

Verdict: The winner depends on your primary objective. Thinkific is the champion for educators creating comprehensive online courses, while Payhip excels for those prioritizing straightforward digital product sales.

2. Customization:

Thinkific offers fully customizable course sites, allowing educators to brand their learning environments consistently. Creators can tailor the look and feel of their courses, including branding elements and multimedia integration. This level of customization enhances the overall user experience, creating a cohesive and professional learning environment.

Payhip provides a customizable storefront, allowing creators to shape their brand identity within the platform. While not as extensive as Thinkific’s course customization, Payhip’s flexibility still enables creators to present their digital products in a way that aligns with their brand.

Verdict: Thinkific takes the lead in customization, providing a more advanced and tailored solution for educators. Payhip, while less extensive, offers ample flexibility for digital product sellers.

3. Pricing Options:

Thinkific operates on a monthly subscription model, offering different plans with varying features. This pricing structure is well-suited for educators and businesses with consistent course offerings, providing a scalable solution with tiered plans.

Payhip employs a transaction-based pricing model, where sellers pay a fee for each sale. This approach is beneficial for creators who prefer a pay-as-you-go model, particularly those with occasional or varying digital product sales.

Verdict: The winner depends on your business model and sales frequency. Thinkific suits those with consistent course offerings and a subscription preference, while Payhip accommodates those who prefer transaction-based pricing and occasional sales.

4. Analytics:

Thinkific provides detailed analytics specifically tailored for courses. Educators can gain insights into student engagement, course progress, and quiz performance. This level of granularity allows for data-driven course refinement and optimization.

Payhip offers basic sales analytics, providing essential tools for tracking sales performance and user engagement. While not as detailed as Thinkific’s course analytics, Payhip’s insights are geared towards monitoring digital product sales.

Verdict: Thinkific emerges as the winner in analytics, offering more specialized and comprehensive data for course creators. Payhip’s analytics cater to the needs of digital product sellers but lack the depth of educational insights.

5. Support:

Thinkific provides 24/7 customer support, ensuring educators have access to assistance whenever needed. This round-the-clock support enhances the user experience, especially for those who may encounter issues outside regular business hours.

Payhip offers support through email. While email support can be effective, it may not provide the immediate assistance that 24/7 support channels like Thinkific’s can offer.

Verdict: Thinkific takes the lead in support, providing a more accessible and immediate assistance solution with 24/7 support. Payhip’s email support offers assistance but may have a longer response time.

6. Pricing:

Thinkific’s pricing is structured on a monthly subscription basis, with tiered plans offering different features. This approach provides educators with predictable costs based on their subscription level.

Payhip’s pricing is transaction-based, with sellers paying a fee for each sale. This model suits those who prefer a pay-as-you-go approach, aligning costs directly with sales.

Verdict: The winner depends on your preference and business model. Thinkific’s subscription model offers predictability, while Payhip’s transaction-based pricing suits those who prefer a more flexible and variable cost structure.

7. Ease of Use:

Thinkific excels in ease of use, offering a user-friendly platform for educators to navigate. With an intuitive interface, course creation tools, and customizable features, Thinkific ensures a smooth experience for both educators and students.

Payhip’s strength lies in simplicity, providing a straightforward platform for digital product sellers. The user-friendly interface and uncomplicated setup make it accessible, particularly for beginners.

Verdict: Thinkific takes the lead in ease of use, offering a more comprehensive and feature-rich platform. Payhip, while user-friendly, excels in simplicity, making it suitable for those prioritizing straightforward digital product sales.

Thinkific Use Case Examples:

  1. Language Learning Platform: A language education startup leverages Thinkific to create an engaging and structured language learning platform. The platform incorporates multimedia elements, quizzes, and interactive assignments. Thinkific’s customization allows the startup to brand the courses seamlessly. Detailed analytics help the educators understand student progress and optimize lesson plans. This real-world use case showcases how Thinkific empowers businesses in the education sector to deliver immersive and effective language learning experiences.
  2. Professional Development Courses for Corporates: A corporate training consultancy utilizes Thinkific to design and deliver professional development courses for employees. Thinkific’s customizable course sites align with the consultancy’s brand, providing a professional learning environment. Detailed analytics enable the consultancy to assess the effectiveness of the courses and tailor content based on employee engagement. Thinkific’s support is crucial in ensuring a seamless learning experience for corporates seeking continuous skill development.

Payhip Use Case Examples:

  1. Independent Musician’s Digital Album Sales: An independent musician opts for Payhip to sell their latest digital album directly to fans. Payhip’s user-friendly setup allows the musician to create a personalized storefront showcasing the album, cover art, and track snippets. The transaction-based pricing aligns with the artist’s budget, ensuring a cost-effective approach. Payhip’s basic sales analytics provide insights into popular tracks, helping the musician tailor future releases. This use case illustrates how Payhip empowers independent artists to monetize their work without the complexities of extensive features.
  2. Photographer’s Digital Photo Collection: A professional photographer selects Payhip to monetize their digital photo collections. Creating a storefront featuring curated collections, the photographer leverages Payhip’s simplicity and transaction-based model. Customers can easily purchase individual photos or entire collections, streamlining the purchasing process. Payhip’s customization allows the photographer to showcase their artistic style. This use case demonstrates how Payhip caters to visual creators, providing an accessible platform for selling digital assets.

Thinkific Pricing:

PlanPricing ModelFeaturesCustomizationSupport
FreeFreemiumBasic Features, Limited CoursesLimited CustomizationCommunity Support
BasicMonthly SubscriptionEssential Features, Unlimited CoursesBasic Site CustomizationEmail Support
ProMonthly SubscriptionAdvanced Features, Unlimited CoursesFull Site CustomizationEmail and Live Chat Support
PremierMonthly SubscriptionPremium Features, Unlimited CoursesFull Site CustomizationPriority Support

Payhip Pricing:

PlanPricing ModelTransaction FeeCustomizationSupport
PayhipTransaction-BasedVaries by Location and Payment MethodCustomizable StorefrontEmail Support


  • Thinkific: Thinkific offers a freemium model with limited features. Its subscription plans, including Basic, Pro, and Premier, cater to various needs with unlimited courses and increasing feature sets. Customization options increase with each plan, and support ranges from community to live chat.
  • Payhip: Payhip operates on a transaction-based model, with a fee varying by location and payment method. It provides a customizable storefront for digital product sellers. Support is available through email.

What to Consider When Choosing a Platform

Let’s explore five key factors to consider when choosing between Thinkific and Payhip:

1. Nature of Digital Products: Consider the nature and complexity of your digital products. Thinkific is designed for educators with diverse courses, providing tools for comprehensive lesson plans. Payhip, on the other hand, suits those selling straightforward digital products like eBooks or music. Assess whether your content aligns with Thinkific’s educational focus or Payhip’s simplicity for digital sales.

2. Budget Considerations: Evaluate your budget constraints. Thinkific’s subscription plans offer scalability, ideal for consistent course creators. Payhip’s transaction-based pricing suits those preferring a pay-as-you-go model, especially beneficial for occasional or varying digital product sales.

3. Customization Needs: Examine your branding requirements. Thinkific offers extensive customization for educators, enabling a fully branded course environment. Payhip provides a customizable storefront, allowing digital product sellers to shape their brand identity. Consider the level of customization needed for a cohesive brand image.

4. Support and Assistance: Assess your need for support. Thinkific offers 24/7 customer support, providing immediate assistance. Payhip, with email support, caters to asynchronous communication. Choose based on your preference for real-time assistance or a more flexible support model.

5. Growth and Scalability: Anticipate your business growth. Thinkific’s feature-rich environment accommodates scalable course creation. Payhip, while user-friendly, may be limiting for businesses with complex offerings. Consider your long-term goals and the potential need for advanced features and scalability.

FAQs About Thinkific and Payhip

Here are answers to some common questions you might have.

1. How do Thinkific and Payhip differ in pricing models?

Thinkific operates on a subscription model with monthly plans ranging from free to Premier, offering scalability. Payhip, in contrast, employs a transaction-based model, charging fees per sale, suitable for those who prefer a pay-as-you-go approach with no fixed monthly costs.

2. Can I use Thinkific for selling digital products?

Thinkific is primarily designed for course creation, making it robust for educators. While it may accommodate digital product sales, Payhip is specifically tailored for selling various digital goods, offering simplicity for creators focused on products like eBooks or music.

3. How customizable are Thinkific and Payhip for branding?

Thinkific stands out with extensive customization, allowing educators to fully brand their course sites for a professional look. Payhip offers a customizable storefront, providing flexibility for digital product sellers to shape their brand identity within the platform.

4. What support options do Thinkific and Payhip provide?

Thinkific offers 24/7 customer support, ensuring immediate assistance. Payhip provides support through email, suitable for asynchronous communication. Consider your preference for real-time assistance or a more flexible support model when choosing between them.

5. Which platform is better for a beginner in online education or digital sales?

Thinkific is ideal for beginners in online education, offering a user-friendly interface and scalable plans. Payhip excels for beginners in digital sales, providing simplicity and a transaction-based model, suitable for those starting with straightforward digital products. Consider your specific goals and business focus when making a choice.

Is Thinkific Better Than Payhip?

Whether you’re sculpting online courses or venturing into the digital product market, Thinkific and Payhip offer distinct advantages.

Renowned for simplifying online education, Thinkific attracts millions of businesses by offering a scalable, feature-rich platform.

It addresses the loophole of complex course creation by providing educators with an intuitive interface and versatile tools.

Businesses leverage Thinkific to effortlessly navigate the e-learning landscape, fostering growth and engagement.

Payhip fills the gap for creators entering the digital marketplace, providing a straightforward solution to monetize products without the complexity of subscription models.

Payhip’s opportunity lies in catering to the needs of beginners and small businesses seeking simplicity in their digital product sales strategy.