Thinkific vs. Moodle: Best Course Creation Platform (2023)

Here’s my honest Thinkific vs. Moodle comparison guide.

The growth of online courses has been meteoric, driven by the increasing demand for flexible learning. According to Statista, the global e-learning market is projected to surpass $243 billion by 2022.

Thinkific and Moodle play pivotal roles in this surge. Thinkific’s user-friendly interface empowers solo entrepreneurs, contributing to a 16% yearly growth in the online course market.

Conversely, Moodle’s open-source adaptability has fueled a 23% increase in educational institutions embracing e-learning. But how do these platforms differ?

The main difference is that Thinkific prioritizes user-friendly simplicity, making it ideal course creation platform for solo entrepreneurs and small businesses, while Moodle offers extensive customization options, catering to institutions and those with technical expertise in the e-learning space.

Thinkific vs Moodle: Key Features Compared

Let’s place Thinkific and Moodle side-by-side and compare the key features using a table.

User-Friendly Interface
Course Customization
Hosting & Security
Marketing Tools
Analytics & Reporting
Community Support
Cost$$Free (Open Source)

What is Thinkific, and How Does it Work?

Thinkific is a user-friendly online course platform designed for course creators and entrepreneurs. It allows users to easily create, market, and sell online courses. Thinkific provides a drag-and-drop course builder, making it accessible for beginners without compromising on advanced features.

Pros and Cons of Thinkific


  1. Intuitive Interface
  2. Robust Marketing Features
  3. Secure and Reliable Hosting


  1. Monthly Subscription Cost
  2. Limited Customization Options

What is Moodle, and How Does It Work?

Moodle, on the other hand, is an open-source learning platform designed for educators. It provides a comprehensive set of tools for creating online courses, but it requires more technical know-how compared to Thinkific.

Pros and Cons of Moodle


  1. Free and Open Source
  2. Highly Customizable
  3. Strong Community Support


  1. Steeper Learning Curve
  2. Limited Marketing Features

Thinkific vs. Moodle: Side-by-Side Comparison

In this detailed section, we’ll expand on the key features mentioned above, providing a thorough analysis of how Thinkific and Moodle stack up against each other.

1. User-Friendly Interface

Thinkific boasts an intuitive and user-friendly interface, making it accessible for beginners and non-tech-savvy course creators. The platform’s drag-and-drop course builder simplifies the content creation process, allowing users to effortlessly organize and design their courses. The clean and straightforward navigation enhances the overall user experience, making it easy for instructors to focus on creating engaging content without being bogged down by a steep learning curve.

Moodle, while powerful, leans towards a steeper learning curve due to its extensive customization options. The interface might be more complex for beginners, requiring a bit more time to navigate and understand. However, this complexity also provides educators with unparalleled flexibility to tailor the learning environment. It’s a trade-off between simplicity and customization – Thinkific excels in ease of use, while Moodle offers a deeper level of control for those willing to invest the time in mastering its intricacies.

2. Course Customization

Thinkific empowers course creators with a high degree of customization without overwhelming them. The platform allows for easy branding, enabling instructors to create a seamless experience aligned with their brand identity. Customization extends to the look and feel of the course content, providing flexibility in designing engaging modules. Thinkific strikes a balance, offering customization without necessitating advanced technical skills.

Moodle excels in course customization, providing educators with an extensive toolkit to tailor every aspect of the learning experience. From personalized themes and layouts to advanced grading options, Moodle gives instructors the freedom to create highly specialized courses. This depth of customization, however, may be more suitable for users with a technical background or those operating within an institutional setting where detailed customization is a priority.

3. Hosting & Security

Thinkific takes care of hosting, ensuring a secure and reliable environment for course content. This means users don’t have to worry about server management or technical aspects of hosting. The platform invests in robust security measures, providing peace of mind to course creators and their students.

Moodle, being open source, requires users to handle their hosting. While this provides greater control, it also means educators need to manage server logistics, potentially requiring technical expertise. In terms of security, Moodle’s open-source nature invites continuous community-driven improvements, but users must actively stay updated on security measures.

4. Marketing Tools

Thinkific shines in the realm of marketing tools, offering built-in features to help course creators promote their content. From customizable sales pages to integrations with email marketing platforms, Thinkific provides a comprehensive suite for marketing strategies. This includes the ability to run promotions, discount codes, and affiliate programs, enhancing the overall monetization potential.

Moodle, designed primarily for education, doesn’t focus as heavily on built-in marketing tools. While external integrations are possible, users may need to rely more on third-party solutions for comprehensive marketing strategies. This makes Thinkific a more seamless choice for those who prioritize a platform that inherently supports marketing efforts.

5. Analytics & Reporting

Thinkific offers a user-friendly analytics dashboard, providing instructors with insights into student engagement, course progress, and revenue metrics. The platform simplifies data interpretation, allowing creators to make informed decisions to optimize their courses for better outcomes.

Moodle provides robust analytics and reporting features, but the depth of information may be overwhelming for users seeking a straightforward overview. With extensive data tracking capabilities, Moodle is suitable for those who appreciate in-depth analytics and have the time to analyze detailed reports.

6. Community Support

Thinkific fosters a vibrant and supportive community for course creators. Through forums, webinars, and a knowledge base, users can connect with peers, share insights, and seek guidance. Thinkific’s community-centric approach adds a collaborative layer to the learning experience.

Moodle’s open-source nature has led to a vast and global community. While this provides a wealth of resources and support, the sheer size of the community may result in a more decentralized support structure. Engaging with Moodle’s community can be immensely beneficial for those who appreciate the collective knowledge of a large user base.

7. Cost

Thinkific operates on a subscription-based model, offering clear and transparent pricing plans. Users can choose from various tiers based on their needs, with costs ranging from $49 to $399 per month. This straightforward pricing structure simplifies budgeting for course creators.

Moodle’s core software is open source and free to use. However, users should be aware that additional costs may arise for hosting, support, and potentially premium plugins. The overall cost depends on the chosen hosting and support services, making it essential for users to plan and budget accordingly.

Real-World Use Cases of Thinkific:

1. Empowering Solo Entrepreneurs: Imagine Sarah, a solo entrepreneur passionate about sharing her expertise in digital marketing. Sarah leverages Thinkific to create and sell online courses. With Thinkific’s user-friendly interface, Sarah efficiently designs engaging modules on topics like social media marketing and SEO. The platform’s built-in marketing tools enable her to set up promotions, attract a wider audience, and establish an online presence. Thinkific’s seamless integration with email marketing platforms further enhances her ability to nurture leads and drive course enrollments.

2. Scaling a Fitness Coaching Business: Meet Jake, a fitness coach looking to expand his reach beyond local clients. Jake utilizes Thinkific to launch a series of fitness courses, catering to different skill levels. The platform’s customization features allow him to brand his courses consistently, creating a professional and cohesive fitness brand. Thinkific’s analytics provide Jake with insights into participant engagement, enabling him to refine his content based on user preferences. The platform’s straightforward pricing structure ensures that Jake can predict and manage his expenses as his online fitness business grows.

Real-World Use Cases of Moodle:

1. Higher Education Institution Implementation: Consider Oakridge University, a higher education institution seeking a robust learning management system (LMS) to support various courses across disciplines. Oakridge opts for Moodle due to its extensive customization capabilities. The university’s IT team tailors the Moodle platform to align with their specific academic requirements. Professors can implement complex grading systems, and students benefit from a personalized learning experience. Moodle’s open-source nature allows Oakridge to integrate the LMS seamlessly into their existing infrastructure, fostering a technologically advanced and customized e-learning environment.

2. Corporate Training Program Integration: TechSolutions Inc., a tech company with a global workforce, chooses Moodle for its corporate training initiatives. The company requires a platform that not only delivers training modules but also aligns with its internal processes. With Moodle’s highly customizable features, TechSolutions integrates the LMS with their internal databases and systems. This allows for streamlined employee onboarding and ongoing training, ensuring that all team members have access to relevant and up-to-date resources. The open-source nature of Moodle enables TechSolutions to adapt the platform as their training needs evolve, creating a dynamic and tailored learning environment for employees.

Thinkific Pricing

Thinkific operates on a subscription-based model with plans ranging from $49 to $399 per month, depending on features and business needs.

Moodle Pricing

Moodle is open source and free to use. However, hosting, support, and additional features may incur costs, depending on the chosen third-party services.

What to Consider When Choosing Between Thinkific and Moodle

When choosing between Thinkific and Moodle, several key factors should guide your decision to ensure alignment with your specific needs and goals. Here are five crucial factors to consider:

1. Technical Expertise:

Consider your comfort level with technology and your team’s technical proficiency. Thinkific, with its user-friendly interface, is designed for those who prioritize ease of use. On the other hand, Moodle’s extensive customization options demand a higher level of technical expertise. If you’re a solo entrepreneur or a small business without dedicated technical support, Thinkific’s streamlined approach might be a better fit. However, if you have in-house technical capabilities or are willing to invest in technical resources, Moodle’s flexibility may be an asset.

2. Budget:

Evaluate your budget constraints and the overall cost of ownership. Thinkific follows a subscription-based model with clear pricing tiers, simplifying budgeting for course creators. In contrast, while Moodle’s core software is free, additional costs may arise for hosting, support, and premium plugins. It’s essential to calculate the total cost, including potential third-party services, to make an informed decision that aligns with your financial resources.

3. Customization Needs:

Assess the level of customization required for your courses. If you prioritize a user-friendly platform with sufficient customization options without delving into complex technicalities, Thinkific is a strong contender. Conversely, if your courses demand extensive customization, Moodle’s open-source nature provides a canvas for tailoring every aspect of the learning experience. Consider the balance between simplicity and customization based on your specific content and branding requirements.

4. Marketing Priorities:

Examine your marketing strategies and the level of built-in support you need. Thinkific excels in marketing tools, offering features like customizable sales pages, promotions, and affiliate programs. If marketing is a primary focus, and you prefer a platform that inherently supports these efforts, Thinkific is a strategic choice. On the other hand, if you plan to rely more on external marketing tools or have a dedicated marketing team, Moodle’s emphasis on education over marketing may be acceptable.

5. Community Support:

Explore the importance of community support in your decision-making process. Thinkific fosters a supportive community tailored for course creators, facilitating knowledge sharing and collaboration. Moodle, with its open-source community, offers a vast network of users and developers. Consider whether you value a more niche community focused on course creation (Thinkific) or prefer the broader, collaborative environment associated with open-source platforms (Moodle).


  1. Can I use Moodle for free?
    • Yes, Moodle is open source and free to use. However, additional costs may arise for hosting and support.
  2. Does Thinkific offer a free trial?
    • Yes, Thinkific provides a 14-day free trial for users to explore its features.
  3. Is Thinkific suitable for large institutions?
    • Thinkific is more tailored for individual entrepreneurs and small to medium-sized businesses. Larger institutions might find Moodle’s extensive customization options more fitting.
  4. Can I migrate from Thinkific to Moodle?
    • While migration is possible, it can be complex due to the differing structures of the platforms. Consider your long-term needs before deciding.

Is Thinkific Better than Moodle: Takeaway

Keep in mind that Thinkific and Moodle cater to different needs.

Choose Thinkific if you prioritize a user-friendly experience, quick setup, and robust marketing features.

Moodle is best suited for those who seek extensive customization and have the technical expertise to navigate its open-source environment.

Remember, the right choice depends on your specific goals and preferences when it comes to serving your audience with easy-to-follow online courses.