SparkPost vs SendGrid: Which is the Better Email Marketing Service?

This is the ultimate SparkPost vs Sendgrid comparison guide, we’ll help you determine which is a better email marketing service. 

We will look at the pros and cons of each service, as well as what API access each one offers, the analytics and test keys available for integration with sendgrid.

The final verdict will depend on your needs and budget. In our case, SparkPost was the clear winner.

Compares email delivery service

When you compare SparkPost vs Sendgrid, it’s important to look for features that go beyond the basic email delivery.

Both are reliable email service providers, and they both offer free plans and paid plans.

The free plan allows you to send up to 1,500 emails per day and up to 400 emails per hour, while the premier plan is a bit more expensive but includes a dedicated IP and higher inbox placement rates.

While both SparkPost and SendGrid have their advantages, SparkPost offers a free trial, while Sendgrid offers a monthly plan.

The pricing plan depends on how many emails you plan to send, as well as the features you want to include.

SendGrid is the more expensive option, while SparkPost is the most affordable one. However, Pepipost provides better customer support and is half the price of Sendgrid.

When comparing SparkPost vs Sendgrid, it’s important to look at each of these services’ pricing plans.

Both services offer different plans based on the number of email sends and validations. If you’re sending a large amount of emails, it’s a good idea to upgrade to the most advanced plan.

In addition, Sendgrid offers insights into the overall success of your email program. You can also monitor engagement levels with email subscribers with metrics.

And if you’re a novice at sending emails, you can use the platform’s Webhooks. Webhooks lets you send notifications to your application when there’s an email bounce, unsubscribe, or spam.

If you’re looking for a cloud-based email delivery service, Sparkpost may be the right choice. Sparkpost’s SMTP service is comparable to that of consumer mail clients, and its API allows developers to build custom applications.

Its high sender deliverability rates are another advantage. However, Sparkpost’s pricing has been criticized in the past because it’s based on volume, not feature-rich.

Provides API access

You can set up an API key with SparkPost. You can find it in the menu at the top of your SparkPost account dashboard.

Select the Create API Key button and fill in the information requested. You can call the key, whatever you like, as long as it includes the All API permissions.

After you’ve completed the setup, you’ll be able to use it to make changes to your account. To get started, sign in to your SparkPost account.

SparkPost offers a free plan, but this isn’t a free service. It offers three service tiers covering varying email volumes and features. For example, SparkPost’s Starter plan doesn’t include inbound processing or dedicated sending IPs.

Mailgun, meanwhile, is an API that enables developers to manage mailing lists, send emails, and get email stats.

If you’re unsure whether SparkPost’s free plan is right for your needs, it has an affordable, flexible premium plan that lets you use 30+ professional addons for your emails.

API access is available for more than 35 email user engagement metrics. You can also create multiple webhooks.

Additionally, you can get full-service support from the technical account managers at SparkPost. You can expect your account to receive email reports within five minutes after signing up.

StackOverflow lists Twilio SendGrid as the number one email service provider in the world. You’ll find it in over 900 developers and 3101 company stacks, while SparkPost is mentioned in 50 company stacks and 59 developer stacks.

Once you’ve set up your API access, you’ll need to set up your Stitch integration to use SparkPost. First, you need to set up your SparkPost account. In the Settings section, select the webhook name and destination.

After that, click the Add Integration button. Select the Stitch SparkPost integration in the list. Then, click the Add Integration button. Choose the name and enter a target URL. Click the Copy button to copy the name of the schema.

For developers who want to build applications that integrate with the email service provider, SparkPost provides API access to Sendgrid.

Sparkpost is a cloud-based email service that offers scalable email delivery solutions. Its core product is a cloud-based SMTP service with deliverability rates comparable to the most popular consumer mail clients.

In addition to an API, Sparkpost provides an API platform for developers to build customized email campaigns.

Offers analytics

In this SparkPost vs Sendgrid comparison, we will look at the analytical features of these two email marketing services. Both send billions of emails per month and offer comprehensive analytics.

While Sendgrid has a higher threshold for sending email messages, SparkPost can deliver more emails to the inbox. With high deliverability and inbox placement rates, SparkPost offers higher revenue potential. Unlike SendGrid, SparkPost does not block ports 25 and 2525, which can lead to spam complaints.

Both SparkPost and Sendgrid provide full-featured email marketing services. SparkPost offers API access for querying over 35 email user engagement metrics.

Moreover, SparkPost also allows multiple webhooks. Its premium and enterprise offerings come with dedicated Technical Account Managers.

Both SparkPost and Sendgrid offer analytics for marketing campaigns, which is essential for tracking success. You can also get a full-service support from their Technical Account Managers.

Sparkpost was founded in 2014 and has a number of client libraries for different languages. The company acquired eDataSource to enhance its analytics capabilities. Its pricing increased last year.

However, Sparkpost still has a long way to go to catch up with Sendgrid. And Sparkpost offers many more features, such as email delivery reports. So, if you’re looking for an email marketing solution, Sparkpost is worth a look.

Offers test keys to check integration with sendgrid

Whether you want to integrate SparkPost with SendGrid, or are unsure of how to do it, the SMTP API has many advantages over the SendGrid REST API.

For starters, it accepts email over traditional SMTP, allowing you to configure metadata, tags, and other configuration options.

You can even include your own custom header X-MSYS-API. To learn more, read the SparkPost SMTP API reference documentation.

SparkPost’s templates are similar to those of SendGrid but have richer conditional logic, link tracking controls, and nested objects.

After installing SparkPost, you can send test emails to your list and see how they perform.

The service has three different paid plans and one free plan, each based on the number of emails you send each month.

You can send between 50,000 and 250,000 emails a month on the base plan, and up to one million emails a month with the premium plan.

For larger volumes, you can also use the SparkPost enterprise plan, which is priced at $95 per month.

You can configure the number of sending domains and subaccounts per SparkPost account. The REST API is recommended for onboarding and configuring sending domains.

It is easy to programmatically create subaccounts and domains. Each subaccount is issued an API key and a DKIM key.

Once you have published the DKIM key in your DNS, you can start sending email.


While SendGrid can be a bit more expensive than ExpressPigeon, SparkPost provides the same excellent email service for a fraction of the price.

Moreover, SendGrid has added Act-On functionality which allows you to build long-term campaigns.

With these features, it is a great choice for businesses and organizations looking for high-quality email service.

When selecting between SendGrid and SparkPost, it is best to check both.