SmugMug vs. Squarespace: Which Website is Better?

For beginners, Squarespace is an ideal starting point due to its user-friendly interface and versatility.

Squarespace’s standout feature is its robust blogging functionality, helping beginners to engage their audiences effectively through compelling content creation.

This feature, coupled with its ease of use, positions Squarespace as a desirable choice for those initiating their online presence.

Despite Squarespace’s popularity, people choose SmugMug for its unparalleled photography customization, creating a unique online presence for photographers.

The specialized community and support further attract users seeking a platform tailored specifically to photography, even if it comes with a slight learning curve.

Here’s the difference between these web platforms:

The main difference is that SmugMug specializes in extensive photography customization, offering a dedicated space for photographers. Squarespace is a versatile platform catering to various creative industries, providing a broader solution beyond photography alone.

SmugMug vs. Squarespace: Core Features Overview

Extensive Photography Customization✔️❌ (General Website Building)
Photography-Specific Templates✔️✔️
E-commerce Integration✔️✔️
Ease of Use✔️✔️
Blogging Functionality❌ (Limited)✔️

Personal Note: SmugMug’s robust customization suits photographers seeking specialized features, while Squarespace’s versatile platform offers an inclusive website-building solution for photographers and creatives.

What is SmugMug and Who is it for?

SmugMug is a photography-centric platform known for extensive customization options. It caters to photographers and visual artists looking to showcase and sell their work with specialized features tailored for the photography industry.

Pros of SmugMug:

  • Extensive photography customization
  • Photography-specific templates
  • E-commerce integration
  • User-friendly interface
  • Portfolio management features


  • Limited blogging functionality
  • Learning curve for new users

What is Squarespace and Who is it for?

Squarespace is an all-in-one website-building platform suitable for creatives, including photographers. It offers a versatile solution with user-friendly features for building and managing websites, making it accessible to a broad audience.

Pros of Squarespace:

  1. Versatile Website Building
  2. Photography-Specific Templates
  3. E-commerce Integration
  4. User-Friendly Interface
  5. Robust Blogging Functionality


  1. Generalized Platform (Not Photography-Specific)
  2. May Have Slightly Less Photography-Specific Features Compared to SmugMug

6 Key Features of SmugMug that Wins Over Squarespace:

  1. Extensive Photography Customization: SmugMug provides photographers with granular customization options, allowing them to tailor their websites to specific artistic preferences.
  2. Photography-Specific Templates: SmugMug offers templates designed specifically for photographers, ensuring a visually appealing and industry-relevant presentation.
  3. E-commerce Integration: SmugMug facilitates seamless e-commerce integration, allowing photographers to monetize their work effectively.
  4. Ease of Use: While there’s a learning curve, SmugMug is designed with a user-friendly interface, making it accessible for photographers with varying technical expertise.
  5. Specialized Portfolio Management: SmugMug includes features specifically catering to portfolio management, providing photographers with effective tools for showcasing their work.
  6. Community and Support: SmugMug fosters a photography-focused community, offering support and resources tailored to the needs of photographers.

6 Key Features of Squarespace that Wins Over SmugMug:

  1. Versatile Website Building: Squarespace offers a versatile platform suitable for various creative industries, not limiting itself to photography alone.
  2. Photography-Specific Templates: Similar to SmugMug, Squarespace provides templates tailored for photographers, ensuring a visually appealing presentation.
  3. E-commerce Integration: Squarespace seamlessly integrates e-commerce features, allowing photographers to sell their work with ease.
  4. Ease of Use: Squarespace is known for its user-friendly interface, making website building accessible for creatives with varying technical skills.
  5. Robust Blogging Functionality: Squarespace excels in blogging functionality, providing photographers with a powerful tool for content creation and storytelling.
  6. Overall Creativity Support: Squarespace supports various creative industries, offering tools beyond photography, making it a versatile choice for creative professionals.

Comprehensive Feature Comparison

Let’s place SmugMug and Squarespace side-by-side and compare the key features, giving our verdict:

1. Extensive Photography Customization:

  • Known for its unparalleled customization options, SmugMug empowers photographers to craft a unique online presence. From gallery layouts to image presentation, users have granular control over their photography website’s look and feel.
  • While Squarespace offers customization, its focus extends beyond photography. It may not match SmugMug’s depth in catering specifically to photography-centric design needs.

Verdict: SmugMug Wins – SmugMug excels in offering extensive photography customization, providing a specialized environment for photographers to showcase their work uniquely.

2. Photography-Specific Templates:

  • Boasting a range of templates tailored for photographers, SmugMug ensures that users can choose designs optimized for showcasing visual art.
  • Similar to SmugMug, Squarespace provides photography-specific templates but caters to a broader creative audience.

Verdict: Tie – Both SmugMug and Squarespace offer templates crafted for photography, but the choice depends on whether you want a specialized or versatile platform.

3. E-commerce Integration:

  • Designed with photographers in mind, SmugMug seamlessly integrates e-commerce features. Users can sell prints, digital downloads, and more directly from their photography websites.
  • Squarespace excels in e-commerce, providing photographers with robust tools for selling prints and products alongside their visual content.

Verdict: Tie – Both platforms excel in e-commerce integration, offering photographers effective solutions for monetizing their artistic endeavors.

4. Ease of Use:

  • While it has a slight learning curve, SmugMug is generally user-friendly, providing a straightforward interface for photographers to navigate.
  • Known for its intuitive design, Squarespace is user-friendly, ensuring a seamless experience for users with varying technical expertise.

Verdict: Tie – Both platforms prioritize user-friendly interfaces, making them accessible for photographers with different levels of technical proficiency.

5. Robust Blogging Functionality:

  • Primarily focused on photography, SmugMug’s blogging functionality is limited compared to platforms like Squarespace.
  • Squarespace excels in blogging, providing photographers with powerful tools for content creation, storytelling, and engaging with their audience.

Verdict: Squarespace Wins – Squarespace is the preferred choice if robust blogging functionality is a priority alongside showcasing visual content.

6. Overall Creativity Support:

  • While specialized for photography, SmugMug offers a comprehensive set of features tailored to enhance the creativity of photographers.
  • Known for its versatility, Squarespace supports various creative industries beyond photography, providing tools for a broad range of creative endeavors.

Verdict: Tie – The winner depends on whether you seek specialized creativity for photography (SmugMug) or a versatile platform for various creative pursuits (Squarespace).

7. Community and Support:

  • Fosters a community specifically focused on photography, offering support and resources tailored to the needs of photographers.
  • Provides general support for a diverse user base but may lack the specialized photography community found on SmugMug.

Verdict: SmugMug Wins – SmugMug’s dedicated photography community offers specialized support, creating a more tailored experience for photographers.

Use Cases for SmugMug:

  1. Professional Photography Portfolios: SmugMug is ideal for photographers aiming to create professional portfolios, utilizing its extensive customization options and specialized templates.
  2. E-commerce for Photography Prints: Photographers looking to sell prints can benefit from SmugMug’s seamless e-commerce integration, providing a platform for monetizing their artistic work.

What SmugMug Can’t Be Used For

While SmugMug excels in photography customization, it may not be the optimal choice for those seeking a generalized website-building solution. Its specialization in photography-centric features may limit its appeal to users with broader creative needs.

Use Cases for Squarespace:

  1. Versatile Creative Websites: Squarespace caters to a wide range of creative industries, making it suitable for creatives beyond just photographers.
  2. Photography with Blogging Integration: Squarespace is ideal for photographers who want a website that seamlessly integrates both visual portfolios and robust blogging functionality.

What Squarespace Can’t Be Used For

While Squarespace is versatile, it may lack some of the specialized features that SmugMug offers for photography portfolios. Users seeking highly tailored photography-centric features might find SmugMug more suitable.

SmugMug Pricing

SmugMug offers various pricing plans tailored for different needs:

  • Basic: $7.00 per month (billed annually)
  • Power: $11.00 per month (billed annually)
  • Portfolio: $27.00 per month (billed annually)

Each plan offers different levels of customization, e-commerce features, and storage.

Squarespace Pricing

Squarespace provides pricing plans suitable for various users:

  • Personal: $12.00 per month (billed annually)
  • Business: $18.00 per month (billed annually)
  • Commerce: $26.00 per month (billed annually)

Each plan includes website building tools, templates, and features, with e-commerce options available in the Business and Commerce plans.

What to Consider When Choosing Between SmugMug and Squarespace:

1. Photography Focus vs. Creative Versatility:

Consider whether you prioritize a platform tailored specifically for photography (SmugMug) or a versatile solution catering to various creative industries (Squarespace).

2. Customization Depth:

Assess the level of customization you require for your photography website. SmugMug offers extensive photography customization, while Squarespace provides generalized creative customization.

3. E-commerce Needs:

If selling prints or photography-related products is a key goal, evaluate the e-commerce features of both platforms to choose the one that aligns with your business goals.

4. Overall Ease of Use:

Consider the ease of use for both platforms, especially if you’re looking for a user-friendly experience without compromising on functionality.

5. Budget Considerations:

Review the pricing plans of SmugMug and Squarespace to ensure that the chosen platform aligns with your budgetary constraints.


Get answers to common questions you might have.

1. Can I customize my photography website extensively with Squarespace?

  • Yes, Squarespace provides customization options, but it may not be as photography-centric and specialized as SmugMug.

2. Is SmugMug suitable for creatives beyond photographers?

  • While it focuses on photography, SmugMug can be used by other creatives, but its features are tailored for photography portfolios.

3. Does Squarespace support e-commerce for selling photography prints?

  • Yes, Squarespace has e-commerce features suitable for selling photography prints and products.

4. Are there limitations in blogging on SmugMug?

  • SmugMug’s blogging functionality is limited compared to Squarespace, which excels in this aspect.

5. Which platform offers more versatile creative features?

  • Squarespace provides a more versatile creative platform, suitable for a variety of creative industries beyond photography.

Is SmugMug Better Than Squarespace? Takeaway

SmugMug stands out with unparalleled photography customization, offering photographers a unique online presence.

However, its drawback lies in a slight learning curve for new users.

Squarespace fills this gap by providing a user-friendly interface with powerful features, reducing the learning curve significantly.

While not photography-centric like SmugMug, Squarespace compensates by offering a versatile platform accessible to photographers and a broader creative audience, making it an excellent choice for those seeking a balance between customization and ease of use.