7 Shopify Flow Examples (+ How To Create a Flow)

This article will showcase high-converting Shopify Flow examples, and give you easy steps on how to create your own flow.

The world of eCommerce has been revolutionized by Shopify, an all-in-one eCommerce platform that allows business owners to set up and run their online stores without the need for any coding knowledge.

One of the key features of Shopify is its ability to create workflows or flows that automate certain tasks and streamline the store’s operations.

In this article, we will explore some high-converting Shopify Flow examples and the benefits it can bring to businesses of all sizes.

What is Shopify Flow?

Shopify Flow is an automation platform that allows users to create workflows to automate tasks in their online store.

It enables businesses to automate repetitive and time-consuming tasks, such as tagging customers, updating orders, and creating discounts.

Shopify Flow uses a visual editor to create workflows that trigger based on specific events, conditions, and actions.

7 Best Shopify Flow Examples From Real-World Businesses

Here are some examples of Shopify Flow in action:

1. Abandoned Cart Recovery

Cart abandonment is a common problem for online retailers.

With Shopify Flow, businesses can create a workflow that automatically sends personalized emails to customers who have abandoned their carts.

The email can include a discount code or other incentives to encourage the customer to complete their purchase.

According to a case study by Shopify, using abandoned cart emails with discount codes resulted in a 60% increase in revenue.

2. Order Fulfillment

Order fulfillment is a critical aspect of e-commerce. Shopify Flow can help automate the process by triggering actions when certain conditions are met, such as when an order is paid or when a customer’s shipping address is updated.

This can help businesses streamline their fulfillment process and reduce errors.

An example of a business that has successfully used Shopify Flow for order fulfillment is Koio, a luxury sneaker brand.

By automating its order fulfillment process, Koio was able to reduce shipping errors by 85%.

3. Customer Segmentation

Personalized marketing can help businesses increase conversions and revenue.

With Shopify Flow, businesses can segment their customers based on their purchase history or behavior, and then trigger specific actions based on those segments.

For example, a business could create a workflow that tags customers who have purchased a certain product, and then send them a follow-up email with related products.

Brands like Allbirds and Boll & Branch are great examples of companies that use customer segmentation to create personalized marketing campaigns.

4. Inventory Management

Effective inventory management is essential for any e-commerce business. With Shopify Flow, businesses can automate inventory-related tasks, such as restocking products or updating product information.

This can help businesses stay on top of their inventory levels and avoid stockouts.

A great example of a business that has successfully used Shopify Flow for inventory management is The Paper Store, a gift and stationery retailer.

By automating its inventory management process, The Paper Store was able to reduce its stockouts by 70%.

5. Shipping Updates

Providing shipping updates to customers can help reduce support inquiries and increase customer satisfaction.

Shopify Flow can help automate this process by triggering shipping updates based on specific conditions, such as when an order is fulfilled or when a tracking number is added.

Brands like MVMT Watches and Gymshark are great examples of companies that use Shopify Flow to provide shipping updates to their customers.

6. Discount Creation

Creating discounts manually can be time-consuming and prone to errors.

With Shopify Flow, businesses can automate the process by triggering discount codes based on specific conditions, such as when a customer abandons their cart or when a customer signs up for a newsletter.

This can help businesses increase sales and customer loyalty. A great example of a business that has successfully used Shopify Flow for discount creation is Baked by Melissa, a bakery that specializes in bite-sized cupcakes.

By automating its discount creation process, Baked by Melissa was able to increase its email signups by 50%.

7. Fraud Prevention

Online fraud can be costly for businesses. Shopify Flow can help businesses prevent fraudulent orders by triggering actions based on specific conditions, such as when an order is placed from a high-risk location or when a credit card is declined.

This can help businesses protect themselves from chargebacks and lost revenue.

An example of a business that has successfully used Shopify Flow for fraud prevention is Luxy Hair, a hair extensions brand. By automating its fraud prevention process, Luxy Hair was able to reduce chargebacks by 80%.

Pros and Cons of Shopify Flow

Like any technology, Shopify Flow has its advantages and disadvantages. Here are some of the pros and cons of using Shopify Flow:


  • Saves time and increases efficiency
  • Reduces errors and improves accuracy
  • Automates repetitive tasks, freeing up time for more important work
  • Can increase revenue by creating personalized marketing campaigns and discounts
  • Provides valuable insights into customer behavior and purchase history


  • Requires some technical knowledge to set up and customize workflows
  • Can be costly for businesses with a large volume of orders
  • Limited customization options for workflows
  • Some workflows may require additional apps or integrations

How to Create a Flow in Shopify: Step-by-Step

Step 1: Go to the Shopify Admin panel

The first step in creating a flow in Shopify is to log in to the Shopify admin panel. Once you are logged in, click on the “Settings” tab, which is located at the bottom left-hand corner of the screen.

Step 2: Click on “Automation”

Next, click on the “Automation” option, which is located under the “Settings” tab. This will take you to the “Automation” page where you can create your flow.

Step 3: Click on “Create Workflow”

On the “Automation” page, click on the “Create Workflow” button to start creating your flow.

Step 4: Choose a trigger

The next step is to choose a trigger for your flow. This is the event that will trigger the flow to run. There are several triggers to choose from, including:

  • When a customer places an order
  • When an order is paid for
  • When an order is fulfilled
  • When a customer abandons a cart

Choose the trigger that best suits your needs.

Step 5: Choose an action

Once you have chosen a trigger, the next step is to choose an action. This is the task that the flow will perform when the trigger event occurs. There are several actions to choose from, including:

  • Send an email
  • Create a task
  • Add a tag to a customer or order
  • Add a note to a customer or order

Choose the action that best suits your needs.

Step 6: Set up the conditions

You can also set up conditions for your flow. These are rules that determine when the flow should run.

For example, you can set a condition that the flow should only run when a customer spends a certain amount of money or when a product is out of stock.

Step 7: Save your flow

Once you have set up your trigger, action, and conditions, click on the “Save” button to save your flow. You can also preview your flow before saving it to ensure that it will work as expected.

Step 8: Test your flow

Before you start using your flow, it is a good idea to test it to make sure that it works correctly. You can do this by running a test order or by manually triggering the flow.

Step 9: Start using your flow

Once you have tested your flow and are satisfied that it works correctly, you can start using it in your store.

Your flow will run automatically whenever the trigger event occurs, saving you time and streamlining your operations.

Grow Your eCommerce Business With Shopify Flow

Shopify Flow is a powerful automation tool that can help businesses streamline their processes and save valuable time.

As you automate repetitive and time-consuming tasks, you can focus on more important work, such as growing your business and improving customer experience.

Creating a flow in Shopify is a simple and straightforward process that can help you automate tasks and streamline your store’s operations.