Top 7 SEO Tools for Complete Site Analysis

A lot of business owners get excited upon starting SEO for their business.

There are actually a lot of people who find the tasks involved in SEO fun. But, most of them get stuck and give up at the results analysis stage. There are just so many figures and technical data that it is so easy to get lost.

This is why SEO is often called the art and science of ranking in search engines. Aside from the creative side of doing SEO tasks, a webmaster must learn how to analyze the results of their campaign and interpret it into doable actions to improve the whole campaign.

Now, analyzing data does not need to be so difficult and strenuous. There are actually a lot of tools and services that are available to make the analyzing process a lot easier and more intuitive.

We have reviewed some of these tools and came up with a list of the top five ones that are helpful for a wide range of SEO specializations. Take a look at this list.

#1 – WooRank

WooRank is one of those popular “freemium” accounts. It is called freemium because basically, a user can create a free account with no obligations but with only limited features. They can then choose to upgrade to a premium account to unlock the more advanced features.

As a free user, you can generate reports but only up to a certain limit. WooRank now comes with a 7-day free trial of their premium services. You can test it out and if you like it, you can upgrade. Here are some of the best features of a WooRank report:

  • Marketing Checklist

  • SEO Practices

  • Mobile

  • Usability

  • Technologies

  • Social

  • Local

  • Visitors

#2 – Marketing Grader by HubSpot

HubSpot’s Marketing Grader is a little more generalized than most SEO analysis tools. While most of these tools are focusing on the specific SEO activities, Marketing Grader is more concerned with the whole digital marketing strategy.

Here are the things that are included in a Marketing Grader report:

  • Blogging

  • Social Media

  • SEO

  • Lead Generation

  • Mobile

#3 – Site Analyzer

This is an analyzer that is free and can provide data in 71 attributes that are divided into five main categories. The SEO report includes an overview together with an overall score and the total score in each of its 5 categories. Here are the categories of Site Analyzer’s report:

  • Accessibility

  • Design

  • Text

  • Multimedia

  • Networking

#4 – Lipperhey

While Lipperhey is not among the popular half of SEO analyzer tools, this tool can provide a lot of useful information when it comes to data analysis.

Like most SEO analyzer tools, Lipperhey creates a report from the URL you put in. Here are some of the points that can be measured in Lipperhey:

  • Visitors

  • Indexability

  • Hosting

  • Design

  • On-Page SEO

#5 – UpCity

UpCity is also another service that provides a very insightful “SEO report card”. The report card displays different figures and results graded with numerical scores. The scores are tabulated after reviewing the website’s adherence to the top 18 SEO practices divided into 6 groups.

  • Rank Analysis

  • Link Building

  • On-Site Analysis

  • Website Accessibility

  • Trust Metrics

  • Current Indexing

#6 – Site Auditor

Site Auditor is a tool that was created by Raven Tools which is a part of the solutions that they have addressing Internet marketing.

After running the tool successfully, Site Auditor provides an intuitive report that summarizes the different important findings.

Right now, Raven Tools lets you avail a free trial for 30 days using the Site Auditor. This is a very great way to test the tools capacities and find out its extent.

You can see if this is the right tool for you after trying it out for 30 days. The free trial period also includes access to the other tools provided by Raven Tools. When the free trial period is finished, you can choose to upgrade to a premium plan in as low as $99/month.

The report provided by the Site Auditor is divided into nine sections:

  • Visibility

  • Meta

  • Content

  • Links

  • Images

  • Semantics

  • Desktop Page Speed

  • Mobile Page Speed

  • Crawl Comparison

#7 – SEO Workers

Many webmasters are a little skeptical about this tool. Its aesthetic is not that pretty compared to the other tools in this list. It feels like this tool got stuck in the early ages of digital technology.

However, this tool can still provide crucial data that are very useful. In fact, it is one of those tools that include specific metrics in their report. Here are the reporting sections of SEO Workers after a URL is evaluated:

  • HTTP Headers Check

  • Head Elements

  • Keyword Relevancy

  • URLs

  • Anchor Tags Keywords

  • Image Alt-Text Keywords

  • Heading Elements

SEO will never be complete if you do not take the results and analyze it. SEO is about studying the whole process involving advertising and that includes the results you get from your digital marketing efforts.

This is the beauty of SEO and online marketing, you will never run out of good ideas to improve your strategies provided that you use the right tools that will give you accurate results.

About the Author – Ritu Sharma is the Content Insights Manager at SEO Services Company PageTraffic, one of Asia’s most award-winning & recognized Digital Search Marketing agency.  She has been the spear head of many successful Content Marketing Campaigns for PageTraffic.