10 SEO Copywriting Tactics – Get Free Traffic!

So you want to enjoy free website traffic?     SEO copywriting tactics

All you need is to embrace this term: “SEO copywriting.

Don’t be surprise when I tell you that generating traffic doesn’t have to be tedious or confusing.

In fact, a lot of so-called content marketers who doesn’t know how to go about it are writing and updating their blogs with mediocre content.

They still tell people to get traffic from forum, article marketing etc. Lol!

Truth is, the knowledge you need to generate free traffic from external sources is already in you.

This should tell you that getting free traffic isn’t the problem with bloggers and content marketer.

The challenge we all face is turning that traffic into leads and making money. Period!

To grow a profitable website, you need to first figure out why people should listen to you. Is there an idea or style you’ve that your competitors don’t have?

That could be your EDGE especially now that the competition is getting hotter every passing day. The last time I checked, I discovered that well over 160,000 new wordpress blogs are being launched every day.

That’s a staggering number – and it makes it even more difficult for you to breakthrough in your business.

Before I list the 10 tactics for SEO copywriting that works, let’s get to the definition first…


What really is SEO copywriting?

SEO stands for search engine optimization, while copwriting deals with writing content to persuade the ideal customers and readers to take action (subscribe, click, join, buy, comment etc) right now.

So, SEO copywriting is the practice of writing epic content that PERSUADES your target audience (readers, prospects, customers, fans etc) to take action on what you’re offering.

Interestingly, content marketing has become the new SEO – and to succeed in this age, you’ve to embrace it with an open mind and have a pencil in your hand. Why did I say a pencil?

It’s because when you do SEO with a pencil, you’re open for corrections.

You can adapt to changes and if you once held on to an idea about link building and keyword research, all that can change in seconds when Google rolls out their favorite algorithm updates (Panda & Penguin 2.0 updates).

So, write your content marketing ideas and strategies with a pencil, so that you can at least erase and make adjustments that can help channel more targeted traffic to your website.


Who can use SEO copywriting?

First, it’s for those who want buying leads. I mean, getting the right kind of traffic that’s ready to buy whatever you’re promoting.

Yes, you may not have created a product of your own, SEO copwriting is a great way to get all the free quality traffic you need – also increasing conversion rate is pretty easy once you master this art.

Bloggers, website owners, internet marketers, product creators, jv partners, freelance writers, sales consultants, customer support attendants, small business and big business owners can merge SEO and copywriting to get or increase traffic and sales.

Yes, I know that you may not turn a renowned copywriter overnight and maybe you don’t even have the interest of becoming one, but nonetheless, you need to go the extra mile to reap the dividends from the content you write – that’s the basic rule for content marketing.

Before we dive into the 10 SEO copywriting tactics you can implement right away, I’m sure you now know what it means, and how much targeted traffic you can drive with it.

Remember, blogging itself isn’t a business – it’s a tool to grow your business.[tweet this]

And to be able to use this “tool” judiciously, you need to learn how to select and optimize your content with the right words. More so, the marketing tide has changed a lot since the past decade.

It’s important to note that how you write and promote your blog is more important that what you’re writing about. [tweet this].

Caution: this doesn’t mean you should write low-quality content. No, no, no! On the contrary, it’s a wake up call for you to produce the best content you can, and to give it the best exposure with every arsenal you’ve got.

The 10 tactics you should apply to your content and website right now are:


1.       Start with the end objective

seo copywriting tips

One of the questions I get asked more often is: “how can I tell if a blog post will generate traffic before writing it?”

Even though there are several factors that can determine whether people share your content, decide to visit your link or not, from experience, I call tell you that when you’ve an objective and stick to it, things would turn out right.

For instance, the end objective that caused me to start this blog is to attract high-paying clients to my writing services.

I’m only looking for potential clients who have a budget for quality content, not fellow bloggers who can barely bare $50 per post.

Now, when I research and write content for my blog and other blogs, my goal isn’t to generate traffic per se, but to influence the ideal client that I’ve what he or she is looking for.

So, I tailor my content, the language and voice to match what I want to achieve on the long term basis.

Interestingly, when you focus on the end objective, the short goals you’ve like getting free traffic, gaining backlinks and establishing authority will become easier.

Yes, I can assure you that when you focus on delivering value to your target audience, you wouldn’t even bother about link building.

So, start with your end objective and walk backwards. That’s the surest way to trounce your competitors and stand firm.


2.       Optimize for branded keywords

In SEO copywriting, your goal is to write content that your target audience and search engine spiders can find relevant and interesting. I know you’ve a question like…

Wow, how on earth are search engine scripts supposed to know that my content is helpful when they’ve no intelligence like human beings?

Well, whatever people do at your website, with your content is a strong signal to Google, Yahoo and Bing. In other words, search engines follow people.

They gauge the activities of people at your site. The amount of time spent, which link they clicked on after reading the content that brought them to your site – bounce rate.

The smart way to become that authority even if your website is just 2 months old is to optimize for branded keywords. For instance, there are websites and brands that Google appreciate and love, since they were established.

Coca-Cola, CNN, BBC, Google, Yahoo, Mercedes, Alexa, Foxnews, Forbes, Mashable etc. are all very popular brands both online and offline. You could take it a step further by targeting new ogio golf bag available and other golf equipments.

When you want to optimize for these terms, just use Google Keywords Tool or any pointblank seo and plug a specific branded term into it. You’ll definitely find profitable and easy-to-rank keywords that you can optimize your content with.

I’ve written about the Coca-Cola marketing strategy in 2012 and it went viral, bringing in free quality traffic, subscribers and sales on my affiliate offer.

I also got a handful of writing clients back in the day when I used the strategy. Unfortunately, not many content marketers target branded keywords. It’s still under-utilized and works so well – why not give it a try?


3.       Go local – write to a selected few

There is so much money to be made locally. Are you taking advantage of it?

If you want to get great results with SEO copywriting, you’ve got to start from your own geographical location. For instance, it’s way too difficult to optimize for a web hosting keyword.

The competition is fearful, and I wouldn’t even recommend you build a website reviewing web hosting services, except you’ve a big advertising budget.

However, if you go local, and write for a selected few, you can dominate your niche, drive quality traffic and get sales referrals.

For instance, instead of you targeting, “dedicated web hosting service” which is way too strong to rank in Google top 10, you can go the easy route and optimize your title content for “best dedicated hosting services in New York”

Guess what, with the second long-tail keyword which is more targeted to a selected few (New York prospects), you’d easily rank in Google first page with few authority backlinks (from PR 3 – 8) and build wiki links as well.

SEO copywriting could help you take charge of your local environs and become an authority quickly – if you write with this insight – it’s a lot easier.


4.       Use a strong, but no-hype title

I’ve already dealt with title/headline writing and regurgitating that idea is unwise. However, what I would recommend is that when you use a catchy title, make sure it’s without hype.

Because when people read your content and discover that you didn’t deliver on what you promised on the title, that single act can discourage them and it’s dangerous.

Remember, when a reader or prospect is dissatisfied with your offer (content & product), they can tell others to ignore you as well – negative reviews can go viral quickly. So be careful with what you write about, and more importantly, how you write your headline.

The quick fix is to use a strong title. It should convey your idea, so that as people read further, they’d keep nodding their heads in agreement to what you promised.

This also can cause them to tweet, share and cite your content page across the Web.


5.       Introduce your content with a  bang

As a copywriter, I learnt that the title is the most important factor. But once you’ve captured interest by causing the right people to click it, the introduction also must be strong.

Don’t use weak storyline when writing your introductions (lede). Make it catchy as well. Usually, I like asking open-ended questions in my intro.

For instance, instead of asking, do you want to drive traffic through social media, which is closed-ended because you’re limiting them, I would throw the question open. See how I started this post: “so you want to enjoy free traffic?”

That’s how to introduce with a bang (energy burst) and get people liking and sharing your content.

After the strong title in your content, write catchy intros and continue in that stead. You’ll build up engagement and whatever you ask people to do at that point; you’re guaranteed 82% success-rate.


6.       Prioritize your blog posts

How do you set your blog posts on a scale? This is important because if you want your readers to stay and refer other people to your blog, you’ve to set priorities on each post you write.

Ideally, start a series, whereby you dissect a given topic/subject in Part 1, 2, 3 and so on. The topic could be anything – list building, content marketing, affiliate marketing, niche marketing, keyword research etc.

Let’s assume that you’re writing Part 1 in the series on list building, you can share the basics of choosing the right autoresponder and how to manage the campaigns.

You can create videos on how to view the contacts’ email addresses, how to write follow up messages and create newsletters. Explaining how autoresponder works can take up Part 1.

Then remind readers and your audience that Part 2 will be fully-packed with step-by-step instructions on how to create catchy landing pages or download high-converting ones for free.

If you do it this way, I tell you the truth – your readers will be expectant and this can bring in thousands of free quality traffic from word out mouth referrals.

When you do something interesting at your blog, there will be a chain reaction to cause people to like you and share your content. [tweet this]


7.       Get Social Signals from Facebook, Twitter and Google Plus

The great social signal you can get is from the three media giants: facebook, twitter and Google Plus.

Each time you publish a new content, it could be an article, blog post, video, podcast or e-book, first, announce it on twitter to get the news going.

Remember, search engine crawl twitter almost every minute and when your content is tweeted either by you or your readers, it can send strong juice to your keywords.

Afterward, share the link to the content on facebook and let other friends of yours know about it.

Once that’s done, it’s now time to use Google+ to dominate search engines.

I just discovered that whenever I share my recent post on Google+ after embedding the link on facebook, Google spider in 6 hours usually picks it up and begins to rank it.

Try it for yourself. When you publish a new content, tweet it, take the tweeted link and embed the link on your facebook page. Then take that facebook page URL and share on your Google plus profile.

Wow, you’ll get a lot of link juice back to your website and if the keyword is low in competition, you can literally rank in Google top 10 within 48 hours. That’s not a guarantee, but it worked for me.


8.       Generate leads who have visions

SEO copywriting is all about targeting the right people who can help your business grow beyond where it’s right now. Don’t trade your quality content with an audience that can’t appreciate the value you deliver.

For instance, if you’re a freelance web developer, then your target audience should be people who want to create a website for their business.

You don’t necessarily need those who already have a running website – except they would be interested in another project.

But basically, target offline businesses that have no website, or no online presence and you’ll win their hearts if you persuade correctly.

This kind of people will have visions of profiting, because they’re going to invest in your services which cost money.

When your prospects have vision, it would be easier to persuade, convince and convert them into long-term customers. And if they’re visionary prospects, they’ll tell other like-minded friends and family about your website.

That’s viral marketing at its finest. Have visions for your business. You should target people who have visions for their businesses – that’s how to get consistent quality traffic that can turn into buyers eventually.


9.       Start teaching, stop talking

On the internet, people are tired of all the hype and “buy now” offers that your fellow internet marketers are flashing on the forehead.

As a result of this, conversion rate is going down the drain. What can you do to stand out from the deceptive crowd and make more profit?

You’ve to start teaching. You’ve been talking about your awesomeness for too long. Enough of that!

Instead of talking about driving traffic to your blog and doing nothing to get it started, stop talking and start implementing the various traffic generation strategies you can find. Better still, utilize one traffic strategy and become an expert at it.

As you begin to teach, you’d be amazed at how much knowledge your readers and prospect will have gained concerning your product.

Your target audience will in turn ask you to sell them a product in form of a course, e-book, software, membership site or wordpress plugin – and that’s the easiest way to earn 6-figure income selling what people already asked for.

At this point, there will be no objection or complaints, because people asked for it. Intelligent copywriters teach first, before asking you to take any form of action.

These days, sales letters are taking on a new wing. A typical salesletter now has a step-by-step video to guide you.

The video will also explain the vital aspects of the software, plugin or membership site. That’s how to persuade correctly and there is nothing that can stop people from buying the product.

That’s the kind of content Google will fall in love with and send free traffic to its page.

Because when people spend time watching videos and reading the step-by-step processes for doing a particular thing, the bounce rate on that website is reduced, and the engagement is high.

Give search engines what they want and you’ll enjoy free quality traffic.[tweet this]


10.    Content marketing is SEO + Content + Social Signal

Yes, you read that correctly. In order to get great results with your content, you need SEO and social signal.

Content, SEO and social are the 3 powerful ropes which must be tied together for long term website growth and authority.

A while ago, Google introduced the AuthorRank. This is important even though we can’t tell whether it helps to boost rankings or not at this stage.

But it does help to get more click-throughs on your title when it shows up in Google result page.

Like I said earlier, it’s not about the idea of your content, nor is it the quality that can determine whether you get traffic and earn more money. All that used to work prior to Google+ and AuthorRank features were introduced to the Web.

These days, you need to promote your content via social media networks. You also have to syndicate the content across wiki sites like document sharing sites.

You know those web 2.0 sites which can speed up fast indexing for your fresh content, digg.com, reddit.com, dropjack, delicious, blinklist.com et al.

When your content is syndicated or bookmarked across these high-traffic and PR5 – PR9 social sites, it’ll pass on link juices back to you. Google will be forced to rank your content, and send free quality traffic your way.

Remember, content marketing isn’t link building. It’s not traffic generation. It’s not making money. It’s not even guest blogging. So what is it?

Content marketing is all of that – how you promote your content to bring about the above mentioned benefits is what it’s all about. [tweet this]

So, look at the BIG picture when you’re using content to market your business – that’s where the profit lies.


Are you a SEO Copywriter?

You may not rank in Google top 10 if all you do research keywords and write the content. You’ve to do something more – optimize the content and promote it like *crazy*.

Move away from your own website and get to some other places where your readers and ideal customers are hanging out.

Help other search engines discover your content, so that they can send authority signals to Google. As I write this, thousands of people are looking for what you’ve to offer. It’s time to bring them to your website.

They’re searching for the content you just published. You need to get out there and become the SEO copywriter that solves a pressing problem.


Your turn to contribute…

There you’ve it, the ultimate SEO copywriting tactics you can implement right now.

Have you ever used any of these tactics to increase your website traffic and earn more money? I can’t wait to hear what you’ve to say in the comment box. See you at the top!

Photo Credits: hand drawing | Girl Notebook

102 thoughts on “10 SEO Copywriting Tactics – Get Free Traffic!”

  1. “Good quality content alone is not enough” I have the same opinion, because there are evidences. To be frank, you got me glued in the first one shared, this one: Start with the end objective. I never thought about starting in the end, well this one confused me but I get it.
    The number 5 that says introduce your content with a bang is great. The idea is simple but really true. While in the seventh number that talks about social media, obviously they are helpful to magnet new audience and attract positive customers when you are posting your link there.
    To wrap this up, this is beyond good. 🙂

    I found this post shared on Kingged.com, the Internet marketing social bookmarking and networking site, and I “kingged” it and left this comment.

  2. Start teaching stop writing is good tip; but here we should keep difference between teaching and making sermons; our every lesson must have a solution for the problems of our visitors; otherwise a simple bookish approach will fail to work.
    Michael your way of writing is sticky that means you can’t skip it once your read the first sentence of your post. Surely there will be mid-night-oil-burning hard work behind it to grow to that enviable level of content marketing. Peace and blessings on you

  3. Hey, it’s really great to know about SEO Copywriting. I am completely amazed to know about that one. The exclusive content of this post really unveils the unique feature about Search Engine Optimization.

  4. Nice tips Michael. All you have mentioned in the post are must do things specially for those who are planning something big in this field or who want to join blogging as a carrier rather than just part time work. I personally like this point very much “Start teaching, stop talking”. This things happens with most of us as we know many tricks which we generally share as well but never implement them on our blog to boost our sale or attract traffic, we must give them a try & implement them to get some lead in our blog. Anyways thanks for sharing this article with us mate.

  5. Thank you a lot for those useful information. Even it make me hard to read all of this information because it’s quite long and too much information, I learn a lot. Thank you again

  6. Thank you again for your advice, but you have not told the Golden Triangle method and also the importance of 600px in the article, but even as you have already mentioned the basics and really are very helpful advice but have each person or blogger Be patient and it writes regularly

  7. The article is benefial and interesting one. It has valuable tips and ideas that to implemented in copy-writing. It is one of the most searched topic in internet . Thank you for sharing with us

  8. Hi Michael Chibuzor, nicely said about SEO copyrighting and keywords. And title plays the key role,
    thanks for the information.

  9. Hey There. I discovered your blog the use of msn. This is a really well written article.
    I’ll be sure to bookmark it and return to read extra of your helpful information. Thank you for the post. I’ll definitely comeback.

  10. After reading this blog is very beautiful and has lots of information.So It is very informative and interesting posting I like this content …

  11. Good day! I know this is kinda off topic but I’d figured I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog post or vice-versa? My site covers a lot of the same subjects as yours and I feel we could greatly benefit from each other. If you’re interested feel free to shoot me an e-mail. I look forward to hearing from you!
    Fantastic blog by the way!

  12. Hello, This is fantastic post. I really liked it. Specially the point “Content marketing is SEO + Content + Social Signal. This is so true, I appreciate it.

    Thanks for sharing this post.

  13. Transform your clients’ web traffic from so-so to spectacular, generating more sales for them. Make your clients so ecstatic with your work that they’re referring other companies to you! Write copy for your own freelance site in a way that attracts clients who beg to work with you. Establish yourself as an SEO Copywriting expert, with real answers on what works today. Enjoy a happier life by having in-demand skills your clients are willing to pay $500, $1,000 or more for … right now!

  14. A big thanks for this wonderful Article…

    All tips are 100% effective and working … even these tips helps me more visitors to my blogs…
    i honestly appreciates your great knowledge about Online Marketing..

    Keep it up MR. Michael Chibuzor

  15. It’s really very good information ,Thanks for sharing such a wonderful information with us.Every blogger must know about these useful tips.It’s a great work

  16. Think about the last few questions your customers asked. Or talk with your support or service team and ask them what questions they are asked regularly. You can also learn from your customers- either directly or through a poll or survey. And if none of those are options, check your web site traffic or search marketing for trends in what your visitors are accessing, and provide more information on those topics.

  17. The way things have developed with Google+ joining the social network scene with Facebook, it looks like people are using the two platforms in very different ways. The recently launched new dashboard for Google+ is a nice upgrade for businesses who use Google products.

  18. Well articles are always the best way of generating traffic ….as article is something where you can put up the fresh content for the readers that will always generate the most genuine and interested traffics….

  19. I am with you on the thought that making high-quality content alone is not enough. You have to optimize it to boost traffic. The tactics presented are all good, but to name one, going local is a good quality suggestion. Not everybody will agree but I’m influenced it’s the better way to take.

  20. Hi everyone,

    another great post Michael but it is very tech! I’m not good at SEO to be honest but I hope this tips will help me.

    Thank you and see you on top.



    • Even if you’re not SEO wizard, you can learn the basic processes by reading ebooks, blogs and listening to experts as they deliver their presentation. Also, I share SEO information for basic, intermediate and advanced internet marketers. Always check back at least once a week for fresh updates. Thanks for your time and comment Erwin.

  21. I also think that a very important rule in doing proper SEO copywriting is not to leave out any of the above mentioned tactics.

  22. Guidance is very complete.
    It’s just a suggestion, I think maybe you have to split this post into 2 posts. This article is too long. When I came to the point to 10, I forgot about the points 1.
    Hahahaha, however, overall your article is very helpful 🙂

    • Thank you friend. My typical article is usually 3000 – 4000 words. My readers love such resource posts. But I’ll do my best to provide value and help you understand SEO very well.

  23. Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps the pages you want to rank well for certain keywords.

  24. This is a nice long post with some great tips. I agree that social signals are important, but they really have to be from real people – you can’t just buy them. Thanks for the post!

  25. Well-written content is good for Google, but more importantly it’s good for your site and for your readers…and don’t forget: well-written content will help your site make more money!

  26. You should have given the name Ulimate Guide for SEO copywriting tactics 😉 Anyways a great article and explained in very simple way..Thanks for Sharing sir 🙂 You definitely write the best way !!

  27. Hello Michael,
    Your Brain is really sharp. I appreciate your mind to share this great SEO Copywriting Tactics for Free Traffic ! I was unaware about SEO copywriting & this post help me to know about SEO copywriting.

  28. It is good page I like this page because in this page have many new information for SEO tips and article content are really awesome. So I agree more information. Thanks for share it.

  29. This is good advice however you should never forget to write for people.
    If you write too much with SEO in mind you might get search traffic but the user
    experience will really suck.

    So you will end up with a lot of traffic which will be very hard to convert.

  30. A new term SEOCopywriter amazed me and now i am hard enough to increase my leads.

    Hey could you please explain in detail in some lines how to do this

    “When you publish a new content, tweet it, take the tweeted link and embed the link on your facebook page. Then take that facebook page URL and share on your Google plus profile.

        • You’re not doing it right. To easily tweet to twitter, you need to share a twitter share buttons next to your post. All you’ve to do is click on it, and your latest post will be shared with your followers. Then you can embed the tweet URL on your facebook page. Thank you friend.

          • Hey Michael i did that in my recent post properly please i am a lill newbie to blogging therefore asking some simple questions hope it might not make you angry.

            I would like to ask that after embeding and sharing tweet on Facebook page you said that share the link on Google + profile, which means i will share Facebook homepage on Google + profile because there no way in which we can share the tweeted link of the post from Facebook in Google +

  31. technique of writing articles with good SEO.
    1. Everything originates from the title / author

    Ordinary film only if the title alone, do not tempt us to watch it? therefore, creativity is needed here (well actually in all steps) to produce a title that contains keywords that want to target, but also attract people to click on the SEO article out of curiosity. Few examples of SEO is the title of an interesting article: How to easily create SEO articles, SEO article writing Mastering in 60 minutes, or as well as the title of this article: 5 tips to write a good SEO article.
    2. Search engines love list as we liked the list / register

    Humans love lists, search engines as well! Register / list makes an article easier to read, visitors also certainly pleased, easy to understand, and the results can we expect him to share that our article again :). Keep the title is H1, the first Paragraph SEO article you are H2, Point-point in the article you are H3, and so on. If you guys noticed, the very example is used in this SEO article 🙂
    3. Place keywords in SEO articles

    Spread the keywords you want to shoot in your SEO writing. There is no definite proportion anyway, but that is my usual practice: the keyword in the title, 40% in the first paragraph, 20% in the body and 40% at the end paragraph as a conclusion.
    4. Related keywords that are useful helpers

    Do not underestimate the related keywords, because a user who visits a SEO article could have come from a different keyword. examples of related keywords SEO article is, post SEO, SEO Blog, SEO writing, and others. So if you feel smart enough to be able to draw on all the related keywords in the article was very good SEO you.
    5. Check and double-check before published articles SEO

    Definitely a good editor to read the results of repeatedly writing, I also am trying to be a good blogger and a successful SEO article writing is to read this excellent article (ciee well) over and over and over again. And oddly enough, I returned to find a gap where I can make improvements in the placement of related keywords or keyword formula better for me this SEO article. Practice, in this case proof-reading makes perfect, agree?

    I know about how to make a good article with SEO. If there enlighten me definitely update again later.
    Hopefully after reading my article, you increase SEO article, and the article you deh appear on page one Google search result.

  32. Yet another unique article that made me learn something new .Its important that you content should be understood by your reader hence your content should be strong and beautifully structured and to attract people read your content the title should be eye catchy .

  33. I would also add that it is important for you to write naturally and for humans. Writing SEO copy isn’t just about stuffing keywords.

  34. I am with you on the idea that creating good quality content alone is not enough. You have to optimize it to increase traffic. The tactics presented are all good, but to name one, going local is a good suggestion. Not everyone will agree but I’m convinced it’s the better route to take.

    Thanks for this article!

    Riza, Kingged.com contributor

  35. Yet another unique article that made me learn something new .Its important that you content should be understood by your reader hence your content should be strong and beautifully structured and to attract people read your content the title should be eye catchy .


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