SEO Content Writing 101 – The Ultimate Guide for Google Domination

Do you want to grow your online business quickly?

Then look no further – SEO content marketing is the KEY! how to dominate Google first page

If you’re a blogger, business owner, internet marketer or a content marketer like me, having a taste of what the search engines offer is paramount.

You need traffic and when it’s much, it’s the sweetest thing since the internet was invented.

But you need targeted traffic.  Most people struggle to generate buyer leads, and because of this, frustration and regrets sets in and they quit.

Don’t be scared of Google updates, your business website can still dominate the top 10 search results – I’ll show you how.

Fortunately, the idea in this page is constantly updated and corresponds to the latest Google updates.

Welcome to SEO content writing 101 – the ultimate guide to dominate Google.

No matter your present position on Google search indexed pages, you can improve it.

Yes, you may not achieve SEO writing 101overnight results, but with proven strategies, search engine optimization is as simple as market research.

It has its own rules (simple rules actually).

When you follow the simple tips, without overlapping with your own “assumed accurate judgments” success is imminent.

Everything that has happened to your business blog in 2011 and before is as a result of your actions. What you did or what you failed to do.

A lot of people want to rank higher in Google, but that’s only a WISH which demands your entire FOCUS!

This is the New Year and as you already know, there are challenges ahead.

You need to position your blog properly, where the right prospect can locate you. I wouldn’t scare you with negative forecast about 2013; I believe that better opportunities exist.


The Secret To Effective Keyword Research


The first step to Google domination is to research your keywords. But not the way you’ve been doing it. Ouch!

This is unique step. It’s very important to your ranking success. It’s actually the foundation of everything.

I’ve seen a lot of content writers who blindly write articles or create a video and wonder why no one is watching or reading. They’ve neglected the “smart keyword research.”

I’m a big fan of keyword research. But the way I research my key terms are quite different from the status quo.

If you can master this rare “skill” online, I can guarantee you success if all things remain equal.


It’s Not Keywords, But Key Phrases


One thing is certain: savvy SEO experts don’t write articles and content based on keywords; they channel all their strength and skill in a different angle. Have you been doing that?

But not totally, targeting key phrases makes the whole ranking adventure blissful and easier.

So, don’t optimize your web pages for keywords, focus on key phrases.

A word of caution: Run away from head keywords like, “weight loss tips, make money online etc.

Instead, write content on these long-tail key phrases: fast way to lose weight, earn extra income from home, search engine marketing nj and several others.

Research key phrases with the aim of solving one particular problem. E.g. weight loss diet for elite.


Target Geo-Specific Key phrases


Do you know that markets are getting increasingly crowded? If you do not specialize in the forthcoming years, you may run into mud waters in your content marketing quest.

Your prospective customers are specific in their searches. People who are already pre-sold on your product or similar services have a unique way of searching for information online.

When they arrive at your blog and discover you aren’t specific in the area you serve, the group you serve or the exact product you deliver, they immediately click-away.

But you can kick-start your Google top 10 ranking by optimizing for specific areas.

For instance, you can optimize your content pages with “Placerville SEO” if you’re an SEO evaluation and service firm. Use Google map to locate your geographic area and get ready to serve your ideal market.

You can hire me to push your website/blog to #1, #2, #3 or #4 spot in Google homepage. See my SEO service page.


Google Research Tools – How To Use It

keyword research

How do you research the right key terms?

There are free suggestion tools available but I prefer the holy grail’s tool Google keyword tool.

Just go ahead, type your primary term into the search box and hit search.

Ensure you check the “exact” checkbox at the left hand side for exact targeting.

The default search criterion is “broad” search. You shouldn’t use this for gauging. It’s going to mislead your marketing plans.


“Broad” Match


In product and market research, broad match only helps to determine the strength of the market you’ve in mind.

If you’re building a niche site, broad match will tell you the strength, weakness and future changes associated with a particular niche.

But that doesn’t mean you should build a blog solely on “broad” analysis.

Instead, you need to drill down into those search terms and scale it through.


“Exact” Match


Every SEO marketer understands the importance of ‘exact’ match. Doing business online have been made easier in this 21st century. All the guess work and trials can be done away with when you learn the etiquette.

Exact match delivers fairly accurate results. The truth is, none of the figures in that keyword-tool is 100% accurate.

It’s only a guide.


“Phrase” Match


We’ve talked about ‘broad, ‘exact and now the ‘phrase’ match. What differentiate this from the above is the series of terms that are returned.

If you want only the primary phrase you type to deliver results, this is where you should go. Phrase match will generate results that have that term closely embedded.

For instance, if you’re searching for gardening tools, by looking this up in a Google tool, you will get results such as gardening tools for sales, where to buy gardening tools etc.

All these terms still have the primary phrases in it. It’s also accurate and can aid in your top 10 domination. But for quick and professional SEO writing approach, stick with the “exact” match.


The Real Meaning of S.E.O


I would like to simplify the whole search engine marketing processes. I just felt it’s the right thing to do especially now that the competition is getting fiercer.

We need to understand the basics and run with them. Trying to rank any key phrase on Google top 10 is like going back to college. It’s never an easy task but you’ve no alternative.


  • S – Search
  • E – Engine
  • O – Optimization


S – Search


The primary concept behind search engines is to help web users with quality information. When a search is made, Google wants to present the right search engine result pages (SERPs) to her user (you and I).

In order to spoon-feed Google and optimize correctly to their rules, you need to attach your content with the right terms.If you don’t do this, no matter the freshness and quality of your content, no eyeball is going to read it.

So, find the exact phrase your audience are using, and optimize with it.


E – Engine


Search engines are tiny scripts that scour the web looking for fresh web pages to index. The fresher your content is, the more frequent they visit. That’s why you should consistently update your blog with quality content.

However, these tiny scripts that index web pages will not scour the web without your assistant. They need direction on what to do. Whenever you write, write naturally. Spend time on your content and ensure it doesn’t piss people off.

Each time your bounce rate is high, it’s an indication that your content sucks.

You may not believe it but that’s the reality. Search engines are not humans; they take on the perception of her users to judge the quality and relevance of a page.


O – Optimization


Web page optimization isn’t limited to keyword density at all. In fact, adding value to your content is the ultimate goal.

To properly get your page indexed, you need to place the right key terms at the right spot without confusing the readers and search engines as well – This is called SEO content writing.

The content you write MUST appeal to your ideal customer & search engine spiders at the same time. If you need help on this, see my content writing service.

Every sentence should have a meaning. Use proper punctuation marks and don’t forget to spell check your content after writing and before hitting the “publish” button on your WordPress editor.

Optimize your blog content for mobile and social media networks for quick and easy sharing. Remember that the engagement you bring to the table is what counts, not the content itself.



Do you know that much of what determines your ranking is off-page factors? In other words, what happens outside your blog has more influence than what happens within your blog.

Well, that’s why I don’t want to talk about on-page optimization (although vital too).

Your content should be good enough to attract natural links. In a nut shell, the quality of your blog posts, press release articles and videos is what can encourage people to share.

Contextual links are the best links you can get. You can only build limited links manually. So, focus on helping get rid of their problems and they’d share your post WILLINGLY.

And when hundreds of blogs link to you at will, ranking on top 10 becomes easier. On the internet, links are the exact currency that matters. Its’ good to have an updated blog but most importantly, build natural, quality and relevant links.



One good thing with blogging and content writing is that you can easily air your opinion, impact lives and transform entrepreneur’s thoughts.

You can also build strong engagement with your readers and become the go-to for specific information. That’s how to make money online.

“Ask yourself what creates value for your readers….” Says Google

You cannot solve every problem in this world, but aim to solve at least one. Become an expert in that niche and people will easily share your content.


On-page Optimization


If you followed my advice on keyword research, content writing and geo-specific approach, on-page optimization is already in good fate.

The value you attach to your web pages also matters. What Google wants is a blog that is interwoven with each post.

If your content is superb like you claimed, what proofs do you’ve and have you written any post initially to address the present problem?

When you write new blog posts, utilize primary keywords as anchor and link to your archive pages, inner pages and recent blog posts.

But the most important aspect of on-page SEO is your title tags and description. Get your hands on “ALL IN ONE SEO PACK” and use it consistently for web page optimization.

But here is the rule of thumb, do not add tags or keywords that are not present on the content itself.

For instance, if you didn’t mention “affiliate marketing” on the body, please do not add it on the description or keywords section in your plugin settings.




Ouch, I hate that word but it’s ever present with writers. People think that when you’ve the appropriate terms sprinkled on your content, you’ll trick Google. On the contrary, you’re harming yourself.

Don’t build a site or blog that’s suspicious; instead make it friendly and user-based. It’s the best strategy that Google recommends.

Some of the key terms are not ideal when wring your content, especially the product name terms. In this instance, don’t bother adding it on the title, write as fun and natural as you can, your chances of ranking are still high.


How Possible Is That?


Provided your content is informative, interesting and easy to understand by your readers, they are going to spend more time reading. Clicking through to your other pages and enjoying the hell out of their lives.

The more time they spend, the more weight your web pages carry in the eyes of Google.

You shouldn’t stuff keywords for any reason because it definitely would back-fire and who knows how devastating it would be. Google Panda hates this – don’t fall prey!


SEO Landing Page Funnel


I told you this is the ultimate guide to SEO content writing (101). It’s not enough to have thousands of people coming over to your blog or site on a daily basis; you’ve got to enjoy that web traffic.

You spent your precious time optimizing, building links and writing cornerstone content that engage readers. Now, you’ve people visiting your blog and you don’t see the greatest opportunity ever.

Optimize your landing page properly. A landing page is the generic term used for a page that has the sole intent of pre-selling your prospect.

As you already know, you will be getting total strangers to your offers; do you expect them to buy instantly?

Trying to sell to a first-time prospect is a wrong marketing practice. Even though it works for people and can generate cool cash, it doesn’t count in the long run.

Get your organic traffic into your landing page. There are several ways to achieve this, but the best is a lead capture page.

Build your email list, follow up on your prospects and establish a relationship that counts.

The rule has never changed. The money is in the list and don’t sell to them unless you’ve captured their precious name and email.


Monetize Your Organic Traffic


Search engines have come to stay and it’s going nowhere. Studies revealed that people who search for information with key terms are more inclined into buying.

So, spend adequate time and invest wisely in SEO. If you need help on this, so you can get results, contact me.

A bunch of these people have already been sold earlier via a TV commercial, media ads, newspaper classifieds, word of mouth etc.

If you do not monetize your content, it’s like you’re living the real benefit out entirely. Don’t be afraid to do so, when it’s appropriate.

But don’t be in a haste to monetize, concentrate on improving your positions on Google, building your email list and networking.

Monetizing your website/blog is the last episode of SEO content writing 101, but it’s important.


Your Time To Talk

I’ve shared the few tips I know in this SEO content writing 101. I’m not an Island of knowledge; everyone has his or her own skills and views.

Have I missed out on something, could you please help me add it on the comment section? I look forward to it. Have a great day and experience SEO success this New Year!

76 thoughts on “SEO Content Writing 101 – The Ultimate Guide for Google Domination”

  1. I wonder, is there a way around having a great content for SEO? It seems like Google emphasizes content a lot. Social media can change the game a little, I think. In Social Media content is not important as in Web, likes and shares rule the game. We shall see what it turns into in the future.

  2. Hey Michael
    Thanks for this post. I really like those posts to read which are well described with all the needed information. Can you please tell me that How the Google page rank is calculated???

  3. Yes 100% agree! Keyword research is the base of SEO. Do it wrong and you can spend hundreds if not thousands of dollars for backlinks and you will fail.

  4. Hello Michael,
    You have recommended me one more good blog of yours. It’s really nice and full of top information which any body can use in making changes to their blog and website. You mentioned it write Key word stuffing can really harm then favor your website. But with old days SEO practice and when you really search for keywords then you will be tempted more to use each and every of them rather than sparing few for future use. I will implement your recommendations next time I update my website. I have already started slowly by making some changes to my Nifty trend page where I just corrected the H1 tag and top fold paragraph changes.

  5. Wow, it is really awesome post. yes your article was excellent, I was thinking about all this and more the other day. This is my very first comment here and I’ll come back with pleasure on this blog!

  6. Hello Michael, Thanks for sharing these tips with your readers. Quality content is the key for increasing ranking of any website in SERP. Thats why it is always said that Content is King. Thanks for sharing this valuable content with us.

  7. Great post!…In the recent change of Googles algorithm, many SEO related tactics including content writing has been staying in the gamr and some are looking for tactics and tips to go around. But content marketing is still on the game in SEO.

  8. Dear Michael,

    I always write articles using my keywords and cousin keywords, when you’re writing articles for your website, your article title will either be your exact keyword, or contain your exact keyword. Do your best to include your cousin keywords in the body of your articles. This will most likely happen as you cover the topic thoroughly, but it’s not something you want to miss. Including your main keyword in the title and your cousins in the body of the article lets Google know your page is highly relevant for the topic.


  9. Hi. Michael. This thing about key word stuffing has been bothering me for quite some time. I think I have been guilty of it in the past, and have not been aware of it until reading this article. I have two questions. First, if I have been guilty of it, would you recommend that I go back, and change the meta data on all of my posts? And second, this may be out of the ordinary. My main web site is Would it be asking too much to have you look at the page source info, and tell me what I am doing wrong? Just one constructive criticism may steer me in a completely different direction – the right direction. Of course, finding your web site has already steered me in the right direction. If you can’t do this, I will understand.
    As always, thanks for the article. I have bookmarked it, like many other articles you have written, and will read it again tomorrow.

  10. This is the most detailed article i have ever read about SEO and i love it. You made it so simple a toddler can even understand it. I will definitely show this to all my blogger newbies. Thanks indeed.

  11. I like the way you describe all the point, actually I was searching for something on SEO page inter linking and got all these valuable tips on SEO content writing…. great and thanks for this….

  12. Above information is mind blowing. Content is king, was king, will king in SEO and digital marketing. But for one thing in your content, i would like to say thanks, definition of SEO.That is incredible and appreciable.


  13. This is a great and super long article about SEO. Well, most of us now are interested on SEO .I am a seo learner.This article will help me a lot .

  14. Indeed, it is a very good article to read if you belongs to content writing or seo field. In addition to these tips I want to add something that I think is useful. People write one comment and try to post it on relevant pages to get more and more backlinks, what I do is, I check each and every comment before approving with plagiarism to make sure that comments won’t make a mess with my all over page content. 🙂 Hope this helps.

  15. I desired to thank you for this exceptional read!! I absolutely enjoyed every single small little bit of it. I’ve you bookmarked your internet site to look at out the new stuff you post. Lipozene

  16. Thank you Michael Chibuzor for this EXCELLENT article .. I truly wish I had found this resource earlier this week .. We, as a marketing consulting company (web design, seo, social media marketing) published this week a series on SEO and our campaign follows your recipe and what you have written EXACTLY. I must admit that you have articulated SEO much better than I have, and you have done so in one post! Well written and we promise that you will have an increase in traffic today as we promote your VERY well written article .. Thanks again …

  17. After going over a few of the articles on your website, I honestly appreciate your way of blogging.
    I book-marked it to my bookmark site list and will be checking back in the near future.
    Please check out my web site as well and tell me your opinion.

  18. I really like that you stress key phrases over keywords. So many people get too focused on one or two word search terms and think that you can only rank for whatever your target keywords are. Writing well, and using a variety of phrases that revolve around the one focus topic is much more effective.

  19. Superb post. The post clearly explains what to do or not while writing SEO content writing to dominate Google. A little touch of off page activity to boost the ranking is also necessary. Thanks for sharing this informative and worthy post with us.


    Jessica Martin

  20. Gгeetings! Verу useful aԁviсe in thiѕ pаrticular post!
    It’s the little changes that make the most significant changes. Many thanks for sharing!

  21. Hi! Someone in my Facebook group shared this website with us so I
    came to take a look. I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers! Excellent blog and fantastic design.

  22. Very nice article. I think everyone SEO optimizer should always keep in mind content is the king, on page SEO and Off Page SEO are useless if you don’t have contents on your site. Always update your site with new content and visitors will come naturally from search engines and other sources.

  23. The best ever post in whole web i could say this because i enjoyed too much reading this post and started applying to my real life. I though SEO is a sinmple process to ranking on google but now i cam e to know the wide value and importance of it and even get guidence to write SEO friendly articles.
    Thanks so much for your post.

  24. agree with you completely that the articles and blog posts one do are the best way to get backlinks and the website who use good content as a part of their SEO strategy are the ones who ranks well in the long term..

    • Useful article, but I think content with a few backlinks supporting the content is enough you to rank good on google, in simple words, Content is king and backlink is queen; use both of them and make a complete family. 🙂

  25. Your writings & tips are just plain & easy to understand.
    Just wanted to say that the recent Google update was about a simple SERP refresh, not any Algorithm changes as many people are worrying about.

  26. Some golden tips here Michael for those wishing to improve their SEO techniques.

    I just found you on Easther’s website… by reading your guest post.

    Looking forward to now staying in touch with you…

    Sandy Moore

  27. Hi Chimikolo,

    This is a great and super long article about SEO. Well, most of us now are interested on SEO to improve ranking and get more traffic (many of blogger thought traffic is money – it’s right but not enough. And SEO is best of best ways to get hightly traffic) – however, many of newbie blogger didn’t know how to do SEO for their blog. I think your article is great tips to help them. Thanks for sharing your experience about SEO.

  28. Hi Michael.
    Good article. In fact, I think that choosing the right keywords is one of the most difficult tasks, especially in the beggining. Nowadays all the most popular keywords are already taken and you have to choose: either pick up some rare keywords or work extremely hard to compete in the field of most popular keywords.

    • That’s true Eugene. The best keywords are already chosen by savvy marketers, but you can still get your hands on hot key terms when you dig deeper. I suggest you brainstorm, jot down your key phrase ideas before using an research tool. I appreciate your comments. Have a lovely day.

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