10 SEO Secrets To Dominate Google Firstpage With Content Marketing

Content marketing is the best SEO answer. I’d explain… dominate Google

In this article, I want to share with you the 10 secrets to dominate Google homepage with content marketing.

Forget the hype and rumor flying around the web, improving your ranking isn’t that difficult.

We’ve been fed with lies that search engine optimization is difficult and takes a lot of time to work.

For over 6 months, I’ve been living with this marketing gimmick, thinking it’s the reality.

On the surface, some SEO advice can seem helpful, but it’s truly killing us.

Content marketers, writers and bloggers need to understand what works and what doesn’t.

If you’re still waiting for someone to caution you against keyword stuffing and duplicate content, I think it’s high time you go look for a 9-5 job. Internet marketing isn’t for you.

The #1 Secret to dominate Google

Get this: there is no secret anywhere. It’s just that you’ve been chasing after the wind. You’re looking for the ‘next’ thing in traffic generation. If you want to improve your ranking on Google and drive organic traffic continually, then make up your mind to “FOCUS ON PEOPLE!”

Google has made it clear on several occasions. When you’re marketing online, the focus is on the people you’re serving, not you. “The Blog is by you, not about you” – Michael Chibuzor

Come to think of it, you can’t buy the product you’re selling. You need others to buy, read and comment on your posts. If that’s the case, which should be, then forget about yourselves and channel your content writing efforts on others.

Why you’re not ranking on Google top 10

Do you want me to tell you the truth? The reason why so many blog owners are enjoying organic traffic is “ignorance.” As I said above, we’ve been given a different mindset when it comes to SEO. It’s got to change today. Keep reading…

The moment you hear about search engine optimization, your mind would go to keyword research, on-page and off-page optimization, anchor links and so on. Looks clouded, right?

This can also cause you to look for shortcuts. Most people wouldn’t mind using tools to automate one aspect of SEO.

But that’s not necessary. I have been able to dominate Google homepage for high volume keywords and phrases, without any tool or cutting corners. You can do that, too.

Now, let’s look at 10 secrets to rank and drive organic traffic, without the mumbo jumbo of SEO. This is simple, proven to work and can bring results within the 30 days. Enjoy and share your comment below…

1.      Pick on idea and run with it      usain-bolt-runs-for-content-marketing

You can’t afford to be a jack-of-all-trade anymore.

It’s time to specialize in one niche or subject and address it wholeheartedly.

If you used to write about 100 ways to start a home business or something of that sort, stop it.

Just take one idea out of the Top 100 and kill it. I mean, write extensively on it.

The moment you select one idea, you don’t even need to research keywords or try to squeeze it in.

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for.

If you’re a content marketer like me, then every blog post or guest post you write must be related to that micro niche or topic. Whatever your website is about, the best time to show forth your knowledge is now.

Are you into email marketing? Then talk about list building, subject lines, permission marketing and everything in-between. Stay focused – it’s a secret, which Google might not share with you.

2.      Answer that ‘one’ question

Do you answer relevant questions when you write content or do you contribute to the noise?

You can only stand out in this competitive blogosphere, when you begin to answer questions. Your target audience has a lot of questions, but you don’t have to answer all. Just find out the most bugging or common question and give answers to it.

A while ago, I discovered a common question that my readers and target audience were asking. Here: “What is content marketing?” Isn’t that simple?

But when I answered the question in my post, Google picked it up and sent thousands of real visitors to my blog. Yes, the blog you’re reading right now.

And if you’re new to content marketing, you’ve a better chance of dominating search engines. Why? Because your competitors are already established sites.

They don’t care about common questions anymore. You’ve to take advantage of this. I’ve outranked Mashable several times, because they’re after latest trend, while I’m focusing on questions.

3.      Write a keyword-rich introduction

We’ve read so much about headline and how to write a clickable one? But do you realize that the introduction is equally important?

If you’re not using the All-In-One SEO Plugin on your blog, it means that your post introductions would show up on Google result pages.

Even if you’re using the SEO plugin, it’s still important that you enrich the introduction, or what they call “lede” in journalism.

Take a look at my introduction: I started with the primary keyword that I’m targeting. You can see how natural and relevant it is.

The purpose of starting with your target keyword is to educate Google spider. You want to appear relevant.

My blog is about content marketing and I had to start with that term. That’s relevance at its best. Don’t stuff your intro with keywords, but make sure you start with it.

4.      Watch your grammar and spelling
SEO Secrets

This is no brainer. Even though blogging is an open source, which allows you to share your best and worst experiences without sounding like a Professor, you still must watch your grammar. And why is this so important?

Is it because of Google or their faceless spider? Absolutely not! The reason is because of your readers.

Grammar and spelling goofs can discourage readers from coming back to your blog.

And Google has a way of monitoring repeat visitors. The spider uses cookies and cache elements on your browser to track this.

It’s really vital that you encourage repeat visitors. That’s why media sites like CNN, INC. and others are extremely successful.

They’ve millions of repeat readers. Of course, you don’t have to be perfect, but don’t make silly grammar mistakes.

As they say, “Education is the best legacy.” Take grammar and spelling lessons and get it nailed. Google uses the behavior of your readers to check your site’s relevance. If readers stick around, it shows how valuable your site content is.

Consequently, Google can send avalanche of targeted traffic to you as well. Get to know the rules, before breaking them. My 2 cents – I hope you’ll appreciate it.

5.      Less is always better

“Less is always better.” By less, I mean few options at a time. Let’s assume you’re a speaker in a large gathering. The attendees are beginners to internet marketing. How do you communicate at their level, and inspire them into action.

If you train them on 20 ways to get started, it can be daunting to pick the best way. Instead, show them 5 ways to get started and the conversion rate would go through the roof.

When you’re writing to a group of people, don’t give everything at once. You could even break up your blog post into series and drip-feed the various parts accordingly.

User experience is what determines your ranking in search engines. Google is so concerned about her search users.

Because if they’re not satisfied, Google would lose AdWords Advertisers. Make it easy for your target audience to implement your tips right away.

Guess what, the last guest post I did for John Chow brought 53 quality links to my blog pages.

Yes, you got me right. The truth of the matter is, you can never be satisfied with the number of links you build manually.

If you disagree with this, let me know in the comment box.

And because we’ve been told that thousands of links are what matters, content marketers who have good intentions for starting their blogs are beginning to give up. It’s too stressful to run a blog, they would say.

Despite thousands of links they’ve got, ranking on Google top 10 is still very difficult. Can I tell you why this is happening?

It’s because you were chasing links, instead of attracting them. You see, if you can plan your guest blogging career well, it can bring hundreds of quality and natural links to you.Stop asking people to link to you.

Don’t even think about link exchanges. I was able to attract links because my guest post was helpful. The article was timely, evergreen and valuable.

Don’t expect people to link to your article, except there is something for them to benefit. Write epic content, promote the article. Sit back and count your links from authority sites.

7.      Optimize images with your key term

Another simple SEO secret that most people have neglected is image optimization. It’s no longer news that Google has a database for image search.

If your niche is competitive, don’t even try to target the popular keywords, because you won’t rank for them.

Take the easy route, optimize your images properly. The same keyword you’re targeting on the headline should be added to your image ALT text, title and description blank spaces.

When people search for images, which they can use for web designs, graphic designs, custom designs, blog posting and so on, the image you optimized would show up.

Make sure you use the right images for your posts. This way, people can use the image, credit your website as the source and send more trickles of free traffic to you. Optimize your images today.

8.      Write a 1000+ words article, forget 500

It’s amazing when I see content writers who still subscribe to the 500 words myth. As far as I’m concerned, it can be very difficult to build a successful website if all you do is write and publish short articles.

Yes, I’m of the belief that quality should be at the forefront of content marketing, not quantity. But that idea was true before Google started releasing their weird animalistic-Panda and Penguin. Maybe the next update would be tagged “Lion update.” Aha!

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count.

But as much as you can, make your articles at least 800 – 1000 words. Even if the content doesn’t meet up the quality score in Google’s eye, a lengthy article has its benefit.

In fact, my best performing posts were over 1,500 words. And I’m sure this post is going to dominate Google homepage for the term “content marketing.”

The post is exclusive, helpful and well-researched. Now, that’s content marketing in action – take my advice to heart. It works. Really!

9.      Utilize Google+ like a pro

I’m not a BIG fan of social media marketing, but I love Google+. Not just because you can share your content, but because it’s owned by Google and has an edge over Twitter, Facebook and LinkedIn.

Once upon a time, Digg was as powerful as Google+, but all that is changed now. You should be active with Google’s social networking site, even more than other social networks. Yes, I think so…

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign.

Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users.

10.  Find, target and shoot    shoot content marketing

Phew, we’re almost done with this post.

I was speaking to a group of College Students last week about “entrepreneurship.”

95% of the attendees were interested in starting their businesses and so, they came to acquire the right knowledge.

When I saw the desperation on their faces, I decided to share my 3-point strategy that applies to every facet of our lives.

It doesn’t matter if you’re a content writer, a business coach, a web designer, a nurse just name it – this 3-point strategy works for everyone, for whatever niche and business model.

Find, target and shoot. That’s the secret used by Eagles when they want to catch their prey.

The Eagle while hovering in the Sky would find the prey, target it before shooting. And you’ll discover that Eagles always win when they use this strategy. Well, I’m telling you now. Lol!

To get your readers dancing to your tune, locate them first. Then target them with your exclusive content, like the one you’re reading now.

Then go ahead and call to action (shoot). Get them unto your email list and build a formidable relationship.

SEO secret step!

I want you to do me a simple favor. Please scroll down and leave a comment if you’ve enjoyed this post. Share your SEO secret with me and fellow readers. What mind set do you’ve about SEO? Do you think it’s difficult or fun? Let me know your thoughts.

And if you’re yet to join my exclusive email list, I encourage you to come onboard. Wait, I’ve three words for you – TAKE ACTION NOW!

Photo Credits: Soldiersmedia  | Inkthemes

66 thoughts on “10 SEO Secrets To Dominate Google Firstpage With Content Marketing”

  1. Thanks for sharing your strategy with us for free. I love that example of Eagle. 🙂 Anyway I will follow this strategy but please give me any idea about affiliate marketing. Thank U.

  2. These top 10 tips are awesome:) I loved the saying ‘Blogs by you and not for you’:) every blogger should keep this in his mind. I’ll keep all these tips in my mind and I’ll start working on SEO:)

  3. Hi,

    Nice work you have done Michael, this 10 steps will give more boost to new blogger which want to rank there blogger on top 1st page of google on different keyword, keep it up and share more.


  4. Hi, Read your article really nice one, just wanted to add that there is link on “All-in-one SEO” that is linked to some localhost file. Can you please correct it. I like you 6th point that one should earn link and not build them.

  5. The point you described have strong presence on SEO point of you. I was looking at content writing part for our (www.ethical-seo.com.au) website and found well written in your blog post.

  6. The top 10 secrets are good but the main problem comes to stick to the main niche, there is a huge market and everyone want to cover up the best market to earn more, so is it possible to make such a blog where one can post on different topics and still attract user and links?

  7. I run a voluntary business mentoring service in Australia. I use retired and semi-retired business people and we charge only $200 for a year. They need to know this stuff. This is a brilliant explanation and your high ranking in Australia is proof of the pudding. All they need now is for me as an old journalist, to write their 800 words. No worries, as we Aussies say.

  8. Hi,

    Great strategy you have share, and this will help to rank in search engine Top 10, i total agree with your experience. this will help many internet marketer and blogger also.


  9. Thank you for your article, its really helpful and does remind me of whats important. However, I do get so frustrated that these brilliant articles are always targeted towards bloggers. What about static websites? What can we do to increase our ranking? These articles are always about how to make your blog posts rank highely, but how can we get static websites to dominate? Would love to hear your thoughts and advice.

    Thank you again.

    • Oh, I’m so sorry that this post targets bloggers. The major reason why static websites don’t rank highly is because the content aren’t updated. Most static sites have never been updated, since it was built. Blogs are able to make it to Google’s front page, because the the content is fresh, helpful and there is a community where readers comment and ask questions. That’s what Google is looking for – engagement.

      Here is what I recommend you do – Add a blog to your static website. Then, write quality content and fill your blog. You can channel the traffic from your blog to the static page where you sell your products. I hope this help.

  10. The only SEO to get top ranking is to write from the depth of your heart. Don’t shy while writing as if you are an eastern bride on first night of the wedding; I mean express your ideas bravely, frankly and clearly. Neither be so convincing nor so defensive, adopt a balance approach. Invite the readers attention, raise a question then reply it.
    Secondly either you write with strong keywords or totally ignore it; in both the cases you have to work hard to develop quality contents then why not strong-keyword-rich contents to block any possibility of failure.
    Third step is placement of meta tags like title, heading, subheading, description and it can easily be placed through magic widgets.
    Last but not least become “netsocial” submit the blog into search engines, directories, give comments in relevant forums on concerned posts; submit guest article; invited pro bloggers to write for your blog (it’s not as much easy as I am mentioning here) and exchange link of your blog with first moderately successful bloggers and then hugely successful bloggers.
    Right now pray for me that John Chow, Darren Rowse or Yaro Starak or all of them accept my guest article the one I submitted to them or the next one and very soon agree to write a post for my blog http://www.pollutionpollution.com.

  11. thanks for this great post on content marketing. your point on writing a really useful and informative content other than a question that is all same and has been written again and all again is really important. users want new, useful and informative content to read, not the content that has been written again and again. thanks for these really great points on content marketing. a really useful post.

  12. Guess l must have read SEO tutorial a little over a thousand times, but this is indeed unique. Albeit, write ups on the subject is never wanting, unique proposition will always standout. Great job, Michael.

  13. I totally agree about writing 1000+ word articles these days. With google demanding better contents from bloggers in order to rank high.

    However, at this rate, bloggers would pretty much be “contract staff” of google in the nearest future with google controlling how the blogosphere operates.

    • It’s a good thing that quality content is ruling SEO now. At least, bloggers and writers who can write quality and thought-provoking content would rank higher than others, which is a great way to trounce competition. Don’t you think so Chris?

  14. Michale Its my very first visit to your blog. I got you from copyblogger and your comment there made me pay a visit your blog and I am impressed with you. I am totally agree with you about content marketing SEO. You said to pick up one idea and then go for it. But one idea has its own limit so its not bad to go with multiple ideas. What do you think?

    James Hannan

  15. This was a great refresher for me as I am travelling and blogging like crazy right now. My latest blog on Turks and Caicos focusses on a challenge that most people have when booking a vacation – how do I know I’m picking the right resort for me?

    You can see it here: Finding the Best Resorts in Turks and Caicos

    Hope it helps them, and hope it shows google that we really know our stuff when it comes to Turks and Caicos Resorts! Now if only someone would right the same article for me about Maui!!

  16. Hi Michael,

    great and very helpful post. Content is a king (as you wrote – images optimization is very important too), and bunch of various, relevant and quality links is a queen 😉
    Before writing an article I also perform keyword research – there is a lot of helpful tools (for example Google Keyword tool or Market Samurai), which help you to beat your competition 😉


  17. Wow! You covered so much stuff there and its all really useful. It’s quite daunting writing great long articles but I can see longer is better and shall try this in future!
    Specialisation is certainly working for me at the moment. Sometimes I wonder whether anyone anywhere is actually interested in the real specifics of a certain point, but lo and behold the visitors seem to respond more to that kind of effort, and if you are selling a product, they seem to be more motivated to buy too.

  18. Well you shot too many birds with this single shot and not just 10. Your point about writing lengthy article is bang on target because i have noticed that my posts with more than 500 words are giving much better results than those which are between 400-500.

    I prefer Google+ over other social networking sites because i have got better results from this. Along with Google+, i also like Stumbleupon.

  19. You have effectively summarized the key points to remember when it comes to ranking well on the search engines and staying there. Relevant content makes a major difference. Content is king and it needs to reach out the reader and capture their attention. The best ways are to define a niche and address their questions with real answers they can use.

  20. Most of site want to come at Google’s first page. But, It is not possible for everyone. You have shared really great points on SEO, which is very useful for top ranking. Thanks for sharing here.

  21. Going to try writing longer posts, I want to test to see if they are better received compared to short length ones. Might have users that are hungry for more and this might be what they always wanted.

  22. A lot of points that I already ‘knew’, but was rusty on, and a lot of things I hadn’t heard or thought of before. Content Marketing is definitely a huge deal when thinking of not only Google Rankings, but also when thinking of your audience.

  23. TO get better SEO ranking, include your keywords in headings, bullet list.

    Have a great design highly optimized for SEO you can see Studiopress.

    Also, make sure that your content is highly optimized using Scribe.

    When you have an optimized theme+optimized content+some high quality links, you will be the first on google search.

    I hope that helped.

    Ahmed Safwan

  24. Hey Micheal,

    I open your emails because I always know there’s something of value waiting on the other side. I couldn’t agree with you more as far the idea of long posts goes.

    I always strive for my posts to be over 700 words long and I can now see they’re bringing me traffic for some keywords I didn’t even target in the first place.

    As long as we focus on answering questions that bug our readers then search engines won’t hesitate directing those readers to us.

    Thanks for writing this.

  25. When it comes to optimize our blog most of the people fail due to much worries about traffic and other factors instead of focusing single subject and deep in to it.

    When I started my blogging career a year back, firstly I focus to write about blogging and SEO and when I feel not much traffic without realizing it I slightly changed my niche in to focusing smart phone related topics and so.

    So realization is must in order to get huge audience based that what all the subjects we’re interested and what type of audiences we have. So writing according to readers taste will pour more potential readers on to our blog.

    Writing 500 words or less words based articles may not satisfy readers and success stories and case studies related articles will help readers to try out some practical ways and they more likely to visit our blog regularly when we post it useful articles to help readers to climb over their niche topics.

    Thanks to the wonderful post.

  26. I am extremely impressed with your writing skills
    as well as with the layout on your blog. Is this a paid theme or did
    you modify it yourself? Either way keep up the excellent quality writing, it’s rare to see a nice blog like this one these days.

  27. HI Michael

    This is the first time i visited your blog. I found it really informative. I do agree that 500 words articles can’t make a great website. Now a days people want detailed explanations about their problems and most of the time it can’t be done with just 500 words. According to me your website Authority plays a major role to dominate Google homepage ranking, i do agree with you, Google+ is best place to share your content compare to FB & twitter but there is no set rule by which you can get a better ranking.

    • I’m glad to have you here Alam. Sure, there is no rule that a 1000+ words article can lead to better ranking, but who cares if there is a rule or not. It’s about solving your reader’s problem, without holding back. I encourage you to visit again.

  28. Find, Target and shoot, I cant agree more. This post has made my day. I don’t know what i could have done on the subject of SEO and content Marketing if not for your blog Chibuzor, you’re really a master in your field.

    It is really of utmost important to be writing long and valuable contents, not only will google rank you for that but it will also be more complehensive for your readers to understand you the more.

    Thanks for sharing this one of a kind post Michael, I’m impressed.

    • Yes, when you write a long post that’s informative and sticky, your readers would appreciate it the more and share it. I can’t remember the last time I shared a 500 words article. Thank you Theodore for reading my post. I’m forever grateful to you.

  29. Find, Target and shoot, I cant agree more. This post has made my day. I don’t know what i could have done on the subject of SEO and content Marketing if not for your blog Chibuzor, you’re really a master in your field.

    Thanks for sharing this one of a kind post Michael, I’m impressed.

  30. These top 10 tips are awesome:) I loved the saying ‘Blogs by you and not for you’:) every blogger should keep this in his mind. I’ll keep all these tips in my mind and I’ll start working on SEO:)

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