Sendy vs. Mailchimp: Which Email Service Provider is Better?

Are you on the quest for the ultimate email service provider to supercharge your online entrepreneurial journey?

As someone who’s navigated the digital marketing seas for more than 10 years, and used GetResponse, ConvertKit, Mailchimp, and most recently, Sendy, I’ll be sharing my honest experiences with these email service platforms. Here’s the difference:

The main difference is that Sendy is a self-hosted, cost-effective email marketing platform with high deliverability rates and robust automation, ideal for those seeking affordability and control, while Mailchimp offers a user-friendly, all-in-one solution with extensive templates and strong customer support, making it a suitable choice for beginners and those willing to invest in comprehensive features.

What is Sendy?

Sendy is a self-hosted email marketing platform that empowers you to send newsletters and automate campaigns. The beauty? It’s budget-friendly and highly customizable, much like a ship you can craft to suit your exact needs.

Sendy Pros and Cons

The table chart below breaks down the pros and cons of Sendy:

Cost-EffectiveLimited Customer Support
Self-Hosted ControlLearning Curve for Beginners
High Email DeliverabilityFewer Built-in Features
Robust AutomationLimited Templates and Design Options
Customization OptionsRequires Hosting and Technical Setup

What is Mailchimp?

Now, let’s set sail toward the more well-known Mailchimp island. It’s like arriving at a bustling port where everyone’s heard of the place.

Mailchimp is an all-in-one marketing platform offering email marketing, automation, and CRM tools. It’s user-friendly and perfect for beginners.

Mailchimp Pros and Cons

This table provides a summary of the pros and cons of Sendy:

User-Friendly InterfacePricing Can Be Expensive
Extensive Template LibraryLimited Automation in Free Plan
Strong Customer SupportComplexity for Advanced Features
Robust AutomationComplexity for Advanced Features

Sendy vs. Mailchimp: Key Features Comparison

Let’s compare the key features of Sendy vs. Mailchimp email marketing platforms to see which one shines the brightest in our treasure hunt.

Pricing💡 (Budget-friendly)💰 (Varies)
Customer Support💡 (Limited)

User-Friendly (✅): Both platforms are relatively user-friendly, but Mailchimp gets the edge for beginners with its intuitive interface.

Automation (✅): Both platforms offer robust automation capabilities, allowing you to streamline your marketing efforts.

Deliverability (✅): Sendy and Mailchimp excel in email deliverability, ensuring your messages reach your audience’s inbox.

Pricing (💡 Sendy, 💰 Mailchimp): Sendy takes the prize for budget-friendliness, ideal for frugal sailors, while Mailchimp offers more pricing options.

Customization (✅): Both platforms allow you to customize your campaigns, but Sendy offers more flexibility.

Customer Support (💡 Sendy, ✅ Mailchimp): Mailchimp takes the crown with its comprehensive customer support.

Sendy vs. Mailchimp: Pricing Comparison

Here’s a side-by-side comparison of the pricing for Sendy and Mailchimp in a table chart:

Sendy Pricing

Pricing ModelCost
One-time License Fee$59
Email Sending Costs$0.0001 per email

Mailchimp Pricing

Pricing ModelCost
Free Plan (up to 2,000 subscribers)Free
Essentials Plan (up to 50,000 subscribers)Starting at $9.99 per month
Standard Plan (up to 100,000 subscribers)Starting at $14.99 per month
Premium Plan (up to 200,000 subscribers)Starting at $299.00 per month

Please note that Mailchimp’s pricing can vary based on the number of subscribers and features required, while Sendy offers a one-time license fee and email-sending costs based on usage.

Ease of Use Comparison

Navigating Sendy is akin to sailing a small, nimble boat.

It might take a little time to get the hang of things, but once you do, it’s smooth sailing.

Mailchimp, on the other hand, is like a cruise ship. It’s big, it’s fancy, and you’ll find your way around easily.

Email Deliverability

Picture your emails as messages in a bottle. Sendy and Mailchimp are experts at making sure those bottles reach their intended shores. They both boast impressive deliverability rates, ensuring your messages don’t get lost at sea.

Automation and Personalization

Sending emails manually is like rowing a dinghy across the ocean – it’s exhausting! With Sendy and Mailchimp, you can automate your email campaigns like setting sail on a luxury yacht.

Personalization? They’ve got you covered too, making your messages feel as individual as a handwritten letter.

Sendy provides robust automation capabilities, allowing you to set up automated email sequences based on subscriber actions. You can personalize emails with subscriber information, making them feel more individualized.

While it may require some initial setup, Sendy offers flexibility in creating automated and personalized campaigns.

Mailchimp’s Automation and Personalization: Mailchimp also offers strong automation features, including automation workflows triggered by subscriber behavior.

Personalization is a breeze with Mailchimp’s user-friendly interface, making it easy to create personalized email content. It’s a more straightforward option for beginners to implement advanced personalization.

In summary, both Sendy and Mailchimp offer automation and personalization, but Sendy may require a bit more technical know-how, while Mailchimp provides a user-friendly approach.

8. Support and Resources

Sendy’s support is a bit like a remote island guide – it’s there, but you might need to explore a bit.

Mailchimp, on the other hand, is like a bustling city with 24/7 support and a plethora of resources to help you navigate its vast offerings.

9. User Reviews and Case Studies

Here are three real-world examples of brands and entrepreneurs using Sendy and Mailchimp for their email marketing:

Sendy Examples:

  • Neil Patel’s Blog: Neil Patel, a renowned digital marketer, uses Sendy to power his email campaigns. With a large audience, Sendy’s cost-effective pricing and high deliverability rates have helped him effectively reach and engage his subscribers.
  • Online Courses Platform: Many online course creators and educators use Sendy to send personalized course updates, drip emails, and newsletters to their students. Its automation features allow them to deliver content at the right time, enhancing the learning experience.
  • Small E-commerce Stores: Smaller e-commerce businesses often turn to Sendy to manage their email marketing. Its affordability and self-hosted nature make it an attractive choice for entrepreneurs selling products online. They can send targeted offers and product recommendations, improving customer retention.

Mailchimp Examples:

  • TheSkimm: TheSkimm, a daily newsletter with millions of subscribers, relies on Mailchimp to deliver their daily updates. The platform’s user-friendly interface and automation features enable them to send timely and engaging content to their massive audience.
  • TOMS: The well-known shoe brand, TOMS, uses Mailchimp to keep customers informed about new product launches, promotions, and social impact initiatives. Mailchimp’s robust automation helps them create personalized customer journeys.
  • Huckberry: Huckberry, an online retailer specializing in men’s clothing and gear, uses Mailchimp to segment its audience and deliver tailored content. They utilize Mailchimp’s e-commerce features to send product recommendations and abandoned cart reminders, boosting sales.

These examples showcase how both Sendy and Mailchimp are utilized across various industries and by entrepreneurs of different scales to effectively manage their email marketing campaigns.

How to Use Sendy: A Brief Guide for Online Entrepreneurs

Sendy is your trusty ship for email marketing adventures. Here’s a quick compass to get you started:

  1. Set Up Sendy: Install Sendy on your hosting server and configure it. Think of this as anchoring your ship in a safe harbor.
  2. Import Your List: Upload your email list, and Sendy will organize it neatly. This is like inviting your crew aboard.
  3. Create Campaigns: Craft your email campaigns with Sendy’s user-friendly editor. It’s as simple as charting your course.
  4. Automation Magic: Use Sendy’s automation features to send targeted emails automatically. It’s like setting your sails and letting the wind do the work.
  5. Personalization: Customize your emails to make them feel personal, just like handwritten letters.
  6. Testing & Sending: Before you cast off, test your email to ensure it looks perfect. Then, hit send and watch your message sail away to your audience.
  7. Analyze & Optimize: After your campaign, check Sendy’s reports to see how it performed. Adjust your strategy for smoother sailing next time.

How to Use Mailchimp: A Brief Guide for Online Entrepreneurs

Mailchimp is like a well-equipped cruise ship. Here’s a quick guide to navigating it:

  1. Sign Up: Create an account on Mailchimp and log in. Think of this as boarding your luxurious cruise ship.
  2. Create an Audience: Start by setting up an audience (your email list). It’s like inviting fellow passengers aboard.
  3. Build a Campaign: Craft your email campaigns using Mailchimp’s intuitive drag-and-drop builder. It’s as easy as planning your cruise itinerary.
  4. Automation: Set up automation workflows to send emails automatically based on triggers. It’s like having an onboard concierge taking care of your passengers.
  5. Personalization: Customize your emails to make each passenger feel special like they’re on a personalized voyage.
  6. Testing & Sending: Before you set sail, use Mailchimp’s preview and testing tools to ensure everything looks shipshape. Then, hit send to start your email journey.
  7. Analyze & Improve: After your campaign, check Mailchimp’s reports to see how it performed. Adjust your strategy for smoother sailing on your next voyage.


If you’re a savvy, budget-conscious online entrepreneur looking for customization and automation, Sendy might be your treasure trove.

However, if you prefer smooth sailing, robust support, and can accommodate a larger budget, Mailchimp is your port of call.

Remember, there’s no one-size-fits-all answer. Your choice depends on your crew size, your voyage’s nature, and your treasure chest’s size.

May your marketing voyage be filled with fair winds, following seas, and plenty of golden doubloons!