Qualtrics vs SurveyMonkey: Honest Comparison (+ Alternatives)

If you’re in the market for a new survey software, you’re probably wondering which one is the best choice.

These comparisons of Qualtrics vs. SurveyMonkey will help you choose the right one for your business.

In this article, we’ll examine both survey tools and provide a comparison of their advantages and disadvantages.

If you’re unsure of which one to use, start by evaluating the security and file format requirements of your industry.

Ultimately, you’ll want to choose a solution that meets your security needs, but also offers a variety of file formats and interfaces. 

Let’s start with the new kid in the block:


While both Qualtrics and SurveyMonkey are good options, there are some differences between them. While both provide customizable survey forms, Qualtrics offers a wider range of options and more logic options.

Users of both programs praise the support and customer service of Qualtrics, and there are some notable benefits of using the latter.

The following will highlight some of the main differences between the two. Listed below are some of the main differences between the two survey software solutions.

In terms of user experience, Qualtrics offers an intuitive interface that is good for beginners, but it can be difficult for more experienced survey builders.

It is recommended that users spend some time browsing the help section to become familiar with the features. Likewise, survey builders should take the time to read and study the content posted on the platform.

They should not expect to become an expert in an instant, though. Qualtrics users are better able to customize their survey templates and use advanced reporting features.

SurveyMonkey and Qualtrics are very similar systems, but it is important to know the difference between them before choosing the right one.

Although both tools are free, Qualtrics offers a more powerful feature set for a more affordable price.

Qualtrics has better reporting interfaces than SurveyMonkey, and it is easier to set complex rules in Qualtrics to analyze results. When deciding between Qualtrics and SurveyMonkey, look for the features you value most.

Both products provide extensive analytics capabilities. However, Qualtrics has more users in Australia, Yemen, and the United States. Unlike SurveyMonkey, Qualtrics’ analytics feature helps businesses break down complex data into meaningful insights.

Qualtrics can also identify trends and identify customer churn risks. Qualtrics also offers free email lists and keyword intent from any website. It allows you to qualify leads on the go, do intelligent outreaches, and close deals faster.


SurveyMonkey and Qualtrics are both good for conducting market research, but which one is the best?

These two survey software tools differ in their price ranges and ease of use, but both have similar offerings.

While Qualtrics offers more advanced tools for enterprise markets, its free version is sufficient for small businesses. The price of a middle plan with 3 users is nearly $1,000 per year.

This is a substantial price tag for a B2B solution, but few businesses need multiple users.

When creating market research surveys, businesses need the data collected to make decisions. Qualtrics’ software is used by half of the Fortune 500. It provides hundreds of analytical options, whereas SurveyMonkey offers limited features.

But with both tools, you can create a survey without any technical knowledge. For those who don’t have a lot of budget, SurveyMonkey’s free version is still adequate.

The difference between SurveyMonkey and Qualtrics lies in the features. SurveyMonkey is more simple to use, but Qualtrics offers more advanced features.

Its reporting interface is also much better than SurveyMonkey’s, while it allows users to set elaborate rules and segment results by specific questions.

Unlike SurveyMonkey, Qualtrics also offers a free version. You should look for the features that are most important for your business before making a decision on which to use.

Qualtrics offers advanced survey features, including graphs, charts, and reports. Its Research Core supports block-based questionnaire design and logical branching. It also offers a user-friendly dashboard, allowing you to view all your surveys at once.

Moreover, you can switch between projects easily. There are a lot of pre-made templates available in SurveyMonkey, and you can also customize them according to your needs.

When choosing which survey software to use, you should make sure to compare the features of each service.

For example, Google forms are best for simple input, like signing up participants in a workshop.

Google forms also offer features like scoring questions and assigning points to responses. However, they don’t come close to competing with Qualtrics or SurveyMonkey. When it comes to ease of use and robust feature sets, both products have plenty to offer.

Survey Software Alternatives


There are many benefits to using Qualtrics vs. SurveyMonkey. Both of these survey tools are aimed at large academic studies and market research. However, if you’re looking for a WordPress-friendly solution, you might want to consider WPForms. This form builder offers an easy-to-use interface with plenty of built-in features. If you’re worried about making mistakes, WPForms’s support team will be happy to help.

WPForms makes it easy to publish your survey in your WordPress blog, where it integrates with social sharing plugins. You can then view responses in your WordPress dashboard. WPForms offers different layouts for different types of questions, which automatically uses the most appropriate one. This feature makes it easy for even a non-technical person to publish a survey.

WPForms is very flexible. It includes standard form fields, fancy survey fields, and rating and poll fields. You can even add Net Promoter Score to your surveys. You can even export the results as PDF or download individual images. You can even customize the look and feel of your form. This is a big plus when using WPForms for WordPress. It is definitely worth checking out.

WPForms is an excellent choice if you don’t have a lot of budget to spend on surveys. It allows you to build unlimited forms and is fully integrated with WordPress. It also has a refund policy if you’re unhappy with the product. If you’re not completely satisfied with your survey, don’t be afraid to try out WPForms. They are very popular with WordPress users.

Qualtrics is a powerful survey platform with advanced analytics. It allows you to assign multiple points for different answers and create powerful surveys. If you’re looking for a complete survey solution, you’ll want to check out both Qualtrics and SurveyMonkey WPForms. After all, they’re both easy to use and will make a great team!


The main difference between Qualtrics and SurveyMonkey is the amount of customization you can do. Qualtrics allows you to drag and drop question formats, program skip logic, and choose from a bank of pre-designed questions. However, the UI of both tools is confusing, so it may be a good idea to use a tutorial. Although Qualtrics provides a free trial account, its paid plan offers a more sophisticated feature set.

In terms of usability, SurveyMonkey is a better option for small businesses, while Qualtrics is better suited for enterprises.

While both platforms offer easy-to-use tools for survey creation, Qualtrics is more versatile and capable of handling large projects. Its extensive features and easy-to-use interface make it an ideal choice for large businesses and companies that want to build better experiences.

SurveyMonkey focuses on getting users up and running quickly. Its main draw is ease of use, particularly for those who have limited survey-creation experience.

But Qualtrics is more robust, allowing you to export survey results and combine them with third-party software.

You can even connect SurveyMonkey to CRM platforms and use them in conjunction with your CRM. Individuals can also use SurveyMonkey’s free option indefinitely. While both surveys have their merits, each one has some limitations.


The free version of Qualtrics has many limitations. For example, you can create only 10 survey questions and receive up to 40 responses.

You cannot capture contact details in the free tier, create unlimited surveys, or customize questions.

Furthermore, you can only share your survey results with three collectors.

Despite these limitations, you can still make use of the free version to try out both software options.