Are you ready to take your social media marketing seriously?
If yes, this Planoly vs Tailwind app comparison article is your ultimate guide.
I’ll dive into the pros and cons of each tool, who Planoly/Tailwind app is for, the key features, side by side comparison, pricing breakdown, and how to get the best out of each social media scheduler.
If you’re ready as I am, let’s dive right in.
What is Planoly (and Uses)?
Best for visually planning your social posts (Starter plan: $11.25/month)
Planoly is a social media scheduling tool that lets you visually plan, schedule, and post directly to Instagram, Pinterest, Facebook, and Twitter.
Planoly is the official Instagram and Pinterest Partner.
What does this mean?
In essence, it means you can plan, schedule, post, and manage all of your social media marketing with peace of mind.
When you’re ready to launch your social media marketing strategy, Planoly can be very helpful.
Aside from a well-designed dashboard, Planoly features tools that simplify your work. Its hashtag library, visually intuitive editor, and desktop and mobile accessibility are all features users praise.
The free plan lets you manage up to two profiles. You’ll only be able to post up to 30 times a month, and you can only upload photos and videos.
The free plan also features a nifty inbox for comments on your five most recent posts. There’s also a basic analytics tool and a tool called Planoly Linkit.
You can find out what hashtags are most popular and choose a specific one or customize your own.
The pin planner allows you to upload content to Pinterest and publish it on a future date. If you’d prefer to publish content immediately, Planoly’s platform allows you to schedule future posts.
You can also choose the date and board you want your content to appear on.
The app will automatically pick up your web page title and an image description. You can choose to post only photos and videos you’ve previously uploaded to Pinterest or schedule them to appear on a future date.
For Instagram marketing, Planoly is a great tool for business owners.
With its visual planner, it’s easy to schedule posts and analyze their engagement. You can easily drag photos and see how they will look on your profile feed.
You can also play around with the layout and design, and plan posts as if you’re editing a magazine.
You can even schedule your Instagram feed to automatically post to your social media accounts, so you don’t need to do anything at all!
Planoly pricing (breakdown)
Planoly has a straightforward pricing structures with 4 flexible plans for marketers, small businesses, influencers, and organizations:
- Personal ($0/month): This is a forever-free plan. It allows 1 social profile, 30 uploads per month per profile, and 1 user.
- Starter ($13/month or $11.25/month billed annually): 1 social set, 60 uploads per month per profile, 1 user, basic & advanced analytics, and more.
- Growth ($23/month or $19.50/month billed annually): 3 users, unlimited uploads, 1 social set, and everything in Starter.
- Professional ($43/month or $36.50/month billed annually): 2 social sets, 6 users, unlimited uploads, and everything included in the Growth plan.
Note: All Planoly paid plans come with a 7-day free trial. So you can test out all the features before upgrading. Nothing to lose at your end!
What is Tailwind (and Uses)?
Best AI-powered social media scheduling tool (Pro plan: $9.99/month)
Tailwind is a social media management app. It allows you to create, schedule, and optimize social media posts for Instagram, Pinterest, Facebook, and Twitter.
There are a number of ways to use this app, but the main one is to schedule your Instagram posts.
Tailwind allows you to schedule posts by creating notification reminders, which will automatically post to your Instagram account.
First, you must configure your Instagram account to work with Tailwind. To do this, simply follow the setup process described in the app.
If you’re not sure how to use the app, you’ll want to review the features it has to offer. For starters, it tracks your social media and Pinterest activity.
This is a great way to identify the most effective metrics for your business and your marketing efforts.
The app also helps you track important tasks and metrics, including brand mentions, likes, and Pinterest boards.
With its powerful analytics, you can monitor your performance and make the most of your social media efforts.
The Tailwind app has a drag-and-drop calendar that you can use to automate your Pinterest designs.
This scheduling tool automatically generates hundreds of optimized posts and almost-done designs. You can choose from hundreds of designs that are tailored for your brand.
Another popular feature is the Tailwind Tribes, which groups Pinterest members into niches similar to your own.
This allows you to share pins to your community while avoiding over-sharing.
Tailwind app pricing (breakdown)
Here’s a breakdown of Tailwind app pricing and plans to help you decide what plan is best for you:
- Free Forever ($0/month): 1 Pinterest profile, 1 Instagram Profile, 20 posts/month, and more.
- Pro ($19.99/month or $9.99/month billed annually): Everything in the Free plan, plus 100 posts/month across your social media profiles.
- Advanced ($39.99/month or $19.99/month billed annually): 2 Pinterest profiles, 2 Instagram profiles, 2 Facebook profiles, 1,000 posts/month across social media profiles, and more.
- Max ($79.99/month or $39.99/month billed annually): 3 Pinterest profiles, 3 Instagram profiles, 3 Facebook pages, unlimited posts/month across social media profiles, and much more.
Note: Tailwind app comes with a free 14-day trial. This gives you the chance to use all the paid features at no cost. Give it a try, there’s nothing to lose.
Difference Between Planoly and Tailwind
The main difference between Planoly and Tailwind is that Planoly lets you visually plan and schedule your social content for Instagram, Pinterest, Facebook, and Twitter, while Tailwind app uses AI to transform your photos into shareable social media posts in one magical click.
Tailwind app comes with professional templates to choose from, Planoly on the other hand, requires you to design your photos/posts first before scheduling or posting them across social networks.
Planoly vs Tailwind: Key Features Comparison (Chart)
The table below shows how the key features of Planoly stacks up against the main features of Tailwind app:
| Features | Planoly | Tailwind app |
|---|---|---|
| Instagram supported | Yes | Yes |
| Pinterest supported | Yes | Yes |
| Facebook & Twitter | Yes | Yes |
| Shoppable bio | Yes (sellit) | Yes (Smart.bio) |
| Photo design | No | AI powered |
| Mobile app | Yes | Yes |
| Free trial | 7 days | 14 days |
| Forever free plan | For 1 user, only 1 social profile (e.g., Facebook) | For 1 user, all social profiles |
| Starter plan | $13/month or $11.25/month (billed annually) | $19.99/month or $9.99/month (billed annually) |
Who uses Planoly?
Planoly helps you automate the process of posting photos on Instagram.
You can even schedule posts in advance. You will be notified when new posts are posted via email.
Planoly easy to use, just like any other social media marketing tool. You can create your schedule by selecting categories and adding images and videos to your account.
Planoly is used by 900,000 million+ users, brands, businesses, and nonprofits to plan, schedule, and publish content on social media via the web or mobile app.
Some of the notable brands that use Planoly include:
- L’Oreal
- Museum of Ice Cream
- Glossier
- Estee Lauder
- Redken 5th Ave NYC
- The list continues.
You can also add hashtags, boards, and various other details. You can also use free stock images to use on your profile.
You can also use hashtags, boards, and text to make your Planoly posts more interesting. And don’t forget that you can share your posts with your followers via Planoly!
You can also use Planoly for business purposes. Its business version is great for businesses looking to promote their products on social media networks.
It allows you to post photos on Instagram, link products, and send people to a virtual store via sellit!
Who uses the Tailwind app?
Tailwind app simplifies the entire process of managing your social media marketing. It gives you automated personalized designs with no skills required.
Tailwind is trusted by 1,000,000 million+ brands and small businesses, including:
- Shopify
- Serena & Willy
- Jenny Wood
- Visual Speak
- Rectified
- Shear Design Art
- And a host of other individual marketers, social media influencers, brands, and small businesses.
The most important feature of the Tailwind app is its ability to automatically post to various social media channels.
It also allows you to upload and save images from all over the web. And you can even customize your publishing schedule with the Smart Scheduler, which lets you pick exact dates to publish your content.
You can change your publishing times as needed, but Tailwind will also give you suggestions for the best time to publish.
You can even choose a specific time for publishing your posts based on your audience’s preferences.
Tailwind makes it easy to schedule posts for multiple social media profiles and accounts.
Once you authorize your account and connect your corresponding Facebook page, you can schedule up to 31 posts in a row.
You can also personalize your schedule with various filters and options.
The free version of Tailwind allows you to schedule up to 31 posts without paying a cent. And since Instagram is so popular, it’s worth trying it out.
Planoly: Key Features
What features set Planoly apart from other social media management and scheduling platforms? Here’s are the key features you should know:
- IG Planner: Plan and social post for Instagram, Pinterest, Facebook & Twitter
- Easy to use mobile app
- Reels Planner: Visually plan your social media content, and edit your reel with professional design tools.
- Sellit: Turn your social media profile into a storefront to sell physical or digital products.
- Linkit: Send traffic from your social profile bio to any website by highlighting your top content, products, and landing pages.
- StoriesEdit: Easily create engaging content and customize it for all of your social channels using pre-designed templates.
Planoly Pros & Cons
In this table, you’ll discover side by side, the pros and cons of Planoly social media scheduling app:
| PROS | CONS |
|---|---|
| Clean and modern user interface | Limited social media profiles on the Starter plan |
| It’s officially certified by Instagram | Direct posting can be more efficient |
| It’s easy to set up and start posting |
Tailwind app: Key Features
Tailwind app isn’t just your average social media scheduling software. It’s AI-powered and outperforms Planoly and a host of other tools because of its AI-powered mechanics.
Here are the key features of Tailwind app:
- Transform your photos into beautiful social media posts (via AI)
- Automated social media posting
- SmartSchedule picks the most optimal time to post for you
- Shoppable Smart.bio feed: Drive traffic from Instagram to any link
- Optimize your social media posts and use hashtags finder that works
Tailwind app Pros & Cons
This table shows side by side the pros and cons of Tailwind social media management app:
| PROS | CONS |
|---|---|
| The free-forever plan offers cool features to get started (at no cost) | Not enough learning resources |
| The mobile app is highly intuitive | The user interface could use some improvement |
| It’s affordable when compared to some social media scheduling tools |
Planoly vs Tailwind app: Which is Better?
Did you enjoy going through this Planoly vs Tailwind comparison guide?
If you’re planning on scheduling multiple posts for your social media accounts, Planoly can help you get it done.
This social media scheduling app allows you to batch-upload multiple images and edit them.
It also lets you track all comments in one place. Although Planoly lacks the organizational features of Tailwind app, it offers more than the basic scheduling tools.
If you’re looking to grow your Instagram and Pinterest accounts, you’ll want to check out Planoly’s features. For starters, it’s free. Paid users can even log in from their phone to see their analytics.
Planoly’s free version only allows you to manage 5 comments.
However, you can automatically publish your hashtags into your first comment. Both Planoly and Tailwind apps allow you to track your followers and sell directly to them via your bio.
Conclusion
Depending on your needs, both apps offer amazing scheduling options.
Tailwind has more advanced features than Planoly, like SmartSchedule, which learns from your audience’s preferences and schedules your content for maximum engagement.
Unlike Planoly, Tailwind allows you to schedule different types of content and publish them over a period of days or weeks.
But both social media scheduling tools have their advantages and disadvantages. So, which one is better for you?
In addition to their web-based dashboards, Planoly and Tailwind apps have easy-to-use mobile applications.
Planoly is also a great choice for businesses that need to coordinate a team of social media managers.
It streamlines the process for Instagram, Pinterest, and Facebook posts, and gives administrators the option to assign specific tasks to each member of the team.