Pictory vs. Fliki: Which AI Video Editor to Use? [2024]

Here’s my honest Pictory vs. Fliki comparison guide. If you want to turn text into engaging videos fast, these two AI tools are worth exploring.

The graphic design industry has seen exponential growth, with the global market expected to reach $78.25 billion by 2030.

Pictory and Fliki have revolutionized design by democratizing access, enabling even novices to create professional-grade visuals.

These tools offer intuitive interfaces, extensive libraries, and collaborative features, empowering businesses to swiftly produce captivating designs, fueling branding efforts, marketing campaigns, and digital presence in an increasingly visual-centric world.

The main difference is that Pictory specializes in streamlined graphic design with a focus on simplicity and ease of use, while Fliki offers more advanced features and customization options, catering to users seeking greater control and flexibility over their designs.

Pictory vs. Fliki: Key Features at a Glance

Here’s an overview of the key features of Pictory AI and Flicki.

Starting PointScript, existing video, imagesWrite your text directly
VoiceoversBuilt-in text-to-speech + uploadMassive selection of AI voices
CustomizationDetailed editing of visuals, scenesSimplified, theme-based
Video StylesDiverse (documentary, ads, explainers)Social media focus: short, snappy formats
IntegrationsLimitedDirect to social media

What is Pictory AI and how does it work?

Pictory is an AI text to video generator. Pictory’s strength is transformation. You can feed it a blog post, video transcript, or script. Its AI analyzes the text, then helps you build a video by suggesting relevant visuals and transitions. It’s great for repurposing existing content.

Pictory ai

Pictory AI Pros:

  • Turns long-form text into videos
  • Edit and refine for professional results
  • Automatic captions
  • Solid range of stock assets

Pictory AI Cons:

  • Can have a steeper learning curve
  • Less ideal for super quick, simple videos
  • Free plan is very limiting

What is Fliki and how does it work?

Fliki is about speed and simplicity. You write your text directly into the tool. It generates scenes, applies a visual style, and even adds a voiceover for you. The focus is on creating short, catchy videos perfect for social media.

Fliki ai text to video

Flicki Pros:

  • Insanely fast for creating simple videos
  • Huge selection of AI voices
  • Direct social media integration
  • Ideal for quick announcements or promos

Flicki Cons:

  • Less editing control than Pictory
  • Longer scripts can get clunky
  • Not aimed at complex video projects

Pictory vs. Fliki: A Complete Feature Comparison Guide

This is where we dive deeper into the core features and compare them side-by-side:

1. User Interface:

  • Pictory: Boasts a minimalist interface with intuitive design tools and easy-to-navigate menus. Its user-friendly layout appeals to beginners and experienced designers alike.
  • Fliki: Offers a sleek and modern interface with customizable dashboards and streamlined workflows. Its advanced features may have a steeper learning curve for new users.

Verdict: Pictory wins for its straightforward and beginner-friendly interface, while Fliki caters to users seeking more customization and control.

2. Collaboration Tools:

  • Pictory: Provides basic collaboration features such as sharing projects and commenting on designs. Suitable for small teams and individual creators.
  • Fliki: Excels in collaboration, offering real-time editing, team chat, and version history tracking. Ideal for larger teams working on complex projects.

Verdict: Fliki emerges as the winner for its robust collaboration capabilities, making it a top choice for team-based projects.

3. Template Variety:

  • Pictory: Offers a diverse range of pre-designed templates for various purposes, including social media posts, presentations, and infographics.
  • Fliki: Provides a vast library of customizable templates tailored to different industries and design needs.

Verdict: Fliki takes the lead with its extensive template variety, catering to a wide range of design requirements.

4. Integration Options:

  • Pictory: Integrates seamlessly with popular platforms like Canva and Adobe Creative Cloud, enhancing workflow efficiency.
  • Fliki: Offers integrations with project management tools like Trello and Asana, facilitating streamlined project collaboration.

Verdict: Both tools offer valuable integrations, but Fliki’s compatibility with project management platforms gives it a slight edge.

5. Customer Support:

  • Pictory: Provides email support and a knowledge base for self-help resources. Response times may vary based on the plan.
  • Fliki: Offers 24/7 customer support via email, chat, and phone for all users, ensuring prompt assistance whenever needed.

Verdict: Fliki wins for its comprehensive and round-the-clock customer support, prioritizing user satisfaction and assistance.

6. Pricing Plans:

  • Pictory: Offers a free basic plan with limited features and paid plans starting at $10/month, providing access to advanced tools and features.
  • Fliki: Provides a free trial period and paid plans starting at $15/month, with more features available in higher-tier plans.

Verdict: Pictory’s lower starting price and free plan make it more accessible for budget-conscious users, earning it the win in this category.

7. Customization Options:

  • Pictory: Provides a range of customizable templates and design elements to personalize creations according to user preferences.
  • Fliki: Offers extensive customization options, allowing users to tailor visuals to their specific branding needs with precision.

Verdict: Fliki emerges as the winner for its robust customization features, enabling users to create highly personalized designs.

Pictory AI Use Cases:

  1. Social Media Marketing Campaigns: A digital marketing agency utilizes Pictory to design engaging visuals for their clients’ social media campaigns. With Pictory’s user-friendly interface and extensive template library, the agency can quickly create eye-catching graphics tailored to each platform, enhancing brand visibility and audience engagement.
  2. Educational Content Creation: A university’s marketing department employs Pictory to develop visually appealing educational materials for their online courses. By leveraging Pictory’s customizable templates and design elements, the department can produce interactive presentations and infographics that effectively convey complex concepts to students, enhancing the overall learning experience.

Fliki Use Case Examples:

  1. Team Collaboration on Brand Identity: A startup’s design team collaborates on developing the company’s brand identity using Fliki. With Fliki’s real-time editing and version history tracking features, team members can seamlessly work together to refine logo designs, color schemes, and brand guidelines, ensuring consistency across all marketing materials.
  2. Event Promotion Materials: An event planning agency utilizes Fliki to create promotional materials for upcoming events. Fliki’s extensive template variety and customization options enable the agency to design visually stunning flyers, posters, and social media graphics that effectively capture the essence of each event, driving ticket sales and attendee engagement.

Pictory AI Pricing at a Glance:

Plan NamePrice (Per Month)*Key Features
Free$0Very limited (watermark, short videos)
Standard$2330 videos, basic features, HD exports
Premium$4760 videos, advanced features, longer video projects

Fliki Pricing at a Glance:

Plan NamePrice (Per Month)*Key Features
Starter$930 videos, basic themes
Pro$29Unlimited videos, more themes, HD exports
Agency$89Custom branding, team collaboration

Important Notes:

  • Annual Billing: Both offer discounts if you pay annually.
  • Custom Plans: Fliki has additional high-volume plans – contact their sales for details.
  • Promotions: Check their websites for any current deals (https://pictory.ai/pricing

Factors to consider when choosing between Pictory and Fliki

Here’s a deeper dive into the 5 factors to consider carefully when choosing between Pictory and Fliki:

1. Editing depth: Do you want fine control, or is speed paramount? Pictory lets you tweak scenes, transitions, and visuals individually. Fliki prioritizes quick-and-easy video creation with less granular editing. If you crave a polished, unique final product, Pictory wins. If you need dozens of on-brand social videos FAST, Fliki takes the lead.

2. Content type: What videos are you making? Pictory handles in-depth explainer videos, documentaries, etc., thanks to its script-to-video process. Fliki excels at short social blasts: product promos, event teasers, or bite-sized educational content.

3. Starting point flexibility: How much do you have prepared? Pictory shines if you have scripts, articles, even old videos to repurpose. Fliki is best for “from scratch” creation where you just input the text you want in the video.

4. Voiceover Needs: Fliki has a massive AI voice library, including accents and diverse styles. This lets you find the perfect “voice” for your brand. Pictory offers solid text-to-speech but less selection. It also lets you upload your own voiceover recordings if needed.

5. Learning Curve: Pictory has more features, meaning it might take longer to master its full potential. Fliki is refreshingly intuitive; anyone can make a basic video in minutes. However, that simplicity also leads to less customizable results.


Let’s answer some common questions to help you decide which video editing tool is best for you.

  1. Is Pictory suitable for beginners in graphic design? Pictory is beginner-friendly, offering a user-friendly interface and a vast library of templates, making it accessible for users with varying levels of design expertise.
  2. Can Fliki be used for professional design projects? Yes, Fliki is suitable for professional design projects, providing advanced features like real-time collaboration, version history tracking, and extensive customization options, making it ideal for teams and businesses.
  3. Does Pictory offer customizable templates? Yes, Pictory provides customizable templates that users can easily tailor to their specific needs by adjusting colors, fonts, images, and other design elements to align with their brand identity or project requirements.
  4. Is Fliki suitable for collaborative design work? Absolutely, Fliki is designed for collaboration, allowing team members to work together in real-time on design projects, share feedback, and track changes seamlessly, enhancing productivity and workflow efficiency.
  5. Can I export my designs from Pictory for use on different platforms? Yes, Pictory allows users to export their designs in various formats, including PNG, JPEG, and PDF, enabling them to easily share or publish their creations across different platforms such as social media, websites, or print materials.

Is Pictory better than Fliki? Takeaway

Pictory AI excels at transforming existing content (scripts, articles) into polished videos with detailed editing control.

This can feel time-consuming for making super-fast videos. Fliki fills this gap with its text-to-video speed.

You write, it generates the visuals and voiceover, ideal for quick social media posts in a fraction of the time.