Pensight vs. Stan Store: Choosing a Platform to Sell Online

Pensight and Stan Store are two leading e-commerce platforms offering diverse features to help businesses build and manage their online stores effectively.

Creators and businesses selling digital knowledge (courses, templates, coaching) benefit immensely. These platforms democratize online sales: no need to build your own complex website.

According to Globe News Wire, global e-learning market will exceed $325 billion by 2025!

However, while Pensight is quite affordable with a clean user interface, its drawback lies in limited marketing tools and basic product management features.

Stan Store is beginner-friendly. It offers both basic and advanced customization, comprehensive analytics, and robust marketing tools. Here’s the major difference summarized:

The main difference is that Pensight is tailored for small to mid-sized businesses seeking affordable and basic e-commerce solutions, while Stan Store caters to businesses of all sizes, offering advanced features like customization, analytics, and marketing tools start and scale an online store.

Pensight vs. Stan Store: Key Differences

This table summarizes the areas where both e-commerce platforms are different.

PensightStan Store
Product focusStructured courses are its strengthDiverse digital products (eBooks, templates, services, etc.)
Course designAdvanced course builder, polished lookSimpler course setup, less customization
Community featuresBuilt-in forums, member interaction toolsLimited native community options
Marketing & analyticsSome built-in tools, focus on course dataEncourages integrations for advanced features
Design flexibilityLimited templates, but beautiful presentationMore store customization options
PricingOften based on active members, potential transaction feesTiered plans, transaction fees can be removed

Personal note:

I wanted to share why I made the switch to Stan Store from Pensight. While Pensight was great for its affordability and clean interface, as my online business grew, I needed more advanced features to scale. Stan Store’s greatest strength lies in its robust customization options and comprehensive analytics. Its advanced capabilities aligned better with my evolving needs, helping me elevate my online presence and drive better results.

What is Pensight, How Does it Work?

Pensight is an all-in-one platform specifically designed for creators to sell digital knowledge. Think of it as your own online “knowledge hub.”

You can film video lessons, add quizzes, upload PDFs, and even build a community forum for your students. It’s like having your own branded learning platform, perfect for selling in-depth courses on anything from photography to baking!

Pensight Pros:

  • Affordable monthly plans
  • Extensive design customization options
  • Basic analytics and reporting tools
  • Integration with third-party apps and services
  • User-friendly interface for ease of use


  • Limited marketing tools compared to competitors
  • Basic product management features
  • Scalability may be limited for larger businesses
  • Customer support may be lacking in responsiveness

What is Stan Store? How Does it Work?

Stan Store is a platform that lets you easily create your own online store specifically designed to sell digital products and services.

Stan Store

With Stan Store, you can upload eBooks, design templates, offer coaching sessions, or anything else you create digitally. Customers can browse, purchase, and access your offerings seamlessly.

Stan Store Pros:

  • Flexible pricing options
  • Advanced customization features
  • Comprehensive analytics and reporting tools
  • Extensive integration capabilities
  • Robust marketing tools for promotion
  • Superior order management features


  • Steeper learning curve for beginners
  • Transaction fees on sales may impact profitability

Pensight vs. Stan Store: An In-Depth Analysis of Core Features

The battle line is drawn. Let’s compare the core features of these e-commerce tools, and how they stack up against each other.

1. Customization:

Pensight offers extensive customization options, allowing users to tailor their online stores to match their brand identity. With customizable themes, fonts, colors, and layouts, businesses can create unique and visually appealing storefronts.

Advanced users can also access the HTML and CSS code to further customize their websites.

Stan Store provides advanced customization features, surpassing Pensight in flexibility and depth.

Users have access to a wide range of customizable templates, as well as the ability to edit HTML and CSS directly.

Additionally, Stan Store offers advanced design tools such as drag-and-drop editors and visual theme builders, enabling users to create highly personalized and professional-looking online stores.

Verdict: Stan Store wins in customization due to its more extensive and advanced customization capabilities, including drag-and-drop editors and visual theme builders.

2. Analytics and reporting:

Pensight offers basic analytics and reporting tools, providing users with insights into their store’s performance, sales data, and customer behavior.

Users can track metrics such as sales revenue, conversion rates, and product popularity, allowing them to make informed decisions to optimize their online store.

Stan Store provides comprehensive analytics and reporting features, offering users deeper insights into their store’s performance and customer behavior.

In addition to basic metrics, Stan Store offers advanced analytics tools such as cohort analysis, funnel visualization, and predictive analytics, enabling users to gain a deeper understanding of their customers and make data-driven decisions to drive growth.

Verdict: Stan Store is rich in analytics and reporting with its advanced features, providing users with deeper insights and actionable data to optimize their online stores effectively.

3. Integration capabilities:

Pensight offers integration with a variety of third-party apps and services, allowing users to extend the functionality of their online stores. Common integrations include payment gateways, shipping providers, email marketing platforms, and social media networks.

While Pensight provides basic integration capabilities, some advanced integrations may require additional development or customization.

Stan Store provides robust integration capabilities, offering seamless integration with a wide range of third-party apps and services.

Users can easily connect their store to popular platforms such as PayPal, Stripe, Mailchimp, and Google Analytics, among others. Stan Store also offers API access and developer tools for custom integrations, providing users with greater flexibility and scalability.

Verdict: Stan Store wins in integration capabilities for its extensive range of third-party integrations and developer-friendly features, offering users greater flexibility and scalability.

4. Marketing tools:

Pensight offers basic marketing tools to help users promote their online stores and drive traffic and sales. These tools may include email marketing, social media integration, and basic SEO features.

While Pensight’s marketing tools are sufficient for basic promotional activities, they may lack some advanced features found in other platforms.

Stan Store provides robust marketing tools to help users attract and engage customers and drive sales. These tools may include advanced email marketing automation, social media advertising, content marketing, and SEO features.

With Stan Store’s comprehensive marketing toolkit, users can create targeted campaigns, track performance, and optimize their marketing strategies for maximum results.

Verdict: Stan Store excels in marketing tools for its comprehensive suite of advanced features, enabling users to create targeted campaigns and optimize their marketing strategies effectively.

5. Product management:

Pensight offers basic product management features to help users manage their inventory, product listings, and product attributes.

Users can create and edit product listings, set pricing and inventory levels, and organize products into categories and collections.

While Pensight’s product management features are sufficient for small to medium-sized businesses, they may lack some advanced functionalities found in other platforms.

Stan Store provides advanced product management capabilities, offering users greater control and flexibility over their product listings and inventory.

Users can easily create and manage product listings, track inventory levels, set pricing and discounts, and organize products into categories and collections. The former may offer features such as product variants, bulk editing, and advanced inventory management tools.

Verdict: Stan Store wins in product management for its advanced capabilities and greater control over product listings and inventory.

6. Order management:

Pensight provides basic order management features to help users efficiently process and fulfill customer orders.

Users can view and manage orders, track order statuses, and generate invoices and packing slips.

While Pensight’s order management tools are sufficient for small-scale operations, they may lack some advanced functionalities found in more robust platforms.

Stan Store offers advanced order management capabilities, allowing users to streamline the order fulfillment process and provide superior customer service.

Users can easily view and manage orders, track order statuses in real-time, and automate tasks such as order processing, shipping, and inventory management.

In addition, Stan Store may offer features such as order tagging, split orders, and advanced reporting tools to optimize the order management workflow.

Verdict: Stan Store excels in order management for its advanced capabilities and automation features, enabling users to streamline the order fulfillment process and provide a superior customer experience.

7. Scalability and performance:

Pensight is designed to be scalable, allowing businesses to grow their online stores over time.

However, scalability may be limited by the platform’s infrastructure and features, particularly for larger businesses with high traffic volumes and complex requirements.

Users may need to upgrade to higher-tier plans or explore other platforms as their business grows to ensure optimal performance and scalability.

Stan Store is highly scalable and built to handle the needs of growing businesses, from small startups to large enterprises.

The platform’s robust infrastructure and flexible architecture ensure reliable performance and scalability, even under high traffic loads and demanding conditions.

Users can seamlessly scale their online stores as their business grows, without compromising on performance or functionality.

Verdict: Stan Store wins in scalability and performance for its robust infrastructure and flexible architecture, ensuring reliable performance and scalability for businesses of all sizes.

Pensight vs. Stan Store: Use Case Examples

In the real world, what are the use cases for these e-commerce platforms? Let’s find out:

  • Pensight: Ideal for small businesses and startups looking for an affordable e-commerce solution with basic features.
  • Stan Store: Suited for growing businesses and established brands requiring advanced customization and comprehensive analytics.

Pricing Breakdown for Pensight and Stan Store

How much does Pensight and Stan Store cost per month? Let’s find out in this summarized table:

PensightStan Store
Free trial availabilityYes (7 days)Yes (14 days)
Basic planStarter: $39/monthPowertech 1.0: $19/month
Mid-tier plansPro: $79/month
Plus: $129/month
Powertech 2.0: $49/month
Advanced planPowertech Pro: $79/month
Transaction feesVary by plan, some have 0% feesVary by plan, often no fees
NotesPensight’s pricing can also be based on active members


  • Plan features: Each tier unlocks more on both platforms.
  • Pensight’s complexity: Their pricing model takes some understanding, as factors beyond the base plan cost can impact your total expense.
  • Budgeting: Factor in potential transaction fees and the cost of any necessary integrations for Stan Store for a realistic cost comparison.

Factors to Consider When Choosing a Platform for Your Online Store

Before you choose a platform to power your storefront, here are important factors to consider:

Factor #1. Your product format and depth:

  • Pensight is ideal for structured courses. If video lessons, detailed text modules, quizzes, etc., are crucial to delivering value, Pensight’s tools are likely worth the investment.
  • Stan Store handles courses, but at a basic level. Great for simple video series, or if your product is mainly PDFs, downloads, etc. It gets the job done, but lacks Pensight’s course-specific bells and whistles.
  • Consideration: Is the way you TEACH as important as the content itself? If so, Pensight’s features could be the difference between a good course and a truly exceptional one.

Factor #2. Community:

  • Pensight has features such as forums and member interactions baked in. If community is how you retain customers and foster loyalty, this is a major strength.
  • Stan Store lacks this natively. Workarounds via 3rd party tools are possible, but add complexity and potential cost to your setup.
  • Consideration: Do you envision buyers connecting with each other as a core part of the value you offer, or is the transaction itself the primary focus?

Factor #3. Design matters, but how much?

  • Pensight’s Course pages are beautiful, but with limited customization. Good if you want a polished look without design headaches.
  • Stan Store comes with decent templates, with more flexibility than Pensight. Fine for a clean store, but unlikely to satisfy those wanting a pixel-perfect, unique brand experience.
  • Consideration: On a scale of 1-10, how much does a slick design impact your ability to sell and command premium pricing?

Factor #4. Built-it vs. bring your own tools:

  • Pensight has a more all-inclusive approach. Email marketing tools, basic analytics, etc., exist within the platform.
  • Stan Store encourages integrations. This is more powerful long-term, but requires you to be comfortable adding other services (Mailchimp, etc.) which adds cost and setup time.
  • Consideration: Do you love learning new tools, or do you crave a single platform where everything just works out of the box?

Factor #5. Pricing predictability:

  • Pensight’s pricing is often based on active members. This can be great as you scale, but harder to budget for if your audience size fluctuates early on.
  • Stan Store has Tier plans based on features. Some plans remove transaction fees, making your costs more predictable as sales grow.
  • Consideration: Is your income steadier, or prone to big swings depending on launches and promotions?


I just have one eBook, is either of these platforms a wrong path to take?

Possibly! If your entire business model is that single item, simpler platforms (Gumroad, etc.) might be better. Pensight and Stan Store shine when you have multiple offerings or plan to expand.

Can I migrate from Pensight to Stan Store (and vice versa) later?

Yes, but it’s a hassle. Best to choose wisely upfront! Consider where you envision your business in a year or two to avoid a forced platform switch down the road.

Do either offer good support?

User experiences vary. Pensight, due to being course-focused, often has communities with creators helping each other. Stan Store’s support is likely more standard (ticketing system, etc.).

Which is better for beginners: Pensight or Stan Store?

Depends on your tech comfort. Stan Store is likely faster to get a basic store live. Pensight has a steeper learning curve, but more potential if you’re willing to invest the time.

Are there hidden costs with either?

Yes! Pensight’s member-based pricing can be tricky. Stan Store often necessitates paid add-ons (email marketing, etc.) for the full feature set you might need.


Choosing between Pensight and Stan Store depends on your specific e-commerce business needs and priorities.

Consider factors such as pricing, customization options, analytics, and support to determine the best fit for your e-commerce venture.

With this comprehensive comparison, entrepreneurs can make an informed decision to propel their online business to success.