The “SMART” Way To Recover From Penguin 2.0!

Warning: This post is different from what you’re expecting!   Matt Cutts - Penguin 2.0 update

Did Penguin 2.0 update hit your website?   

I want to show you a smart way (my little secret) to recover from Panda & Penguin 2.0 updates and grow your content marketing business.

In case you didn’t know, since 2011 when I started blogging, this blog has never been hit by Panda, Penguin 1.0 or the latest Penguin 2.0.

You can call me a little SEO guru if you want to. Because I’m proud to say that updates don’t scare me.

In fact, I’ve made more money, ranked better in Google top 10 and connected with a lot of influential businesspeople since Google started building zoos and throwing in wild beasts.


Why Google rolled out Penguin 2.0

Flash your mind back. The first penguin update from Google went live in April 2012. It was aimed at bringing down low-quality content pages and websites deemed to be spamming its search results.

At the time, if you bought links from those link exchanges or engaged in any form of blackhat SEO, then you’d be smacked down.

From all indications, the Penguin 1.0 and 2.0 updates were more difficult for Google than the Panda. Good links were also affected, seriously…

Because it’s easier to identify and weed out low-quality content alone, then trying to detect where each backlink originates from, it’s weight and whether or not it’s relevant.

Fast forward to the 22nd of May 2013, the fourth Google Penguin 2.0 update went live. It was aimed at further fighting spam-links, using a very sophisticated link analytic software to better analyze links.


Google surprised me – this would surprise you, too

Isn’t it weird that most of the websites which YOU know were spamming Google’s search results still ranked on their homepage. As I write this post, they’re still sitting at the front page.

What do you call this? Is it that Google isn’t smart enough to detect that such backlinks are bad or irrelevant; trying to game their system?

Let me tell you something. The fact that you’ve been advised over and over again to build quality links through guest blogging and other mediums doesn’t mean you’re safe. Google can decide to penalize your blog and website any time they choose.

In fact, this Penguin 2.0 update that went live on the evening of 22nd May, 2013 actually affected a lot of good sites that have over the years engaged their target audiences.

Authority sites like,, the Salvation Army, CheapOair and others lost their rankings as a result of this new algorithm update.

In the same vein, Google also gave special preference to authority status. In other words, authority sites like Amazon, Mashable, Techcrunch etc and others actually got a lift on their rankings.

If you’re just starting out, this might be dangerous for you – because your website is fairly new and your chances of surviving subsequent Penguin updates are little.

And remember, this isn’t the only Penguin update and it’s not over yet – expect more in the coming months.

Rubbish SEO advice to ignore   Google penguin 2.0 update

Forget all the things you MUST have read in the past, on how to bulletproof your website against Panda and Penguin.

Truth is, none of those things would work if you’re not thinking in the long-term.

You really need to start thinking like a true entrepreneur or Google would dash your hopes to the wall.

After the Penguin update, I got a lot of new prospects who hired me to audit and handle their content marketing jobs.

Their websites were affected and their rankings dropped by 76% and 55% respectively. Sure, I’m happy because of the money the paid me, but I’m scared that these people aren’t seeing the handwriting on the wall.

They’ve neglected the most IMPORTANT aspect of running an online business. I know that you must have neglected it, too.

If you’re not careful, your website and blog might be at risk on the next update. I’m not sure okay, but you’re not safe from Google.

Yes, I’ve started working with the projects, but I gave them a piece of advice. The same advice I want to give to you now.

Get this: Rubbish, gibberish and diseased SEO advices from those blogs don’t work again. The best way to guard your web pages against every future search engine algorithm update is when you…


Build a loyal audience

In content marketing, the most important thing to invest 4 – 5 hours daily doing is collecting leads.

Even though you’ve to cultivate the relationship before getting results, you first need to get those subscribers on your autoresponder database.

The best advice I got from my Mentor is to, “Focus on email marketing. The success of your online business depends 100% on the number of potential customers you’re able to reach at the click of the button.”

When you’ve people on your email list, it’s easier to bring them back to your website anytime, any day.

In fact, the night Penguin 2.0 was rolled out and a lot of website owners lost their rankings and were shedding tears, I quickly sent a newsletter email to my list members and got 238 loyal readers on my blog within 24 hours.

I ask you again, why are you not building your list?

What’s your problem man? When are you going to start? Did you realize that using an autoresponder service is actually cheap and could transform your business?

One of the reasons why I earn decent income from freelance writing is because I followed up, built strong relationships with my subscribers and over time, I got fresh clients who also referred their friends to me. This is known as word of mouth marketing.


Dear content marketer, you’ve been lied to…

If any so-called expert or blogger tells you to write quality content and wait for people to come to your blog or website, please run for your dear life – because you’ve been lied to.

Sure, the content you write for your blog must be good and helpful, but Google has other factors apart from “quality” which they consider before ranking content pages or sending targeted traffic.

I’ve written well over 850 guest posts since 2011, about 75% published on A-list blog and yet, and I can tell you in all HONESTY that email marketing is better. Find a part of my guest posts here.

I’ve a list of less than 4300 subscribers, but these people know me, like me and believe in whatever I say.

Now, on the 22nd of May, 2013 Google actually smacked a lot of websites again. Who would have believed it, especially when website owners and bloggers have used the Google disavow tool according to Matt Cutts’ recommendations to tweak their backlinks.


Your future targeted traffic is on the list

About 7 of my new niche sites are ranking well in Google.

Even though I’ve implemented good SEO practices and hoping for Google to reward me consistently with targeted free traffic, I can’t rely on Google to run my online business. Last month, I had already started building my list and communicating value with them.

If you need targeted traffic that’s consistent, responsive and reliable, you MUST give preference to email marketing.

Of course, don’t neglect guest blogging, article marketing and other traffic generation strategies, but always focus on sending the traffic to your landing page to capture the leads.

So, to get you started on email marketing, you need a reliable autoresponder service. I personally use Getresponse and I’m glad to recommend it to you.

Try Getresponse for 30 days, no credit card required

If you don’t have enough money to invest in their $15 monthly package as yet, Getresponse allows you to try their service for 30 days, with no credit card required.

You may decide to leave this page and go back to your normal life, but imagine what COULD happen to your website and rankings when the next Penguin 3.0 is rolled out.

I can’t tell you when it’d happen – maybe you should ask Matt Cutts. He knows better…really!

So with Getresponse 30-Day trial, see what you can achieve:

  1. Build up to 1000 targeted email subscribers
  2. Send newsletter messages instantly
  3. Schedule and send follow up emails easily
  4. Instant access to over 50 beautiful email templates
  5. Promote affiliate offers and make extra money
  6. Drive targeted traffic to your website any time
  7. Bulletproof your website forever against Penguin and Panda updates


Stop committing suicide

Truth is, if you’re not building a list of loyal subscribers that you can leverage on to grow your business, you’re a suicidal content marketer.

Indirectly, you’re actually on your way to failure and I say this with total confidence. Give me a slap for all I care…

If you’ve your list of subscribers, let the Google rain beat hard at your website, you’ll remain unshakable – confident and healthy.

Surprisingly, when you’re not disturbed by the SEO news, and link building rules, you’ll be able to write great content for your blog. I’m not telling you what I read up somewhere, it’s a part of me right now and I don’t intend to hide it.

My question to you is, how many subscribers do you’ve on your email list? Whatever your response was, get started with Getresponse 30-day trial.


Let Penguin 2.0 at the Zoo

Stop trying all you could to rank #1 in Google first page. It may never happen no matter the strategies you’ll employ.

Yes, the last time I checked my keyword rankings, I discovered 7 high-traffic keywords that has generated a lot of organic traffic to this blog.

But for God’s sake, let Penguin 2.0 be. Even if you worry from now till tomorrow, nothing is going to happen and Google doesn’t give a damn at what happens to your business.

Of course, Google can be your friend if you’re lucky, but Matt Cutts and the entire staff care about their own business.

They make money through Adwords and would do everything possible to optimize their Ads and thereby increase their earnings per click.

If you decide to buy any ranking keywords to help you recover from Penguin 2.0 or future updates, you’re merely wasting time and building a sandy skyscraper in the middle of the Sea.

Your only saving grace now, next month and in future is EMAIL MARKETING. But you must start building your list today. Why not try Getresponse for 30-day?


Penguin 2.0 takeaway…

If you decide to join Getresponse through my affiliate link, bear in mind that for the first 30 days, I’ll not earn a single $$ from you, because it’ll be free trial.

But if you’re convinced that email marketing is the best way to bulletproof your website and online business against Penguin 2.0, and you subscribe to their monthly packages later, I’ll earn at least $3.30.


It’s all about you

As you can see, I wrote this post because I care about your business and want you to stop getting worked up over Google and their updates. Not for the money I’d make off Getresponse.

Build a strong foundation for your business and you’ll be able to drive targeted traffic, influence your audience and make more money.

Did the Penguin 2.0 that went live on 22nd May, 2013 affect your rankings and overall website performance? Let me know in the comment box below and don’t forget to try Getresponse for 30 days. See you at the top!

49 thoughts on “The “SMART” Way To Recover From Penguin 2.0!”

  1. Thanks for the sites, but i usually use google analytics and webmaster tools. But i will give some of these a try, Great sharing. thank you so much. Exactly what I was looking for. Works great. Thank you !

  2. I love your writing style and your article. You really understand what you write. Inevitably, I also got the impact of Google Penguin. I do not want to get the effect again. Please share articles about Penguin more and more, so I can get ready to face the Penguin.
    Thanks for sharing useful post.

  3. I am not sure whether i should be afraid or relax. It’s like the fate of my website is hanging in the hands of Google. Your information was really helpful and the links too. I am sure that things will soon settle and son on Penguins and their updates. Thanks for explaining things in great detail. It’s quite handy for dummies like me..

  4. Bros….your writing skill is top notch and thanks for sharing this post with us, i think my blog was hit with this recent update because the amount of traffic i get from Google nose dived. But the puzzle however is that it only happened today.

  5. Everytime there’s a new major update like Penguin 2.0 the word you hear most is recover… recover… recover. You know some people actually benefit from this updates and they are mostly setup to help people with quality content and remove spammers. so generally my advice will be to build quality content and stay away from black hat SEO techniques… Great post by the way Chibuzor, appreciate you sharing.

  6. my blog traffic drop 70%. i like it, because it make me more to practice the best way in blogging and more to content

  7. Email marketing and the content marketing is the best way to get traffic, I agree with you Michael. Very nice post of the day. Thanks for sharing this great post.

  8. How can you Bulletproof your website forever against Penguin and Panda updates with get response ?

    Also i would recommend the arabic users to see this article about how to create a website using wordpress in the arabic language.

  9. Mike, you’ve done alot to trash out the nitty gritty of Google penguin 2.0
    Key point you raised here was on the term content marketing, but you need to drive geniune traffic to your content blog/website, now that may be difficult if you are not using guest blogging or having your website searched online.

    Focus also should be the key and consistency should play a key role in all of these

  10. Thanks for sharing this geniune information bro . This kind of useful info helps newbie bloggers like me a lot . keep posting such priceless information in the future

  11. That is a very most attractive in the site and post here a very good knowledge in the site .It is very good page posting in the site because in this built to the more information .So i like in this page .So thanks for the good page……………..

  12. Through your blog i have learned alot about Google penguin 2 and email marketing. I love the way you blog. I’m surely gona subscribe you. Now i got the importance of email marketing. Now its the last thing i can try to get traffic. Hope for the best.

  13. But how can it be done for sites who have not any specific business in mind? Like what would be the benefit in collecting IDs of visitors for only article and not having a single product to market on?
    Please clarify this issue. I am stuck :'(

    • Thank you Bitts for asking this question. Well, there are various ways you can benefit from you email list, apart from selling products to them. And besides, these people have a level of trust for you because they subscribed on their own accords. Second, you don’t even need to create your own product to sell. There are good and valuable affiliate offers around. Just promote the right ones and that would be fine with your list members. Above all, focus on building lasting relationships with them.

  14. this is an awesome post brother
    Penguin 2.0 really hurted my site,I have witnessed a drop on my traffic
    thanks for sharing man 😀

  15. woow, nice one, though am new to blogging and penguin update looks like new apartment to me, with your thorough explanation at least i got some clues about it and how to prevent the damages, thanks for sharing

  16. SEO has to initially contact the webmaster of the site to remove the backlinks or remove them if he has access to do it, else he has to use disavow link tool, it won’t work well as long as you don’t give it a try for manually removing them initially. Its important to follow Google webmaster guidelines to avoid a manual or an algorithmic penguin penalty!

    • Your tips for recovering are good and I appreciate your support. But the best way to forgot all about Penguin updates and truly build a strong business is when you’ve a responsive list. Don’t you agree?

  17. Email marketing is powerful, I agree with you Michael. Very nice post of the day. I hope everyone should get the maximum benefit from this, because Google is really making web marketing difficult with their rigorous updates. Thanks for providing a permanent solution Michael.

  18. You’ve really touched on a hot topic Michael. The typical advice we get online these days if for us to write quality content and focus on building links. But you really changed it – I like this post so much. Thanks a bunch.

  19. I would like to thank you for the efforts you have made in writing this Penguin 2.0 article. I was expecting you to tell us to reduce over-optimization of anchor text and write quality content like other bloggers do, but you dazzled me with your uniqueness. I mostly agree with you most of the point I have subscribed the feed and looking forward for the followup subscriptions.

  20. You’ve really explained penguin 2.0 in a way I can’t explain myself. Your writing style is what I like the most. You really do not give a damn what everyone is saying or have said, your UNIQUE VOICE is superb Michael. That’s all you’ve left with you now, due to the level of competition available. I’m going to follow your rules religiously.

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