How to Use FOMO Marketing to Boost Your Social Media Strategies
The fear of missing out (FOMO) has only become an official term in 2013; not that long ago for a concept that has existed for as long as you can possibly remember. It’s a timeless angst present in movies, books, and every teen drama series on TV. Long before the term FOMO was coined, the...
How Machine Learning Will Shape the Future of Content Marketing
Content Marketing: Like so many things in life, it’s a double-edged sword. It’s both necessary and a real pain in the butt. It takes time, effort, and money, and the results can be slow. It can be mundane, too. Think of how much time you’ve dedicated to banal tasks like researching topics and keywords. Think...
10 Content Marketing Tips to Generate More Organic Traffic and Conversion
Growth — that is what one aims for, no? Once you have established a strong footing in the market, your goal should be to grow even further. And it is not as easy as it might sound. Breaking through the clutter, keeping up with the latest trends and experimenting with your marketing techniques requires time...
How to Create High-Converting Opt-in Pages for Your Business
While there are several variations of opt-in pages there are some simple rules an online marketing company will recommend following when designing opt-in pages which generate high-quality leads for businesses. A Simple Formula for High-Converting Opt-In Pages A high-converting opt-in page has five main elements: Lead-in The lead-in is the very first sentence a visitor...
Top 6 Ways How Content Marketing Can Help Your Startup Venture Grow
“Content isn’t king, it’s the kingdom.” – Lee Odden, Author From Jeff Bezos of Amazon to Evan Williams of Twitter, every successful entrepreneur in today’s world was once a startup owner, who fought his own struggle and never chose to give up. A crucial aspect or a major contributing factor behind the story of these...
5 Personalized Marketing Techniques for Maximum Ecommerce Engagement
Salesforce Marketing Cloud Vice President of Predictive and Web Products, Eric Tobias says: “forward-thinking organizations are already personalizing customer touch points across physical and electronic channels” With the latest tech advancements, the rise in the field of analytics and behaviors has appeared. It helps you divide your audience into different segments and demographics. As a...