How to Improve Content Marketing with Marketing Automation

If you try to do everything related to content marketing by hand, you’ll go crazy by the end of the week. For a successful campaign, you need to cover all bases: Plan a content marketing calendar; Find the right keywords; See what your competitors are doing and do something better; Think of amazing headlines; Write...

link building

10 Most Common Link Building Mistakes to Avoid

Links have always been an essential part of any SEO strategy. In fact, Backlinko analyzed Google Search Rankings and found that backlinks affect the results more than any other factor. Backlinks point to the relevance and usefulness of your content page. To Google, a lot of high quality backlinks from authority sites means that you...

utm tracking links

How to Leverage UTM Tracking Links on Social Media

How much do you really know about your social media traffic? Where is it coming from, exactly? And most importantly… what works and what doesn’t? Your web and social media analytics can only tell you so much about your traffic and audience; but with UTM tracking links, you can take things one step further to...

updating website

10 Easy Hacks for Updating Your Website, Even When You Have Nothing New to Say

Your business website isn’t a “set it and forget it” marketing tool. Showing your visitors fresh content every time they visit your website can entice them to visit often, not to mention it does wonders for your rankings and website traffic. But what if you don’t have anything new to share? Is there really a...

increase traffic

7 Ways to Increase Traffic and Sales with Content Marketing

In simple terms, content marketing is a strategy through which online businesses try to educate an audience about products and services directly or indirectly and boost sales as far as possible. Generally, content marketing is often perceived by business owners and marketers as a kind of magic wand that is capable of doing many things,...

ecommerce sales

5 Social Media Marketing Essentials eCommerce Store Owners Should Remember This Holiday Season

The holiday season is fast approaching, and most companies are starting their marketing strategies in line with it. Knowing that every single company is planning out their promotion plans and strategy for the holidays, you would wonder what could make your marketing stand out among the others and what are the essentials that you should...