Metricool vs. Hootsuite: Which Social Tool is Better?

Here’s my honest Metricool vs Hootsuite comparison guide.

We’ll explore the key features, functionalities, and user experiences of both tools, helping you decide which one best suits your needs.

So how do both tools differ?

The main difference is that Metricool is tailored for individuals and small businesses, offering simplicity and in-depth analytics, while Hootsuite is designed for larger enterprises and agencies, providing extensive team collaboration features, advanced analytics, and scalability for complex social media management needs.

Metricool vs Hootsuite: Key Features Compared

Let’s quickly compare the tools side by side using a table.

What is Metricool, and How Does it Work?

Metricool is a social media management and analytics tool designed to simplify the process of managing and analyzing social media performance. It offers features such as social media scheduling, analytics, and reporting.

Metricool aims to provide a user-friendly experience for individuals and businesses looking to enhance their social media presence.

Pros and Cons of Metricool

Pros:

1. Comprehensive social media management tools.
2. In-depth analytics and reporting.
3. Advanced scheduling features.

Cons:

1. Limited collaboration features.
2. Basic social media listening capabilities.

What is Hootsuite, and How Does It Work?

Hootsuite is a widely-used social media management platform that caters to businesses of all sizes. It offers a range of features, including social media scheduling, analytics, team collaboration, and social media listening.

Hootsuite aims to be a one-stop solution for managing and optimizing social media activities.

Pros and Cons of Hootsuite

Pros:

1. Extensive social media management tools.
2. Robust analytics and reporting features.
3. Advanced team collaboration capabilities.

Cons:

1. Some users may find the interface overwhelming.
2. The free version has limitations.

Metricool vs Hootsuite: Side-by-Side Comparison

Let’s delve into a side-by-side comparison, expanding on the seven key features for Metricool and Hootsuite.

1. Social Media Management:

Metricool offers comprehensive social media management tools designed for users seeking simplicity and effectiveness.

Users can schedule posts, manage multiple social media accounts, and engage with their audience efficiently.

Metricool’s platform is user-friendly, making it an ideal choice for individuals and small businesses looking for a straightforward approach to social media management.

Hootsuite provides extensive social media management features, catering to the needs of businesses of all sizes.

From scheduling posts to managing complex social media campaigns, Hootsuite offers a robust platform with a plethora of tools.

Its focus on scalability makes it suitable for enterprises requiring advanced social media management capabilities.

2. Analytics and Reporting:

Metricool stands out with in-depth analytics and reporting tools, providing users with valuable insights into their social media performance.

The platform offers clear visualizations of key metrics, allowing users to understand engagement, reach, and audience demographics effectively.

Hootsuite’s analytics and reporting features are robust, offering detailed performance metrics to help users measure the effectiveness of their social media strategies.

With customizable reports and a comprehensive view of key performance indicators, Hootsuite caters to businesses looking for advanced analytics capabilities.

3. Scheduling Tools:

Metricool’s advanced scheduling tools allow users to plan and schedule posts at optimal times for maximum reach and engagement.

The platform prioritizes user-friendly scheduling, making it easy for individuals and businesses to plan their social media content efficiently.

Hootsuite offers feature-rich scheduling tools, providing users with flexibility in planning and automating their social media content.

With the ability to schedule posts across multiple platforms and plan campaigns in advance, Hootsuite suits businesses with diverse scheduling needs.

4. Collaboration Features:

Collaboration features in Metricool are limited, focusing primarily on individual social media management. The platform is designed for users who prioritize personal content creation and engagement.

Hootsuite excels in team collaboration, offering advanced features for managing social media activities collaboratively within a team.

From assigning tasks to coordinating campaigns, Hootsuite provides businesses with the tools needed for effective teamwork.

5. Social Media Listening:

Metricool’s social media listening capabilities are basic, allowing users to monitor mentions but with limitations compared to Hootsuite.

The platform is suitable for users who require minimal social media listening functionalities.

Hootsuite provides advanced social media listening tools, enabling users to monitor brand mentions, track industry trends, and engage with relevant conversations.

This real-time insight empowers businesses to proactively manage their online reputation.

6. Content Calendar:

Metricool’s content calendar is visual and intuitive, providing users with a clear overview of scheduled posts and upcoming social media activities.

The platform prioritizes simplicity in content planning and organization.

Hootsuite offers a customizable content calendar, allowing users to plan and visualize their social media content schedule based on their preferences. With a versatile calendar view, Hootsuite caters to businesses with diverse content planning needs.

7. Customer Support:

Metricool provides customer support through live chat and email, offering users assistance with their inquiries and challenges. The platform prioritizes responsive support to ensure users receive timely assistance.

Hootsuite offers 24/7 customer support, ensuring users have access to assistance whenever they need help with the platform.

The platform’s commitment to round-the-clock support caters to businesses with varying time zones and urgent needs.

Real World Use Case Examples for Metricool:

Individual Content Creator’s Strategy Enhancement:

Imagine an individual content creator aiming to optimize their social media presence across platforms.

Metricool becomes an essential tool, providing the creator with detailed analytics on post performance, audience engagement, and optimal posting times.

With this data, the content creator can tailor their content strategy, identify high-performing posts, and refine their approach to better resonate with their audience.

Small Business Campaign Tracking:

For a small business launching a social media marketing campaign, Metricool proves invaluable in tracking the success of the campaign.

The business can utilize Metricool’s analytics to monitor engagement metrics, track audience growth, and evaluate the impact of their marketing efforts.

This real-time data empowers the business to make data-driven decisions, allocate resources effectively, and refine their social media strategies for future campaigns.

Real World Use Case Examples for Hootsuite:

Team Collaboration for Brand Management:

Consider a marketing team responsible for managing the social media presence of a global brand.

Hootsuite becomes the central hub for collaboration, allowing team members to schedule posts, monitor brand mentions, and engage with the audience.

The team collaboration features enable seamless coordination, ensuring a consistent brand voice and timely responses to customer interactions.

Agency-Client Coordination for Campaign Execution:

In a scenario where a digital marketing agency is working with multiple clients, Hootsuite streamlines the coordination of social media campaigns.

The agency can use Hootsuite to schedule and manage posts across various client accounts, ensuring a cohesive and synchronized approach.

The platform’s collaboration tools facilitate communication between the agency and clients, providing a transparent view of campaign progress and results.

Metricool Pricing:

• Free Version: Basic features for individuals.
• Professional Plan: Paid subscription with advanced analytics, unlimited reports, and social media scheduling.
• Business Plan: Tailored for teams and agencies, offering collaboration features and additional user accounts.

Hootsuite Pricing:

• Free Version: Limited features.
• Professional Plan: Paid subscription with advanced scheduling, analytics, and team collaboration features.
• Team Plan: Ideal for growing businesses, offering additional team members and enhanced analytics.
• Business Plan: Designed for larger enterprises, providing advanced features, team collaboration, and enhanced security.

Factors to Consider When Choosing Between Metricool and Hootsuite (300 words):

1. Scope of Social Media Management Needs: Consider the scale of your social media activities. Metricool may be preferable for individuals and small businesses with straightforward requirements, while Hootsuite caters to larger enterprises with complex social media management needs.
2. Analytics Depth: If in-depth analytics and detailed reporting are paramount, Metricool’s focus on providing clear and concise insights may align better with your needs. Hootsuite, however, offers robust analytics suitable for enterprise-level analysis.
3. Collaboration Requirements: Assess your collaboration needs. Hootsuite stands out with advanced collaboration features, making it an excellent choice for teams and agencies working collaboratively on social media strategies.
4. Listening and Monitoring Preferences: If social media listening and monitoring are crucial for brand reputation management, Hootsuite’s advanced tools provide a more comprehensive solution. Metricool’s listening capabilities are more basic in comparison.

Takeaway

Both Metricool and Hootsuite offer powerful solutions, but the choice hinges on your specific requirements.

Metricool excels in providing actionable insights for individuals and small businesses seeking to enhance their social media strategies.

Hootsuite stands out in facilitating effective team collaboration, making it a go-to choice for enterprises and agencies managing complex social media campaigns with multiple stakeholders.