Metricool vs. Buffer: Best Social Media Management Tool

This is a comprehensive Metricool vs Buffer comparison guide.

Whether you’re a business owner, marketer, or content creator, understanding the strengths of Metricool and Buffer help improve your social media strategy.

So how is Metricool different from Buffer?

The main difference is that Metricool is a feature-rich option suitable for businesses and marketers requiring advanced social media management, while Buffer is a user-friendly platform, ideal for individuals and small businesses with simpler social media needs.

Metricool vs Buffer: Key Features Compared

Let’s find a differentiator between the key features of both social media management tools:

Social Media Platforms✔ Instagram, Twitter, Facebook, LinkedIn✔ Instagram, Twitter, Facebook, LinkedIn
Content Scheduling
Analytics and Insights
Hashtag Suggestions
Visual Content Calendar
User-Friendly Interface

What is Metricool and How Does It Work?

Metricool is a robust social media management tool designed for businesses and marketers. Supporting major platforms, including Instagram, Twitter, Facebook, and LinkedIn, Metricool offers features like content scheduling, detailed analytics, and hashtag suggestions. Its visual content calendar enhances planning and organization, making it a versatile tool for optimizing online presence.

Pros and Cons of Metricool


  1. Cross-Platform Support
  2. Detailed Analytics
  3. Hashtag Suggestions for Optimization


  1. Learning Curve for Advanced Features
  2. Limited Free Plan Features

What is Buffer and How Does It Work?

Buffer is a widely-used social media management platform catering to Instagram, Twitter, Facebook, and LinkedIn. Known for its user-friendly interface, Buffer simplifies content scheduling and provides analytics insights.

While lacking in built-in hashtag suggestions, Buffer is favored for its straightforward approach and ease of use.

Pros and Cons of Buffer


  1. User-Friendly Interface
  2. Visual Content Calendar
  3. Competitive Pricing


  1. Limited Hashtag Optimization
  2. Basic Analytics Features

Metricool vs Buffer: Side-by-Side Comparison

Let’s dive into a detailed exploration of the 7 key features for Metricool and Buffer, providing a side-by-side comparison.

1. Social Media Platforms

Metricool: Metricool supports a diverse array of social media platforms, including Instagram, Twitter, Facebook, and LinkedIn. This inclusivity allows businesses to manage and optimize their entire online presence efficiently. By offering a comprehensive cross-platform solution, Metricool ensures that users can seamlessly coordinate content distribution across various networks, enhancing the overall reach and impact of their social media strategy.

Buffer: Buffer aligns closely with Metricool, supporting major platforms such as Instagram, Twitter, Facebook, and LinkedIn. While not as extensive as Metricool’s list, Buffer’s focus on these key platforms caters to businesses and individuals with a concentrated presence on these major social networks. The platform’s support for these fundamental platforms ensures users can effectively manage and schedule their content for maximum impact.

2. Content Scheduling

Metricool: Metricool excels in content scheduling, providing users with robust capabilities to plan and schedule posts seamlessly. The platform’s intuitive scheduling interface enhances the efficiency of content management, offering a visual overview of the posting calendar. This flexibility in scheduling empowers users to adopt an organized and strategic approach to social media content distribution, ensuring a consistent and impactful online presence.

Buffer: Buffer, like Metricool, prioritizes effective content scheduling. Its user-friendly interface simplifies the process of planning posts, offering a visual content calendar for an intuitive scheduling experience. While not as advanced as Metricool in terms of features, Buffer’s focus on simplicity makes it accessible to users who prioritize straightforward content management and scheduling without sacrificing essential functionalities.

3. Analytics and Insights

Metricool: Metricool stands out for its comprehensive analytics and insights. Users can delve into detailed metrics, tracking post performance, audience engagement, and other key indicators across supported platforms. The depth of analytics provided by Metricool empowers businesses with valuable data for optimizing their social media strategy, understanding audience behavior, and making informed decisions to enhance their online presence.

Buffer: Buffer offers analytics insights to help users understand post performance and audience interactions. While not as detailed as Metricool, Buffer’s analytics focus on essential metrics, providing users with a snapshot of post engagement and audience interactions. This simplicity in analytics aligns with Buffer’s user-friendly approach, catering to users who prioritize straightforward insights without the need for in-depth data analysis.

4. Hashtag Suggestions

Metricool: Metricool incorporates built-in hashtag suggestions, a valuable feature for optimizing content reach. By providing users with relevant and trending hashtags, Metricool enhances the discoverability of posts. This proactive approach ensures that users can maximize the visibility of their content, connect with broader audiences, and capitalize on trending topics within their niche.

Buffer: As of the present, Buffer does not offer built-in hashtag suggestions. Users using Buffer may need to independently research and implement hashtag strategies for their posts. While this requires additional effort, users with a well-established understanding of effective hashtags can still leverage Buffer’s scheduling capabilities for strategic content distribution.

5. Visual Content Calendar

Metricool: Metricool’s visual content calendar facilitates efficient planning and organization. Users can gain a clear overview of scheduled posts across different platforms, contributing to strategic content management. The visual representation enhances the user experience, allowing for better coordination and visualization of the entire content schedule. This feature is particularly beneficial for businesses seeking a visual-centric approach to managing their social media content.

Buffer: Buffer also features a visual content calendar, providing users with a snapshot of scheduled posts. This visual representation aids in managing the posting schedule and maintaining consistency. Buffer’s calendar design aligns with its user-friendly approach, offering accessibility for users who prefer a visual overview of their content plan. While not as advanced as Metricool, Buffer’s visual calendar serves its purpose for straightforward content planning.

6. User-Friendly Interface

Metricool: While Metricool provides a user-friendly interface, some users might find a slightly steeper learning curve due to its extensive features. However, the interface is designed to accommodate businesses and marketers seeking advanced social media management tools. Metricool’s interface caters to users who value the depth of functionalities and are willing to invest time in mastering advanced features.

Buffer: Buffer is renowned for its user-friendly interface, making it accessible to individuals and small businesses. The platform prioritizes simplicity, ensuring a quick onboarding process for users of varying technical backgrounds. Buffer’s straightforward design caters to users who prioritize ease of use without sacrificing essential scheduling features.

7. Pricing

Metricool: Metricool operates on a subscription-based pricing model with a moderate cost. While it may be more expensive than some basic plans, its extensive features justify the investment for businesses and marketers seeking advanced social media management. The pricing reflects the value derived from comprehensive analytics, cross-platform support, and optimization tools.

Buffer: Buffer offers competitive pricing, making it an attractive option for individuals, small businesses, and influencers. Its affordability, coupled with its user-friendly approach, positions Buffer as an accessible choice for those with basic to moderate social media management requirements. The pricing structure caters to users who prioritize simplicity and specific platform support.

Real World Use Cases: Metricool

E-commerce Analytics and Optimization:

Metricool proves invaluable for an e-commerce business aiming to enhance its online presence and optimize marketing efforts. By integrating Metricool with its social media accounts and website, the business gains a comprehensive view of customer behavior, engagement, and conversion patterns. The tool’s advanced analytics enable the identification of high-performing content, optimal posting times, and the effectiveness of various campaigns. This data-driven approach empowers the e-commerce business to refine its social media strategy, target the right audience, and drive conversions. Through Metricool, the business experiences improved ROI, increased website traffic, and a more impactful online presence.

Global Content Strategy for a Multinational Corporation:

Metricool caters to the needs of a multinational corporation striving to maintain a cohesive and effective global content strategy. With Metricool’s cross-platform support, the corporation manages social media accounts across diverse regions and platforms seamlessly. The tool’s analytics provide insights into regional preferences, audience demographics, and content performance on a global scale. This enables the corporation to tailor its content strategy for specific regions, ensuring cultural relevance and maximizing engagement. Metricool’s hashtag suggestions further optimize content for local trends. As a result, the corporation experiences enhanced brand consistency, increased engagement across regions, and improved communication with its diverse audience.

Real World Use Cases: Buffer

Freelancer’s Efficient Social Media Management:

Buffer is instrumental for a freelance professional juggling multiple projects and clients. The freelancer utilizes Buffer’s user-friendly interface to schedule posts across various social media platforms, ensuring a consistent online presence without the need for constant manual posting. Buffer’s visual content calendar provides a clear overview of scheduled content, facilitating easy adjustments and planning. The tool’s affordability aligns with the freelancer’s budget, making it a practical choice for efficient social media management. With Buffer, the freelancer experiences time savings, enhanced organization, and an improved ability to cater to diverse client needs.

Small Business’s Targeted Instagram Campaign:

Buffer supports a small local business in running a targeted Instagram campaign to boost brand visibility and engagement. The business utilizes Buffer’s intuitive scheduling features to plan and execute a series of posts promoting a new product launch. The tool’s analytics provide real-time insights into post engagement and audience interactions, allowing the business to refine its strategy on the go. Buffer’s platform focus on Instagram aligns with the business’s primary social media channel, streamlining its efforts for maximum impact. The result is an effective and well-coordinated Instagram campaign, leading to increased brand awareness, customer interaction, and product sales.

Note: These real-world use cases illustrate how Metricool and Buffer cater to diverse business scenarios, offering tailored solutions for businesses of varying sizes and objectives.

What to Consider When Choosing Between Metricool and Buffer

When deciding between Metricool and Buffer, several crucial factors should guide your choice, ensuring the selected social media management tool aligns seamlessly with your specific needs and objectives.

1. Complexity of Features: Consider the level of complexity you require in a social media management tool. Metricool stands out for its feature-rich environment, making it an ideal choice for businesses and marketers seeking advanced functionalities. If you prioritize in-depth analytics, hashtag optimization, and cross-platform support, Metricool provides a comprehensive solution. On the other hand, if you value simplicity and ease of use without sacrificing essential features, Buffer caters to users who prefer a more straightforward approach.

2. Size and Scale of Your Business: The size and scale of your business play a significant role in the decision-making process. Metricool’s advanced features and analytics make it well-suited for larger enterprises or marketing agencies with diverse social media accounts. Its capabilities cater to businesses managing extensive online presence. Conversely, Buffer’s user-friendly interface and competitive pricing position it as an excellent choice for individuals, small businesses, or influencers with more focused social media needs.

3. Budget Considerations: Evaluate your budget constraints and the value you expect from a social media management tool. Metricool, with its feature-rich offering, operates on a subscription-based pricing model with a moderate cost. The investment is justified for businesses seeking advanced analytics, cross-platform support, and optimization tools. In contrast, Buffer’s competitive pricing makes it an accessible option for those with basic to moderate social media management requirements. If budget considerations are a priority, Buffer’s affordability aligns well with users seeking simplicity.

4. Learning Curve: Consider the learning curve associated with each platform. Metricool, with its extensive features, may have a slightly steeper learning curve, especially for users new to advanced social media management tools. However, the depth of functionalities compensates for the initial learning curve. Buffer, with its user-friendly interface, prioritizes ease of use, making it an excellent choice for users who prefer a quick onboarding process and straightforward content scheduling.

5. Specific Platform Focus: Examine your primary social media platforms and their significance to your overall strategy. Metricool’s cross-platform support makes it versatile for businesses managing diverse accounts across various networks. If your strategy involves a concentrated presence on specific platforms such as Instagram, Twitter, Facebook, or LinkedIn, Buffer’s platform focus aligns with your needs. Buffer provides effective tools for users heavily invested in these major social networks.


Let’s quickly answer some of the common questions about Metricool and Buffer:

  1. Is Metricool suitable for individual users?
    • Yes, Metricool is ideal for individuals seeking advanced social media tools, offering analytics, cross-platform support, and optimization features for a comprehensive online presence.
  2. Does Buffer provide advanced analytics for businesses?
    • Buffer offers essential analytics for businesses, focusing on post performance and audience interactions, though more extensive analytics are available with Metricool.
  3. Who should use Metricool?
    • Metricool suits businesses, marketers, and content creators looking for cross-platform support, hashtag optimization, and detailed analytics for strategic online presence.
  4. Is Buffer free?
    • Buffer provides a free plan with basic features, and additional advanced capabilities are available through paid plans catering to diverse social media management needs.

Metricool vs Buffer: Takeaway

When it comes to social media management, Metricool offers a clean analytics, hashtag suggestions, and cross-platform support, is suitable for businesses seeking a comprehensive solution.

Buffer’s simplicity, user-friendly interface, and competitive pricing make it an ideal choice for individuals and smaller businesses with straightforward social media needs.

The tool you choose to use will solely depend on your social media marketing priorities and the level of features they require for effective social media management.