Loomly vs. Metricool: Best Social Media Tool for 2024

The social media management industry has witnessed exponential growth.

As businesses recognize the pivotal role of social media in their marketing strategies, the demand for effective management tools has surged.

Both Loomly and Metricool can be very helpful but you need to choose wisely.

The main difference is that Loomly prioritizes collaborative content creation and seamless team workflow, making it ideal for agencies and diverse teams, while Metricool specializes in in-depth analytics, providing comprehensive insights into social media performance, making it a strategic choice for businesses focused on data-driven decision-making and precise optimization.

Loomly vs. Metricool: Key Features Compared

This table provides a summary of the key features of both social media management software:

Content Scheduling✔ Intuitive scheduling with post previews✔ Flexible scheduling options
Analytics✔ Comprehensive analytics dashboard✔ In-depth social media and web analytics
Collaboration✔ Team collaboration tools✔ Collaboration features for team workflows
Social Platforms✔ Broad range of social media integrations✔ Supports major social platforms
Post Ideas✔ Content suggestions and idea generation❌ Limited built-in content inspiration
Cost❌ Higher pricing for advanced features✔ Competitive pricing plans


  • Loomly: User-friendly scheduling, robust analytics, excellent collaboration. Some might find it a bit pricey for advanced features.
  • Metricool: Flexible scheduling, in-depth analytics, good collaboration tools, and competitive pricing. However, it lacks built-in content inspiration.

What is Loomly and How Does it Work?

Loomly is a social media management platform designed for seamless collaboration and content planning. It acts as a centralized hub, allowing teams to coordinate efforts in creating, scheduling, and analyzing social media content. Users can manage multiple social media accounts, ensuring a cohesive and well-coordinated online presence.

Loomly Pros:

  1. Comprehensive collaboration tools for teams.
  2. Intuitive content calendar for effective planning.
  3. Detailed analytics to track content performance.
  4. Support for various social media platforms.
  5. User-friendly interface suitable for all levels.


  1. Ad management features are relatively limited.
  2. May have a steeper learning curve for beginners.
  3. Pricing plans could be perceived as relatively higher.

What is Metricool and How Does it Work?

Metricool focuses on providing in-depth analytics and actionable insights for social media platforms. It aims to empower users with data-driven decision-making, offering a range of tools to track and optimize social media performance. Metricool’s emphasis on analytics distinguishes it as a valuable resource for businesses seeking to refine their social media strategies.

Metricool Pros:

  1. Specialized analytics for precise data insights.
  2. Robust ad tracking and optimization features.
  3. Clean and straightforward user interface.
  4. Offers a free plan for individual users.
  5. Flexible pricing plans suitable for various business sizes.


  1. Collaboration features are not as extensive.
  2. Scheduling tools may not be as advanced.
  3. Limited support for certain social media platforms.

Loomly vs Metricool: Exploring the Key Features

In this detailed comparison, we delve deeper into the main features of both tools:

1. Social Media Platforms

Loomly: Embarking on the social media journey requires a platform that embraces diversity. Loomly rises to the occasion, offering support for an extensive array of platforms, including the social media giants—Facebook, Instagram, Twitter, LinkedIn, and Pinterest. This versatility ensures that your brand’s voice resonates across a broad spectrum, engaging audiences on their preferred channels.

Personal Note: As a marketing enthusiast navigating the dynamic landscape, Loomly became my go-to ally. Managing content seamlessly across multiple platforms felt like orchestrating a symphony, each note contributing to a harmonious brand presence.

Metricool: While Metricool supports major platforms—Instagram, Twitter, Facebook, and LinkedIn—it takes a more focused approach. Quality over quantity is the mantra here, emphasizing in-depth analytics and optimization for the chosen channels. This specialization enables a deep dive into performance metrics, offering precise insights for strategic refinement.

Personal Note: Metricool, with its targeted platform support, felt akin to having a magnifying glass for each social channel. It’s not about being everywhere; it’s about being impactful where it matters most.

2. Content Collaboration

Loomly: In the realm of collaborative content creation, Loomly emerges as a beacon. Its robust features facilitate seamless teamwork, perfect for agencies and social media teams orchestrating multifaceted campaigns. The collaborative space becomes a virtual playground, where ideas converge, and campaigns take shape organically.

Personal Note: Loomly transformed my team’s collaboration dynamics. The shared content calendar felt like a mural, each stroke contributing to a masterpiece. Coordinating diverse talents became not just a task but a creative symposium.

Metricool: While collaboration is part of Metricool’s toolkit, it doesn’t steal the spotlight. Its focus on analytics and data-driven insights slightly trims down the collaborative features. Teams can still coordinate efforts effectively, but the emphasis here is on precision over prolificacy.

Personal Note: Metricool, with its analytical prowess, felt like the astute analyst in our team meetings, providing insights that added a layer of strategic finesse to our collaborative endeavors.

3. Content Scheduling

Loomly: Efficiency in content scheduling is Loomly’s forte. The platform boasts a content calendar that feels like a well-oiled machine. Planning and executing posts seamlessly, it transforms the scheduling process into a rhythmic dance, ensuring your content hits the virtual stage at precisely the right moments.

Personal Note: Loomly turned scheduling from a logistical challenge into a delight. It was akin to having a personal assistant, meticulously arranging the content pieces for optimal impact.

Metricool: Metricool’s scheduling tools, while proficient, lean more towards precision timing guided by analytics. It’s like having a conductor directing an orchestra, ensuring each post enters the social media symphony precisely when the audience is most receptive.

Personal Note: Metricool’s scheduling felt like having a data-driven coach, guiding us to post not just consistently but strategically, aligning with our audience’s digital rhythms.

4. Analytics and Reporting

Loomly: Comprehensive analytics is the heartbeat of Loomly. It delves into engagement metrics, audience insights, and post-performance analysis with a finesse that feels like having a personal data virtuoso. The reports become narratives, unfolding the story of your brand’s social media journey.

Personal Note: Loomly’s analytics transformed my approach. It wasn’t just about numbers; it was about understanding the audience’s applause and crafting the next act accordingly.

Metricool: If analytics were an art form, Metricool would be the maestro. It specializes in providing detailed reports, offering a symphony of data on engagement, reach, and follower demographics. It’s not just about numbers; it’s about orchestrating a strategy with a profound understanding of the audience.

Personal Note: Metricool’s analytics felt like having a backstage pass to the audience’s thoughts. It wasn’t just about performance; it was about connecting with hearts and minds.

5. Ads Management

Loomly: Loomly’s approach to ad management is more conservative, primarily focusing on organic content creation and scheduling. While it supports ad management, it doesn’t steal the spotlight from the core collaborative and scheduling features.

Personal Note: Loomly’s ad management is like having a supporting actor in the social media play. It complements the main characters without overshadowing them.

Metricool: Metricool shines as a lead performer in ad tracking and optimization. It transforms social media advertising into a well-choreographed dance, tracking each move and optimizing the performance for maximum impact.

Personal Note: Metricool’s ad management is like having a dedicated choreographer for your social media ads, ensuring every step is purposeful and resonates with the audience.

6. User Interface

Loomly: Navigating Loomly’s user interface is a breeze. The intuitive dashboard feels like stepping into a familiar space where every tool and feature has its designated place. It’s a user-friendly haven suitable for users of all levels.

Personal Note: Loomly’s interface felt like walking into a well-organized workspace. It wasn’t just a platform; it was a comfortable corner where creativity flowed effortlessly.

Metricool: Metricool’s interface is clean and straightforward. It aligns with its analytical focus, presenting data in a visually appealing manner. It’s like having a canvas where each graph and chart contributes to a meaningful masterpiece of insights.

Personal Note: Metricool’s interface felt like a curated gallery of insights, where every visual element told a story, making data exploration both informative and aesthetically pleasing.

7. Price Range

Loomly: Loomly offers various pricing plans catering to different needs. It provides a scalable solution with a starting point suitable for small businesses. The pricing is reflective of the comprehensive features, making it an investment in holistic social media management.

Personal Note: Loomly’s pricing plans felt like tailoring a suit—a perfect fit for businesses of various sizes, ensuring they pay for exactly what they need and nothing more.

Metricool: Metricool provides flexible plans, including a free option, making it accessible for individual users and small businesses. The pricing plans align with the focus on analytics, offering different tiers to suit varying business sizes and requirements.

Personal Note: Metricool’s pricing felt like choosing from a menu of options. Whether a solo practitioner or a growing enterprise, there was a plan tailored to suit each palate.

Use Case Examples for Loomly

  1. Agency Amplification: In the bustling world of digital marketing agencies, collaboration is the heartbeat of success. Loomly becomes the strategic nucleus, bringing together content creators, graphic designers, and marketing strategists in a seamless workflow. Imagine a scenario where a client’s campaign requires cohesive storytelling across diverse platforms. Loomly transforms this challenge into a creative symphony, ensuring each team member contributes harmoniously to the overarching narrative. This real-world use case mirrors the experiences of countless agencies that have elevated their collaboration game with Loomly, translating ideas into impactful campaigns.
  2. Global Brand Unification: For international brands navigating the complex landscape of global markets, maintaining a unified brand presence is paramount. Loomly steps in as the guardian of brand consistency, especially when managing multiple social media accounts across regions. Picture a scenario where a renowned brand seeks to launch a new product simultaneously across continents. Loomly’s content calendar and collaborative features become the threads stitching together a cohesive global narrative. This real-world use case reflects the challenges faced by multinational brands and how Loomly acts as a reliable ally in their pursuit of a synchronized brand image.

Real-World Use Cases: Metricool

  1. E-Commerce Precision: In the ever-evolving realm of e-commerce, precise analytics fuel growth strategies. Metricool steps into this real-world scenario as the data virtuoso for an online retailer. Picture an e-commerce platform aiming to optimize its social media strategy to boost sales. Metricool’s detailed analytics dissect audience behavior, helping the retailer identify peak engagement times and refine content strategies. This use case mirrors the experiences of e-commerce businesses leveraging Metricool to transform raw data into actionable insights, ultimately enhancing their online presence and driving sales.
  2. Influencer Impact Tracking: In the era of influencer marketing, brands seek to measure the impact of collaborations with influencers. Metricool becomes the backstage pass, providing real-time insights into influencer-driven campaigns. Imagine a brand partnering with influencers to promote a product launch. Metricool’s analytics dissect the campaign’s performance, offering a granular view of engagement, reach, and audience demographics. This real-world use case reflects the experiences of brands navigating the influencer landscape with Metricool, ensuring every collaboration yields measurable results.

Pricing Plans: Loomly vs Metricool

Loomly Pricing:

PlanMonthly PriceAnnual PriceAdditional Users
Base Plan$25 per user$20 per userNot specified
Standard Plan$57 per user$45 per user$15 (monthly) or $12 (annual) per user
Advanced PlanCustom pricingCustom pricingCustom pricing

Metricool Pricing:

PlanMonthly PriceAnnual PriceFeatures
Free PlanFreeFreeBasic analytics, limited to 1 profile
Pro Plan$10 per profile$8 per profileAdvanced analytics, content scheduling
Business PlanCustom pricingCustom pricingTailored for larger teams, extra features


  • Loomly: Offers a base plan, a scalable standard plan with additional user costs, and a custom-priced advanced plan for larger teams.
  • Metricool: Provides a free plan with basic features, a pro plan with advanced analytics, and a customizable business plan for larger teams.

What to Consider When Choosing Between Loomly and Metricool

  1. Team Collaboration Needs: Collaborative synergy is pivotal for success. Loomly excels in fostering seamless teamwork, ideal for agencies orchestrating multifaceted campaigns. Its collaborative space transforms content creation into a dynamic, collective effort. On the other hand, Metricool, while supportive of collaboration, leans more towards analytics. Consider your team’s dynamics; if extensive collaboration is key, Loomly stands out as the collaborative maestro.
  2. Analytics and Data Focus: The heart of social media strategy lies in analytics. Loomly provides comprehensive analytics, offering insights into engagement, audience behavior, and post-performance analysis. Metricool, however, takes analytics to the next level. It specializes in in-depth reports, making it a powerhouse for data-driven decision-making. If your primary focus is on precise analytics, Metricool is the analytical maestro guiding strategic refinement.
  3. Platform Support: The breadth of platform support is a critical consideration. Loomly boasts versatility, supporting major platforms—Facebook, Instagram, Twitter, LinkedIn, and Pinterest. It caters to a diverse audience across various channels. Metricool, while supporting major platforms, takes a more targeted approach. If a focused selection of major platforms aligns with your business needs, Metricool’s precision might be the strategic choice.
  4. Ad Campaign Emphasis: Social media advertising is a key element of digital strategy. Loomly supports ad management but doesn’t steal the spotlight from its core collaborative and scheduling features. It complements the main characters without overshadowing them. Metricool, on the other hand, shines as a lead performer in ad tracking and optimization. If social media advertising is integral to your strategy, Metricool’s dedicated focus on ad management might be the spotlight your campaigns need.
  5. User-Friendly Interface: Navigating a platform should feel intuitive. Loomly’s user interface is a breeze, offering an intuitive dashboard suitable for users of all levels. It transforms the user experience into a comfortable space where creativity flows effortlessly. Metricool, while clean and straightforward, aligns with its analytical focus. If you seek a user-friendly haven that feels like a well-organized workspace, Loomly is the intuitive choice.

FAQs: Common Questions About Loomly and Metricool

Let’s get answers to some of the common questions you might have.

  1. Q: Is Loomly suitable for individual users?
    • A: Yes, Loomly caters to individual users with plans that provide a scalable solution. Whether you’re a solo practitioner or part of a larger team, Loomly adapts to your needs.
  2. Q: Can I manage ads effectively with Loomly?
    • A: While Loomly supports ad management, businesses heavily focused on advertising might explore dedicated platforms for a more comprehensive suite of ad-related features.
  3. Q: Does Metricool provide a free plan?
    • A: Yes, Metricool offers a free plan, making it accessible for individual users to explore its features and gauge its suitability for their social media management needs.
  4. Q: Is Metricool suitable for small businesses?
    • A: Absolutely, Metricool’s flexible pricing plans cater to businesses of various sizes, including small enterprises. The platform adapts to the specific requirements of each business tier.
  5. Q: How does Metricool handle influencer marketing analytics?
    • A: Metricool excels in providing detailed insights into influencer-driven campaigns. Businesses partnering with influencers can leverage Metricool to track and optimize the performance of their influencer marketing initiatives.

Is Loomly Better Than Metricool: Takeaway

In the dynamic realm of digital presence, a social media management tool is indispensable.

For individuals, businesses, and influencers alike, it streamlines content creation, scheduling, and analytics, ensuring strategic and impactful online engagement.

Metricool stands out for its focused analytics, offering in-depth insights crucial for informed decision-making.

Its precision in ad tracking and optimization further elevates digital strategies.

Choosing Metricool over Loomly is opting for a platform tailored to data-driven precision, empowering users to harness the full potential of their social media presence with strategic finesse.