Linktree vs. Stan Store: Which Tool is Best for You?

If you’re looking to sell your arts, digital downloads, or services on social media or anywhere, then you need a simple link in bio. That’s where Linktree come in handy.

Creators, influencers, and business owners benefit most from Linktree and Stan Store as they streamlines social media bio links and storefronts.

However, Linktree’s limitation lies in its basic customization options.

Stan Store comes with extensive customization features, resulting in a more tailored and branded storefront, potentially leading to higher conversion rates and improved user experience.

The main difference is that Linktree specializes in simplifying social media bio links for individuals and businesses. Stan Store, is an e-commerce platform tailored for creators and influencers, offering comprehensive features for managing online stores, sales, and customer relationships.

Linktree vs. Stan Store: Overview of Key Features Compared

This table provides a quick overview of the common features and how they stack up against each other:

FeatureLinktreeStan Store
Product focusNone, for external linksDigital products, memberships, services
Page designLimited themes, clean aestheticMore customization, store-like feel
Link managementCore feature, easy to add/organizeLinks exist, but alongside product listings
Payment processingLimited integrationsBuilt-in payment options
AnalyticsBasic on free plan, more in-depth when paidFocus on sales data, customer insights
Marketing featuresFew built-in toolsEmail basics, potential for expansion
MonetizationIndirect via linksDirect sales are its core strength

Personal note:

I loved Linktree’s simplicity for getting started, it’s perfect for sharing all your stuff! But once my audience was ready to actually buy my coaching packages and templates, switching to Stan Store was a no-brainer. Building direct customer relationships and handling sales smoothly in one place has made my creator life so much easier.

What is Linktree, and How Does it Work

Linktree is a tool that simplifies sharing multiple links on social media platforms. Users create a Linktree profile and add links to their various online destinations, such as websites, blogs, or social media profiles.

Linktree links in bio

They then share their Linktree profile link in their social media bios, allowing followers to access all their important links from one centralized location.

For instance, a content creator can use Linktree to share links to their YouTube channel, Instagram profile, and blog in one place.

Linktree Pros:

  • Centralized link management.
  • Customizable branding options.
  • Analytics for link tracking.
  • Easy to set up and use.
  • Compatible with various platforms.


  • Limited customization flexibility.
  • Free version lacks advanced features.
  • May appear generic to some users.

What is Stan Store, How Does it Work?

Stan Store is an e-commerce platform that enables businesses to create and manage online stores to sell products. Users can set up their store by adding product listings, customizing the design, and configuring payment and shipping options.

Stan Store for creators

For example, an Instagram influencer or some other creator can use Stan Store to create an online store, upload photos of their products, set prices, and accept payments, allowing her followers and fans to browse and purchase items online.

Stan Store Pros:

  • Comprehensive e-commerce features.
  • Robust inventory management.
  • Built-in marketing tools.
  • Responsive customer support.
  • Scalability for business growth.
  • Flexible pricing plans.


  • A huge learning curve for beginners.
  • Transaction fees on sales.
  • Limited customization options.
  • Integration limitations.

A Comprehensive Side-by-Side Comparison of Linktree vs. Stan Store

If you’re looking for a detailed comparison of the core features, let’s dive right in.

1. Ease of use:

Linktree offers a user-friendly interface with easy setup and customization options. Its simple drag-and-drop editor allows users to create and manage their link pages effortlessly.

Stan Store also provides an intuitive interface, but with more advanced customization options. Users can personalize their link pages with custom backgrounds, fonts, and colors to match their brand identity.

Verdict: While both platforms are easy to use, Stan Store offers more advanced customization features for users seeking a highly personalized link page.

2. Customization options:

Linktree provides basic customization options, allowing users to add their logo, choose a theme color, and rearrange their links. While these options are sufficient for most users, they may be limited for those seeking more design flexibility.

Stan Store offers extensive customization options, including custom backgrounds, fonts, and CSS customization. Users can create fully branded link pages that align with their unique style and aesthetic.

Verdict: Stan Store’s advanced customization features make it the preferred choice for users looking to create highly personalized and branded link pages.

3. Integration capabilities:

Linktree integrates with popular social media platforms like Instagram, TikTok, and Twitter, allowing users to easily share their link pages with their followers.

Stan Store also integrates with major social media platforms, but it goes a step further by offering seamless integration with e-commerce platforms like Shopify and WooCommerce.

This allows users to link directly to their products or services from their social media profiles.

Verdict: Stan Store’s integration capabilities with e-commerce platforms give it a significant advantage for businesses looking to drive sales through social media.

4. Analytics and insights:

Linktree provides basic analytics, allowing users to track link clicks and page views. While these insights are useful for monitoring engagement, they may lack the depth and detail provided by more advanced analytics tools.

Stan Store offers comprehensive analytics and insights, including detailed click tracking, audience demographics, and conversion tracking.

This data allows users to gain valuable insights into their audience behavior and optimize their social media strategy accordingly.

Verdict: Stan Store’s advanced analytics capabilities make it the preferred choice for users looking to track and analyze their social media performance in detail.

5. Conversion optimization tools

Stan Store offers advanced conversion optimization tools to help businesses maximize their sales and revenue.

These tools include A/B testing, product recommendations, and abandoned cart recovery, allowing businesses to identify and address potential barriers to conversion.

By testing different variations of product pages, pricing strategies, and promotional offers, businesses can optimize their sales funnel and improve conversion rates.

Additionally, Stan Store’s abandoned cart recovery feature automatically sends reminders to customers who have abandoned their carts, encouraging them to complete their purchase.

With these advanced conversion optimization tools, businesses can increase their sales and revenue potential, making Stan Store the preferred choice for e-commerce businesses looking to maximize their online sales performance and drive growth.

6. Custom branding:

The paid plans of Linktree give you a degree of control. However, layout options are still based on their templates. This could feel restrictive if your brand aesthetic is highly specific.

When it comes to custom branding, Stan Store makes it fun. You’ll likely find it easier to get closer to the look you want.

It’s still not the same as coding a store from scratch, but perfect for those who want a clean, branded feel without needing extensive design knowledge.

Verdict: Stan Store’s edge here is about how much control matters to you. If brand consistency across all your online properties is non-negotiable, it likely wins out.

7. Integrations

Linktree offers some integrations, mainly focused on social media and music-related services (Spotify, etc.). This can be useful for its core “link hub” purpose.

Stan Store’s integrations often revolve around payments, email marketing, and sometimes more advanced sales tools. This reflects its focus on directly monetizing your audience.

Verdict: It all depends on your specific integration needs. If your workflow requires a niche tool to talk seamlessly to your shop, carefully research what each platform supports before committing. Stan Store likely has an edge for those who’ll use integrations heavily.

This paid feature lets you emphasize a specific link, making it larger and adding a call-to-action button.

Great for promoting a new product launch, important campaign, etc. It subtly guides visitors towards your current priority.

Spotlight adds a layer of strategy to Linktree’s simplicity. If driving traffic to one key place is often your goal, it’s a worthwhile upgrade.

However, don’t expect it to magically transform Linktree into a complex sales funnel tool.

Linktree Use Case Examples:

  1. Podcaster: Uses Linktree in their show notes to connect listeners with their website, Patreon, recent guest’s social media, and relevant sponsor offers.
  2. Freelance Writer: Their Linktree is a polished portfolio, linking to published articles on various sites, testimonials, and their “Hire Me” page.

Stan Store Use Case Examples:

  1. Yoga Instructor: Sells online class passes, downloadable workout guides, and direct booking for private sessions all through their Stan Store.
  2. Graphic Template Creator: Their Stan Store is their main sales hub for Canva templates, font bundles, etc., simplifying delivery and payment for their digital products.

Linktree vs. Stan Store: Pricing at a Glance

Here’s a breakdown of the pricing models for Linktree and Stan Store.

LinktreeStan Store
Free TierYes, with limitationsNo
Starter/Basic PlanPro: $6/monthPowertech 1.0: $19/month
Mid-Tier Plans Powertech 2.0: $49/month
Advanced PlanPowertech Pro: $79/month
Transaction FeesVary by plan, often no fees
Other Potential CostsLinktree offers paid add-ons for specific features


  • Feature focus: Linktree’s paid plans unlock more customization and analytics.
  • Stan Store’s tiers: Higher plans include more features AND often remove transaction fees, potentially saving you money as sales grow.

Essential Factors to Consider When Choosing Between Linktree and Stan Store

Let’s explore the five important factors to consider when choosing between these platforms:

Factor #1. Your content and where it lives:

  • If your content is primarily on YouTube, a blog, etc., Linktree helps with making it easier to share. It assumes you’re NOT trying to keep people on the Linktree page itself for long.
  • Stan Store is ideal when your content IS the product — downloadable guides, courses, etc. It also can link elsewhere, but the goal is conversion on the Stan Store page itself.
  • Consideration: Is your audience meant to consume content elsewhere, or are they coming to you to find things you’ve created for purchase?

Factor #2. Free with limits vs. upfront investment:

  • Linktree’s free tier is popular. Limitations exist on design and analytics. If basic functionality is enough, this is tempting, but those limits could become frustrating later.
  • Stan Store doesn’t offer a fully free plan. This is a barrier for some, but it means more features out of the box. They’re betting on making it easy enough to earn back the cost if you’re serious about selling.
  • Consideration: Are you bootstrapping and ANY expense feels risky, or is investing in tools part of your business model?

Factor #3. Design control for branding:

  • Linktree offers easy-to-use themes, but don’t expect pixel-perfect branding. This is fine if the focus is on the links themselves, not creating a highly stylized extension of your brand.
  • Stan Store allows more customization, but still within templates. Perfect for a clean, on-brand store without needing to code it yourself. However, true design geeks might want more control.
  • Consideration: Is a “good enough” aesthetic okay, or does your success depend on a look that stands out in a crowded social media landscape?

Factor #4. Data to fuel your growth:

  • Linktree’s paid plans offer some analytics. Enough if you’re mainly tracking clicks, but not deep audience insights.
  • Stan Store has a more robust data analytics due to its sales focus. Understanding your buyers is crucial as you grow, but might be overkill if your offering is very simple.
  • Consideration: Are you a data nerd, or do you mainly just need to know if campaigns are driving traffic?

Factor #5. Future needs:

  • Linktree could be all you ever need if staying small is fine. Potential issues arise if you suddenly want to sell things directly, as its monetization options are limited.
  • Stan Store is built with some growth in mind. Good if you’re unsure of your earning potential, but have a feeling you won’t simply be a “link curator” forever.


Here are 5 common questions people might ask about Linktree vs. Stan Store, with answers to guide their decision:

Can I start with Linktree and switch to Stan Store later?

Yes, but it’s some work. You’d need to recreate product listings, etc. Linktree is better for when you know direct sales aren’t your goal long-term.

Do I really need a paid Linktree plan?

For most creators, the free tier is enough to test the waters. If you’re seeing great traffic and need analytics or more design control, then the upgrade makes sense.

Isn’t Stan Store overkill if I just sell one eBook?

Possibly! If your business model is super simple, and will stay that way, it might be more than you need.

What about audience size?

Linktree works for any size. Stan Store shines when you have an audience ready to buy. Building an audience before focusing on the store is often smart.

Which is easier to learn: Linktree or Stan Store?

Linktree wins here. If tech stresses you out, its simplicity is a major advantage, but know its potential limitations upfront.

Which is better: Linktree or Stan Store? Takaway

Linktree is preferred for its simplicity and convenience in managing multiple links within a single bio link.

However, it has a drawback in its limited customization options and branding capabilities.

Stan Store addresses this gap by offering robust customization features, allowing businesses to create unique and branded storefronts that better reflect their brand identity.

With Stan Store, users have more flexibility to tailor their online stores to match their brand aesthetic, enhancing the overall customer experience and brand consistency.