Linktree vs. Carrd: Which Platform to Use in 2024

Looking back, creators often struggled to curate their online presence, especially on platforms with limited bio space.

Both Linktree and Carrd changed all of that by offering tools to effectively manage multiple links on social media platforms, or instantly create custom landing pages — a task previously done manually.

It saves time and effort for users who used to juggle individual links. According to a recent study by Better Links revealed that 78% of marketers found link management to be a time-consuming task, but the good news is that link management tools drive tailored marketing strategies and timely adjustments.

While Linktree is truly handy for managing links, its drawback lies in limited customization options, which can hinder branding efforts.

Carrd, on the other hand, offers extensive customization features, addressing this gap and empowering users to create more personalized and visually appealing landing pages. Here’s the core difference:

The main difference is that Linktree focuses on simplifying link management on social media with limited customization options, while Carrd offers extensive customization features, enabling users to create visually appealing and personalized landing pages for their links.

Differences Between Linktree and Carrd

When it comes to features and capabilities, what’s the difference between these tools? Let’s find out in the table below:

Core PurposeCentralized hub for external linksOne-page sites, can link out OR embed content
Design OptionsLimited themes, clean aestheticMore templates, greater layout control
Content FlexibilityPrimarily for linksCan embed videos, forms, etc.
AnalyticsBasic in free tier, more in-depth when paidIntegrations (Google Analytics) on some tiers
MonetizationLimited built-in optionsPotential for simple product listings on paid plans
Pricing ModelFree tier + monthly plansNo free tier, annual subscriptions

Personal note:

I recently switched to Linktree and found it incredibly intuitive for managing my links. It’s been a game-changer for organizing my social media presence. While Carrd is fantastic for its customization options, Linktree’s simplicity won me over. It’s like having a personal assistant for my online profiles! Although Carrd offers extensive design capabilities, Linktree’s ease of use keeps me coming back. Sometimes, simplicity truly is the ultimate sophistication.

What is Linktree? How does it work?

Linktree is a tool used to create a single landing page that houses multiple links, commonly used in social media profiles.


Users can add their Linktree link to their Instagram bio, for instance, to direct followers to various destinations such as their website, blog, or online store, all from one convenient location.

Pros of Linktree:

  • Easy setup and integration
  • Designed specifically for social media bio links
  • Free plan available
  • Simple and intuitive interface
  • Basic analytics provided


  • Limited customization options
  • Lack of advanced features
  • Paid plans can be pricey for the offered features
  • May not suit complex website needs

What is Carrd? How does it work?

Carrd is a website builder that allows users to create custom landing pages and websites with ease. It’s a one-page site builder. You can easily choose from various templates and customize them by adding text, images, buttons, and other elements to create a unique online presence.

For example, individuals can use Carrd to create personal portfolios, promotional sites, or event landing pages without any coding knowledge.

Pros of Carrd:

  • Extensive customization features
  • Various templates to choose from
  • Affordable pricing plans
  • Responsive designs for all devices
  • Integration with popular platforms

Cons of Carrd:

  • A bit of a learning curve for beginners
  • Some advanced features only available on paid plans
  • Limited analytics capabilities
  • Support options may be limited

A Detailed Feature Comparison Between Linktree and Carrd

Let’s explore the seven core features, and compare them side-by-side with a verdict at the end of each analysis:

1. Ease of use:

Linktree offers a straightforward setup process, allowing users to create a landing page within minutes. Its intuitive interface and user-friendly design make it accessible even for beginners.

It’s quite easy to customize a Linktree page by adding links, changing colors, and rearranging elements with drag-and-drop functionality.

Carrd provides a user-friendly interface with intuitive editing tools for effortless website creation. While it offers more customization options than Linktree, such as advanced layout controls and design elements, beginners may find its interface slightly more complex.

However, Carrd’s extensive documentation and tutorials help users navigate through the platform effectively.

Verdict: Both platforms excel in ease of use, but Linktree’s simplicity and quick setup give it a slight edge for beginners. However, Carrd’s advanced customization options make it ideal for users seeking more creative control over their landing pages.

2. Customization:

Linktree offers limited customization options compared to Carrd. Users can choose from a selection of themes and colors, but customization beyond that is minimal.

While Linktree’s simplicity may be appealing to some users, those seeking extensive design customization may find it lacking.

Carrd provides extensive customization features, allowing users to fully customize their landing pages to match their brand or personal style. Users can choose from a wide range of templates and customize every aspect of their page, including fonts, colors, layouts, and design elements.

Verdict: Carrd wins in customization for its extensive range of design options and flexibility, enabling users to create highly personalized landing pages that align with their branding or aesthetic preferences.

3. Integration:

Linktree offers seamless integration with popular social media platforms such as Instagram, Twitter, and TikTok. Users can easily add their Linktree link to their bio or posts, directing followers to their landing page.

Carrd supports integration with various third-party services and platforms, including Google Analytics, Mailchimp, and PayPal. This allows users to track website traffic, collect email subscribers, and accept payments directly from their Carrd landing pages.

Verdict: Both platforms offer strong integration capabilities, but Linktree’s focus on social media integration makes it more suitable for users looking to optimize their social media presence.

4. Analytics:

Linktree provides basic analytics features, allowing users to track metrics such as link clicks, page views, and traffic sources.

While these analytics are useful for gaining insights into user engagement, they may be insufficient for users requiring more in-depth data analysis.

Carrd offers advanced analytics features, including detailed website traffic analytics, conversion tracking, and custom event tracking.

Gain insights into visitor behavior, measure the effectiveness of their marketing campaigns, and optimize their landing pages for better performance.

Verdict: Carrd wins in analytics for its comprehensive tracking capabilities, providing users with valuable insights to optimize their landing pages and improve conversion rates.

5. Mobile responsiveness:

Linktree pages are optimized for mobile devices, ensuring a seamless browsing experience for users on smartphones and tablets. The platform automatically adjusts the layout and design of landing pages to fit different screen sizes and resolutions.

Carrd prioritizes mobile responsiveness, offering fully responsive designs that adapt to various screen sizes and devices. Easily preview and customize your landing pages for mobile devices, ensuring a consistent and user-friendly experience across all platforms.

Verdict: Both platforms excel in mobile responsiveness, providing users with optimized landing pages for mobile devices. There is no clear winner in this category, as both Linktree and Carrd prioritize mobile-friendly design.

6. SEO optimization:

Linktree offers basic SEO optimization features, allowing users to customize page titles, descriptions, and URLs for better search engine visibility. However, the platform may lack advanced SEO tools and capabilities compared to dedicated website builders.

Carrd provides advanced SEO optimization features, including customizable meta tags, alt text for images, and canonical URLs. Anyone can quickly optimize their landing pages for search engines and improve their website’s visibility in search results.

Verdict: Carrd wins in SEO optimization for its advanced features and capabilities, enabling users to enhance their website’s search engine visibility and attract more organic traffic.

7. Support for multimedia content:

Linktree supports multimedia content such as images, videos, and GIFs, allowing users to create visually engaging landing pages.

However, the platform may have limitations in terms of file size and formatting options for multimedia content.

Carrd offers extensive support for multimedia content, allowing users to embed videos, galleries, and interactive elements seamlessly into their landing pages.

Verdict: Carrd wins in support for multimedia content for its versatility and flexibility in integrating various media types into landing pages. Users can create dynamic and engaging content experiences to captivate their audience effectively

A Detailed Pricing Breakdown For Linktree and Carrd

Here’s a simplified pricing breakdown for Linktree vs. Carrd. Please note that their plans and features can change, so it’s always wise to double-check the latest info on their websites.

Free Tier AvailabilityYesNo (but a 7-day free trial of Pro features offered)
Basic PlanPro: $6/monthPro Lite: $9/year
Mid-Tier PlansPro Standard: $19/year
Advanced PlanPro Plus: $49/year
Transaction FeesNone
Other NotesLinktree offers paid add-onsCarrd’s pricing is annual, no monthly option
  1. Freelance writer: Links to published articles on various platforms, testimonials, and a “Hire Me” page. Clean look keeps the focus on their portfolio.
  2. Instagram influencer: Linktree in their bio gathers their latest YouTube video, promo codes, brand partnerships, and online shop in one streamlined hub.
  1. Small agency: Carrd site acts as a stylish landing page. Embedded contact form, project highlights, and a client testimonials section build credibility.
  2. Course creator: Their Carrd page includes course info, a sales video, FAQ they can easily update, and links to social proof for trust-building.

Factors to Consider When Choosing Between Linktree and Carrd:

  • Linktree is ideal if your goal is to send people elsewhere quickly (your podcast, Etsy store, etc.). The focus is purely on directing traffic, not what happens on the Linktree page itself.
  • Carrd has capabilities for linking, but can also embed videos, forms, even simple product listings. This matters if you want the page to be a destination, not just a quick stop on someone’s journey.
  • Consideration: Do you envision adding value directly ON the page, or is it always a means to an end?

2. Design Control: How Much Do You Care?

  • Linktree themes provide some variation, but the vibe is intentionally minimalist. This is great for those who want a polished look without fussing over design details.
  • Carrd offers more template options, and ability to tweak layouts. Still not the same as custom coding a site, but good for achieving a more distinct look that aligns with your brand.
  • Consideration: Does your page need to feel uniquely “you” to stand out, or is it mainly about the function of the links?

3. Upfront Investment vs. Free with Limits

  • Linktree’s free tier is tempting! But, paid plans unlock more design options and analytics. Could be worth it, but only if those features actually make a difference to your goals.
  • Carrd doesn’t necessarily have a completely free option. This forces users to decide if their page is worth the investment from the start. Their paid tiers add features beyond just the basic look.
  • Consideration: Is budget your primary concern, or are you willing to pay if the platform helps you achieve your business goals?

4. Data Insights: Basic or In-Depth?

  • Linktree’ Paid plans give some traffic data. Enough to see what links are popular, but not for understanding audience behavior on the page itself.
  • Carrd can integrate with Google Analytics on some plans. Powerful, but comes with a steeper learning curve for those unfamiliar with analytics tools.
  • Consideration: Are you optimizing campaigns based on data, or just need to know if people are clicking your links at all?

5. Future Growth: Staying Simple vs. Room to Expand

  • Linktree could be perfect forever if your needs remain small. Potential issues if you suddenly want to sell directly, capture leads with forms, etc., as those aren’t its strengths.
  • Carrd offers some room to evolve alongside your business. While not endlessly complex, its paid features are geared towards those using their page more actively.


Can I use Linktree or Carrd for free?

Both Linktree and Carrd offer free plans with basic features, making them accessible to users with varying budget constraints. However, premium plans with advanced features are also available for those seeking additional functionality.

How do I customize my Linktree or Carrd landing page?

Both platforms provide intuitive editing tools that allow users to customize their landing pages easily. Users can adjust colors, fonts, layouts, and add images or videos to create a personalized look that aligns with their brand or style.

Can I track traffic and analytics on Linktree or Carrd?

Yes, both Linktree and Carrd offer analytics features that allow users to track metrics such as page views, link clicks, and traffic sources. These insights can help users understand their audience better and optimize their landing pages for better performance.

Are Linktree and Carrd mobile-friendly?

Yes, both platforms prioritize mobile responsiveness, ensuring that landing pages are optimized for viewing on various devices, including smartphones and tablets. This ensures a seamless browsing experience for users regardless of the device they are using.

Can I integrate Linktree or Carrd with other platforms?

Yes, both Linktree and Carrd support integrations with various third-party services and platforms, allowing users to connect their landing pages with tools such as social media platforms, email marketing services, and analytics tools for enhanced functionality and automation.


Linktree’s core strength lies in its simplicity and ease of use, making it a favorite among users looking for a quick and straightforward solution to link management.

However, one drawback is its limited customization options, which may not fully meet the needs of users seeking more creative control over their landing pages.

Essentially, Carrd offers extensive customization features, allowing users to create highly personalized and visually stunning landing pages, providing a significant advantage in flexibility and design capabilities.