Email marketing is an essential part of any eCommerce business.
It allows companies to connect with their audience, build relationships, and drive revenue.
When it comes to email marketing, there are many platforms available, but Klaviyo and Shopify Email are two of the most popular options.
In this article, we’ll compare Klaviyo and Shopify Email to help you decide which platform is better suited for your email marketing needs.
Klaviyo vs Shopify Email: The Main Difference
The main difference between Klaviyo and Shopify Email is their level of complexity. Klaviyo is designed to be a powerful and feature-rich email marketing platform that requires some technical expertise to use. Shopify Email, on the other hand, is designed to be simple and easy to use, with limited automation and segmentation capabilities.
What is Klaviyo?
Klaviyo is an email marketing platform that specializes in eCommerce. It allows companies to create targeted and personalized email campaigns that drive revenue.
Klaviyo’s platform is designed to integrate with popular eCommerce platforms like Shopify, Magento, and WooCommerce.
Klaviyo Pros:
- Intuitive and user-friendly interface.
- Advanced segmentation and automation capabilities.
- A/B testing features to optimize campaigns.
- Robust integration capabilities with popular eCommerce platforms.
Klaviyo Cons:
- Higher pricing compared to other email marketing platforms.
- Steep learning curve for advanced features.
- Limited support options for smaller businesses.
Example: Pura Vida Bracelets
Pura Vida Bracelets is a popular online jewelry retailer that uses Klaviyo to power its email marketing campaigns.
By using Klaviyo’s advanced segmentation capabilities, Pura Vida Bracelets is able to send personalized emails to customers based on their past purchases, browsing history, and engagement with their emails.
This has resulted in a 30% increase in email revenue for the company.
What is Shopify Email?
Shopify Email is an email marketing platform that is built directly into the Shopify platform.
It allows companies to create and send email campaigns without leaving their Shopify dashboard.
Shopify Email is designed to be easy to use and requires no coding or design skills.
Shopify Email Pros:
- Built directly into the Shopify platform.
- Simple and easy-to-use interface.
- No coding or design skills are required.
- Affordable pricing for small businesses.
Shopify Email Cons:
- Limited automation capabilities compared to other email marketing platforms.
- Limited segmentation capabilities.
- No A/B testing features.
Example: Biko Jewelry
Biko Jewelry is a handmade jewelry company that uses Shopify Email to power its email marketing campaigns.
By using the built-in email marketing platform, Biko Jewelry is able to create and send email campaigns without leaving its Shopify dashboard.
This has saved the company time and resources, allowing them to focus on other areas of its business.
Use Cases: When to Choose Klaviyo
Klaviyo is an excellent choice for businesses that require advanced automation and segmentation capabilities. If your business relies heavily on email marketing for revenue generation, Klaviyo is the way to go.
Examples of businesses that would benefit from using Klaviyo include:
- Online retailers with a large customer base.
- Companies with complex email marketing campaigns.
- Businesses with a dedicated marketing team.
Use Cases: When to Choose Shopify Email
Shopify Email is an excellent choice for businesses that are just starting with email marketing. If you’re looking for a simple and affordable way to send email campaigns, Shopify Email is a great option.
Examples of businesses that would benefit from using Shopify Email include:
- Small businesses with a limited budget.
- Companies that are new to email marketing.
- Businesses that don’t require advanced automation or segmentation capabilities.
Is Klaviyo Better Than Shopify Email?
Choosing between Klaviyo and Shopify Email ultimately depends
on the needs and goals of your business. If you’re looking for a powerful and feature-rich email marketing platform, Klaviyo is the way to go.
It offers advanced segmentation and automation capabilities, as well as A/B testing features that allow you to optimize your campaigns for maximum results.
However, it comes at a higher price point and requires some technical expertise to use.
On the other hand, if you’re looking for a simple and easy-to-use email marketing platform, Shopify Email is a great option.
It is built directly into the Shopify platform, requires no coding or design skills, and offers affordable pricing for small businesses.
It has limited automation and segmentation capabilities and lacks A/B testing features.
Overall, both Klaviyo and Shopify Email are excellent options for email marketing. It’s important to carefully consider your business needs and goals before making a decision.
If you’re still unsure which platform is right for you, consider trying out both and seeing which one works best for your business.
Example: Movement Watches
Movement Watches is an online retailer that offers affordable and stylish watches for men and women.
The company uses Klaviyo to power its email marketing campaigns and has seen impressive results.
By using Klaviyo’s advanced segmentation and automation capabilities, Movement Watches is able to send personalized emails to customers based on their browsing history and purchase behavior.
This has resulted in a 50% increase in email revenue for the company.
In contrast, Movement Watches’ sister company, MVMT, uses Shopify Email to power its email marketing campaigns.
As a newer company, MVMT opted for the simpler and more affordable option of Shopify Email.
While they don’t have the advanced capabilities of Klaviyo, they are able to send professional and effective email campaigns without investing a lot of time or resources.
Klaviyo vs. Shopify Email: Takeaway
When it comes to choosing between Klaviyo and Shopify Email, it’s important to carefully consider your business needs and goals.
While both platforms have their pros and cons, ultimately it comes down to what will work best for your business and your email marketing strategy.