Klaviyo vs. HubSpot: Differences, Features, Pricing, Uses

In this Klaviyo vs. HubSpot comparison guide, I’ll give you my unbiased take based on my experience using both email marketing automation platforms.

I currently use Klaviyo to engage my eCommerce customers. 

Both HubSpot and Klaviyo are eCommerce marketing platforms that help online retailers manage their customer journeys. 

HubSpot offers funnel automation, lead targeting, analytics, reporting, and email templates. 

Klaviyo provides eCommerce marketing solutions that allow you to track and segment your target audience. 

Both programs also provide integrations and a number of customization options. 

These capabilities help you maximize customer reach and drive growth.

Klaviyo vs. HubSpot: Pricing Table

# of Contacts/SubscribersKlaviyoHubSpot
0 – 1,000$0 – $45/month$45/month
1,001 – 2,000$45 – $75/month$800/month
2,001 – 10,000$70 – $85/month$3,600/month

Klaviyo Email Marketing Automation Reviewed

Klaviyo email marketing software

Klaviyo is a marketing automation platform used by companies to send text messages and emails to their customers. 

The company is headquartered in Boston, Massachusetts. Its main product is an email marketing platform. 

Despite being headquartered in Boston, the company has offices around the world. 

More than 100,000 Businesses use Klaviyo to power their email marketing strategy and build strong relationships with their customers. 

By automating and segmenting their lists, businesses can deliver personalized email campaigns to increase sales. 

The product also offers an easy-to-use drag-and-drop email creator. Customers can also be targeted based on demographics, purchase history, and brand engagement. It also has social advertising features that can drive more business.

Klaviyo’s feature set is extensive. It allows users to segment customers based on properties, behavior, and previous engagement. It also offers robust integration with eCommerce platforms. 

However, it’s more expensive than competing services. It may be difficult for start-ups and small businesses to afford it.

Send Hyper-Targeted Emails with Klaviyo

A powerful feature that makes Klaviyo so powerful is its ability to create hyper-targeted marketing emails. 

Unlike paid advertising platforms, Klaviyo allows marketers to send emails that are tailored to the needs of their audience. 

For example, they can automatically send thank you emails to customers after they’ve bought a product.

Klaviyo also integrates with Shopify, meaning that Klaviyo can import customer data from Shopify. 

Using Klaviyo’s Shopify integration, you can identify specific contacts and send them personalized messages. 

Once you’ve integrated Klaviyo with your eCommerce store, you can start automating your marketing communications.

Who is Klaviyo For?

Klaviyo is best suited for eCommerce brands and online entrepreneurs with a customer base.

Some of the brands that have used Klaviyo to get results are:

  • HOMAGE: Klaviyo increased the brand SMS subscribers by 40%
  • Mixtiles: Consistently drives 50% of all revenue via Klaviyo email and text
  • Maison Miru: It recorded a 190% increase in email subscribers with Klaviyo
  • CurrentBody: Achieved a 58% average email open rate with Klaviyo personalization
  • Kulani Kinis: Generated $425,000 of revenue in 6 months with Klaviyo & Gatsby

If you’re a business owner and want to automate your email marketing campaigns, Klaviyo can help. 

This software allows you to create automated campaigns with no effort, and it offers all of its features for free. 

You can use Klaviyo to manage your email lists and see detailed information about your customers. 

Klaviyo has a customizable design, so you can change it to fit the look of your business.

Features of Klaviyo

  • Pre-built email templates and segmentation tools
  • SMS marketing with built-in compliance
  • Signup forms: Start building your email list from day one.
  • Ecommerce automation: welcome series, abandoned cart, post-purchase, etc.
  • 200+ integrations with popular eCommerce platforms
  • Real-time customer profiles
  • Custom integrations via the open API
  • Peer benchmark: Compare your campaigns to your competitors
  • Automated A/B testing
  • Learning resources

Klaviyo vs. HubSpot: Major Differences

Klaviyo is a simpler email marketing solution that offers email templates. HubSpot, on the other hand, is a powerful CRM platform that has robust monitoring and analytics system. 

Both tools help you segment your contact list and provide useful market insights. 

The main difference between the two products lies in their capabilities to track conversions.

HubSpot is an enterprise solution, whereas Klaviyo is more targeted toward smaller eCommerce brands. 

HubSpot has a larger user base and more resources, including a community forum and phone-based customer support. 

Some users have complained about the steep learning curve and a number of confusing features. 

In short, HubSpot has more features and is better for medium-sized B2B companies while Klaviyo is designed for smaller eCommerce brands.

How Klaviyo Started

Andrew Bialecki is the co-founder of Klaviyo. The company was founded in 2012 and has grown to more than 600 employees and 100,000+ customers and recently raised $320 million in 2021 and is now valued at $9.6 billion.

Bialecki grew up outside of Boston, and here he shares his story. 

Learn how he created a successful company and how he used his background to develop a powerful product.

The idea behind Klaviyo is simple: it helps online brands build better customer relationships by empowering them with direct access to their data. 

This gives them the power to create highly-targeted marketing campaigns and engage with their customers. 

The software makes it possible to send personalized communications and automate tasks, like emailing customers who haven’t purchased anything from a brand in the past. 

And by allowing brands to manage their contact data in real-time, they eliminate batching, so they can focus on what works best.

Klaviyo vs. HubSpot Key Features Tables

Features KlaviyoHubSpot
Email templatesYesYes
Drag-and-Drop builderYesYes
Forms & Pop-upsYesYes
Email & SMSPowerful Email & SMS toolsLimited SMS tools
CRM IntegrationLimitedPowerful CRM
Free toolsLimitedFree online form builder, Free chatbot builder, Free live chat software, Free landing page builder
Customer surveysYESAvailable

Klaviyo Plans & Pricing

Klaviyo comes with flexible plans and pricing options to help you start & scale your eCommerce business. Let’s briefly explore them:

  • Free ($0/month): 0 to 250 contacts. Ideal for getting started and testing out the Klaviyo platform.

251 to 500 Contacts:

  • Free ($0/month): 500 monthly email sends, 150 free monthly SMS/MMS credits, etc.
  • Email ($20/month): 5,000 monthly email contacts, 150 free monthly SMS/MMS credits, and Email & Chat support.
  • Email and SMS ($35/month): 1,250 monthly SMS/MMS credits, email and chat support, and 5,000 monthly email sends.

1,001 to 1,500 Contacts:

  • Free ($0/month): 500 monthly emails send, 150 free monthly emails, and SMS
  • Email ($45/month): 1,001 – 1,500 contacts, 15,000 monthly email sends, etc.
  • Email and SMS ($60/month): 1,001 – 1,500 contacts, 15,000 monthly email sends, etc.

HubSpot CRM Platform Reviewed

HubSpot CRM platform

HubSpot is an all-in-one marketing platform that empowers all types of businesses. It helps turn visitors into leads, nurture those leads, and convert them into customers. 

Its automation tools help you automate email campaigns, manage contact lists, and track marketing efforts. 

The platform is easy to use, and its extensive knowledge base provides a wealth of training videos and documentation for beginners.

As a small business owner, you may be wondering what HubSpot marketing automation is. It offers a content management system and a robust CRM platform, with a variety of options to boost your bottom line. 

It is often used by sales teams to track sales leads and report on ROI. 

It is important to remember that HubSpot is a platform that caters mostly to growing businesses, but it does offer some tools that are perfect for multinational companies.

With HubSpot, you can create a customized landing page. With its wizard-driven design tool, you can create a page that is appealing to visitors. 

Depending on your needs, you may want to use some HTML, but the tool also has a library of templates.

It’s easy to use HubSpot’s range of marketing automation tools to automate marketing tasks. 

It can handle dozens of different tasks, from scoring leads to rotating them to sales. 

It can also trigger workflows based on page views, social media clicks, and other events.  

Klaviyo vs. HubSpot: Similar Features

While both marketing automation platforms are different, they also share similarities in the features:

  • Lead nurturing email campaign tools
  • Contact segmentation and organization
  • Modern and intuitive WYSIWYG email editors
  • Automated triggered emails based on pre-defined factors
  • Email personalization and dynamic content options
  • Professional email templates for different email campaign types
  • A/B testing tools for emails
  • Compliance with the CAN-SPAM Act of 2003
  • Easy-to-use drip campaign features
  • Quick integrations with CRM platforms
  • Rich email performance reports — deliverability rate, bounce, open, and CTR

Who is HubSpot Ideal For?

HubSpot is ideal for sales teams, eCommerce brands, and established companies.

It’s designed to handle every aspect of marketing, sales, content management, and customer service.

Features of HubSpot

  • Email marketing software
  • Pipeline management tools
  • Social media marketing tools
  • Lead generation tools
  • Sales email automation
  • Meeting scheduler app
  • Sales email templates
  • Help Desk Software
  • Online form builder
  • Chatbot builder and live chat software
  • Landing page builder

HubSpot Plans & Pricing

HubSpot makes it easy for sales teams and entrepreneurs to grow better with the right plan. The Marketing Hub comes with 3 plans and straightforward pricing:

  • Starter ($50/month): 1,000 marketing contacts, all free tools, form automation, email automation, and more.
  • Professional ($890/month): 2,000 marketing contacts, all the features of Starter, plus Omni-channel marketing automation, ABM tools and automation, Dynamic personalization, and more.
  • Enterprise ($3,600/month): 10,000 marketing contacts, all the features of Professional, plus Single Sign-On, Partitioning, Hierarchical teams, Permission sets, etc.

Note: Save 10% when you choose to pay annually.

Who Should Use HubSpot?

  • Ecommerce marketers
  • Ecommerce brands
  • Content creators
  • Email marketers

The software includes a range of features for businesses of all sizes. It supports sales, marketing, and customer service. This all-in-one application can replace many disparate tools and automate processes.  

If you have multiple people working on your project, you can use HubSpot’s partitioning features to organize assets and tools. 

This will prevent clutter and help your team work more efficiently.

How HubSpot Started

HubSpot is a company that develops software that helps companies improve their sales and customer service processes. 

The company was founded in 2006 by Dharmesh Shah and Brian Halligan. They are responsible for the creation of many different tools that help businesses grow.

Inbound marketing is a big part of the business and HubSpot offers a number of tools that help companies improve their customer service. 

They have a lot of great benefits, so you should check them out.

The company focuses on improving the quality of customer service and addressing the concerns of its clients. It helps users personalize their content and emails and enables them to share feedback with their support team in real-time. 

The company’s top priority is customer satisfaction, and it does this by creating an interface that allows clients to chat with their support team in real-time.

HubSpot is one of the first companies to incorporate these tools. Its logo is instantly recognizable. 

What is Email Marketing Automation Software?

Email marketing automation software automates repetitive and manual email tasks, allowing marketers to build stronger relationships with customers — while focusing on the bigger picture. 

These tools help marketers develop deeper customer insights and deliver better-targeted campaigns. 

Today, marketers are under tremendous pressure to come up with new ideas but often lack the time to put their ideas into action. 

Email marketing automation software like Klaviyo (for eCommerce) frees up time for creative thinking, strategic planning, and sales teams to focus on customer needs.

Marketing automation software helps businesses optimize budgets, track employee productivity, and produce actionable content that increases sales. 

Some of these tools even provide insights into what content works and what doesn’t, so that businesses can target their marketing efforts more effectively. 

Whether you use email marketing, social media, or direct mail, marketing automation software can help boost your sales.

5 Factors To Consider When Choosing Email Marketing Automation Software

With so many marketing automation and all-in-one marketing platforms out there, how do you pick the right software? 

It can be tough, however, here are 5 essential factors to keep in mind when deciding on the marketing automation software to build relationships with your audience:

1). Email marketing

Email marketing is the first feature you should consider when choosing any marketing automation platform. 

If you’re looking for a marketing automation tool that covers multiple channels, consider HubSpot. 

This program can handle account-based marketing, email marketing, and social media. 

It also has advanced capabilities and a community of users. This makes it an excellent option for large businesses that want to automate as much as possible.

To achieve success with email marketing automation, you must use the right software. 

The software must offer useful functionalities such as reporting and personalization. 

This will help you send the most relevant email to your customers and maximize your advertising budget. 

In addition, an email marketing automation system should be able to integrate with your website to ensure seamless integration.

Klaviyo is a leading eCommerce marketing platform that integrates all your communication channels. It offers free and paid plans, based on the number of contacts in your list. 

2). User-friendly Interface

If you’re a small business owner, it’s vital to choose email marketing automation software that is easy to use. The interface must be clean and modern.

Fortunately, there are many options available. These automated marketing tools can save you time and money. 

However, you need to make sure that the marketing automation solution you choose is affordable and scalable.

Using email marketing automation software can streamline your workflow and make it easy for you to respond to your prospects and clients in real time. 

It can also help you create personalized sales emails that appeal to your prospects. 

One important feature of marketing automation software is the ability to track the behaviors of website visitors and track their interactions with your brand.

3). Integrations

To fully maximize the email marketing automation tool, you need to choose software that can integrate with other apps and other business tools. You may have to pay for implementation and onboarding services. 

Then, you need to designate the leaders who will be responsible for monitoring the software’s functionality and the results. 

You need to check on it frequently to ensure that everything is running smoothly.

To maximize the effectiveness of your marketing automation software, you need to have the right integrations. 

This is especially important for enterprise corporations that have more resources to spend on marketing. 

Enterprise corporations should consider the needs of all departments and ensure that their marketing automation software integrates with best-in-class tools.

4). Scalability

Scalability is a crucial element in email marketing automation. 

If your solution is not scalable, you may not be able to leverage all of its potentials, or the program may become useless. 

You may only digitize processes but fail to use the software to build content or create campaigns. 

In such a case, you may end up with a database of leads and no real idea of what to do next.

A well-planned marketing solution will allow you to segment your email list, score leads, and nurture them. 

Moreover, it will allow you to conduct A/B testing and monitor your marketing performance. 

It can even create automated workflows to improve customer experience and increase conversion rates. But remember, marketing automation is not a CRM.

5). SMS marketing

Choose an email marketing platform that supports SMS marketing. SMS marketing automation can be a powerful tool for companies of all sizes. 

It can be used to send conversational prompts and surveys, or invite customers for one-on-one consultations. 

Even small service businesses can benefit from this feature. The automated system can also respond to questions, such as how satisfied the customer is with the service, and can send targeted follow-up texts.

SMS marketing automation provides a more efficient way to reach customers. It offers two-way messaging, which is more likely to be opened by the recipient. 

Automated workflows ensure that the messages are sent at the optimal moment. 

In addition, SMS marketing automation allows businesses to send time-sensitive offers, such as special discounts or store-specific information.

Klaviyo vs. HubSpot: FAQs

Here are answers to some of the frequently asked questions (FAQs) about Klaviyo and HubSpot:

Is Klaviyo a CRM?

Klaviyo is better described as an all-in-one email marketing automation software designed for eCommerce brands and online companies. While it offers some basic CRM features, it’s not a robust CRM platform like HubSpot.

What is a good HubSpot CRM alternative?

HubSpot’s CRM is really amazing. A better alternative is Zoho CRM, which is a more affordable platform but aimed at small and mid-size businesses.

Klaviyo vs. HubSpot: Which is Better?

Klaviyo has an intuitive email builder and offers a variety of email templates. 

It lets you create automated email flows and email campaigns that are scheduled and sent to defined segments of your subscribers.  

HubSpot allows you to nurture leads intelligently. 

Unlike blanket marketing, where the same message is sent to everyone, it allows you to send relevant information and engage your target audience. It also offers integrated analytics.