Klaviyo Pricing: Which Plan is Best For You? (September 2022)

Here’s why I switched from MailChimp to Klaviyo and I’m loving it:

Klaviyo pricing and plans are based on “active profiles,” meaning that it charges for contacts who haven’t unsubscribed or suppressed their subscription.

When deciding on a Klaviyo plan, it’s important to remember that there are a variety of pricing options available. 

As your audience grows, you can choose a plan that works for your budget and delivers your emails & SMS as quickly as possible. 

While Klaviyo is similar to some of the popular CRMs, it’s important to remember that its pricing is based on the number of contacts you have on your list.

Besides being able to handle email marketing, Klaviyo also offers SMS marketing. If your business uses SMS regularly, you’ll want to consider a Klaviyo plan with unlimited messages. 

What’s Included With Every Klaviyo Plan? Free vs. Email vs. Email & SMS vs. Klaviyo One (Enterprise Solution)

Klaviyo pricing and plans

No matter the plan you choose, you’ll gain access to all of these basic and advanced features and tools:

  • Hyper-precise segmentation
  • Automated A/B testing
  • Detailed customer profiles
  • Built-in web forms and pop-ups
  • Personalized benchmarks
  • Drag-and-drop easy automation builder
  • Targeted, one-off messages and campaigns
  • 220+ pre-built integrations
  • Precise multi-channel attribution
  • Personalized product recommendations

Klaviyo Pricing Summary: Free vs. Email vs. Email & SMS vs. Klaviyo One 

Klaviyo pricing is based on the number of contacts you have in your email database and how many SMS messages you send. 

The monthly price for Klaviyo depends on the number of contacts you’d like to manage. 

The free plan allows you to send up to 500 emails. However, you’ll need to use double opt-in and content branding in your emails. 

As your contact list grows, you’ll need to upgrade to a more expensive plan. There are several options available, from $20 – $1,995/month for 251 to 150,000 contacts and up to 450,000 SMS credits each month for $3,845/month.

Klaviyo Pricing: Free Plan

Cost$0/month (free forever)
Contacts0 – 250
Email Sends 500 emails per month 
SMS150 free monthly SMS
Email & Chat SupportAvailable

The Klaviyo Free Plan is a great way to get started, but there are some limitations. 

As the name implies, the free plan limits your email sending to 250 people. If you want to reach a larger number of people, you’ll need to upgrade to the paid plan. 

As a result, the free plan is almost useless if you’re looking to scale your business beyond its setup stage.

For starters, you can sign up for a free 14-day trial. After that, you can begin to pay monthly or yearly depending on the number of subscribers you have. 

If you’re a small business looking to launch an email marketing campaign, Klaviyo’s free plan may be right for you. 

With a free account, you can connect your eCommerce business and set up email automation – a process the company calls ‘flows.’ You can send emails to your customers and track your results.

Another advantage to Klaviyo is its vast segmentation capabilities. 

The system allows you to create unique coupons for each contact, and you can set the number of recipients that can use each coupon. 

You can also set up rules for how many users can use coupons, limiting how many you can give to different recipients.

Who is it for?

The Klaviyo Free Plan is ideal for individual marketers and small businesses just getting started with sending emails and SMS to customers.

Klaviyo Pricing: Email Plan

Get everything in Klaviyo’s Free plan, plus:

Contacts 250 – 150,000+ 
Cost$20 – $1,995/month
Email Sends 5,000 – 1.5 million monthly emails
SMS150 free monthly SMS
Email & Chat SupportAvailable

The Klaviyo Email Plan includes a range of features for a monthly fee. The Essentials plan costs $20 a month and allows you to send up to 5,000 emails. 

It also includes a dedicated IP address and priority support. 

It has multiple automation settings that you can use to build remarketing, re-engagement, and onboarding campaigns. 

You can also clean up old data and send personalized emails to your subscribers. 

The platform offers multiple plans that help you grow your business. If you’re wondering if Klaviyo is right for you, try out the free trial.

To make sure your emails are delivered, you can suppress or delete profiles. 

Suppressing profiles will not delete the messages you send, but it will suppress your contacts, so it won’t count against your plan’s active profile limit. When deleting contacts, you’ll also delete their history.

While the Klaviyo Email Plan may not be the cheapest email marketing tool, it can help you reach your goals. 

It also offers multi-channel solutions and unique email flows, making it an excellent choice for large-scale companies. 

You can also opt for the cheaper plan if you have a higher number of subscribers.

Who is it for?

The Klaviyo Email Plan is best suited for businesses and entrepreneurs that want to take their email marketing journey to the next level.

This Plan allows users to personalize their email campaigns at scale. 

Klaviyo Pricing: Email and SMS Plan 

Everything in the Klaviyo Email Plan, plus

Contacts 250 – 150,000+ 
Cost$35 – $1,970/month
Email Sends 5,000 – 1.5 million monthly emails
SMS150 – 450,000 monthly SMS credit costs $20 – $3,845/month
Email & Chat SupportAvailable

The Klaviyo Email and SMS Plan offers a variety of different features to maximize your business’s email marketing. 

These features include deep segmentation, personalization, ROI-based reporting, and social media advertising. 

The plan also includes one-click integration for email marketing and SMS marketing.

Whether you want to send a simple message or a detailed report, Klaviyo will make your business marketing easier. 

The software also includes the ability to track your SMS conversations. 

You can also customize your messages to address specific customer needs. For example, you can send personalized messages to subscribers based on their purchases.

While Klaviyo has an affordable price plan for small businesses, larger businesses should consider upgrading to a more expensive plan if their email and SMS marketing needs to become more complicated. 

The company also offers a bespoke pricing plan for larger businesses. Using the website’s calculator, you can determine how much you can expect to pay each month.

Who is it for?

Marketers and eCommerce brands that want to reach customers via email and SMS will benefit so much from the Klaviyo Email & SMS plan.

Klaviyo One: Enterprise Solution Plan 

Klaviyyo pricing: Klaviyo One

When you’re looking for a unified customer platform that delivers the most engaging personalization at scale, you’ll need to upgrade to the Klaviyo One Enterprise solution.

This plan is used by 1,200 leading brands including Citizen, ColourPop, O’Neill, TaylorMade, SPANX, etc.

To get pricing for Klaviyo One, contact the sales for a custom quote.

How Much Does Klaviyo Cost and What’s Included?

Main Features
Built-in Forms and Pop-ups  YesYesYesYes
Costs$0/month$20 – $1,995/month$35 – $1997/monthCustom quote
Pre-built IntegrationYesYesYesYes
A/B TestingAvailableAvailableAvailableAvailable
Automation BuilderYesYesYesYes
Email TemplatesAvailableAvailableAvailableAvailable
Customer ProfilesYesDetailed profilesDetailed profilesDetailed profiles
Contacts & Emails
# of ContactsUp to 250251 – 150,000+251 – 150,000+251 – 150,000+
Emails Sends500 emails per monthUp to 5,000 emails per monthUp to 5,000 emails per monthCustom
SMS Sends150 free email credits per month150 free email credits per month150 – 450,000 email credits per monthCustom

Is Klaviyo Worth The Price?

The monthly fee is very reasonable, and the email and SMS tools are user-friendly.

While Klaviyo is slightly more expensive than Mailchimp, it comes with an extensive feature set and many benefits. 

If you’re moving from Mailchimp to Klaviyo, this can be a big step, so it’s important to consider whether Klaviyo is the right option for your business. 

Unlike Mailchimp, Klaviyo costs based on “active profiles,” meaning that it charges for contacts who haven’t unsubscribed or suppressed their subscription.

Klaviyo has several tiers based on email addresses, and prices go up per contact. Email and SMS campaigns are billed by active contacts, and prices go up with the number of contacts. 

For small businesses, a free plan is enough for around 500 monthly emails. If you’re looking to send more than 5,000 emails per month, you can upgrade to one of the paid plans, which offers up to 500,000 emails per month. 

In addition, Klaviyo offers five free webinars to help you get up and running with the platform.

Klaviyo also has a predictive analytics component, which helps you track the performance of your marketing campaigns. It also lets you send personalized messages based on customer data. 

This helps increase your chances of receiving messages that resonate with recipients and boost engagement rates. 

The tool also offers a variety of automation capabilities, which can save you time and increase the impact of your campaigns.

Klaviyo Pricing: FAQs

What questions do you have about Klaviyo pricing and what’s included? This section will address a few of those frequently asked questions:

How Many Emails Can Klaviyo Send?

Klaviyo has a free plan for those with 250 active profiles. This plan enables you to test out autoresponders and email flows. If you want to send more than this, you must pay for a paid plan. 

This plan scales with the number of subscribers you have.

When creating your email campaigns, you will need to determine the number of recipients you want to email. 

Most plans allow up to 5,000 messages. If you need to send more, you can upgrade your account. 

Klaviyo also lets you schedule how often your emails should be sent.

Is Klaviyo Like MailChimp?

For those who have more experience in email marketing, Klaviyo has more advanced features and an easier-to-use editor. 

Its drag-and-drop editor is easier to use and more intuitive and allows you to add background colors and tweak fonts. 

Mailchimp allows you to edit text and fonts, but Klaviyo’s editor is designed for experienced email marketers.

Both tools have a range of features, and Klaviyo offers A/B testing tools. 

A/B testing allows you to track bounce rates and unsubscribe rates under different flows, which can help you optimize your emails. 

You can also use Klaviyo’s advanced analytics to see trends in customer engagement and to analyze which emails convert best. 

Additionally, Klaviyo also collects subscriber information to track future purchases.

Is Klaviyo a B2B?

Yes, Klaviyo is a powerful B2B platform but can also be useful for B2C businesses. It comes with a variety of marketing features that are tailored for both the B2B and the B2C markets.

One of the best features of Klaviyo is its ability to customize each email with content that is relevant to the customer. 

Whether customers have added items to their cart or given their information, Klaviyo will pair relevant content with the right call-to-action. 

The platform also works with Shopify, allowing users to connect Klaviyo to their Shopify store within minutes.

Klaviyo Pricing: Which Plan is Better?

There are several plans available with Klaviyo, and they all offer different features. 

You should consider the cost and the number of active contacts before choosing the right plan for your business. 

You can try out the free version for up to 250 active profiles before you decide to pay for a paid plan. 

However, the free version does not allow you to remove Klaviyo branding, and you cannot adjust the double opt-in feature.