Is Klaviyo A CRM for Ecommerce? (Key Features, Pros & Cos, Pricing)

Truly, Klaviyo is a powerful email marketing and eCommerce solution. We’ve heard great things about this ecommerce software, but how powerful is the CRM tool?

Let’s take a look at what it can do for you. With its ability to integrate with Shopify and BigCommerce, Klaviyo can help you understand your customer data and send messages to the right people.

We also take a look at the email flow builder and customer persona system.

Klaviyo is an eCommerce platform

If you’re looking for an ecommerce platform that can keep track of every single transaction and customer, look no further than Klaviyo.

The platform uses artificial intelligence, machine learning, and predictive analytics to give you a 360-degree view of your customer base.

You can even integrate with third-party platforms like Shopify, Salesforce Commerce Cloud, Yotpo, and other social media apps.

The platform charges based on the number of email and SMS contacts your customers make. It also has an impressive collection of social media advertising features that allow you to reach your customers with a more personalized experience.

Klaviyo is a comprehensive ecommerce platform that gives online brands complete control of their consumer data and empowers them to form productive relationships. This platform is designed to integrate seamlessly with the technology stack of a retailer, giving them a full story about every single customer.

Customers can opt-in for email newsletters, get personalized recommendations, and track their purchases in real time. With so many features and integrations, Klaviyo is a compelling choice for online businesses of all sizes.

Although Klaviyo offers a help center with video tutorials and articles, it is still worth paying attention to its price structure. It costs up to three times more than comparable digital marketing services.

Additionally, the software is difficult to use, so you may need a freelancer to set it up for you. However, it’s worth checking out the customer support forums for tips and tricks on email marketing, customer acquisition, and signup forms.

Integrated with Shopify, Klaviyo syncs data in real time. It automatically adds email list subscribers and stats from Shopify.

You’ll be able to see your revenue in one glance. And, if you’re looking for an ecommerce platform that will work with Shopify, Klaviyo is the way to go. But it’s also one of the most expensive.

Mailchimp is another popular email marketing platform. It doesn’t have the cutting-edge features that Klaviyo does, but it’s still more than adequate for basic eCommerce tasks.

Klaviyo’s email marketing options, in addition to Mailchimp’s, can link with most social media accounts. You can also publish your emails to Facebook, Chargebee, and Squarespace. This way, you can streamline your marketing efforts.

Klaviyo integrates with Shopify

If you are using Shopify to run your online store, then Klaviyo integration with Shopify is a great option.

It syncs customer data between the two apps and automates the entire order processing process.

With Klaviyo, you can also gather leads, trigger automated emails, and even put email marketing on autopilot. Here are a few simple steps to get started with Klaviyo integration with Shopify.

First, sync your Shopify account with Klaviyo. Once you have done that, you can view a customer’s consent status. This information will sync to Klaviyo if the customer has opted-in to receive emails. You can also sync the customer’s profile with Klaviyo if you wish.

You can find these settings by navigating to the Profiles tab and searching for the person’s name and email address.

Next, install the plugin for Klaviyo on your Shopify website. It will automatically add a javascript extension to your site. The javascript add-on will automatically install all the required scripts, such as Klaviyo’s onsite form.

Once installed, Klaviyo will track the subscribers’ activity on your Shopify site. When installed, Klaviyo will create metrics for each integration you have.

The Klaviyo integration with Shopify allows you to bring customer information from your Shopify account into Klaviyo for targeted messaging. You can then follow the guide to collect email subscribers from your Shopify newsletter and signup form.

Once you’ve set up the integration, Klaviyo will automatically add the customers to your e-mail list. You can also enable Klaviyo to update Shopify data.

Klaviyo is a powerful growth marketing platform that enables online businesses to deliver personalized, dynamic, and customer-centric experiences to their customers.

Klaviyo integrates with Shopify to help you create and send email campaigns with greater precision.

The integrated Klaviyo system helps you build deeper consumer relationships by combining data from your Shopify store with Klaviyo marketing.

This is a great option for online business owners who want to increase their Client Lifetime Value.

As a bonus, Klaviyo offers robust integration support with Shopify and other platforms. The company’s Performance Dashboard helps you analyse your marketing campaigns by tracking visitor activity and refund requests.

It also keeps track of recently ordered items and the income earned from Campaigns. By analyzing this data, you can create personalized email campaigns based on your audience. It even allows you to create segments based on consumer behavior.

Klaviyo has a robust customer persona system

One of the things that makes Klaviyo stand out from its competitors is the customer persona system that it features.

This powerful system is built from data collected through Klaviyo and its integrations. It also tracks useful metrics like website activity and spend history.

If you’re looking for an email marketing solution that can help you create highly targeted emails, you should give Klaviyo a try.

Another key feature of this platform is that it allows you to create detailed profiles of your customers. You can also create branches and branch your emails, and you can export campaigns to your social media accounts, such as Facebook and Twitter.

These two features make Klaviyo a great option for marketing automation.

Regardless of whether you’re looking for a simple or complex email marketing platform, Klaviyo’s customer persona system will help you get there.

In addition to customer personas, Klaviyo’s customer analytics feature allows you to track your customer’s behavior in different ways.

By integrating your emails with your inventory, you can target specific people for further marketing efforts.

For example, if you sell shoes online, you can segment your customers by style and make recommendations based on their preferences. This will make it much easier to reach your customers and increase their satisfaction.

Klaviyo has a simple email flow builder

The simple email flow builder in Klaviyo makes setting up emails a breeze. The platform includes a template library that gives you ideas for different types of email campaigns.

You can also create your own email templates and test the readability and content of each message before sending them out.

As you build your email campaigns, the flow builder is the ideal way to ensure that every aspect of them is as intended.

To create a new email flow, you must first import your existing data into Klaviyo. You will then select a trigger from the Flows Library.

This trigger is based on the data in a Klaviyo account, such as an order or purchase. When you add an action, you can use the trigger as a list, segment, or metric. You can even choose to include a date property to further tailor the flow.

The Klaviyo platform also has integrations with Shopify. This will make it easier for you to create a more customized email flow for your customers.

If you sell products with a strong replenishment component, this platform will be ideal for you.

It also integrates with Facebook custom audiences to help you create more targeted communications. If you sell products that are complementary to each other, you can also send emails recommending complementary products.

The pricing for Klaviyo depends on the size of your contact list. The company provides email support during business hours, as well as live chat. In addition to this, you can take advantage of their in-app support features.

You can get email support via Live chat or Email, and get a proper roadmap for streamlining your processes. Additionally, you can download a simple Getting Started handbook that explains the platform’s features and enables you to set up your campaigns without much fuss.


Another benefit of Klaviyo is that it has built-in popups for collecting email subscribers. The popups can be configured so that they don’t annoy known subscribers.

You can also ask for additional preferences on existing subscribers like birthdays.

Using this tool will help you keep their name fresh and their address in mind.

The email flow builder is available to all users and you can create as many as you want!