iPage vs. Squarespace: Which Site Builder to Use?

The website-building industry has witnessed exponential growth, with individuals and businesses recognizing the importance of a strong online presence.

iPage and Squarespace are two powerful visual page builders, each contributing to the evolving landscape of website creation.

If you’re wondering how they’re different, here’s what I know:

The main difference is that iPage primarily focuses on web hosting with seamless WordPress integration, providing a cost-effective solution for users seeking reliable hosting, while Squarespace is an all-in-one platform, encompassing hosting, design, and e-commerce features within its intuitive interface, making it a comprehensive choice for users desiring an integrated website-building experience.

2. iPage vs Squarespace: Key Features Compared

Key FeaturesiPageSquarespace
Website Hosting✔️ Offers web hosting services❌ No separate hosting services, all-in-one platform
Ease of Use✔️ User-friendly website builder✔️ Intuitive drag-and-drop design interface
Template Selection✔️ Variety of templates available✔️ Stunning and professionally designed templates
E-commerce Capabilities✔️ Supports e-commerce functionality✔️ Comprehensive e-commerce features
Design Customization✔️ Customizable designs and layouts✔️ Extensive design customization options
Customer Support✔️ 24/7 customer support✔️ Dedicated customer support
Pricing Transparency✔️ Clear pricing structure✔️ Transparent pricing with various plans
Integration Opportunities✔️ Integrates with third-party apps✔️ Limited third-party integrations

3. What is iPage and How Does It Work?

iPage is a web hosting provider that also offers a user-friendly website builder. Users can leverage iPage’s hosting services and build their websites using the provided tools.

The platform is designed for simplicity, making it accessible for beginners while still offering customization options.

iPage Pros:

  1. WordPress Integration: Seamless integration with WordPress, leveraging the extensive WordPress ecosystem.
  2. User-Friendly Interface: A user-friendly website builder, making it accessible for beginners.
  3. Web Hosting Expertise: Robust web hosting services, ensuring reliable performance for hosted websites.
  4. Cost-Effective Plans: Clear and affordable pricing plans, suitable for budget-conscious users.
  5. Versatile Templates: Offers a variety of customizable templates catering to different industries.
  6. 24/7 Customer Support: Provides round-the-clock customer support for assistance and issue resolution.


  1. Design Limitations: Limited design flexibility compared to more visually focused platforms.
  2. Integration Challenges: Integrating third-party tools may be more challenging compared to some competitors.
  3. E-commerce Complexity: While it supports e-commerce, the platform may be less intuitive for complex online stores.

4. What is Squarespace and How Does It Work?

Squarespace is an all-in-one website-building platform that combines hosting, design, and e-commerce features. Users can create visually stunning websites using the intuitive drag-and-drop interface. Squarespace simplifies the website-building process, offering a comprehensive solution for individuals and businesses.

Squarespace Pros:

  1. All-in-One Platform: Comprehensive all-in-one platform, covering hosting, design, and e-commerce.
  2. Visual Design Freedom: Intuitive drag-and-drop interface, offering extensive design customization options.
  3. Professional Templates: Professionally designed templates providing a sophisticated aesthetic.
  4. E-commerce Excellence: Robust e-commerce features for creating and managing online stores effectively.
  5. Integrated Solutions: Eliminates the need for external hosting, ensuring a unified website-building experience.
  6. Customer Support: Dedicated customer support, offering assistance and guidance.


  1. Steeper Learning Curve: The platform may have a steeper learning curve for users new to visual design.
  2. Limited WordPress Integration: Less seamless integration with WordPress compared to platforms dedicated to it.
  3. Pricing Complexity: While transparent, pricing plans may be perceived as relatively higher for certain users.

5. iPage vs Squarespace: Side-by-Side Comparison

Looking for an in-depth comparison of the key features, get all your facts here.

1. Website Hosting:

iPage excels in offering robust web hosting services, providing a reliable foundation for your website. Hosting your site on iPage ensures optimal performance, and their hosting plans cater to various needs, whether you’re running a personal blog or a thriving e-commerce store. It’s akin to having a trustworthy landlord who takes care of your property, ensuring it’s always accessible to visitors.

In contrast, Squarespace takes a different route, providing an all-in-one solution that includes hosting within its platform. It’s like having a fully furnished apartment where everything is conveniently located in one place. This approach simplifies the hosting process for users who prefer an integrated solution, eliminating the need to manage hosting separately.

2. Ease of Use:

iPage offers a user-friendly website builder that simplifies the process of creating your site. It’s like having a set of building blocks where you can easily piece together your online presence. The intuitive interface ensures that even those without technical expertise can navigate the platform smoothly, making website creation a breeze.

Squarespace, known for its intuitive drag-and-drop design interface, is like a virtual canvas where you can effortlessly paint your online masterpiece. It provides creative freedom without the complexities, making it suitable for both beginners and experienced designers. Using Squarespace is akin to having an art studio that welcomes creators of all skill levels, fostering a seamless and enjoyable design experience.

3. Template Selection:

iPage offers a variety of templates that cater to different industries and design preferences. Choosing a template on iPage is like picking the architectural style for your dream home.

Whether you envision a sleek modern design or a classic and timeless look, iPage provides options to suit your taste.

Squarespace, renowned for its stunning and professionally designed templates, is like walking into a high-end boutique with curated collections. Each template is crafted with precision, offering a visual feast for users.

It’s akin to choosing a designer outfit for your website, ensuring a polished and sophisticated online presence.

4. E-commerce Capabilities:

iPage supports e-commerce functionality, making it an excellent choice for businesses looking to sell products online. It’s like having a reliable cashier at your brick-and-mortar store who ensures smooth transactions.

iPage’s e-commerce features are designed to enhance the shopping experience, offering a seamless integration for online businesses.

Squarespace, with its comprehensive e-commerce features, is like having a virtual shopping mall at your fingertips.

It provides tools for inventory management, secure transactions, and a visually appealing storefront.

Squarespace’s e-commerce capabilities create a virtual marketplace, empowering businesses to showcase and sell their products with style.

5. Design Customization:

iPage allows for customizable designs and layouts, providing users with the freedom to tailor their websites to specific preferences.

It’s akin to having an interior decorator who understands your style and transforms your space accordingly. iPage’s design customization options ensure that your website reflects your unique brand identity.

Squarespace, known for extensive design customization options, is like having a personal stylist for your online presence. It offers a range of design elements and tools, allowing users to fine-tune every detail.

Squarespace ensures that your website is not just functional but also a visually captivating representation of your brand, much like curating a personalized wardrobe.

6. Customer Support:

iPage boasts 24/7 customer support, creating a safety net for users who may encounter challenges. It’s like having a round-the-clock concierge service for your website, ready to assist whenever you need guidance.

iPage’s commitment to customer support ensures that users have a reliable partner in their website-building journey.

Squarespace, with its dedicated customer support, is like having a personal assistant for your online endeavors.

The support team is equipped to address inquiries promptly, offering solutions tailored to users’ needs.

Squarespace’s customer support is akin to having a reliable ally, ensuring that your website functions seamlessly.

7. Pricing Transparency:

iPage boasts clear pricing structures, allowing users to understand the costs associated with their chosen plans. It’s like having a straightforward menu at a restaurant, where you can easily see the prices for each dish.

iPage ensures that users are aware of the financial commitment from the start, promoting transparency in their service.

Squarespace, known for transparent pricing, is like attending a concert with ticket prices clearly displayed.

Users can explore various plans with a clear understanding of what each entails.

Squarespace’s commitment to pricing transparency is akin to purchasing tickets without hidden fees, providing users with a straightforward and honest experience.

iPage Use Case Examples:

  1. Local Bakery’s Online Presence: Scenario: A quaint local bakery, eager to establish an online presence, opts for iPage to create a charming website. Leveraging iPage’s user-friendly website builder, the bakery showcases its delectable treats, provides an online menu, and introduces special promotions. The customizable design allows them to reflect the cozy atmosphere of their physical store. With iPage’s e-commerce support, customers can now place orders for their favorite pastries and cakes, enhancing the bakery’s reach and boosting sales.
  2. Freelance Photographer’s Portfolio: Scenario: A freelance photographer seeking to showcase a diverse portfolio selects iPage for its template variety and customization options. Utilizing iPage’s design flexibility, the photographer creates an aesthetically pleasing website that highlights their best work. The platform’s ease of use allows them to regularly update the portfolio with new projects and client testimonials. With iPage’s hosting services ensuring reliable performance, the photographer’s online portfolio becomes a powerful tool for attracting new clients and collaborations.

Squarespace Use Cases:

  1. Artisanal Handmade Crafts Store: Scenario: An artisanal store specializing in handmade crafts chooses Squarespace to establish an online storefront. Squarespace’s visually stunning templates provide an elegant backdrop for showcasing unique handmade products. The drag-and-drop interface simplifies the addition of new items and the creation of visually appealing product pages. With Squarespace’s integrated e-commerce features, the store effortlessly manages inventory, processes transactions securely, and provides a seamless shopping experience for customers worldwide.
  2. Professional Services Consulting Firm: Scenario: A consulting firm offering professional services turns to Squarespace to revamp its online presence. Squarespace’s template selection caters to the firm’s corporate image, providing a polished and sophisticated look. The platform’s design customization options allow the consulting firm to tailor the website to convey expertise and professionalism. Squarespace’s integrated features, such as appointment scheduling and client testimonials, streamline client interactions. The firm’s Squarespace-powered website becomes a valuable asset for attracting new clients and conveying a trustworthy brand image.

iPage vs. Squarespace: Pricing Breakdown

iPage Pricing:

PlanFeaturesPrice (Per Month)
Shared Hosting PlanEssential hosting features, free SSL certificateStarting at $1.99
WordPress HostingTailored for WordPress users, enhanced performanceStarting at $3.75
VPS HostingIncreased performance, dedicated resourcesStarting at $19.99
Dedicated HostingMaximum control, dedicated server resourcesStarting at $119.99

Note: Prices may vary based on promotions and renewal terms.

Squarespace Pricing:

PlanFeaturesPrice (Per Month)
PersonalWebsite with Squarespace branding removed, basic features$12.00
BusinessFully featured website with advanced analytics and e-commerce$18.00
Basic CommerceBasic e-commerce features, transaction fees, and sales limitations$26.00
Advanced CommerceFull e-commerce suite with advanced features and unlimited sales$40.00

Note: Squarespace offers annual billing, and prices may vary based on currency and region.

What to Consider When Choosing Between iPage and Squarespace

Here are essential consideration to make when choosing a hosting/site builder:

1. Platform Integration:

Choosing between iPage and Squarespace requires careful consideration of platform integration. iPage, with its web hosting focus, seamlessly integrates within the WordPress ecosystem.

It’s a solid choice for those prioritizing compatibility with WordPress plugins and seeking a harmonious integration within the broader WordPress community. On the other hand, Squarespace, an all-in-one platform, provides a comprehensive solution encompassing hosting, design, and e-commerce.

Its integrated approach ensures a unified environment, simplifying the website-building process.

2. Design Flexibility:

When evaluating iPage and Squarespace, delve into the realm of design flexibility to align with your creative vision. iPage offers customizable designs and layouts, empowering users to tailor their websites to specific preferences. It’s akin to having a versatile canvas where you can paint your online identity. Squarespace, renowned for extensive design customization options, elevates the creative process. It’s like stepping into a design studio equipped with a myriad of tools for crafting a visually captivating online presence.

3. Learning Curve:

The learning curve is a pivotal factor in your decision-making process between iPage and Squarespace. iPage’s streamlined WordPress integration ensures a minimal learning curve, making it accessible to users with varying levels of expertise. Its user-friendly design follows WordPress conventions, providing a familiar environment for those acquainted with the platform.

Squarespace, with its intuitive drag-and-drop interface, simplifies the design process for users with diverse skills.

Both platforms aim to minimize the learning curve, yet your team’s proficiency and comfort should guide your choice.

If you prioritize a straightforward WordPress-centric experience, iPage offers a gentle learning curve, while Squarespace beckons to those valuing intuitive visual design without intricate technicalities.

4. Project Collaboration:

Project collaboration plays a pivotal role in your decision between iPage and Squarespace. iPage fosters seamless teamwork within the WordPress framework, making it an excellent choice for collaborative design projects.

Multiple contributors can work simultaneously, enhancing project efficiency. It’s like having a communal workspace where each member contributes to the collective vision.

Squarespace, designed for collaborative design within WordPress, offers a platform where teams can collaborate effectively.

Think of it as a digital design studio where team members collectively shape the online narrative.

Assess the size and dynamics of your team, as well as the collaborative features provided by each tool.

Whether your projects involve extensive teamwork or streamlined collaboration, both iPage and Squarespace offer solutions tailored to your collaborative design needs.

5. Ecosystem Support:

Examine how iPage and Squarespace align with the broader ecosystem and support networks to enhance your website-building journey.

iPage, focusing on enhancing the native WordPress experience, benefits from the extensive WordPress community and support resources.

Users can tap into a wealth of plugins and themes within the WordPress ecosystem, fostering a collaborative community.

In contrast, Squarespace, as a visual page builder within WordPress, also enjoys robust community support. Its dedicated ecosystem offers a range of third-party integrations and templates, providing additional tools for customization.

Evaluate the additional features and support networks surrounding each tool. If you prioritize integration within the WordPress ecosystem, both iPage and Squarespace offer substantial community support and resources.

11. FAQs

Looking for answers to common questions you may have? Here you go:

1. Is iPage suitable for beginners? Absolutely! iPage is well-suited for beginners. Its user-friendly website builder and straightforward WordPress integration make it accessible even for those with limited technical expertise. The platform simplifies the website-building process, ensuring a smooth experience for users who are just starting their online journey.

2. Can Squarespace support complex e-commerce needs? Certainly! Squarespace is equipped to handle complex e-commerce requirements. With comprehensive e-commerce features, secure transaction capabilities, and a visually appealing storefront, Squarespace caters to businesses of all sizes. Whether you’re selling handmade crafts or managing a diverse product inventory, Squarespace provides the tools for a seamless online shopping experience.

3. How does iPage handle website hosting? iPage is primarily a web hosting provider with a user-friendly website builder. It seamlessly integrates with WordPress, offering reliable hosting services. Users can enjoy the benefits of a robust hosting infrastructure while leveraging iPage’s website-building tools for a cohesive online presence.

4. Does Squarespace offer design flexibility for creative projects? Absolutely! Squarespace is renowned for its design flexibility, making it an excellent choice for creative projects. With an intuitive drag-and-drop interface and a range of customizable templates, Squarespace empowers users to bring their creative visions to life. It’s like having a virtual design studio that caters to the diverse needs of artists, photographers, and creative entrepreneurs.

5. Can I integrate third-party tools with iPage and Squarespace? Yes, both iPage and Squarespace support integration with third-party tools. iPage, with its WordPress integration, taps into the extensive WordPress ecosystem, offering compatibility with a wide range of plugins and themes. Squarespace, although more self-contained, provides opportunities for third-party integrations, ensuring users can enhance their websites with additional features and functionalities beyond the platform’s native offerings.

12. Is iPage Better than Squarespace: Takeaway

While iPage’s hosting-centric approach can limit design flexibility and integrations outside WordPress, its downside transforms into a strength for WordPress enthusiasts.

The platform excels in WordPress integration, offering a seamless hosting experience.

Squarespace’s downside may lie in a steeper learning curve for those new to visual design. However, this challenge is transformed into an opportunity for creative freedom.

Squarespace’s intuitive drag-and-drop interface empowers users with extensive design possibilities, catering to both beginners and design-savvy individuals.

Both tools effectively address their downsides, leveraging them to cater to distinct user preferences and needs.