Invideo vs. Pictory: Which AI Video Editor to Use? [2024]

Here’s my honest InVideo vs. Pictory AI comparison guide.

Pictory AI and InVideo have dominated the video editing industry by offering intuitive design tools for marketers, content creators, and businesses, simplifying the creation of engaging visual content for various platforms, leading to widespread adoption.

Both offer AI-powered video creation, but their strengths lie in different areas.

The main difference is that InVideo primarily focuses on video creation with a wide range of templates and editing features, while Pictory specializes in image-based content creation, offering advanced tools for designing graphics, presentations, and visual assets.

InVideo vs. Pictory: Key Features at a Glance:

Starting PointTemplates, text input, uploadsScripts, existing video, images
TemplatesMassive library of themesMore focused on customization
CustomizationQuick edits (text, colors, etc.)Detailed scene adjustments, transitions
VoiceoversText-to-speech + uploadText-to-speech + upload
Music LibraryExtensiveIncluded

What is InVideo and how does it work?

Think of InVideo as your video Swiss Army knife. It offers thousands of templates covering explainer videos, ads, social promos, and more. You choose a template, swap in your text and images, then let InVideo’s AI handle the rest.

InVideo Pros:

  • Super fast for simple video creation
  • Huge template selection saves time
  • Great for quick social media videos
  • Intuitive interface, easy to learn

Invideo Cons:

  • Template-based, so videos can feel less unique
  • Fine-tuning scenes is less granular than Pictory
  • Free plan puts heavy watermark on videos

What is Pictory and how does it work?

Pictory AI is about transforming existing content. You feed it a script, a blog article, even an old video, and its AI helps visualize it. You get extensive editing control for a polished, customized final product.

Pictory AI Pros:

  • Repurposes long-form text into videos
  • Detailed editing control for professional look
  • Automatic captions and summaries
  • Includes stock media library

Pictory AI Cons:

  • Steeper learning curve than InVideo
  • Fewer premade templates to kickstart ideas

InVideo vs. Pictory: Side-by-Side Feature Comparison

1. Ease of Use:

  • InVideo: Boasts an intuitive interface with drag-and-drop functionality, suitable for users of all skill levels. Its straightforward layout and guided tutorials make it easy to navigate.
  • Pictory: Similarly user-friendly interface, emphasizing simplicity and efficiency in graphic design. Offers clear instructions and customizable templates for seamless content creation.
  • Verdict: Both platforms excel in usability, catering to novice and experienced users. It’s a tie in this category.

2. Features and Templates:

  • InVideo: Provides a vast library of video templates, stock footage, and audio tracks, suitable for diverse video projects. Offers advanced editing features like text overlays and transitions.
  • Pictory: Focuses on graphic design templates, offering a wide range of customizable options for images, illustrations, and social media graphics.
  • Verdict: InVideo shines in video-centric features, while Pictory offers a plethora of graphic design templates. The winner depends on the user’s specific needs.

3. Editing Capabilities:

  • InVideo: Offers robust video editing tools, including text overlays, effects, and animations, empowering users to enhance their videos creatively.
  • Pictory: Emphasizes graphic design editing capabilities, such as image manipulation, color adjustments, and typography controls, enabling users to refine visual content.
  • Verdict: InVideo excels in video editing, while Pictory focuses on graphic design editing. The choice depends on the type of content being created.

4. Collaboration and Sharing:

  • InVideo: Facilitates collaboration with team members through shared projects and real-time editing capabilities. Offers seamless sharing options for feedback and review.
  • Pictory: Similarly supports collaboration features, allowing users to collaborate on design projects and share drafts with team members for input.
  • Verdict: Both platforms offer robust collaboration and sharing functionalities, making it a tie in this category.

5. Pricing and Plans:

  • InVideo: Offers subscription plans starting from $20 per month, with varying features and access to premium content.
  • Pictory: Provides a free plan with limited features and paid plans starting from $10 per month, offering more advanced features and templates.
  • Verdict: Pricing depends on individual requirements and budget preferences.

6. Customer Support:

  • InVideo: Provides customer support through email, chat, and tutorials, ensuring users receive timely assistance and guidance.
  • Pictory: Offers customer support via email and comprehensive documentation, helping users navigate the platform effectively.
  • Verdict: InVideo’s multi-channel support options give it a slight edge in customer assistance.

7. Scalability:

  • InVideo: Scales well for businesses of all sizes, offering customizable plans and features to accommodate growing needs.
  • Pictory: Similarly scalable, catering to individual creators, small businesses, and larger enterprises with flexible subscription options.
  • Verdict: Both platforms are highly scalable, adapting to the evolving needs of users as they grow their projects or businesses. It’s a tie in this category.

Use Cases for InVideo:

  • Marketers: Need lots of social videos at speed
  • Content Creators: Easily make ‘talking head’ videos with overlays

Use Cases for Pictory:

  • Educators: Turning lesson plans or articles into videos
  • Businesses: Repurposing webinars, reports, or demos

Invideo vs. Pictory AI Pricing at a Glance

Here’s a breakdown of the pricing for Pictory AI and InVideo:

PricingPictory AIInVideo
Free PlanLimited featuresLimited features
Basic Plan$10/month$20/month
Standard Plan$20/month$40/month
Pro Plan$40/month$60/month
EnterpriseCustom pricing availableCustom pricing available

Factors to Consider When Choosing an AI Video Editing Software

These are the factors to keep in mind when choosing a platform to edit your videos.

Here’s a deeper dive into the 5 factors to consider when choosing between InVideo and Pictory:

1. Template Reliance vs. Originality: How important is a unique look? InVideo’s huge template library makes videos fast, but might lead to a generic feel. Pictory forces you to build from scratch, giving more control over the final aesthetic but demanding more effort.

2. Content Type: What videos are you creating? InVideo excels for short, punchy social media blasts, product ads, etc. Pictory is ideal for turning scripts, articles, or longer webinars into educational content or in-depth explainers.

3. Workflow Preference: Do you want a guided process, or editing freedom? InVideo steers you through templates for speed. Pictory gives you a blank canvas, letting you tweak timing, visuals, and transitions for a truly tailored result, but this takes more time to master.

4. Starting Point: What resources do you have? InVideo is great if you mainly need to edit existing text or upload images. Pictory shines with scripts or blog posts, using AI to suggest relevant visuals.

5. Audio Needs: Pictory’s text-to-speech is solid, but InVideo sometimes offers more natural-sounding AI voices. Both allow voiceover uploads, so it depends on how picky you are about the voice perfectly matching your brand.


Honest answers to some common questions you might have right now about these AI-powered video editing software tools:

  1. Can I use both platforms for commercial projects?
    • Yes, both InVideo and Pictory allow users to create content for commercial use. However, it’s essential to review the terms of service and licensing agreements to ensure compliance with usage rights and restrictions.
  2. Do these platforms offer a free trial?
    • Yes, both platforms offer free trials to allow users to explore their features and capabilities before committing to a subscription. The free trial durations may vary, so users should check the respective websites for details.
  3. Are there limitations on the number of projects I can create?
    • Both InVideo and Pictory offer varying subscription plans with different project limits. Users can choose a plan based on their project requirements and upgrade as needed to accommodate additional projects.
  4. Can I collaborate with team members on projects?
    • Yes, both platforms support collaboration features, allowing users to invite team members to collaborate on projects. Team members can provide feedback, make edits, and work together in real-time to create content.
  5. Are there tutorials or support resources available for beginners?
    • Yes, both InVideo and Pictory offer tutorials, guides, and support resources to assist users, especially beginners. These resources cover topics such as getting started, using advanced features, and troubleshooting common issues, providing comprehensive assistance for users at all skill levels.

Is InVideo better than Pictory? Takeaway

InVideo stands out with speed and ease of use. Its massive template library lets anyone create eye-catching videos in minutes.

However, this reliance on templates can make videos feel less original or customized for your specific brand.

Pictory fills this gap by offering detailed control over visuals and editing.

It takes longer to master, but allows for truly unique video creations that perfectly align with your message.