Invideo vs. Canva: Which Content Creation Tool is Better?

Let’s delve into the comparison of InVideo vs. Canva.

InVideo and Canva are indispensable tools for content creators, each offering a unique blend of features. So what’s the difference?

The main difference is that InVideo focuses primarily on video content creation, offering a moderate learning curve, extensive templates, and a robust media library tailored for dynamic video projects, while Canva is a versatile all-in-one platform, excelling in both graphic design and video editing, making it ideal for creators seeking a comprehensive creative toolkit.

InVideo vs Canva: Key Features Compared

Let’s compare the key features side by side:

Customization Options✔️✔️
Learning CurveModerateLow
Media LibraryExtensiveRobust
Collaboration FeaturesLimitedExtensive

What is InVideo and How Does It Work?

InVideo is a user-friendly video editing platform with a moderate learning curve. It provides an extensive media library, empowering users to create professional-quality videos with ease.

InVideo’s focus on customization options and templates makes it a versatile choice for individuals and businesses looking to produce engaging video content.

Pros of InVideo:

  1. User-friendly interface.
  2. Extensive media library.
  3. Abundant templates for various purposes.

Cons of InVideo:

  1. Moderate learning curve.
  2. Collaboration features are limited.

What is Canva and How Does It Work?

Canva is renowned for its user-friendly design and a low learning curve, making it accessible for users at all skill levels.

While initially recognized for graphic design, Canva has expanded to include video editing capabilities.

With a robust media library and collaboration features, Canva serves as an all-in-one creative platform for individuals and teams.

Pros of Canva:

  1. Exceptionally user-friendly.
  2. Robust media library for images and videos.
  3. Extensive collaboration features.

Cons of Canva:

  1. Learning curve is low but may limit advanced features.
  2. Video editing features are secondary to its primary graphic design focus.

InVideo vs Canva: Side-by-Side Comparison

1. User-Friendly:

InVideo offers a user-friendly interface, making video editing accessible to users with moderate technical skills.

The platform’s intuitive design ensures users can navigate the features and create compelling videos without a steep learning curve.

Canva takes pride in its exceptional user-friendliness, catering to users with varying levels of expertise.

The platform’s drag-and-drop functionality and straightforward interface make it a top choice for those seeking a hassle-free creative experience.

2. Customization Options:

InVideo provides users with a range of customization options, allowing them to personalize their videos extensively.

From text overlays to transitions, users have the flexibility to tailor videos to their specific needs.

Similar to InVideo, Canva offers a wealth of customization options, enabling users to customize every aspect of their videos.

Canva’s focus on graphic design extends to video editing, providing users with diverse elements for creative expression.

3. Learning Curve:

InVideo has a moderate learning curve, making it suitable for users willing to invest a bit more time in mastering video editing techniques.

The payoff is access to advanced features for creating polished videos.

Canva boasts an impressively low learning curve, allowing users to quickly grasp the basics of video editing. While this simplicity caters to beginners, it may limit access to some advanced video editing features.

4. Media Library:

InVideo’s media library is extensive, offering a diverse range of stock footage, images, and music.

Users can easily find assets to enhance their videos, contributing to the platform’s versatility.

Canva’s media library is robust and extends beyond videos to include a vast collection of images and other design elements. This expansive library provides users with a one-stop creative resource.

5. Collaboration Features:

InVideo’s collaboration features are somewhat limited.

While users can create videos individually, the platform may not be the most conducive for collaborative video editing within teams.

Canva shines in collaboration, offering extensive features for team members to work together on projects.

This collaborative approach makes Canva suitable for businesses and teams working on creative projects.

6. Templates:

InVideo stands out with an abundant collection of templates catering to various purposes. From promotional videos to social media content, users can leverage pre-designed templates for efficient video creation.

Canva offers varied templates not only for video editing but also for graphic design. The platform’s template library covers a wide array of design needs, providing users with a diverse selection.

7. Pricing:

InVideo adopts a transparent pricing model, offering users a clear breakdown of plans and features.

The platform provides a range of subscription options, allowing users to choose a plan that aligns with their video editing needs.

Canva follows a freemium pricing model, providing free access to basic features with premium plans offering additional capabilities.

While the basic features are free, users may opt for paid plans for enhanced creative tools and collaboration features.

Use Cases for InVideo:

1. Content Marketing Videos: InVideo is ideal for creating engaging content marketing videos.

Its extensive template library and customization options empower marketers to produce compelling videos for promotional purposes.

2. Social Media Campaigns: For social media campaigns requiring visually appealing videos, InVideo’s user-friendly interface and template variety make it a valuable tool.

Users can quickly create eye-catching content for various social media platforms.

Use Cases for Canva:

1. Collaborative Design Projects: Canva excels in collaborative design projects, making it suitable for teams working on diverse creative endeavors.

Its collaboration features facilitate seamless teamwork and feedback integration.

2. Quick Graphic and Video Design: For users seeking a platform that seamlessly integrates graphic and video design, Canva serves as a one-stop solution. Its ease of use and diverse media library make it efficient for quick design tasks.

InVideo Pricing:

  • Free Plan:
    • Basic features for exploration.
  • Business Plan: $20/month:
    • Enhanced features for individual users or small teams.
  • Enterprise Plan: Custom Pricing:
    • Tailored for businesses with advanced requirements.
    • Customizable pricing based on project needs.

Canva Pricing:

  • Free Plan:
    • Basic features with access to templates.
  • Canva Pro: $9.95/month:
    • Enhanced features for individual users.
  • Canva for Enterprise: Custom Pricing:
    • Tailored for businesses with advanced requirements.
    • Customizable pricing based on project needs.

What to Consider When Choosing Between InVideo and Canva

When deciding between InVideo and Canva, consider the following:

  1. Learning Curve:
    • InVideo: Moderate learning curve for users comfortable with video editing.
    • Canva: Low learning curve, making it extremely accessible for users of all skill levels.
  2. Collaboration Needs:
    • InVideo: Limited collaboration features, more suitable for individual video editing projects.
    • Canva: Extensive collaboration features, ideal for teams and businesses working on collaborative design and video projects.
  3. Media Library Requirements:
    • InVideo: An extensive media library catering specifically to video needs.
    • Canva: A robust media library covering both graphic design and video elements, providing users with a diverse resource for creative projects.
  4. Template Variety:
    • InVideo: Abundant templates catering to various purposes, especially focused on video content.
    • Canva: Varied templates covering both graphic design and video editing, offering a wide array of creative options.
  5. Pricing Preferences:
    • InVideo: Transparent pricing with subscription plans suitable for different user needs.
    • Canva: Freemium model with free access to basic features and premium plans for enhanced tools and collaboration features.


1. Can I use InVideo for collaborative video projects within a team?

  • While InVideo supports individual video editing, its collaboration features are limited. It may not be the most conducive platform for extensive team collaboration.

2. Is Canva only for graphic design, or can it handle video editing as well?

  • Canva has expanded to include video editing capabilities, making it a versatile platform for both graphic design and video creation.

3. Which platform is more suitable for beginners?

  • Both InVideo and Canva are user-friendly, but Canva’s exceptionally low learning curve makes it especially suitable for beginners.

4. Are there any limitations to the free plans on InVideo and Canva?

  • Both platforms offer free plans with basic features. However, premium plans unlock additional tools, templates, and collaboration features for users looking for more advanced capabilities.

Is InVideo Better Than Canva: Takeaway

InVideo stands out for its video-centric approach, offering a moderate learning curve and extensive template options, making it suitable for individuals and businesses focusing on video content.

Canva is an all-encompassing creative platform with a remarkably low learning curve, making it an excellent choice for users seeking a versatile tool that seamlessly integrates both graphic design and video editing.

Consider the specific demands of your projects, whether they lean more towards video or graphic design, and whether collaboration features are crucial for your team. Both

InVideo and Canva bring unique strengths to the table, providing users with powerful tools for creative expression.