Instamojo vs. Shopify: Which E-Commerce Tool is Better?

Let’s embark on a journey through the e-commerce landscape and compare the distinctive features of Instamojo and Shopify.

Both tools are powerful for selling products online. But they’re different.

The main difference is that Instamojo specializes in providing a simplified and streamlined e-commerce experience, tailored for small businesses, while Shopify is a versatile e-commerce giant, offering a customizable dashboard suitable for businesses of all sizes, catering to a diverse range of industries and business models.

In this guide, we’ll explore the main features of each platform, the pros and cons, pricing, and answer some common questions.

Instamojo vs. Shopify: Key Features Compared

This table provides an overview of the main features and how they compare.

Key FeaturesInstamojoShopify
User-Friendly Interface✔ Specialized and Streamlined✔ Versatile for All Businesses
Payment Options✔ Optimized for Small Businesses✔ Broad Range for Global Reach
Customization Options✔ Nimble and Tailored✔ Extensive Customization
App Ecosystem✔ Focused for Small Businesses✔ Diverse Ecosystem for All
Multilingual Support✔ Recognizes Global Nature✔ Multilingual Capabilities
Pricing Transparency✔ Clear Plans for Small Biz✔ Tiered Structure with Some
Customer Support✔ Specialized for Small Biz✔ 24/7 Support Globally

Instamojo vs. Shopify: In-Depth Comparison of Key Features

Here, we’ll take a deep dive into the main features and how they compare against each other for these tools.

1. User-Friendly Interface:

Instamojo: Instamojo takes pride in its user-friendly interface, designed with simplicity in mind. Navigating the platform is intuitive, making it particularly appealing for small businesses. The dashboard is streamlined, allowing users to manage products, transactions, and customer interactions effortlessly. The emphasis on a straightforward interface enhances the user experience, making it accessible even for those new to e-commerce.

Shopify: Shopify, a giant in the industry, offers a versatile dashboard suitable for businesses of all sizes. While comprehensive, it may have a steeper learning curve due to its broader feature set. The interface, however, is customizable, allowing users to adapt it to their specific needs. It caters to both beginners and experienced users, offering a wealth of tools and options.

Verdict: Instamojo Wins for its specialized focus on simplicity, particularly beneficial for small businesses.

2. Payment Options:

Instamojo: Instamojo excels in optimizing payment options for seamless transactions, catering to the specific needs of small businesses. It supports various payment methods, ensuring that businesses can offer convenient options to their customers.

Shopify: Shopify, with a global vision, supports a wide array of payment options. It ensures businesses can transact seamlessly on an international scale, accommodating diverse payment preferences.

Verdict: Tie – Your choice depends on your business’s size and global reach.

3. Customization Options:

Instamojo: Customization on Instamojo is nimble and tailored for small businesses seeking a personalized touch. The platform allows users to create a unique storefront that aligns with their brand identity.

Shopify: Renowned for extensive customization capabilities, Shopify provides a vast theme library and supports advanced customization. The flexibility caters to businesses with diverse design requirements.

Verdict: Tie – Tailor your choice to your business’s specific customization needs.

4. App Ecosystem:

Instamojo: Instamojo crafts an ecosystem finely tuned for small business needs. The available apps focus on enhancing essential aspects like inventory management, customer engagement, and sales optimization.

Shopify: Shopify’s app store is a bustling marketplace catering to businesses across various industries. The extensive ecosystem offers solutions for diverse needs, providing a vast array of tools and integrations.

Verdict: Tie – The winner depends on your business’s focus and requirements.

5. Multilingual Support:

Instamojo: Instamojo recognizes the global nature of e-commerce and ensures businesses can present their storefronts in various languages. This feature caters to businesses aiming for a broader international reach.

Shopify: Shopify also offers multilingual capabilities, enabling businesses to present their content in different languages. Both platforms exhibit robust support for businesses targeting a global audience.

Verdict: Tie – Both platforms harmonize well in providing robust multilingual support.

6. Pricing Transparency:

Instamojo: Instamojo’s pricing is transparent, featuring clear plans tailored for small businesses. The straightforward pricing model ensures businesses have clarity in budgeting.

Shopify: Shopify, while transparent, follows a tiered structure with potential additional transaction fees. The pricing model, though clear, may have more variables to consider.

Verdict: Instamojo Wins for its straightforward pricing catering to small businesses.

7. Customer Support:

Instamojo: Instamojo provides specialized support for small business-related queries. The support is designed to address the unique challenges and dynamics of small businesses engaged in e-commerce.

Shopify: Shopify, with its global presence, offers 24/7 customer support. While comprehensive, it may not have the same level of specialization for small business-related queries as Instamojo.

Verdict: Tie – The winner depends on your business’s scale and support needs.

Use Cases for Instamojo:

  1. Small Businesses: Instamojo shines as an ideal companion for small businesses aiming for simplicity.
  2. Personalized Touch: Businesses seeking nimble customization and a personalized touch find a home in Instamojo’s simplicity.

Use Cases for Shopify:

  1. Diverse Business Models: Shopify caters seamlessly to businesses with a diverse range of products and varied business models.
  2. Global E-Commerce Presence: Businesses with global ambitions and a versatile product range align perfectly with Shopify’s adaptability.

Instamojo Pricing Breakdown:

PlanMonthly FeeAdditional Features
Basic$XBasic features for small businesses
Standard$XEnhanced features and expanded capabilities
PremiumCustom PricingTailored solutions, dedicated support

Shopify Pricing Breakdown:

PlanMonthly FeeTransaction FeeAdditional Features
Basic Shopify$292.9% + 30¢Basic features, online store, discount codes
Shopify$792.6% + 30¢All Basic features, gift cards, professional reports
Advanced Shopify$2992.4% + 30¢All Shopify features, advanced report builder, third-party calculated shipping rates
Shopify Plus (Enterprise)Custom PricingCustomCustomized solutions, dedicated support, enterprise-level features

What to Consider When Choosing Between Instamojo and Shopify:

  1. Business Scale: Consider the scale of your business – small and focused (Instamojo) or diverse and versatile (Shopify).
  2. Global Reach: Evaluate your global ambitions and product range, choosing between a specialized or adaptable approach.
  3. Customization Needs: Assess your business’s design requirements and choose a platform that meets your customization needs.
  4. Budget: Carefully compare the pricing structures of both platforms based on your budget constraints and long-term scalability.


  1. Is Instamojo suitable for larger businesses?
    • Instamojo is tailored for small businesses seeking simplicity and streamlined e-commerce.
  2. Can Shopify be used by small businesses?
    • Yes, Shopify caters to businesses of all sizes, offering a versatile platform for diverse needs.
  3. Do both platforms support multilingual capabilities?
    • Yes, both Instamojo and Shopify offer robust multilingual support, facilitating a broader global reach.
  4. Which platform is better for nimble customization?
    • Instamojo excels in providing nimble customization, making it ideal for businesses seeking a personalized touch.

Instamojo vs. Shopify: Which is Better?

When it comes to building an e-commerce business, both Instamojo and Shopify each offers a unique feature and benefit.

Instamojo offers simplicity for small businesses, creating a harmonious tune for those seeking a personalized touch.

Shopify takes center spotlight, catering to businesses with diverse needs and global goals.