If your website isn’t in Google’s Index, there is a zero percent chance that your website will gain organic traffic.
Indexation, simplified for everyone, is the second step in Google’s process of ranking (crawling, indexing, and ranking).
Most of the traffic produced by a website comes from results on a search engine, specifically Google that passes over 90% of Internet traffic.
Therefore, making your website appear as Google result’s part is crucial. Making your website appear on the search results on a search engine is called indexing.
When indexing is done successfully, the result will be increased traffic and when you post new content, it will be found faster.
If you haven’t accomplished indexing your page on Google, it won’t appear on search engine results.
Sometimes, it is plausible that your page is badly indexed. This implies that, for instance, the search engine provides results to your site’s home page but doesn’t display the results associated with other pages.
To solve such a problem, it is important to ensure your Googlebot will always go and index your website. Googlebot tracks and indexes new sites and it is a tracking robot Google created.
Why indexing your site is Important?
Getting your website on Google Index is important if you are looking for a method to gain more users to visit your site when they are looking for whatever on the Internet.
For instance, if you are operating some sort of business on the Internet and you have a site that acts as your representative to the community online, the SEO can bring you multiple benefits.
Tip 1: Indexing:
Indexing attracts more users online, attract their attention, provide them with what you are offering, creating the best content and do everything that could lead to better website traffic.
Allowing search engines to know your site exists is the most critical thing that you require to do if you want more users to know about your website.
If you want to attract any user’s attention in order to boost traffic, you have to know that the Internet is completely dependent on information and protocols being shows due to those protocols.
As the Internet is a massive repository of information, several users incorrectly think that once their information is posted, it will be displayed instantly to basically each person online.
Well, things do not usually work this way and not everything has the same range of displaying. The content is already living online is usually the first to show up.
Tip 2: Crawling
Since the content is already there, it becomes important to consider search engines when handling your website.
If you want to ensure your website gets the attention you want, deserves, you require to know how search engines function. This applies to the method they analyze and discover your content.
Discovering and analyzing is a process with two fundamental steps: indexing and crawling. This is exactly why indexing has emerged so important lately.
Since the factor that guarantees any search on Google possible is also primarily responsible for all contemporary search, you need to be introduced to Googlebot.
It is a massive set of bots and crawlers that are linked into one program that Google uses to provide you with search results when required.
The program does all the searching by following the steps of indexing and crawling.
Crawling, therefore, is moving from one site to another and collecting data in order to categorize and evaluate that data which is basically what web indexing is.
Tip 3: Search Console – Your New Best Friend
You want a good index rate for your site, which implies you want the search engine bots to find your latest content as soon as possible after you publish it.
You can use Search Console to check how Google is crawling your site. In the Search Console, click on your site, then select Crawl -> Crawl Stats.
You’ll see graphs like this:
The first graph, which is the one in blue, it shows how frequently Google crawls your site. As you can see, the blue graph is trending up.
This graph shows how much traffic the site is getting. Additionally, bluer, the more crawling, which is always better.
Too much of crawling can be damaging as well. Excessive crawling can overwhelm your server sources. Usually, it is the consequence of a misconfiguration of the server instead of a problem with Google.
This is uncommon though, so you possibly would not need to concern yourself about. Google lets you to transform the crawl rate if this ever happens to you.
How to Know If Google Has Indexed Your Website?
The first level is learning what the indexation rate of your website is. Indexation rate is equal to the number of pages in Google’s index or the number of pages on your websites.
You can examine how many pages your website Google has indexed in the Index Coverage Status Report on Google Search Console. This quite the nifty google index checker.
If you see flaws or a huge number of pages beyond the index, there can be certain reasons behind this:
The sitemap may have non-indexable URLs, i.e., pages fixed to NOINDEX, user login requirement or barred through robots.txt)
Your website may have a huge number of duplicate or low-quality pages that Google considers unworthy
Your site may not have sufficient ‘authority’ to absolve every page
How to index your Site in Google?
Tip 1: Eliminate Crawl Blocks
To check for this issue, look for either of these two pieces of code:
- User-agent: *
- Disallow: /
Both of these code snippets tell Googlebot that they are disallowed to crawl any pages on your website. To correct the problem, eliminate them. It is that easy.
If Google is not indexing your complete website, a crawl block called robots.txt file could be the culprit. To see if that is indeed the cause, paste the URL in the Google Search Console’s URL inspection tool.
Tip 2: Eliminate Rogue Canonical Tags
With the canonical tag, Google tells you which is the chosen form of a page. It should look something like: <link rel=”canonical” href=”/page.html/”>
Most websites do not have this tag or have a self-referencing tag that tells Google the website itself is chosen and possibly the sole version.
Thus, you want this particular page to be indexed. But if there is a rogue tag, it would tell Google the chosen version doesn’t exist, which would bar indexing.
Please note: Canonical tags are not always awful. Most pages with such tags have them for some reason.
If you notice that your page has a canonical tag, then evaluate the canonical page. If this is the chosen version of the page, and there is no requirement to list the page too, the canonical tag can remain.
Tip 3: Check to Ensure Your Site Isn’t Orphaned
Orphan pages are pages that have no internal links marking them. Since Google finds out new content through web crawling, they’re not able to find orphan pages through crawling, and website visitors are unable to find them as well.
This displays every page that are both present and indexable in the sitemap, yet have zero internal links directing towards them. However, note that this works only due to two factors:
Every page you want to index is in your sitemaps.
You saw the box to utilize the pages in the sitemaps are beginning points for the crawl when establishing the project.
However, if you are not confident in indexing all your pages in the sitemap, you can try this:
Download a complete category of pages through your CMS
Crawl your site
Cross-reference two URL lists
Any URL undiscovered during the crawl are the orphan pages
Now, here’s how you fix those orphan pages:
If the page isn’t important, delete and remove from the sitemap
If the page is important, integrate into internal link plan of your site
Tip 4: Add Dynamic Internal Links
Google finds new content by crawling your site. If you ignore to link the page in question internally, Google is unable to find them.
One easy answer to this problem is to add a few internal links inside the page. This can be done from other pages that Google is able to plod and index.
This displays every page on your site categorized by URL Rating. It shows the most powerful pages first in other words. Go through this list and look for related pages from which you can add internal links into the page.
Tip 5: Create High-Quality Backlinks
Backlinks inform Google that a page on a website is significant. After all, if a person is linking to the page, then it must have some importance. These are the pages that Google would index.
For complete transparency, Google does not only list web pages with backlinks. There are billions of indexed pages with zero backlinks.
However, since Google monitors pages that have links with high‐quality are more crucial, they are possibly to crawl and re-crawl these pages quicker than those that do not have backlinks. That results in quicker indexing.
Indexing is just a way to ensure Google knows your page exists. There are only 2 reasons why Google isn’t indexing your page, which are technical issues or a low-quality page that is useless to users.
Both issues can exist at the same time, however, technical issues are more common. Such issues can cause automatic generation on low-quality content indexing, which isn’t preferable. So, run through this checklist to solve your indexation issues.
About the Author — Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies. Follow him on Twitter | Facebook | LinkedIn