iKas vs. Shopify: Choosing the Right Store Builder [2024]

Both iKas and Shopify have revolutionized online selling and business growth by providing easy-to-use platforms with robust features.

E-commerce sales are projected to hit and surpass $8.1 trillion by 2026. E-commerce websites (mostly created via Shopify and other store builders) will take up 22.3% of total retail sales.

A major downside of iKas is its limited customization options. Shopify fills that gap by offering extensive customization capabilities, allowing businesses to create unique and branded storefronts.

The main difference is that iKas focuses on simplicity and transparency in selling digital products, while Shopify offers a comprehensive e-commerce solution with advanced features for managing online stores, including customization options, payment processing, and marketing tools.

Differences Between iKas and Shopify: An Overview

What makes each e-commerce platform different from the other? You might want to check out this table for an overview:

Target market Scandinavian focusGlobal reach
Marketplace setupBuilt-in tools for multi-vendorPossible, but often requires apps
Design flexibilityLikely smaller theme selectionMassive theme library, deep customization
App ecosystemSmaller, focused on core featuresVast app marketplace for almost any feature
PricingCan scale with sales volumeBase plans + potential app/transaction fees

iKas vs. Shopify: Key Features Compared at a Glance

Let’s quickly compare the core features side-by-side using a table:

Ease of Use
Customization Options
Payment Processing
App Ecosystem
Marketing Tools
Customer Support

Personal note:

iKas was so easy for launching my Scandinavian home décor store! But I dreamed bigger – custom product options, integrating with dropshippers worldwide… Shopify’s flexibility, even with the learning curve, was the only way to turn those ‘what-ifs’ into reality.

What is Ikas and How Does it Work?

iKas is a comprehensive e-commerce platform designed for businesses of all sizes. It offers a user-friendly interface, customizable storefronts, and seamless integration with various payment gateways.

iKas ecommerce site

iKas Pros:

  • Intuitive interface.
  • Flexible customization options.
  • Secure payment processing.
  • Growing app ecosystem.
  • Responsive customer support.

iKas Cons:

  • Limited marketing tools compared to Shopify.
  • Higher pricing plans may not be suitable for small businesses.

What is Shopify and How Does it Work?

Shopify is one of the leading e-commerce platforms globally, powering millions of online stores. It provides users with everything they need to create, manage, and grow their online businesses.

iKas vs. Shopify comparison

Shopify Pros:

  • User-friendly interface.
  • Extensive customization options.
  • Secure and reliable payment processing.
  • Vast app ecosystem with thousands of integrations.
  • Robust marketing tools and analytics.

Shopify Cons:

  • A huge learning curve for beginners.
  • Transaction fees on third-party payment gateways.

iKas vs. Shopify: A Detailed Side-by-Side Comparison of Key Features

While iKas offers simplicity and flexibility, Shopify provides a more extensive range of features and integrations for businesses looking to scale their operations. Let’s explore the features and how they stack up:

1. Ease of use:

iKas offers a user-friendly interface with intuitive navigation, making it easy for beginners to set up and manage their online stores.

Its drag-and-drop editor and customizable templates simplify the design process, allowing users to create professional-looking storefronts with minimal technical expertise.

Shopify also provides an intuitive interface but offers more comprehensive features for managing online stores. Its user-friendly dashboard, extensive documentation, and 24/7 customer support ensure that users can navigate the platform effortlessly.

Verdict: While both platforms are user-friendly, Shopify’s comprehensive features and support options make it the winner for businesses seeking ease of use and accessibility.

2. Customization options:

Ikas offers a range of customization options, including customizable templates, fonts, colors, and layouts. Users can easily personalize their storefronts to match their brand identity and design preferences.

Shopify provides extensive customization options, allowing users to customize every aspect of their online stores, from the theme design to the checkout process.

Its theme store offers a wide range of professionally designed templates for various industries.

Verdict: Shopify’s robust customization options and extensive theme library make it the preferred choice for businesses looking to create highly personalized and visually appealing storefronts.

3. Payment Processing:

iKas offers seamless payment processing with support for multiple payment gateways, including credit/debit cards, PayPal, and offline payments.

Its secure checkout process and built-in fraud prevention measures ensure that transactions are processed smoothly and securely.

Shopify provides a comprehensive payment processing solution with Shopify Payments, allowing users to accept credit/debit card payments directly on their store. It also supports various third-party payment gateways for added flexibility.

Verdict: While both platforms offer reliable payment processing, Shopify’s integrated solution and support for multiple payment gateways give it the edge for e-commerce businesses.

4. App Ecosystem:

iKas has a growing app ecosystem with a range of third-party integrations and extensions, allowing users to enhance their online stores with additional features and functionalities.

From marketing tools to inventory management systems, iKas offers a variety of apps to meet different business needs.

Shopify boasts one of the largest app ecosystems in the e-commerce industry, with thousands of third-party apps and integrations covering various aspects of online selling. From sales channels to shipping solutions,

Shopify’s app store offers a wide range of tools to help businesses optimize their operations.

Verdict: Shopify’s extensive app ecosystem and robust integrations make it the winner for businesses looking to expand their online presence and streamline their operations with advanced functionalities.

5. Marketing Tools:

iKas provides basic marketing tools, including email campaigns, discounts, and social media integrations, to help users promote their products and drive sales.

Its built-in analytics dashboard offers insights into customer behavior and sales performance.

Shopify offers a comprehensive suite of marketing tools and integrations, including email marketing, social media advertising, SEO optimization, and abandoned cart recovery.

Its advanced analytics dashboard provides valuable insights into customer demographics, purchase behavior, and sales trends.

Verdict: Shopify’s robust marketing toolkit and advanced analytics capabilities give it a significant advantage over iKas for businesses looking to execute sophisticated marketing campaigns and drive growth.

6. Integrations:

iKas offers a range of integrations with third-party apps and services to enhance the functionality of your online store.

From accounting software to shipping solutions, iKas provides seamless integration options to streamline your business operations. While its app ecosystem is growing, it may not offer as many integrations as Shopify.

Shopify boasts one of the largest app ecosystems in the e-commerce industry, with thousands of third-party integrations covering various aspects of online selling.

Whether you need advanced analytics, inventory management, or marketing tools, Shopify’s app store has you covered. Its extensive integrations make it the preferred choice for businesses seeking flexibility and scalability.

Verdict: Shopify’s extensive integrations give it a significant advantage over Ikas for businesses looking to optimize their operations with advanced functionalities.

7. Email Marketing:

iKas provides basic email marketing tools to help users engage with their customers and drive sales. Its built-in email campaigns feature allows you to send personalized messages, promotions, and updates to your subscribers.

While its email marketing capabilities are sufficient for basic campaigns, it may lack the advanced features offered by dedicated email marketing platforms.

Shopify offers a comprehensive email marketing solution with its native email marketing app, Shopify Email.

Users can create and send professional-looking email campaigns directly from their Shopify dashboard, complete with customizable templates, audience segmentation, and performance tracking.

Its seamless integration with Shopify’s e-commerce platform makes it easy to leverage customer data and drive conversions.

Verdict: Shopify’s robust email marketing capabilities make it the preferred choice for businesses looking to execute sophisticated campaigns and drive engagement with their audience.

iKas Use Cases:

  1. Danish Furniture Reseller: A company creates a multi-vendor marketplace for vintage Scandinavian furniture. iKas’s built-in marketplace features make it easy to manage different sellers, inventory, and payouts.
  2. Swedish Clothing Subscription: A box offering curated sustainable clothing finds iKas ideal due to integrations with local shipping providers and the platform’s tax handling for the Swedish market.

Shopify Use Cases:

  1. Specialty Auto Parts: A US-based vendor sells highly customizable car parts globally. Shopify’s app ecosystem lets them offer complex product configurators and integrates with their niche fulfillment providers.
  2. Print-on-Demand Artist: Shopify’s seamless integration with various print-on-demand services allows an artist to sell their designs on apparel, home goods, and more, without ever having to handle physical inventory.

Complete Pricing Breakdown for iKas and Shopify

Are you ready for a simplified pricing breakdown for iKas vs. Shopify? Let’s dive right in.

Free Trial AvailabilityYes (14 days)Yes (14 days)
Basic PlanStarter: €39/monthBasic Shopify: $29/month
Mid-Tier PlansGrowth: €79/month
Professional: €199/month
Shopify: $79/month
Advanced PlanEnterprise: Custom PricingAdvanced Shopify: $299/month
Transaction FeesVary based on payment providerApply unless using Shopify Payments (rates vary by plan)
Additional NotesiKas pricing can change based on sales volume or marketplace feature needsShopify apps and themes often have separate fees


  • Plan features: Each tier unlocks more features on both platforms. Visit their sites for the most up-to-date info on what’s included.
  • Regional variations: iKas pricing might differ across Scandinavian countries.
  • Shopify’s complexity: Apps, themes, and advanced features can quickly increase your total monthly expense.

What to Consider When Choosing Between iKas and Shopify

When you’re ready to launch your online store, you may want to consider these crucial factors. They’ll definitely help you in making smarter decisions.

1. Regional Focus and “Home Field” Advantage

  • iKas is built with Scandinavian markets in mind. This means potential advantages like localized payment gateways, tax compliance features, and language support that are hyper-specific to that region.
  • Shopify extends globally. While usable anywhere, it might lack the same level of nuance for regional regulations and preferred payment methods in smaller European markets.
  • Key question: How reliant is your business model’s success on catering to a specific country or region within Europe?

2. Solo Store vs. Building a Marketplace

  • iKas marketplace features are a core strength. If your plan involves connecting multiple sellers to customers, iKas offers tools out-of-the-box to streamline that process.
  • Shopify can support marketplaces, but often via apps. This adds cost and potential complexity compared to iKas’s more integrated solution.
  • Key question: Is your business now, or could it become, more than just selling your own products under a single storefront?

3. Design Control and Branding

  • iKas has a collection of themes but likely a smaller selection compared to Shopify. If a highly unique look tailored to your brand is essential, this could be a limitation.
  • Shopify’s massive theme marketplace and deep customization positions it as pixel-perfect branding or very niche layout needs, but with a potentially steeper learning curve to achieve it.
  • Key question: Is a “good enough” store okay, or will your success hinge on a highly differentiated shopping experience?

4. Built-in Tools vs. the App Ecosystem

  • iKas likely offers a solid core feature set. This means fewer surprise costs immediately, but potential limitations as your needs grow.
  • Shopify’s is known for its vast app marketplace. If you need niche shipping integrations, specific marketing automation, etc., there’s likely an app, but it adds to your monthly cost.
  • Key question: Are you comfortable with a potentially “à la carte” approach to your store where you add features as needed, or do you prefer a more inclusive set out of the box?

5. Pricing Predictability

  • iKas may have a less complex pricing structure. However, their plans can change if you need marketplace features or exceed certain sales volumes.
  • Shopify’s base plans are clear. The catch is apps. If essential to your business model, they quickly add up, making budgeting trickier.
  • Key question: Which is a bigger worry – surprise costs down the line, or the possibility of a less-inclusive base plan?


Can I use my own domain with iKas?

Yes, iKas allows users to use their own custom domain for their online store, providing a professional branding experience.

I’m not in Scandinavia, should I even consider iKas?

Only if you’re targeting that region heavily. Otherwise, Shopify’s global reach is likely a better starting point for most businesses.

Can I build a marketplace with Shopify?

Yes, but it usually requires apps. iKas makes this much easier out of the box, but that comes with tradeoffs in other areas like design flexibility.

Which has better support if things go wrong?

Shopify, due to its larger user base, often has more community help available. iKas might have more personalized support, but potentially slower if your issue is niche.

Are there hidden costs with either platform?

Yes! Shopify apps are the biggest culprit. iKas’s costs are somewhat tied to your success (sales volume can trigger plan changes).

Which is better for beginners: iKas or Shopify?

IKas is easier for getting started. However, Shopify’s massive learning resources will likely help you grow in the long run.

Is iKas or Shopify Better for Your Needs: takeaway

In reality, both iKas and Shopify offer unique features and benefits for e-commerce businesses.

While iKas provides simplicity and flexibility, Shopify offers scalability and advanced features for businesses looking to sell products online and grow.

Consider your specific requirements and business goals to determine which e-commerce platform best suits your needs.