If you’re running a business and looking to optimize your marketing campaigns, you need to set up Google Analytics with ClickFunnels.
Google Analytics is a powerful tool that provides insight into your website’s performance, while ClickFunnels is an excellent tool for building sales funnels.
Combining the two can help you understand your audience better and make data-driven decisions to improve your sales funnel.
In this article, we’ll show you how to set up Google Analytics with ClickFunnels, the benefits of doing so, and real-world examples of companies that are using the tool to improve their sales funnels.
What is ClickFunnels and Google Analytics?
Before we dive into the process of setting up Google Analytics with ClickFunnels, let’s define what each tool does.
ClickFunnels
ClickFunnels is a website builder that allows you to build sales funnels quickly and easily.
A sales funnel is a marketing tool that takes a potential customer through a series of steps to convert them into a paying customer.
ClickFunnels provides an easy-to-use drag-and-drop interface that allows you to create landing pages, order forms, upsell pages, and more.
Google Analytics
Google Analytics is a web analytics tool that tracks and reports website traffic. It provides valuable insights into your audience’s behavior, such as how long they spend on your site, what pages they visit, and what actions they take.
You can use this information to optimize your website and improve your marketing campaigns.
Benefits of Setting up Google Analytics with ClickFunnels
By setting up Google Analytics with ClickFunnels, you can gain valuable insights into how your audience interacts with your sales funnel. Here are some of the benefits of doing so:
Track the effectiveness of your sales funnel
You can track how many people visit your funnel and how many convert into paying customers. This information can help you identify areas of your funnel that need improvement.
Identify traffic sources
Google Analytics can tell you where your traffic is coming from. This information can help you optimize your marketing campaigns and focus on the sources that are bringing in the most traffic.
Analyze user behavior
You can see how users interact with your sales funnel, such as which pages they visit, how long they spend on each page, and where they drop off. This information can help you optimize your funnel and improve the user experience.
Set up conversion tracking
You can set up conversion tracking to see how many people complete a specific action, such as filling out a form or making a purchase.
This information can help you measure the effectiveness of your marketing campaigns and identify areas that need improvement.
How to Set Up Google Analytics with ClickFunnels
Now that you understand the benefits of setting up Google Analytics with ClickFunnels let’s dive into the process of doing so.
Step 1: Create a Google Analytics account
If you don’t have a Google Analytics account, you’ll need to create one. Here’s how to do it:
- Go to the Google Analytics website (https://analytics.google.com/).
- Click the “Start for free” button.
- Follow the prompts to sign up for an account.
- Once you’ve created an account, you’ll be taken to the Google Analytics dashboard.
Step 2: Set up a property in Google Analytics
Once you have a Google Analytics account, you’ll need to set up a property to track your ClickFunnels data. Here’s how to do it:
- Click the “Admin” button in the bottom left corner of the Google Analytics dashboard.
- Click the “Create Property” button.
- Follow the prompts to set up your property.
- Once you’ve set up your property, you’ll be taken to the tracking code page.
Step 3: Copy the Google Analytics tracking code
On the tracking code page, you’ll see a tracking code snippet that you need to add to your ClickFunnels account.
Here’s how to copy the tracking code:
- Copy the entire tracking code snippet from the tracking code page.
- Make sure to copy the entire code, including the <script> tags.
Step 4: Add the tracking code to your ClickFunnels account
Once you have the tracking code snippet, you’ll need to add it to your ClickFunnels account. Here’s how to do it:
- Log in to your ClickFunnels account.
- Click on the “Settings” button in the top right corner of the dashboard.
- Click on the “Tracking Code” option in the left-hand menu.
- Paste the Google Analytics tracking code snippet into the “Head Tracking Code” section.
- Click the “Save Changes” button.
Step 5: Verify that Google Analytics is tracking your ClickFunnels data
After you’ve added the tracking code to your ClickFunnels account, you’ll want to verify that Google Analytics is tracking your ClickFunnels data correctly. Here’s how to do it:
- Go back to the Google Analytics dashboard.
- Click on the “Real-time” option in the left-hand menu.
- Navigate to your ClickFunnels page.
- Verify that Google Analytics is tracking your ClickFunnels data correctly.
Congratulations! You have successfully set up Google Analytics with ClickFunnels.
Real-world Examples of Companies Using Google Analytics with ClickFunnels
Now that you know how to set up Google Analytics with ClickFunnels, let’s take a look at some real-world examples of companies that are using the tool to improve their sales funnels.
Example 1: Dollar Shave Club
Dollar Shave Club is a subscription-based service that delivers razors and other personal grooming products to customers.
They use ClickFunnels to create landing pages and order forms, while Google Analytics provides valuable insights into their customer behavior.
By using Google Analytics, Dollar Shave Club can track how many people visit their landing pages and how many convert into paying customers.
They can also analyze user behavior to identify areas of their sales funnel that need improvement.
Example 2: Mindvalley
Mindvalley is a personal development company that provides online courses and coaching.
They use ClickFunnels to create landing pages and order forms, while Google Analytics provides valuable insights into their audience behavior.
By using Google Analytics, Mindvalley can track how their audience interacts with their sales funnel.
They can see which pages their audience visits, how long they spend on each page, and where they drop off.
This information helps them optimize their funnel and improve the user experience.
Conclusion
Setting up Google Analytics with ClickFunnels is a straightforward process that can provide valuable insights into your sales funnel.
By tracking your audience behavior, you can identify areas of your funnel that need improvement and make data-driven decisions to optimize your marketing campaigns.
Whether you’re a small business or a large corporation, setting up Google Analytics with ClickFunnels is an essential step in improving your sales funnel.
So why not give it a try and see how it can help you grow your business?