How Much Does TikTok Pay For 100k Views?

Do you want to know how much TikTok pays for 100k views?

As an online creator, understanding TikTok’s payment system and maximizing your earnings is essential.

TikTok pays creators through the Creator Fund, and the earnings for 100k views depend on factors like the creator’s CPM rate, geographic location, content quality, and audience engagement. There is no fixed payment for 100k views as it varies for each creator. The CPM rate may range from $5 to $10 or more.

Creators must meet eligibility requirements and comply with TikTok’s guidelines to access the Creator Fund.

In this creators’ guide, you’ll uncover the key features of TikTok that can help you make money and succeed as a creator!

How Does TikTok Payment System Work?

TikTok’s payment system for content creators is primarily through the Creator Fund.

This fund is designed to reward eligible creators based on the number of views they receive on their videos.

The more views you get, the higher your potential earnings.

However, it’s not just about the number of views, but also the quality and engagement of your content that matters.

Here’s a summary of how much TikTok pays its creators based on different view milestones.

View MilestoneEstimated Earnings*Factors Influencing Earnings
10k Views$X– CPM Rate
100k Views$Y– Geographic Location
1 Million Views$Z– Audience Engagement
10 Million Views$W– Content Quality
– Virality
– Niche and Audience Demographics
– Video Length and Completion Rate

TikTok Creator Fund: A Summary

  • Qualifying for the TikTok Creator Fund:
    • Reach the minimum follower count required by TikTok, typically in the thousands.
    • Comply with TikTok’s community guidelines and content policies, ensuring your videos are within acceptable guidelines.
    • Demonstrate consistent and original content creation that aligns with TikTok’s values and audience interests.
  • Applying for the Creator Fund:
    • Switch to a TikTok Pro Account to access analytics and monetization features.
    • Navigate to the TikTok Creator Fund application section within the app.
    • Provide necessary information, such as payment details and tax information, to complete the application.
  • Waiting Period and Approval:
    • TikTok reviews applications to ensure creators meet the eligibility criteria.
    • The waiting period for approval may vary, but once accepted, creators can start earning from their eligible views.
  • Understanding Payment Rates:
    • TikTok pays creators based on the CPM (Cost Per Mille) rate for every 1000 views on their videos.
    • CPM rates can vary depending on factors like the creator’s location, audience engagement, and content quality.
  • Creator Fund Payment Schedule:
    • TikTok’s payment schedule varies by region, with some creators receiving payments monthly and others on a quarterly basis.
    • Once creators meet the payment threshold, TikTok directly deposits earnings into their designated payment account.
  • Analyzing Earnings and Performance:
    • Creators can track their earnings and view analytics through TikTok’s built-in tools or third-party analytics platforms.
    • Analyzing performance data helps creators understand what content is resonating with their audience and optimize their strategy.
  • Factors Influencing Earnings:
    • Engagement: Higher engagement, such as likes, comments, and shares, boosts the likelihood of higher views and earnings.
    • Content Quality: Creating high-quality, unique, and entertaining videos can attract a larger audience and increase monetization potential.
    • Niche and Audience: Content aligned with popular niches and appealing to a broad audience may receive more views and earnings.
    • Virality: Videos that go viral can amass millions of views, significantly impacting earnings.
    • Geographic Location: CPM rates can vary based on the creator’s location and advertiser demand in that region.
  • Continuous Content Creation and Improvement:
    • Consistent content creation is key to growing an engaged audience and increasing views and earnings.
    • Creators should continuously experiment with different content types, analyze performance data, and adapt their strategy accordingly.
  • Nurturing a Supportive Community:
    • Interacting with followers through comments, direct messages, and live streams can foster a loyal and supportive community.
    • Building a strong connection with the audience encourages ongoing engagement and growth.
  • Compliance and Legal Considerations:
    • Creators must adhere to TikTok’s community guidelines and policies to maintain eligibility for the Creator Fund.
    • It is essential to understand the tax implications of earnings and seek professional advice for tax planning and reporting.

Once you qualify, TikTok will review and approve your application, after which you’ll start receiving payments for your eligible videos.

Case Study: Sarah, a makeup artist, joined the Creator Fund after surpassing 10,000 followers. Her engaging beauty tutorials quickly gained traction, and she reached 100k views on several videos.

As a result, Sarah started receiving payments from TikTok, motivating her to create even more engaging content.

How TikTok Pays for Views

TikTok pays creators for views through its Creator Fund, a program designed to reward eligible content creators based on the number of views their videos receive.

Creators earn money based on the CPM (Cost Per Mille) rate, which means they earn a certain amount for every 1000 views on their videos.

The CPM rate can vary depending on factors such as the creator’s location, audience engagement, and content quality.

Once a creator qualifies for the Creator Fund, TikTok reviews and approves their application, and they start receiving payments directly to their designated payment account based on the number of eligible views they accumulate.

Example: John, a travel vlogger, posted a captivating video of his adventures in Bali.

Due to its unique content and high engagement, John’s video earned $10 per 1000 views. With 100k views, John received $1000 for that single video.

Estimating Earnings for 100k Views

To estimate your potential earnings for 100k views, consider your average CPM rate and the number of videos reaching this milestone.

While CPM rates may range from $5 to $10 or more, it’s crucial to keep in mind that not all your videos will reach 100k views.

To estimate your earnings for 100k views, you need to consider two primary factors: your average CPM rate and the number of videos that reach this view milestone.

1). Understanding CPM Rates:

CPM, which stands for Cost Per Mille (Mille means 1000 in Latin), is the amount you earn for every 1000 views on your videos.

The CPM rate varies based on several factors, such as your location, the demographics of your audience, the level of competition from advertisers in your niche, and the overall demand for ads on TikTok.

While CPM rates can fluctuate, they generally fall within the range of $5 to $10 or even more for some popular creators with high engagement rates.

It’s essential to keep in mind that CPM rates can differ between regions. Creators in countries with a large TikTok user base and robust advertiser interest often enjoy higher CPM rates.

2). Calculating Earnings for 100k Views:

Once you have an average CPM rate, you can calculate your potential earnings for 100k views. Let’s walk through a simple example:

Example: Let’s say your average CPM rate is $8. For every 1000 views, you earn $8.

To calculate earnings for 100k views:

  • Divide 100,000 views by 1000: 100,000 ÷ 1000 = 100
  • Multiply the result by your CPM rate: 100 (views in thousands) × $8 (CPM rate) = $800

So, with an average CPM rate of $8, you could potentially earn $800 from 100k views on a single video.

Important Note: Keep in mind that not all your videos may reach 100k views. While some may surpass this milestone and bring in substantial earnings, others may receive fewer views.

Therefore, it’s essential to create consistently engaging content and build a loyal audience to increase your chances of reaching higher view counts and earnings.

Tips for Increasing Earnings:

  1. Quality Over Quantity: Focus on creating high-quality content that resonates with your audience. Engaging, entertaining, and informative videos are more likely to attract views and keep viewers coming back for more.
  2. Consistency Pays Off: Regularly posting content is crucial for growing your audience and views. Aim for a consistent posting schedule that aligns with your niche and audience preferences.
  3. Know Your Audience: Understand your audience’s interests, preferences, and pain points. Tailor your content to meet their needs, and engage with them through comments and direct messages to foster a loyal community.
  4. Utilize Trending Content: Stay up-to-date with TikTok trends and challenges. Leveraging popular trends can help increase the discoverability of your content and attract more views.
  5. Collaborate and Cross-Promote: Partner with other creators or brands for collaboration videos. Cross-promoting each other’s content exposes both audiences to new and exciting content, leading to potential growth in views and followers.
  6. Analyze Performance Data: Utilize TikTok’s built-in analytics or third-party tools to monitor the performance of your videos. Understanding what content performs best can guide your future content strategy and help optimize for higher views.

Creator Fund Payment Schedule

TikTok’s payment schedule depends on the region and may vary from monthly to quarterly payouts. Once you meet the payment threshold, TikTok will send your earnings directly to your designated payment account.

It’s natural to worry about payment delays or glitches. However, TikTok’s support team is responsive and can assist you in resolving any payment-related issues.

5 Factors Influencing Earnings

Earning 100k views on TikTok is a significant milestone for any creator, and understanding the factors that influence your earnings at this level can help you maximize your potential income.

Let’s explore five crucial factors that play a pivotal role in determining your earnings when you hit 100k views on TikTok:

a). CPM Rate and Geographic Location:

The CPM rate, or Cost Per Mille, is the amount you earn for every 1000 views on your videos. The CPM rate is not fixed and can vary based on your geographic location.

Creators in countries with a larger TikTok user base and higher demand from advertisers may enjoy higher CPM rates, leading to more earnings for 100k views.

For example, if you are a creator in the United States or another country with a significant TikTok audience, you are likely to have access to higher-paying ads, resulting in a potentially higher CPM rate.

Conversely, creators in regions with fewer TikTok users or lower advertiser demand may experience lower CPM rates.

b). Engagement and Audience Retention:

The engagement level of your audience is a critical factor in your earnings.

Higher engagement, such as likes, comments, shares, and time spent watching your videos, indicates that your content resonates with viewers.

TikTok’s algorithm favors engaging content and rewards it with increased visibility.

When your videos have a higher engagement rate and retention, they are more likely to be recommended to a broader audience, leading to more views and potential earnings.

To boost engagement, focus on creating captivating content, encouraging interaction with your audience through call-to-action (CTA) prompts, and responding to comments.

c). Content Quality and Virality:

The quality and virality of your content significantly impact your earnings at 100k views.

TikTok’s algorithm favors videos that quickly gain traction and go viral within the community. Viral videos have the potential to accumulate millions of views, which can substantially boost your earnings.

Creating content that sparks interest, entertains, educates, or evokes emotions can increase the likelihood of going viral.

Utilize trending sounds, participate in challenges, and experiment with creative video formats to capture the attention of TikTok users.

d). Niche and Audience Demographics:

Your content niche and the demographics of your audience influence your earnings. TikTok’s algorithm tailors content recommendations to users based on their interests and behavior.

If your content aligns with popular niches and appeals to a broad audience, you have a higher chance of reaching 100k views and beyond.

Identifying and understanding your target audience is essential for tailoring your content to their preferences.

Research trending topics within your niche and explore what resonates with your viewers to create content that consistently attracts views.

e). Video Length and Completion Rate:

The length of your videos and how many viewers watch them till the end can impact your earnings.

TikTok allows videos of up to 60 seconds, but shorter videos are generally more popular and have higher completion rates.

Keeping your videos concise and engaging from start to finish is crucial to retaining viewers and encouraging them to watch more of your content.

Shorter videos are more likely to be watched in their entirety, potentially leading to higher view counts and better monetization opportunities.

Example: Lisa, a fashion influencer, noticed that her CPM rate increased when her audience actively engaged with her videos, liking and commenting on them. This encouraged Lisa to interact more with her followers and create content that sparked conversations.

Table Chart: Key Features of TikTok that Make Creators Money

Creator FundTikTok’s monetization program for eligible content creators
CPM RatesEarnings per 1000 views based on location, content quality, and audience engagement
EligibilityRequirements for joining the Creator Fund
Content StrategyCreating engaging and consistent content to attract more views and followers
CollaborationPartnering with other creators or brands for cross-promotion and increased visibility
Hashtag StrategyUtilizing relevant and trending hashtags to improve discoverability
Brand SponsorshipsCollaborating with brands for sponsored content and additional revenue opportunities
Community BuildingNurturing a loyal and engaged follower base for ongoing support and growth
AnalyticsTracking and analyzing performance data to optimize content and monetization strategies
Financial PlanningManaging earnings responsibly and seeking professional advice for tax planning


As an online creator on TikTok, understanding the platform’s payment system, eligibility criteria, and optimization strategies is crucial for maximizing your earnings.

understanding how TikTok pays creators for 100k views and beyond is essential for any online creator looking to monetize their content successfully.

The TikTok Creator Fund offers an opportunity for eligible creators to earn revenue based on their video views, with factors like the CPM rate, geographic location, engagement, content quality, and virality influencing their potential earnings.