In today’s world of social media and influencer marketing, Amazon has taken a unique approach to tap into the influencer market.
Amazon Influencer Storefront allows influencers to create their own custom storefront on Amazon, where they can curate and promote products they recommend to their followers.
With millions of people shopping on Amazon every day, having an Amazon Influencer Storefront can be a great way to increase visibility, build brand awareness, and earn money.
However, finding the right influencer storefront can be a challenge. In this article, we will guide you on how to find Amazon influencer storefronts.
1. Start with a simple search on Amazon
One of the easiest ways to find an Amazon influencer storefront is to start with a simple search on Amazon.
You can simply type in the name of the influencer or the product you are interested in and add “Amazon storefront” to the search query.
For instance, if you are interested in fitness products, you can type “Joe Rogan Amazon storefront” or “fitness Amazon storefront” to find influencers who curate fitness products on their Amazon storefront.
Starting a simple search on Amazon is one of the easiest ways to find Amazon influencer storefronts. Here’s how you can implement this step:
- Go to Amazon’s homepage and type in the name of the influencer or product you are interested in, followed by “Amazon storefront” in the search bar. For example, if you are interested in beauty products, you can type “Huda Beauty Amazon storefront” in the search bar.
- The search results will display a list of storefronts that match your search query. You can browse through the storefronts and click on the ones that interest you to see the products the influencer is promoting on their storefront.
Example: If you are interested in fitness products, you can search for “Whitney Simmons Amazon storefront” to find the influencer’s curated storefront of fitness and wellness products.
2. Use social media
Another effective way to find Amazon influencer storefronts is to use social media platforms such as Instagram, YouTube, or Twitter. Many influencers promote their Amazon storefronts on their social media profiles.
You can follow influencers who are relevant to your niche and check out their profiles to see if they have an Amazon storefront link in their bio.
This can help you to discover influencers that you may not have found through an Amazon search.
Social media platforms such as Instagram, YouTube, and Twitter are great tools for finding Amazon influencer storefronts. Here’s how you can implement this step:
- Go to the social media platform of your choice and search for influencers who are relevant to your niche. For example, if you are interested in fashion, you can search for fashion influencers on Instagram.
- Follow the influencers and check out their profiles. Many influencers include a link to their Amazon storefront in their bio or highlight it in their posts.
- Click on the Amazon storefront link to see the products the influencer is promoting on their storefront.
Example: If you are interested in home decor, you can follow The Sorry Girls on YouTube and check out their Amazon storefront link in their video descriptions.
3. Browse Amazon’s curated collections
Amazon also has curated collections of products that are handpicked by influencers in different niches.
These collections are a great way to discover new influencers and their storefronts. You can browse the collections to find influencers that align with your interests and needs.
Some of the popular curated collections on Amazon include the “Beauty by Amazon” collection and the “Home and Kitchen” collection.
Amazon has several curated collections of products that are handpicked by influencers in different niches. Here’s how you can implement this step:
- Go to Amazon’s homepage and click on the “Amazon Influencer Program” link at the bottom of the page.
- Scroll down to the “Curated Collections” section and browse through the collections to find influencers that align with your interests and needs.
- Click on the influencer’s name to see their Amazon storefront and the products they are promoting.
Example: If you are interested in beauty products, you can check out the “Beauty by Amazon” collection to find influencers who curate and promote beauty products on their Amazon storefronts.
4. Check out Amazon’s featured storefronts
Amazon features different storefronts on its website, and these can be a great way to find new influencers.
Amazon’s featured storefronts are usually based on current trends or seasonal events. You can check out the featured storefronts to discover influencers who are currently trending on Amazon.
Some of the popular featured storefronts on Amazon include the “Back to School” storefront and the “Holiday Gift Guide” storefront.
Amazon features different storefronts on its website, and these can be a great way to find new influencers.
Here’s how you can implement this step:
- Go to Amazon’s homepage and look for the “Featured Storefronts” section. This section is usually based on current trends or seasonal events.
- Click on the storefront that interests you to see the products the influencer is promoting on their storefront.
Example: If you are interested in holiday gift ideas, you can check out the “Holiday Gift Guide” storefront to find influencers who curate and promote gift ideas on their Amazon storefronts.
5. Use third-party tools
Several third-party tools can help you to find Amazon influencer storefronts.
These tools use different algorithms to search and categorize influencers based on their niche, reach, and engagement rate.
One popular third-party tool is AspireIQ, which allows you to search for influencers based on different categories such as beauty, fashion, and home decor.
Another tool is Grin, which helps you to find influencers based on their social media platforms and the number of followers they have.
Third-party tools can help you find Amazon influencer storefronts based on different categories such as beauty, fashion, and home decor. Here’s how you can implement this step:
- Sign up for a third-party tool such as AspireIQ or Grin.
- Use the tool’s search function to find influencers based on your niche and interests.
- Click on the influencer’s name to see their Amazon storefront and the products they are promoting.
Example: If you are interested in home decor, you can use AspireIQ to search for influencers in the home decor category and find their Amazon storefronts.
Pros and Cons of Amazon Influencer Storefront
Pros:
- Increased visibility and brand awareness
- Ability to earn commissions from product recommendations
- Easy to use and set up
- Access to Amazon’s vast customer base
Cons:
- Limited customization options
- Not available to all influencers
- Commission rates can vary and may not be very high
- Lack of control over the products displayed on the storefront
Why Use Amazon Influencer Storefront?
The main benefit of using Amazon influencer storefront is the ability to increase visibility and brand awareness.
With millions of people shopping on Amazon every day, having an Amazon influencer storefront can help you to reach a wider audience and promote your products to potential customers.
It also allows you to leverage Amazon’s credibility and trust to build your own brand.
Summary
Finding Amazon influencer storefronts can be a challenge, but with the right strategies, it can be a straightforward process.
Starting with a simple search on Amazon, using social media platforms, browsing Amazon’s curated collections, checking out Amazon’s featured storefronts, and using third-party tools are some of the ways you can find Amazon influencer storefronts.
Additionally, understanding the pros and cons of Amazon influencer storefronts and the main benefit of having one can help you make an informed decision about whether it is right for you.
Ultimately, Amazon influencer storefronts can be a powerful tool for influencers looking to expand their reach and monetize their influence.
With the ability to curate and promote products on Amazon, influencers can tap into the vast customer base and build their own brand.