How to Create a Landing Page on Mailchimp (Templates)

We all know how crucial landing pages are for turning curious visitors into loyal customers.

Today, we’ll embark on a practical journey to master the art of creating beautiful and optimized landing pages on Mailchimp.

No coding skills are needed, just creativity and a sprinkle of enthusiasm.

So, let’s roll up our sleeves and dive into the world of landing pages, and how to create them using Mailchimp.

Pros and Cons of Building Landing Pages with Mailchimp:

User-friendly interface and builderLimited advanced customization
Seamless integration with MailchimpBasic template designs
Real-time performance analyticsLimited SEO capabilities
Mobile-responsive templatesLimited integrations with CRMs

How to Create a Landing Page in Mailchimp: Step-by-Step Guide

You can create and publish your first landing page in Mailchimp. Here are the steps to follow:

Step 1: Set the Stage for Success Imagine the excitement of reaching your audience with a stunning landing page! Head to Mailchimp’s “Campaigns” tab and select “Create.”

Then, choose “Landing Page” — your gateway to captivating campaigns that make hearts skip a beat.

Step 2: Design with Emotion Now, let’s make it visually irresistible! Explore Mailchimp’s pre-built templates like a kid in a candy store.

Select one that matches your brand’s personality and customize it like a pro. Play with colors, fonts, and layout until it screams “This is us!”

Step #3: Weave Words that Wow It’s time to charm with words that touch hearts. Craft a headline that tugs at those heartstrings, directly addressing your audience’s dreams or fears. Keep it short, sweet, and oh-so-enticing!

Next, tell your story in copy that sings the praises of your offer. Don’t forget a strong CTA that screams, “You need this now!”

Step #4: Mobile Love Affair You’re not alone in this mobile world, and neither is your audience. Ensure your landing page wows on every screen size. With Mailchimp’s preview and test features, fear not the tiny screens! Let’s woo those mobile users with a seamless experience.

Step #5: Gather Your Fans Ready to capture hearts (and leads)? Integrate signup forms that make it easy for visitors to fall in love with your brand. Customize form fields with care, requesting only what you need. Remember, simplicity sparks more than complicated commitment.

Step #6: Thank You, My Friend! Happiness awaits! Craft a thank you page that showers gratitude and keeps the excitement alive. Make it personal and genuine. If you can, offer an extra treat – a surprise gift to fuel their affection.

Step #7: Embrace the Detective Role Before the grand reveal, channel your inner detective. Review every inch of your landing page, looking for errors like an eagle eye. And don’t forget the magic of A/B tests! Tweak, test, and be fearless in the pursuit of perfection.

Step #8: Unleash the Power Now, the moment we’ve been waiting for! Hit that “Publish” button, and your creation goes live! Choose how you want to share it – through emails, social media, or even on your website. The world is yours!

Step #9: Data Geek Mode: Mailchimp’s analytics provide the intel you need. Track conversions, bounce rates, and engagement like a hawk. Embrace the thrill of growth, and use data to refine future campaigns.

Step #10: Your captivating landing page has cast its spell. Celebrate your victories, embrace the learnings, and continue your journey to crafting pages that captivate and conquer.

Remember, the art of landing pages is an ever-evolving tale. So, keep experimenting, embracing emotions, and creating campaigns that steal hearts and soar to success!

Landing Pages on Mailchimp

A landing page is like the welcoming party for your brand. It’s a standalone webpage designed to focus on a single offer, product, or service.

Picture it as the spotlight that shines on your most important message. With Mailchimp’s landing page builder, you don’t need to be a tech whiz.

So, let’s get ready to impress your audience with a stunning landing page that speaks volumes!

Key Features of Mailchimp Landing Page Builder

Here’s a detailed table chart highlighting the key features of Mailchimp’s landing page builder for creating captivating landing pages:

Key FeaturesDescription
Pre-built Templates with CustomizationChoose from a wide selection of professionally designed templates and personalize them easily.
Multimedia Elements (Images, Videos)Enhance your landing pages with captivating visuals, including images and embedded videos.
User-friendly Form IntegrationEasily add signup forms or lead capture forms to collect valuable data from your visitors.
Mobile ResponsivenessEnsure a seamless experience for mobile users, as your landing pages adapt to different devices.
Real-time AnalyticsMonitor and track the performance of your landing pages in real-time with valuable analytics.

Getting Started with Mailchimp Landing Pages

To kickstart your landing page creation, head to Mailchimp’s “Campaigns” tab and select “Create.” Choose “Landing Page” and voilà!

You’re in the landing page builder.

Take a moment to explore the various elements at your fingertips. It’s like an artist’s palette, waiting for your creativity to bring it to life.

Mailchimp Website Builder: Plans and Pricing Breakdown:

Free Plan$0/monthBasic landing page builder, pre-built templates
EssentialStarting at $9.99/monthLanding page builder, customization options
StandardStarting at $14.99/monthA/B testing, advanced analytics
PremiumStarting at $299/monthMultivariate testing, advanced segmentation

Mailchimp offers a range of plans to suit different needs. The Free Plan includes a basic landing page builder with pre-built templates.

The Essential Plan starts at $9.99/month, offering a more comprehensive landing page builder with customization options.

The Standard Plan, starting at $14.99/month, adds A/B testing and advanced analytics to optimize your landing pages.

Designing Your Landing Page

Design plays a significant role in catching the eye of your audience.

Browse through Mailchimp’s pre-built templates for inspiration. Select one that suits your brand and customize it to your heart’s content.

Change colors, fonts, and layout to match your brand’s personality and create a memorable experience for visitors.

Pro Tip: Use images and videos that evoke emotion and resonate with your audience. A picture is worth a thousand words, after all!

Crafting Compelling Content for Landing Pages

Time to unleash the power of words! Your headline is the golden ticket to capturing attention. Address your audience’s needs or desires directly.

Keep the copy concise, highlighting the value of your offer and how it benefits them. And don’t forget to sprinkle some action with a strong call-to-action (CTA) that urges visitors to take the leap.

Pro Tip: Use action-oriented verbs like “Grab Your Exclusive Deal Now” to create a sense of urgency.

Optimizing Landing Pages for Mobile Devices

Mobile users are the cool kids on the block, so ensure your landing page looks just as awesome on their devices.

Mailchimp makes it easy to preview and test your page on various screens. A seamless mobile experience ensures you don’t miss out on potential conversions.

Pro Tip: Keep your forms short and sweet for mobile users. Ain’t nobody got time for lengthy forms on tiny screens!

Integrating Forms and Data Collection

Let’s get down to business and gather those leads! Add signup forms or lead capture forms to your landing page with ease.

Mailchimp allows you to customize form fields and settings to fit your needs. Be clear about the information you need, and make it super easy for visitors to provide it.

Pro Tip: Offer an incentive, like a free e-book or discount, to entice visitors to share their info.

Setting up Thank You Pages Say “Thank you” with a smile!

Your thank you page is a chance to show gratitude and continue the conversation. Customize the messaging and, if possible, offer something extra to keep the excitement going.

Pro Tip: Provide social sharing buttons on the thank you page, so visitors can spread the love.

Testing and Quality Assurance

Before the big reveal, put on your detective hat. Review every nook and cranny of your landing page.

Conduct A/B tests to optimize performance. Test, tweak, and repeat until you’re confident it’s ready for the world.

Pro Tip: Get feedback from colleagues or friends to catch any blind spots you might have missed.

Publishing and Sharing Your Landing Page

Drumroll, please! It’s time to share your masterpiece with the world. Preview your landing page one last time, and hit that “Publish” button.

Mailchimp offers various publishing options, so choose what suits you best. Share your creation on social media, emails, or even embed it on your website.

Pro Tip: Create a sense of excitement around your landing page launch with teaser campaigns.

Analyzing Landing Page Performance

Mailchimp provides analytics to gauge your landing page’s success. Track conversion rates, bounce rates, and engagement metrics.

Use this valuable data to refine your landing page and rock future campaigns.

Pro Tip: Set specific goals for your landing page and track your progress. Every little improvement counts!

Table Chart: A Comparison of Email Marketing Software With Landing Page Builders


Ease of UseThe abundance of customizable designsIntuitive and user-friendlyUser-friendly with drag-and-drop
Pre-built TemplatesA rich collection of templatesLimited but quality templatesRich collection of templates
Customization OptionsExtensive layout customizationLimited customization capabilitiesOffers flexible customization
Multimedia IntegrationEasily add images and videosSupports multimedia elementsMultimedia-friendly platform
Form IntegrationSeamless form integrationUser-friendly form builderEasy form integration and design
Mobile ResponsivenessLanding pages are mobile-friendlyMobile-optimized templatesFully responsive designs
A/B TestingRobust A/B testing capabilitiesA/B testing availableA/B testing for performance
Analytics and InsightsReal-time performance analyticsLimited analytics and reportingComprehensive analytics package
Integrations with Third-Party ToolsIntegrates well with other toolsLimited integrations availableExtensive third-party integrations
Pricing OptionsEasy-to-use interfaceTransparent pricing structureDifferent pricing tiers

Did you know?

Mailchimp, ConvertKit, and GetResponse each offer their strengths when it comes to building landing pages.

Mailchimp boasts a user-friendly interface, extensive customization options, and real-time analytics.

ConvertKit excels in being an intuitive and multimedia-friendly platform.

Meanwhile, GetResponse offers a drag-and-drop editor, a wide array of templates, and extensive integrations.


You’re now equipped with the practical know-how to create landing pages that captivate and convert.

Remember, every landing page is a canvas for your creativity and a stepping stone toward your marketing success.

So, let’s put these insights into action, sprinkle some magic, and watch as your landing pages work wonders for your brand.