Hootsuite vs Canva: What’s the Difference? (+ Alternatives)

In this Hootsuite vs Canva comparison, we’ll examine the main features of each product and then weigh in on their customer reviews.

In addition, we’ll take a closer look at the price and pricing, as well as the overall usability and value for money of each option.

As a final note, the table below includes an overview of user opinions on each product.

…Coming soon

The reviews are written by actual users, so you can be assured that the opinions and reviews are 100% genuine.


Both Hootsuite and Canva provide the ability to create and share images, tweets, and other types of content. The main difference between the two is their content planner, which Canva has but Hootsuite does not have.

The content planner does, however, help you create content for social media. Lori Ballen is a real estate agent in Las Vegas and a marketing coach and speaker.

She shares her “Ballen Method” to generate leads online. Lori also specializes in SEO content writing and social media strategies.

Canva’s content planner includes scheduling.

You can easily change the time you schedule a post by clicking on the calendar square or by clicking on the three dots at the top right corner. Once you’ve done this, you can edit or delete the post. The best part?

This feature is free for Canva PRO users. It’s also a great time-saver, as scheduling your posts is already part of the pro plan.

Despite their differences, Canva is an excellent choice for those who prefer to create a simple and beautiful image without the need to hire a designer. Canva also allows you to publish your designs on Facebook groups.

While Hootsuite may be the better choice for creating and managing social media content, Canva makes designing and sharing visual content easier and more affordable than ever. However, the downsides of Canva are a concern for many marketers.

One of the main differences between Hootsuite and Canva lies in their content planning capabilities.

Hootsuite’s content planner can be set up manually, but Canva Pro subscribers have access to this tool. You can easily add graphics to your Hootsuite account and schedule them for later posting. If you need to add images, you can use the photo editor in Hootsuite.


For a more in-depth comparison of these social media management tools, let’s look at real user reviews. Canva has over 9566 ratings while Hootsuite has 2993 reviews.

Regardless of the reason for comparing the two programs, real user reviews are highly-reliable and give you the real scoop on their features, ease of use, value for money, and more.

After all, what’s the point of having a social media management tool if you’re not going to use it yourself?

Hootsuite is a popular social media management tool that allows you to schedule and manage your posts on multiple social networks. Its advanced features include monitoring multiple accounts, analyzing data, and measuring the performance of your posts.

There’s a free version of the platform, but you will need to pay if you want more features than Hootsuite’s basic plan. With a free trial, you can test the platform for 30 days to see if it’s right for you.

Lastly, Hootsuite offers a powerful engagement tool. The tool lets you filter out messages that don’t meet your needs and quickly dismiss those that don’t. With targeted paid efforts and multi-channel analytics, Hootsuite can help you get your brand in front of the right audience. The software provides detailed reporting on both boosted and organic posts, and it can also help you pivot your marketing strategy based on the results.

Canva’s content planner is more comprehensive than Hootsuite’s, but it’s not quite as robust. Despite its simplicity, Canva’s content planner is a great tool for people who don’t have time to use a full social media content planner. There’s also a free plan that only allows you to manage two social media accounts. Then there’s the Pro plan, which costs $19/month billed annually. This plan includes unlimited posts and access to a single inbox.


When it comes to social media management, having the right tool is imperative. Both Hootsuite and Canva offer a variety of tools for effective social media management. Depending on your needs, you may need to use one for all of your social media accounts, or you may need a mix of the two. Whichever one you use, both services offer some distinct advantages. Let’s take a closer look at the best of both tools.

One of the biggest differences between the two programs is how easy they make content creation. SocialPilot has a post creation window that includes Canva, which is a popular option among users. This integration allows users to create aesthetic post designs. This can be beneficial if your business requires regular or frequent updates. Both tools allow you to schedule content ahead of time, and you can choose when to publish each.

SocialPilot is easy to use. It’s easy to set up and has a friendly interface. You can connect up to 200 social media accounts, manage up to 10,000 posts in your queue, and manage your clients’ accounts without requiring credential exchanges. SocialPilot also offers the ability to post in your own name or brand name. You can also add up to 20 team members to your account, which is a nice feature.

Hootsuite has a well-organized help center and a smooth onboarding process for new users. However, compared to SocialPilot, Hootsuite has a less attractive interface. Users may also experience some challenges with password recovery and login, but the overall user experience is easy and intuitive. Both programs have similar help centers and onboarding processes, which make them both easy to use.


When choosing between Hootsuite and Canva, consider how much you can spend. Buffer is an all-in-one social media management tool with many features that you may not find in both. MavSocial, on the other hand, focuses on visual content. It enables central management of social media content, as well as planning and publishing campaigns across all major networks. Hootsuite helps organizations use the social web to reach their audience, distribute targeted messages, and track campaign results and industry trends.

Sprout Social aims to be a one-stop-shop for customer communication. Sprout Social has all the features that a social media manager needs, but is expensive and available only to large players. MavSocial is a newcomer to the social media management space but excels in the image management arena. Users can curate shared image libraries and edit them before sharing them.

Buffer allows you to schedule posts across the most popular social networks and create content directly from the app. With Canva, you can reply to Instagram comments in the app, create a custom landing page, and even generate your Insta bio link. Buffer also has an easy-to-use interface, including thumbnail previews for your content. Its features make it an attractive and versatile social media management tool.

The most popular free alternative to Hootsuite is RecurPost. Both tools allow you to automate social media posts and integrate with hundreds of other services. RecurPost is an ideal free alternative for the paid version. However, if budget is an issue, RecurPost has a range of other features that may be of interest to you. It’s free to use, and it offers integration with Google My Business, Slack, and Canva.


Among the many social media tools available on the market today, PromoRepublic stands out for its ability to help small businesses create beautiful graphics for their social media posts. This SaaS platform offers four paid plans and a 14-day free trial for the Starter Package. It features a graphics editor, content calendar, and thousands of pre-designed templates. PromoRepublic reminds me of a customized version of Canva, but the interface is far more pleasing to the eye.

PromoRepublic comes with its own library of stock photos. Once you’ve chosen a photo, you can edit it in the tool before publishing it to your social media accounts. Advanced editing tools are available to help you make your posts look their best. The visual templates and example posts are very useful to content teams in conceptualizing posts and scheduling them accordingly. For more detailed instructions, you can use the video tutorials.

PromoRepublic allows you to upload your own images or use one of its pre-designed templates.

You can choose to post your content to Facebook or Twitter, or you can create an image of your own.

You can add text or edit images using PromoRepublic’s built-in graphics editor. You can change fonts, colors, and sizes. You can even customize your templates.

You can use the templates in both Canva and Hootsuite, but it’s always best to try both before choosing a social media management tool.


If you need to schedule multiple social media posts at once, PromoRepublic is the way to go.

It connects to popular social media sites and allows you to manage a variety of client accounts.

It also allows you to set different spaces for different companies, which is useful if you work on multiple social media networks.

The main feature of PromoRepublic is the ability to schedule posts manually, but you can also use Autopilot, which incorporates AI.