Were you affected by the the recent Google panda updates, a few months ago?
I’m here to show you how to come up again, strong and kicking.
The Google Panda updates came like a shock to so many website and blog owners.
It’s like an epidemic that scoured the whole of the internet erasing every unfriendly web page, and rewarding sites that took time to develop a community of quality works. Although some valuable sites were affected, their pagerank and overall site performance dropped, it’s vital to look ahead and position yours blog and websites for future updates.
Google and her ranking criteria hasn’t changed that much. In fact, it’s like an innovation on their requirements. So, if you’ve been sand-boxed by that heartless Panda, let me show you some secrets on how to improve your blog’s ranking in 30 days.
If you approach this system like I did, you’ll begin to experience results faster even within the first week.
Before the Panda was sent out, I have succeeded in launching 5 niche blogs in the health market.
I had a really difficult time bringing these blogs to the homepage. But the moment the updates was over, 3 of these tiny blogs appeared on #2 and #3 of Google Top 10.
Guess what? I was glad. As I looked at this critically, I discovered that all these never happened by chance, in fact, I caused these to happen.
Use this technique to improve your pagerank, either for your new blog or old one. It works.
1. Latent Semantic Indexing (LSI)
Google’s new algorithm is no longer based on keyword research per say. Although, still vital but let your FOCUS be on the neighboring keywords.
Instead of overly stuffing your content with one primary keyword, insert other related keywords on your article and make it natural. For instance, if you’re talking about Microsoft as your primary keyword, don’t stop there. Google expects to see terms like windows, Bill Gates, Window xp, window professionals, operating systems and all those related keywords on your content. This way, it makes your content relevant.
Even though you did not mention your main keyword following the 3% rule, your web page is still going to perform well on Google. It’s all about increasing your chances of getting indexed, focusing on the intrinsic nature of your web page and at least appear as real to Google. Yes, even though you’re not real, just appear to be one.
One simple way to find out your related keywords, and obey the LSI rule is to use Google keywords tool. Just type your primary keyword into the search box, click on search and you’re good to go. Every term that appears as a keyword is ideal for latent semantic indexing.
It’s a criteria for improving your ranking these days, don’t neglect it.
2. Natural Contextual Linking (NCL)
Content marketing is still very important. However, what we all know as author bio, and using it to advertise and get a few backlinks is rapidly loosing its real juice.
For instance, some of the articles I published on ezinearticles.com with anchor text links on the author’s bio has lower link juice than my articles on free blogs. This is because, you’re not allowed to link back to your webpage from your articles on these article directories, but from your blog, you can do that.
So, Google now deems it fit to reward contextual linking. I’m not saying you should stop writing articles for publication, rather, what you should do is to channel your marketing activities towards natural contextual linking. If you must improve on your pagerank within 30 days or less, every article you write today and submit somewhere must have at least one backlink pointing to your homepage or inner web page from the content.
You can still utilize the author bio for additional exposure, but the backlink you get from within the article is SUPERB.
There are several platforms you can utilize to get a deep contextual linking back to your site. The only thing you need to do is to write unique articles, not spunned articles and submit to these blogging platforms. Some of the sites to use are blogger, hubpages, squidoo, tumblr, Google knol, webs.com etc.
3. Social Media Authority (SMA)
Social media marketing is the rave of the moment. However, you need a combination of guts and well-set-out goal to make success with the three most powerful social networking sites. But it’s no longer three, Google just launched their own Google plus and it’s growing massively.
You don’t have to waste your 24 hours networking on facebook and twitter, in fact, these activities can be automated using free and paid tools. That’s the way internet experts social network. Beginners think that by tweeting and sharing pages, they are building authority.
If you don’t do anything, make sure you tweet your every post and article to twitter. Also, dig your published work to popular social networking sites like digg. Share on facebook and you’re good to go. This can create a big authority on your content, so that whenever the Panda comes around with weapons to destroy, you won’t be found wanting. Why?
Because, the more sociable you’re, as a general rule it signifies how popular and relevant you are. Even in the real life, people who stay on their own seldom make it in life. Business is all about networking, sharing and interacting with like minds. If you think your content is vital, informative and useful to targeted web users, why is it not showing on social sites where these people gather.
Remember, web 2.0 sites are authoritative. They don’t need Google to send them free traffic, you get to win if you give 20% of your to social media. To automate your tweets, use a free tool from twaitter.
4. Consider People, Not Search Engines (CPSE)
We are approaching another updates from Google. Who knows what they have in store this time around. Is it going to be Panda updates or Lion updates, the decision is theirs’. Your job is to align your site and make it friendly with any wild animal they let out of their zoo.
In line with this, when you write your content; blog posts, articles, press releases, and videos, don’t be so mindful of keywords and all those keyword density theory.
Google does not care about you, or your website. What they care about is how relevant and informative your content is. Even though the web is free, and anyone can start a blog/website within 5 minutes, there are rules to publishing content. Actually, if you want to see results, attract targeted traffic and retain existing customer base, you need to ignore Google and concentrate on the people.
Do you know that the people who read your content are real, they have blood running through their veins, they communicate, have feelings and wants to succeed more than you. Google puts all these into consideration when tracking the amount of time spent by a visitor on every web page.
If your visitors are leaving within 3 minutes, your bounce rate is going to be huge, and that is not good at all. Spend time on people, write interesting contents, don’t appear as though you’re a robot.
Write as though you’ve the reader right there with you. Don’t see readers miles away, it only makes for vague content that has no life. When you write any content, picture the perfect reader right there smiling. That’s the same way Google and all the algorithm changes would smile at you.
Remember: Google is not going to buy, subscribe or click link back to your content, it’s the web user who will. Note also, that Google does not have legs, but they can crawl the web, because they follow humans wherever they go. Keep this at the back of your mind when writing for the web.
5. Avoid Spun Contents, Spend Time on Quality Content (ASQC)
We have so many article rewriting tools online. Have you searched the web recently for free tools to write and submit articles? Well, over a thousand of them. But using these tools has its downside.
According to a Google specialist, Matt, you should avoid spun articles. The irony of this is that you may think you’re gaining backlinks from all your numerous published contents, but you may live to regret it later.
A lot of sites that welcome and publish spun contents like goarticles, ezinearticles and articlebase were the major culprits. Google’s Panda smashed them into pieces and now, getting your work published on these article directories is pretty difficult except for Goarticles that uses crom jobs and user edited.
What’s the Rule: There is no secret to writing great and original articles. All you have to do is invest few minutes into it. This particular post is over 1000 words, I wrote it within 30 minutes. It’s totally unique, informative and inspirational otherwise, you wouldn’t have read through to this section.
Even if you scanned through, you still got a hold on the sub-headings.
6. Marketing Takeaway (MT)
Doing business online and promoting your blog is never easy, but it’s doable. I have my 5 niche blogs ranking on Google Top 10 within 3 months of launching them. I have just listed the exact methods I used.
You don’t need to buy another $37 e-book to learn search engine optimization. You already have what it takes to achieve results. If you want me to help you out with SEO, you can hire me.
Phew! Share this post with your readers and followers, if you enjoyed it. Let me also know how your blogs and websites are performing on search engines, especially Google. Share your experience on the comment box below. Do this and meet me at the top!