Ghost vs. Substack: Which CMS is Better (2023)?

The growth of content management systems (CMS) has surged with the demand for seamless content creation.

Ghost and Substack exemplify this trend by simplifying the process. Ghost, with advanced features, aids professional blogging, while Substack focuses on streamlined newsletter creation.

Both platforms contribute to the dynamic evolution of CMS, making content creation accessible and efficient for diverse creators. Here’s the main difference:

The main difference is that Ghost is a versatile content management system tailored for professional blogging, offering advanced customization and monetization options. While Substack specializes in simplified newsletter management, providing a user-friendly platform focused on easy content creation and built-in subscription features. Ghost caters to a broader range of content, while Substack excels in delivering a streamlined experience for newsletter creators.

Ghost vs. SubStack: Table Comparison

Here’s the table comparison between Ghost and Substack, filling in the details accordingly:

Content CreationAdvanced content creation tools, ideal for professional blogging.Streamlined content creation focused on newsletters, user-friendly for all creators.
Newsletter ManagementIntegrated newsletter management within a broader content management system.Specialized platform dedicated to streamlined newsletter creation and distribution.
Customization OptionsExtensive customization options for websites and newsletters.Limited customization, emphasizing simplicity for quick and easy content creation.
Monetization OpportunitiesSupports various monetization avenues, including memberships and subscriptions.Built-in subscription and payment features for easy monetization of newsletters.
User-Friendly InterfaceRequires some technical knowledge, offering a powerful set of tools.Intuitive and straightforward interface, accessible for users with varying technical expertise.
Analytics and InsightsRobust analytics tracking website and content performance comprehensively.Basic analytics focused on newsletter performance, subscriber growth, and open rates.

What is Ghost, and How Does It Work?

Ghost is an open-source content management system designed for bloggers and publishers. It emphasizes simplicity, speed, and flexibility. Ghost allows users to create and manage content efficiently, with features tailored for publishing articles, newsletters, and membership-based content.

Pros and Cons of Ghost:


  1. Advanced content creation tools.
  2. Extensive customization options.
  3. Membership and subscription features.


  1. Requires hosting and setup.
  2. Learning curve for beginners.

How Does Substack Stand Out?

Substack: Substack, on the other hand, is a platform specifically geared towards newsletter creation and distribution. It simplifies the process of starting and managing newsletters, offering tools for content creation, subscriber management, and monetization.

Pros and Cons of Substack:


  1. Easy-to-use interface.
  2. Built-in subscription and payment features.
  3. Free hosting for newsletters.


  1. Limited customization options.
  2. Primarily focused on newsletters.

Ghost vs Substack: Side-by-Side Comparison

Let’s explore the key features of Ghost and Substack in a detailed side-by-side comparison, unraveling the strengths and nuances of each platform.

1. Content Creation:

  • Ghost: Renowned for its advanced content creation tools, Ghost provides a robust editor designed for bloggers and publishers. With features like Markdown support and a seamless writing experience, Ghost empowers users to craft rich and visually appealing articles.
  • Substack: While primarily focused on newsletters, Substack offers straightforward content creation tools. Its interface is designed for quick and easy newsletter writing, making it accessible for creators who prioritize simplicity in their content creation process.

2. Newsletter Management:

  • Ghost: Integrating newsletter management seamlessly, Ghost enables users to engage subscribers through regular email updates. Its newsletter features are an extension of its broader content management system, offering a unified platform for creators.
  • Substack: Specializing in newsletters, Substack excels in newsletter management. The platform is purpose-built for creators who prioritize an intuitive interface specifically tailored for crafting, managing, and sending out newsletters.

3. Customization Options:

  • Ghost: Setting itself apart, Ghost stands out for its extensive customization options. Creators can design and structure their websites and newsletters with precision, aligning them with their branding and stylistic preferences.
  • Substack: While user-friendly, Substack has limited customization options compared to Ghost. It prioritizes simplicity, providing a more streamlined experience but sacrificing some of the extensive design flexibility that Ghost offers.

4. Monetization Opportunities:

  • Ghost: Ghost supports multiple monetization avenues, making it an ideal choice for creators looking to earn revenue directly from their content. Membership subscriptions and paid newsletters are seamlessly integrated into the platform.
  • Substack: Substack simplifies monetization by offering built-in subscription and payment features. Creators can easily monetize their newsletters through paid subscriptions, providing a straightforward approach to earning from content.

5. User-Friendly Interface:

  • Ghost: Ghost’s interface is designed for users with some technical knowledge. While it may have a learning curve, it provides a powerful set of tools for content creation and management.
  • Substack: Substack excels in user-friendliness, offering an intuitive and straightforward interface. This makes it an ideal choice for those looking for a hassle-free experience, especially for creators who may not be tech-savvy.

6. Analytics and Insights:

  • Ghost: Ghost provides robust analytics tools, allowing users to track website and content performance comprehensively. It includes data on page views, user engagement, and more, giving creators valuable insights.
  • Substack: Substack offers basic analytics, providing insights into newsletter performance, subscriber growth, and open rates. While not as comprehensive as Ghost, it caters to the essential metrics for newsletter creators.

Real World Use Cases: Ghost and Substack

Let’s delve into real-world scenarios where Ghost and Substack shine, showcasing their practical applications and how they cater to the diverse needs of content creators.

1. Professional Blogging with Ghost:

Example 1: Imagine a professional blogger aiming to establish a distinct online presence. Utilizing Ghost’s advanced content creation tools, they craft engaging and SEO-optimized blog posts. The extensive customization options in Ghost enable them to design a website that reflects their unique brand identity. With membership and subscription features, the blogger monetizes their content effectively, offering premium access to exclusive articles. Ghost’s robust analytics provide insights into user engagement, helping refine their content strategy for optimal results.

Example 2: A digital publication with multiple contributors chooses Ghost for its professional blogging needs. The platform’s collaborative features facilitate seamless content creation and management. The editorial team leverages Ghost’s advanced editor to maintain a consistent and high-quality writing style. The publication’s membership model, powered by Ghost’s monetization options, enables them to offer premium content to subscribers. Ghost’s customization features allow them to create a visually appealing and brand-aligned digital publication.

2. Newsletter Management with Substack:

Example 1: A niche newsletter creator passionate about a specific industry leverages Substack for its simplicity and dedicated focus on newsletters. They effortlessly curate and deliver valuable content to subscribers without the need for a complex setup. Substack’s built-in subscription and payment features enable them to monetize their newsletter, creating a sustainable income stream. The user-friendly interface allows the creator to focus on content delivery and audience engagement rather than navigating intricate technicalities.

Example 2: An independent journalist seeking a platform to share investigative reports and analysis turns to Substack. With Substack’s intuitive newsletter management, they build a loyal subscriber base by consistently delivering thought-provoking content. The built-in monetization features allow the journalist to offer premium insights to paid subscribers. Substack’s analytics offer a snapshot of reader engagement, helping the journalist tailor their content to meet audience preferences and interests.

Note: In these real-world use cases, Ghost and Substack demonstrate their versatility and effectiveness across different content creation scenarios.

Ghost’s strengths in professional blogging and content monetization make it an ideal choice for individuals and organizations seeking a comprehensive content management system.

Substack excels in the focused realm of newsletter management, providing a straightforward platform for creators to connect with their audience and monetize their content through subscription-based models.

What to Consider When Choosing Between Ghost and Substack

  1. Scope of Content:
    • Ghost: If your focus extends beyond newsletters to include a full-fledged website with diverse content types.
    • Substack: If newsletters are your primary mode of content delivery and monetization.
  2. Customization Needs:
    • Ghost: If extensive customization is crucial for branding and design.
    • Substack: If simplicity in design is acceptable, and the focus is on content delivery.
  3. Monetization Strategy:
    • Consider whether you prioritize membership subscriptions, paid newsletters, or other monetization avenues, as both platforms offer different approaches.


  1. Q: Can I use Ghost for newsletters only?
    • A: Yes, Ghost offers robust newsletter features alongside other content creation tools.
  2. Q: Is Substack suitable for blogging beyond newsletters?
    • A: Substack is primarily designed for newsletters, and while you can create blog-style content, it may not be as feature-rich as Ghost for traditional blogging.
  3. Q: Do both platforms support integrations with third-party tools?
    • A: Both Ghost and Substack offer integrations, but Ghost may have a more extensive range due to its open-source nature.
  4. Q: Can I migrate content from one platform to the other?
    • A: Migration capabilities may vary, so check the specific migration options provided by each platform.

Is Ghost Better than SubStack?

Both CMS are helpful and offer unique features that cater to select audiences.

The choice between Ghost and Substack depends on your specific content creation goals and preferences.

Keep in mind that Ghost appeals to a broader spectrum of content types with advanced customization, making it suitable for professional bloggers and those seeking diverse monetization options.

Substack, with its simplicity and focus on newsletters, is an excellent choice for writers and creators prioritizing an easy-to-use platform with built-in monetization features.

Assess your content strategy, customization needs, and preferred user interface to determine which platform aligns best with your objectives.