Ghost vs. Kajabi: Which Online Platform is Better?

Are you looking for an honest Ghost vs Kajabi comparison guide? You’ve come to the right place.

Both Ghost and Kajabi are powerful platforms in the online content creation and management industry. Here’s the main difference:

The main difference is that Ghost, primarily known for its simplicity and content-focused approach, goes head-to-head with Kajabi, a comprehensive platform catering to online course creators.

Ghost vs. Kajabi: Key Features at a Glance

Here’s a quick overview of the features and how they compare against each other.

FeaturesGhost Kajabi
Content Management★★★★★★★☆☆☆
Online Course Tools★☆☆☆☆★★★★★
Customization Options★★★★☆★★★☆☆
Marketing Capabilities★★☆☆☆★★★★★

What is Ghost and How Does it Work?

Ghost is a minimalist publishing platform designed for content creators, particularly bloggers. It provides a distraction-free environment for writers, with a user-friendly interface. Built with a focus on simplicity, Ghost offers tools for efficient content creation, blogging, and newsletter publishing. Its clean design and fast performance contribute to an optimal user experience.

Ghost Pros:

  1. Distraction-Free Environment: Ghost provides a minimalist and distraction-free environment for focused content creation.
  2. Built-In SEO Tools: The platform includes built-in SEO tools, enhancing the discoverability of published content.
  3. User-Friendly Interface: Ghost offers a simple and user-friendly interface, particularly suitable for writers.
  4. Competitive Pricing: Ghost’s pricing is competitive, making it an attractive option for individual bloggers and small businesses.
  5. Community Support: The platform has an active community, providing support through forums and documentation.
  6. Fast Performance: Ghost is known for its fast and efficient performance, ensuring a seamless user experience.


  1. Limited Online Course Features: Ghost lacks robust tools for comprehensive online course creation.
  2. Fewer Customization Options: Customization options are moderate, providing fewer branding possibilities.
  3. Slight Learning Curve: Beginners may face a slight learning curve when navigating Ghost’s features.

What is Kajabi, and How Does it Work?

Kajabi is an all-in-one platform catering to online businesses, especially those focused on course creation. It offers a comprehensive suite of tools for content hosting, marketing, and sales. Kajabi’s user-friendly interface simplifies the online course creation process, providing customization options and advanced marketing capabilities. The platform streamlines the entire content creation and delivery workflow, making it an ideal solution for educators and businesses.

Kajabi Pros:

  1. Comprehensive Online Course Tools: Kajabi offers an extensive suite of tools for online course creation, hosting, and marketing.
  2. High Degree of Customization: The platform provides a high degree of customization, allowing for versatile branding options.
  3. User-Friendly Interface: Kajabi balances advanced features with user-friendly design, catering to a broad audience.
  4. Advanced Marketing Capabilities: Kajabi excels in marketing, offering features like sales funnels, email marketing, and analytics.
  5. Strong Customer Support: The platform provides robust customer support, including live chat and an extensive knowledge base.
  6. Scalability: Kajabi is scalable, making it suitable for businesses with growing online course and content creation needs.


  1. Higher Pricing: Kajabi’s pricing is higher, which may be a limitation for budget-conscious individuals.
  2. Steeper Learning Curve: Due to its extensive features, Kajabi may have a steeper learning curve for new users.
  3. Overkill for Simple Needs: For individuals or businesses with simpler content needs, Kajabi may offer more features than necessary.

Ghost vs Kajabi Side-by-Side Comparison

In this section, we’ll delve into the detailed comparison of the key features highlighted in the table above.

1. Content Management:

Ghost: Ghost excels in streamlined content management, offering a distraction-free environment for bloggers and writers. With a minimalist approach, it prioritizes content creation, providing tools for efficient blogging and newsletter publishing. The user-friendly editor allows for easy formatting and multimedia integration.

Kajabi: Kajabi, while competent in content management, goes beyond by providing a comprehensive platform for various content types, including online courses. It offers robust tools for organizing and delivering content, making it a suitable choice for creators with diverse content needs.

Verdict: For pure content management and blogging, Ghost takes the lead with its simplicity and focus. However, if you require a broader content spectrum, especially with online courses, Kajabi is the winner.

2. Online Course Tools:

Ghost: Ghost is not primarily designed for online course creation. While it supports basic membership features, it lacks the extensive tools required for a comprehensive online course platform.

Kajabi: Kajabi stands out with a suite of online course tools, making it a go-to platform for educators and businesses offering courses. From content hosting to sales and marketing, Kajabi streamlines the entire online course creation process.

Verdict: In the realm of online course tools, Kajabi emerges as the clear winner, providing a robust set of features tailored for course creators.

3. Customization Options:

Ghost: Ghost offers moderate customization options with themes and templates. Users can personalize the look and feel of their sites to a certain extent, but the range of customization is limited compared to some other platforms.

Kajabi: Kajabi provides a high degree of customization with versatile themes and extensive branding options. Users can tailor their online presence to align with their brand identity, offering a visually appealing and unique experience.

Verdict: When it comes to customization, Kajabi takes the lead with its flexibility, allowing users to create a more personalized and branded online presence.

4. Pricing:

Ghost: Ghost offers competitive pricing, making it an attractive option for individual bloggers and small-scale publishers. The plans are tiered, catering to different needs, and are cost-effective for those prioritizing content creation.

Kajabi: Kajabi’s pricing reflects its comprehensive set of features, making it more suitable for businesses and creators with a larger budget. The plans are tiered to accommodate various business sizes.

Verdict: In terms of pricing, Ghost is the winner for budget-conscious individuals and small businesses, while Kajabi’s pricing aligns with its extensive feature set for larger enterprises.

5. User-Friendliness:

Ghost: Ghost provides a simple and intuitive interface, particularly for writers. However, it may have a slight learning curve for beginners, especially those new to blogging platforms.

Kajabi: Kajabi is designed to be user-friendly, with an intuitive interface. While it offers a wide range of features, it may require some time for new users to explore its full potential.

Verdict: For straightforward user-friendliness, Ghost takes the lead. However, Kajabi offers a more comprehensive experience, balancing user-friendliness with advanced features.

6. Support:

Ghost: Ghost offers adequate support through community forums, documentation, and a knowledge base. The community is active, providing a valuable resource for users seeking assistance.

Kajabi: Kajabi provides strong customer support, including live chat and an extensive knowledge base. Users can access direct assistance, ensuring prompt resolution of queries.

Verdict: In terms of support, Kajabi emerges as the winner, offering more direct and comprehensive assistance options.

7. Marketing Capabilities:

Ghost: Ghost provides basic marketing tools, suitable for content promotion. It includes built-in SEO features and social media integration, supporting the visibility of published content.

Kajabi: Kajabi excels in marketing capabilities, offering advanced features such as sales funnels, email marketing, and analytics. It provides a comprehensive suite for businesses looking to enhance their marketing efforts.

Verdict: For marketing capabilities, Kajabi takes the lead with its advanced features, catering to businesses that prioritize robust marketing strategies.

Ghost Use Case Examples:

  1. Personal Blogging – Jane’s Lifestyle Corner: Jane, a lifestyle blogger, utilizes Ghost for her personal blog, “Jane’s Lifestyle Corner.” With Ghost’s distraction-free environment and streamlined content management, Jane can focus on creating engaging and visually appealing blog posts. The platform’s built-in SEO tools enhance the discoverability of her content, attracting a steady flow of organic traffic. Ghost’s simplicity aligns perfectly with Jane’s desire to maintain an authentic and straightforward connection with her audience.
  2. Newsletter Publications – Tech Insights Weekly: A tech enthusiast, Mark, runs a weekly newsletter named “Tech Insights Weekly” using Ghost. Mark leverages Ghost’s intuitive newsletter features to curate and deliver insightful content directly to his subscribers’ inboxes. The platform’s efficient newsletter creation and distribution help Mark establish authority in the tech space. Ghost’s clean interface and seamless integration with email marketing tools contribute to the success of “Tech Insights Weekly.”

Kajabi Use Case Examples:

  1. Online Fitness Courses – FitLiving Academy: FitLiving Academy, an online fitness education platform, relies on Kajabi to offer a diverse range of fitness courses. From video hosting to sales funnel management, Kajabi provides a comprehensive solution. FitLiving Academy leverages Kajabi’s customization options to brand its courses uniquely. The platform’s advanced marketing capabilities, including email campaigns and automated sales sequences, contribute to the academy’s success in attracting fitness enthusiasts globally.
  2. Music Production Courses – Harmony Hub: Harmony Hub, an online music education platform, utilizes Kajabi to deliver music production courses. With Kajabi’s user-friendly interface, instructors easily organize and present course materials. Kajabi’s robust online course tools facilitate seamless content hosting, allowing Harmony Hub to provide an interactive learning experience. The platform’s integrated marketing features, such as landing pages and analytics, empower Harmony Hub to effectively promote its music courses and engage with a growing community of aspiring musicians.

Ghost vs Kajabi Pricing

Take a closer look at this comprehensive breakdown of the pricing plans for both Ghost and Kajabi:

  • Ghost Pricing:
    • Basic Plan: $29/month, suitable for individual bloggers and small publications.
    • Standard Plan: $79/month, offering additional team collaboration features.
    • Business Plan: $249/month, designed for larger publications with advanced analytics and priority support.
  • Kajabi Pricing:
    • Basic Plan: $149/month, catering to those starting with online courses.
    • Growth Plan: $199/month, with expanded features for growing businesses.
    • Pro Plan: $399/month, providing advanced customization and automation options.

What to Consider When Choosing Between Ghost and Kajabi

Let’s discuss the key factors you should consider when making a decision:

  1. Content Focus: Consider your primary content goals. If your focus is on pure content creation and blogging, Ghost’s minimalist approach excels. Its distraction-free environment caters to writers and bloggers. On the other hand, if you’re heavily invested in online courses, Kajabi offers a comprehensive suite of tools designed for course creation, making it ideal for educators and businesses with diverse content needs.
  2. Budget Constraints: Evaluate your budgetary limitations. Ghost is budget-friendly, especially for individual bloggers and small businesses. Its tiered pricing plans provide cost-effective options. In contrast, Kajabi’s pricing reflects its extensive features, making it more suitable for businesses with larger budgets. Assess your financial resources and choose a platform aligned with your specific content and business goals.
  3. Learning Curve: Examine the learning curve associated with each platform. Ghost’s simplicity makes it user-friendly for writers, although beginners may face a slight learning curve. Kajabi, with its extensive features, may require more time for users to explore fully. Consider your proficiency level and the time you’re willing to invest in learning the platform, balancing simplicity with the advanced tools offered by each.
  4. Scalability: Contemplate your long-term scalability needs. Ghost is suitable for straightforward content management, making it ideal for bloggers. Kajabi, with its all-in-one platform, is scalable for businesses with growing online course requirements. Consider your future growth and whether your chosen platform can seamlessly adapt to the evolving needs of your content creation or business strategy.
  5. Support and Community: Evaluate the level of support and community engagement you require. Ghost offers adequate support through community forums and documentation, fostering an active user community. Kajabi provides robust customer support with live chat and an extensive knowledge base. Consider the importance of direct assistance and community engagement based on your preferences and the level of support essential for your content creation journey.

FAQs About Ghost and Kajabi

Here are answers to common questions users often ask.

  1. Can I use Ghost for hosting online courses? Ghost is primarily designed for blogging and content management. While it offers some basic membership features, it may not provide the robust tools needed for comprehensive online course hosting. If your primary focus is on courses, Kajabi would be a more suitable choice.
  2. Is Kajabi suitable for individual bloggers? Kajabi is a powerful all-in-one platform tailored for online course creators and businesses. While it can certainly accommodate bloggers, its extensive features and pricing may be more than what individual bloggers need. Ghost, with its simplicity and focus on content creation, might be a more fitting option for bloggers.
  3. What kind of support does Ghost offer? Ghost provides support through community forums, documentation, and a knowledge base. While it may not offer as extensive one-on-one support as Kajabi, the community is active, and there’s a wealth of resources available.
  4. Can Kajabi be integrated with third-party marketing tools? Yes, Kajabi supports integration with various third-party marketing tools. This flexibility allows users to leverage their preferred marketing tools seamlessly within the Kajabi platform, enhancing their marketing and sales efforts.
  5. How user-friendly is Ghost for beginners? Ghost offers a relatively straightforward and clean interface, making it user-friendly for those familiar with content management systems. However, beginners may face a slight learning curve, especially if they are new to blogging platforms. Kajabi, with its intuitive design, might be more accessible for beginners seeking an all-in-one solution.

Is Ghost Better Than Kajabi or Vice Versa?

Both Ghost and Kajabi have limitations. Ghost may lack robust online course tools, limiting its suitability for educators.

Kajabi, while comprehensive, can be pricier. However, for businesses seeking a middle ground, Ghost provides a strong content focus and cost-effectiveness.

Kajabi excels for businesses prioritizing diverse content needs, offering a holistic solution despite the higher cost, filling the gap for those requiring an all-encompassing online platform.