Is it difficult to get customers?
You and I know that the right people can make you more money; refer buyers to your products and services.
Join your revolution and motivate you. Customers can do all of that.
Fact: Experts tell us that getting customers is difficult, but is that true?
That’s what you read on several blogs. In 2012, I attended a conference where the speaker boldly stated that customer acquisition can be a nightmare.
But let’s look at it critically. Have you ever struggled to communicate with your loved ones?
I don’t think so. In fact, it’s become a reflex action to most of us. For me, my siblings are my best friends and I could easily convince them to believe in my idea.
When you’re doing business online, your blog is your focal point and you’ve to perceive customers, visitors and readers as a part of your family.
Your blog has to be user-friendly and welcome everyone that visits. That’s your gateway to winning potential customers and educating them. You also need to entertain them and share helpful and emotional stories that could captivate their minds.
In this post, I want to reveal the simple STEPS you can take to get customers easily. I’ve been applying them to my copywriting business and it works like crazy.
Are you a blogger, freelancer or businessperson?
Bloggers and freelancers are content marketers. No matter what you do for a living on the internet, I’m sure you’re giving away valuable articles, videos, podcasts, blog posts and e-books to your ideal customers for free?
Aha, that really makes you a content marketer. Because the concept is to identify what challenges your target audience is facing and doing all you can to make them happy.
When it comes to blogging and content marketing, you can’t afford to joke with customers. When I say customers, it could mean anyone including those who are just readers.
As a freelance copywriter, I know firsthand that listening to clients’ instructions and doing what they ask of me is the surest way to get repeat projects from them.
In fact, when you go the extra mile to do what your client/customer didn’t expect, you can rest assured that you’ve won their hearts. And if you win their hearts, you’d win their pockets.
I may not be 100% correct and I don’t try to, but I trust my customers to be real to me. In other words, they shouldn’t hide their challenges and expect me to figure it out. The same thing goes to you and your business.
If you pour love into your work, your customers will have no other choice than to reveal their struggles and ask for help.
All the traffic in the world is useless if…
You can’t treat your customers well. I mean, it’s easier to make friends with an old customer than get a new person.
When you drive traffic to your website, don’t stop there because the real marketing begins when you acquire the first customer. You’ve to deliver on your promise and exceed their expectations.
For instance, if a customer is expecting you to show them the step by step means for getting their website content ranked in Google top 10, don’t stop at that.
To truly over deliver, also provide them with free tools and resources they can learn from. Show live proofs that your advice works.
If possible, volunteer to create a wordpress blog for the first 20 people who will do this, or do that. It could be the first few to join your exclusive email list or download your free e-book.
I love free traffic because it saves money, and could be consistent if you rinse and repeat the process you took to initiate it initially.
But don’t be moved by the fact that thousands of free traffic can make a difference if you don’t know how to optimize for conversion.
And it’s not enough to get people to subscribe to your list, you’ve to follow up, educate them, make them laugh and treat them as human beings with blood gushing through their veins, not as robots that scour the internet for empty forms to fill. So, how can you get better customers and retain them?
Be Sociable – simple!
Trust me, it’s easier than you think to get people to buy your product and respond to your service, and what you ask them to do.
Most times, readers could do something because of your name – they trust you.
The way to achieve this is to be friendly with others. Come to the understanding that people’s lives are better if they engage in activities that boost their health: have more sex, make more money, laugh more etc.
So, whatever you do as a content marketer, try to add a cubit to someone you meet. You never can tell who your multi-million dollar customer/client would be.
When you meet someone, you may not know that the person is ravishingly wealthy and may have been searching tirelessly for your kind of service or product.
When you become sociable, it’d be easier to get across your message. Everyone on the face of the earth is yearning for love.
It’s unfortunate how a lot a people write content these days. They don’t add any courtesy nor appreciate their reader. They don’t provide epic information that people can apply and get results. How pathetic?
You can only stand for yourself, not for someone else. That new visitor to your blog could become the highest paying customer/client you’ll ever get in a long time. This is a fact!
Go beyond business and money
Each time I get a contact from a potential customer, I’d always respond quickly and ask after their family and business. I’d assume they’re doing all right and even volunteer to do every possible thing to see to that.
A true content marketer doesn’t rely on quick money or turning a millionaire this month. The first contact you make with potential customers/clients isn’t to make the sale. It’s for introduction, for caring and communication.
The relationship that comes with the first contact is the ultimate. Because when people are happy with you, the sky is just the limit to what you both can do together.
And if you communicate value well, within 30 days, you could secure a project that’s worth more than what you would ever earn in a year.
I don’t believe in hit-and-run content marketing approach. If I get a customer today, my journey with them starts and I heartily desire them to stay.
My question to you is this: the last customer/client you worked for or with, did you ever care to know how the wife, husband, kids and relations are doing? Did you know where they come from, where they live and why they decided to buy your product or hire your services?
It’s not all about making millions are the detriment of LIFE itself.
The reason why we live is to impact lives and help make the world a better place just because we’re in it. Keep doing this and you’ll get a bunch of loyal customers who believe in you with all of their hearts.
You can’t save the world
Yes, trust me and don’t even try to. The services and products you offer don’t have to speak to everyone.
In fact, of recent I said no to a writing project that involves writing whitepapers for a PR firm. I couldn’t take on it because I’ve no experience whatsoever in that field.
If I was focused on the money, I’d have accepted the offer, take the money and outsource to a professional. But to what end is the strategy? Would I be bold enough to tell my client that I gave out the white paper gig to a third party?
Truth is, you can’t save the world with your content. But you can transform your own spheres of life – your environment and the people you’re serving.
Your product and service aren’t the best and don’t even try to make it so.
Accept your weakness, but use your strengths to convince customers that you’ve what it takes to solve a definite problem. Remember, if your product sounds too good to be true, then you’re a liar.
If you hear that it’s difficult to get customers, it’s not the whole truth. Because every day, you meet with people and if you’ve been communicating well and not sounding like a jerk, your bank account should be bigger than it is right now. Take it or leave it.
Customer satisfaction is a challenge?
You can challenge yourself to see that your blog readers, visitors, fresh prospects and customers are happier when they come in contact with you and your website.
Your content shouldn’t be regurgitated for any reason. Write interesting articles and ask a lot of questions in order to draw readers into it. In fact, with the way Google is going right now, generic content that can be found elsewhere could cause your website damage.
Be friendly. Before driving traffic to your website, get prepared to convert them into customers who will be loyal to whatever you say.
Take this home
The problem is not getting customers, because you’ve them all around. Retaining and getting them to evangelize for you is harder – but now you know how to achieve it. Be friendly while solving their problems.
What steps have you taken to get fresh customers this year? I can’t wait to read your comment and learn from you my dear friend. See you at the top!
Photo Credit: customer