15 Fashion Brands Looking for UGC Creators

The user-generated content (UGC) industry has experienced remarkable growth, with a 30% increase in brand engagement when incorporating UGC.

Recent data from Hearts Science shows that 79% of consumers find UGC more authentic and influential than brand-generated content.

Fashion brands increasingly rely on UGC creators to enhance authenticity, leveraging the creators’ unique perspectives.

To scale their marketing reach, brands are investing in UGC campaigns, recognizing that content from real people fosters trust and resonates with diverse audiences, ultimately driving brand loyalty and sales.

This shift reflects the dynamic and influential role UGC creators play in the evolving landscape of fashion marketing.

Why Are Fashion Brands Looking for UGC Creators

Fashion brands seek UGC creators to infuse authenticity into their marketing. User-generated content feels genuine and relatable, resonating more with audiences.

By collaborating with creators, brands tap into diverse perspectives, expanding their reach and fostering a community-driven connection.

UGC creators

This approach not only aligns with current consumer preferences but also enhances brand credibility and engagement.

Top 15 Fashion Brands Looking to UGC Creators

Let’s explore some of your favorite brands that will gladly pay for your content. We’re talking about five to six figure paychecks, not peanuts. Here’s why: These brands have huge marketing budgets.

“We will continue to spend about 13% of our (annual) net sales on marketing,” said Adidas Chief Executive Herbert Hainer at a press conference.

And considering that Adidas reported net sales of $23.1 billion in 2023, 13% will be $3,000,000,000+. As a UGC creator, if you could get 0.01% of that per year, we’re looking at $300,000.

1. Nike


Nike stands as a trailblazer in UGC campaigns, seamlessly blending innovation and individuality. The brand actively seeks UGC creators to embody the essence of athleticism and style.

Aspiring Nike UGC creators can join the community by participating in campaigns and utilizing the dedicated platform for content submission.

Nike’s UGC initiatives celebrate diverse stories of sport and self-expression, creating an engaging narrative that resonates with a global audience.

2. Adidas

Adidas integrates UGC into its marketing strategy through collaborations with influencers and a strong focus on user-created content that mirrors the brand’s commitment to creativity and sports culture.

Prospective Adidas UGC creators can contribute by submitting their content via the brand’s platform, becoming part of a vibrant community of Adidas enthusiasts.

The brand’s UGC initiatives emphasize authenticity, diversity, and the dynamic intersection of style and sports, fostering a connection with a broad audience.

3. Zara

Zara, a fashion giant, actively engages with user-generated content to showcase diverse styles and trends. The brand’s UGC community welcomes creators to participate in campaigns, sharing their unique perspectives and contributing to Zara’s dynamic image.

Zara’s UGC initiatives emphasize the fashion-forward nature of the brand, allowing creators to become an integral part of the global Zara community.

The brand’s commitment to inclusivity and style diversity is evident in how it leverages UGC to create a vibrant and relatable fashion narrative.

4. H&M

H&M fashion brand

H&M embraces the power of user-created content to amplify its fashion narrative. The brand’s UGC strategy invites creators to actively participate in campaigns, contributing to the rich tapestry of styles that define H&M.

Becoming an H&M UGC creator involves engaging with the brand’s initiatives and submitting content through designated channels.

H&M’s UGC campaigns underscore the brand’s commitment to accessible and trend-setting fashion, offering creators a platform to express their individuality within the global H&M community.

5. Gucci

Gucci, synonymous with luxury and innovation, integrates UGC into its marketing approach, creating an immersive brand experience.

The brand actively seeks collaborations with UGC creators, providing unique opportunities to contribute to Gucci’s narrative.

Aspiring Gucci UGC creators can explore partnerships and initiatives that align with the brand’s values of authenticity and creativity.

Gucci’s use of UGC reinforces its position as a trendsetter, fostering a community where creators play a pivotal role in shaping the brand’s visual identity.


ASOS, a trendsetting online fashion destination, incorporates UGC as a core element of its strategy.

The brand encourages users to actively contribute to its dynamic fashion narrative by participating in UGC campaigns.

Joining ASOS as a UGC creator involves engaging with the brand’s initiatives and submitting content through dedicated channels.

ASOS’s UGC strategy reflects its commitment to inclusivity and diverse fashion expressions, providing creators with a platform to showcase their unique styles within the vibrant ASOS community.

7. Puma

Puma, a global sports and lifestyle brand, actively engages with UGC creators to bring dynamism to its campaigns.

Puma’s UGC programs offer rewards and recognition for creators who contribute impactful content. Aspiring Puma UGC creators can apply through designated channels to participate in the brand’s initiatives.

Puma’s approach to UGC aligns with its ethos of celebrating individuality and innovation, creating a space where creators can showcase their passion for sports and fashion.

8. Forever 21

Forever 21, a fashion-forward brand, integrates user-generated content to connect with its diverse and trend-savvy audience.

The brand actively engages with user content, offering creators opportunities to get noticed and be part of Forever 21 campaigns.

Creators interested in collaborating with Forever 21 can explore the brand’s initiatives and contribute content aligned with its style ethos.

Forever 21’s UGC strategy reinforces its commitment to showcasing real people and real styles, making fashion an inclusive and accessible experience for all.

9. Levi’s

Levi’s, an iconic denim brand, harnesses the creativity of UGC through various initiatives and campaigns.

Levi’s UGC partnerships invite creators to submit content that resonates with the brand’s timeless and authentic identity.

Aspiring UGC contributors can participate by following the submission guidelines outlined by Levi’s.

The brand’s UGC initiatives highlight Levi’s commitment to celebrating individuality and the personal stories that accompany each pair of jeans, making creators an integral part of the Levi’s narrative.

10. Zalando

Zalando, a prominent online fashion platform, actively involves itself with user-generated content to enhance the shopping experience.

The brand collaborates with UGC creators, showcasing diverse styles and perspectives. Aspiring Zalando UGC creators can engage by applying through the brand’s designated channels.

Zalando’s commitment to user-generated content emphasizes the platform’s belief in the power of real people influencing fashion choices.

Joining Zalando’s UGC community provides creators with a platform to express their unique fashion sense and contribute to the platform’s dynamic fashion ecosystem.

11. Boohoo

Boohoo, known for its trendy and affordable fashion, incorporates user-generated content as a key element of its brand representation.

Boohoo’s UGC strategy creates opportunities for creators to participate in the brand’s campaigns. Interested creators can explore the avenues provided by Boohoo to become part of its UGC initiatives.

Boohoo’s approach to UGC aligns with its dynamic and inclusive brand identity, celebrating diverse styles and individual expressions within the fashion landscape.

12. Under Armour

Under Armour, a leading sportswear brand, collaborates with UGC creators to bring authenticity to its marketing campaigns.

Under Armour’s UGC collaborations offer contributors a chance to be part of the brand’s narrative.

Those interested in becoming Under Armour UGC contributors can follow the brand’s application process.

Under Armour’s use of UGC reinforces its commitment to showcasing real athletes and individuals, aligning with its ethos of empowering through performance.

13. Fashion Nova

Fashion Nova, renowned for its inclusive and trendy fashion, actively engages with its UGC community.

The brand provides opportunities for creators to be part of its UGC team, allowing them to showcase their style to a broader audience.

Fashion Nova’s UGC strategy emphasizes diversity and encourages individuals to express their unique fashion sense.

Aspiring creators can explore the process of joining Fashion Nova’s UGC community to become an integral part of the brand’s dynamic fashion conversation.

14. Burberry

Burberry, a luxury fashion brand, integrates user-generated content into its marketing initiatives to enhance brand storytelling.

The brand invites individuals to join its UGC initiatives, providing a platform for them to contribute creatively.

Burberry’s use of UGC aligns with its commitment to innovation and modernity in the fashion landscape. Creators interested in collaborating with Burberry can explore the opportunities presented by the brand to be part of its UGC-driven campaigns.

15. Urban Outfitters

Urban Outfitters, known for its eclectic and unique offerings, incorporates customer-created content as a crucial aspect of its brand identity.

The brand encourages individuals to become UGC creators, contributing to the diverse array of styles showcased by Urban Outfitters.

The process of becoming a UGC creator for Urban Outfitters involves navigating the brand’s channels and expressing one’s unique fashion perspective.

Urban Outfitters’ reliance on UGC reinforces its commitment to celebrating individuality and diverse expressions within the fashion realm.

How to Reach Out to Brands as a UGC Creator

Becoming a User-Generated Content (UGC) creator is an exciting venture, and reaching out to brands can open doors to collaborations. You get to make extra money, grow your personal brand, and make greater impact in the world. Does it sound great?

Here’s a simplified six-step guide for aspiring creators:

Step #1. Identify Your Niche:

Begin by pinpointing your niche or the type of content you excel in. Whether it’s fashion, beauty, or lifestyle, having a defined niche helps brands understand your unique value.

Example: If you’re passionate about sustainable fashion, focus on that and showcase your commitment to eco-friendly living through your content.

Step #2. Build a Strong Portfolio:

Create a portfolio that serves as a visual resume showcasing your best work. Include high-quality photos or videos that highlight your style and creativity.

Example: Compile your best sustainable fashion looks, emphasizing how you blend style with environmental consciousness.

Step #3. Research and Target Brands:

Explore brands that align with your niche and values. Research their UGC policies and past collaborations to gauge their interest in working with creators.

Example: If you’re into sustainable fashion, research eco-conscious brands like Patagonia or Reformation.

Step #4. Craft a Personalized Pitch:

When reaching out to brands, tailor your pitch to showcase why your content aligns with their brand ethos. Be concise, genuine, and highlight the value you bring.

UGC pitch example:

Subject: Elevate Your Brand with Authenticity: UGC Collaboration Proposal

Dear [Brand Name],

I hope this message finds you well. My name is [Your Name], and I am an enthusiastic content creator passionate about [relevant niche]. I have been following [Brand Name] closely and truly admire your commitment to [mention a specific brand value or initiative].

I believe in the power of authentic storytelling, and I’m eager to collaborate with [Brand Name] to create compelling user-generated content. My [mention number] followers share a similar passion for [relevant theme], making us a perfect fit. I have attached samples of my work for your consideration.

I look forward to the opportunity to contribute to [Brand Name]’s narrative and engage our shared audience. Let’s create something amazing together!

Best regards,

[Your Name] [Your Contact Information]

Step #5. Engage on Social Media:

Actively engage with your target brands on social media. Like, comment, and share their content to create a presence.

Brands often notice engaged creators.

Example: Regularly interact with the brand’s posts, sharing your thoughts on their latest sustainable initiatives.

Step #6. Be Persistent and Professional:

Persistence is key in the world of UGC. Follow up respectfully, showcasing your enthusiasm for collaboration.

Maintain professionalism in your communication.

Example: Send a polite follow-up email expressing your continued interest and any new content that aligns with the brand.

Remember this: Authenticity and a genuine passion for the brand’s values will make you stand out as a UGC creator.

Become a Fashion UGC Creator: Is it Worth It?

Becoming a UGC creator for fashion brands offers influencers an opportunity to make up to $100,000 per year. It also provides a chance to be an integral part of a brand’s story, fostering a genuine connection with the audience.

Imagine collaborating with Nike — how would that enhance your brand? You tell me!

The allure lies in building a personal brand identity and gaining industry recognition.

To garner responses from brands, influencers should personalize their outreach, showcasing their unique style and alignment with the brand’s values.

Authenticity and a genuine passion for the brand’s ethos can set influencers apart and attract meaningful collaborations.