How To Discover Profitable and Easy-To-Rank Keywords Right Now!

SEO is not dead, but it’s not healthy either!    profitable keywords

Your job as a content marketer is to give life to the old SEO practices, and get the best results from it.

Don’t be scared of Google updates. Embrace it. [tweet this]

Most people only research keywords because they want to rank their web pages in Google top 10.

But trust me, the most important part is profiting with your chosen term; making money and getting loyal customers.

If all you’re after is taking over the first page of Google, with no plans for converting such traffic into customers, this post is not for you. Go see your grandma…

On the other hand, if you’ve been searching for ways to generate profitable and easy-to-rank keywords, without going through the traditional hassles, this post is for you.

In fact, I thought about you when I was hitting hard on my keyboard.

Wow, my first slideshare presentation ever, is live. Yes, I used the same content in this post but I’m so happy. Please watch it before you read further:

Do you really need to target a specific keyword?

Well, there is no straight answer to this question. Because I’ve seen a lot of my content pages ranking in Google homepage, even though I didn’t target particular key terms.

I simply researched and wrote content that’s interesting, informative and valuable to the end-user (the target audience).

But there is a caveat here. The truth is, if you want to take responsibility and ensure that each content you write will performs well in Google and other search engines, I strongly recommend that you target a specific key term for your content.

When you’ve a keyword in mind and in the title, it’d help you to increase the conversion rates for your products and services.

One of the mistakes I made when I started this blog was writing articles in every topic, without a plan on how to profit with it.

It doesn’t matter what the article or video is about, make sure that it’s tailored to suit your product or service.

That’s why targeting a specific keyword is vital from the very beginning – Of course, as time goes by and you gain authority in your niche, you can just write a post out of experience and your instinct.

If you agree that targeting a particular keyword for your content is important, here are 6 simple ways to generate hot and easy-to-rank key terms right now:


1.      Target local search queries

This is pretty straight forward. I want you to also know that local search queries have the potential of generating hoards of targeted visitors to your website.

Remember, the essence of targeting these local searches is to produce quality and interesting content, dominate the first page of Google and sell your products. [Tweet this]

Sure, you may have other reasons for starting a business online, but mine is to build a strong brand and make a living.

You already have a lot of local search queries in your niche. But unfortunately, you’ve been neglecting them.

Local search queries are those keywords that have the name of the city or town or state as the prefix or suffix in any given search phrase.

Does that make sense? Here’s an example: Most potential buyers prefer to patronize companies in their own geographic location.

So when someone in New Jersey wants to buy a web hosting service, he or she would go to Google and search for “best web hosting in NJ” or “web hosting company New Jersey.”

If you’re a “freelance writer in California”, you could optimize your website content with that local search query and when a potential client searches for it in Google, your page will pop up. It’s easier to rank for local search terms because the competition is less.

Also, most of the people who target these terms don’t produce quality and SEO-friendly content on a continual basis. That’s your edge over them.

Extra nugget: Now that you know what local search terms looks like, you can easily use the Google keywords tool here to generate 10, 20 or even 100 of such phrases in record time.

2.      Dig into your seed keyword

keyword variations

A seed keyword is the opposite of a long-tail keyword. For instance, if you’re a social media expert and wants to rank for that term, you’ll need to dig more because of competition.

In other words, take a single or double keyword and reshuffle it. This way, Google keywords tool and other private tools can extract phrases that are easy-to-rank and contain qualifiers that have buyer insight in them.

So, how can you dig ‘seed keyword’ to generate better, long-tail and easy-to-rank key phrases? First, you need to identify what your seed word is.

When I’m building niche sites, the first thing I do is to find out if potential buyers are searching for the product name or the company that made it.

If you dig more into your seed term, e.g “content marketing tips,” you’ll be surprised by the results. That seed term will produce alternatives like:

  • – Content marketing tips business
  • – Website content marketing tips
  • – Content marketing tips blog
  • – Content marketing tips free
  • – Content tips for marketing

Whatever your niche may be, don’t complain that all the right keywords have been taken by your competitors. Go the extra mile and dig deeper.

Dig into social media, SEO marketing, article writing, blog marketing and other seed keywords. I’m sure you’ll find a lot of profitable and hot terms that you can rank for easily.


3.      Use FAQ phrases   quora and yahoo answers

FAQ is an acronym for frequently asked questions.

FAQ’s started as a list of answers to common questions that members of a particular group are asking.

Ecommerce and tutorial sites are typical examples of where you can find these common questions.

Answer sites like Yahoo! Answers and Quora are also great portals to find such key queries.

Interestingly, FAQ’s can make up a good list of profitable and easy-to-rank key terms.

If you can lay your hands on and use them on your content headline and body, it’d instantly boost your rankings.

And not only that, FAQ phrases are useful data because search engines use them to gauge the authority of a particular website. The truth is, search engines – Google is concerned about solving her users’ problems.

Google wants to rank content pages which are relevant and informative to the searcher (you and I).

Because when the searcher finds what he or she is looking for, they’d come back tomorrow and thereby clicking the sponsored ads (Adwords) on the right hand side as well as top and bottom left in Google.

If you run an ecommerce website or wants to rank for ecommerce related key phrases, here are lists of FAQs phrases to target. These are profitable keywords by the way:

  • – Do you offer free shipping?
  • – How do I use your shopping site?
  • – Do you ship to Australia, Yes!
  • – How do you calculate shopping cost?
  • – Do I need to register before I can place an order?

Note: when targeting FAQs phrases, make sure that you’ve the right answers in place because it’s going to be a helpful buyer tool.

And if potential buyers are happy, they’d share your content, build social signals, link to your content and help drive targeted traffic to your website.

4.      Take advantage of branded keywords

Every content marketer has a goal, and I’m sure you’ve yours as well. But as you get along in your business, things might look tricky especially now that Google is throwing various darts and changing their algorithm.

Of course, they can backup their claims of building an engaged and rich search environment, but it’s not going to favor the upcoming website owners.

As an online entrepreneur, it’s your duty to stand in the shoulder of those BIG brands and profit.

Google and other search engines HAVE fallen in love with Amazon, Ebay, Yahoo, CNN, INC. and a host of other brands including web 2.0 websites (,, etc.)

Sure, these brand names might not be popular offline, but on the internet, they’re the leaders. The way to rank higher than your competitors is to take advantage of branded keywords.

I just discovered that Coca-Cola had done a lot of marketing research to help grow their profits. Find out here and here.

Now, you can harness that rich data to create awesome content, and give credit to Coca-Coca Company.

When this happens, it’s going to build an authority status, branded in a way that search engines would begin to regard your website or blog as the go-to resource for well-researched information.

If you’re new to internet marketing or lack the necessary skills to swim through the market, then you’ve to leverage on established brands.

After the death of Steve Jobs, Did you see how website owners used his brand intelligence to dominate Google? See here and here.

5.      Focus on Negative keywords

Do you want to be on top of search engines no matter the competition? Then start using ‘negative keywords.”

To a large extent, making money in life is not easy. This is one reason why people are so careful with their money.

When a particular product is making raves online, most people will never buy it until they conduct their own indepth research. I don’t belong to this group. Lol!

When someone searches for “product name + scam” or “is this product safe” or “product name side effects” or “your product name + complaints” – that person wants to spend wisely.

This potential customer wants to know if the product in question is scam or not. Because if any of the customers who purchased it initially wasn’t satisfied, there is bound to be complaints and negative reviews somewhere on the internet.

How can you get such negative keywords? Sure, you can use any of those keyword suggestion tools, but the string you’ll search for must contain any of these qualifiers e.g scam, complaints, safe, side effects etc.

At the moment, I’ve a niche blog that’s generating well over 100 daily organic visits and I’m targeting a negative key phrase.

But the important thing is that I’m making money from those hits. Negative key terms are profitable if you properly optimize your content and pages with them – but please don’t stuff or wear blackhat!


6.      Get long-tail with high search volume

Long-tail keywords are good and could rank faster than seed key terms. But most bloggers and internet marketers who target them don’t make decent income, because of low search volume.

Yes, if your long-tail keyword has only ’20’ global monthly searches and mine have ‘2000’ global monthly searches, I’ll generate more buyer leads and make more money than you’ll ever make. Why?

It’s because my long-tail key term has a high search volume. Since these types of key terms are easier to rank in Google within the span of 30 – 90 days, it’s better to target the ones that are searched frequently.

To rank a long-tail search term that gets 33 global searches monthly, you’ll need to write quality content, interlink the pages, build social signals and off-page links.

Funny enough, you also need the same amount of backlinks and social signals to rank a long-tail key term that receives over 1000 global monthly searches.

Here is what I mean:

Assuming that after a keyword research you did, you came up with these two search queries:

  • – Small business web designer —- 300 monthly searches
  • – Website design for small business —- 1900 monthly searches

If the first phrase is competing against 12,000 web pages in Google, and the second is competing against 12,500 web pages in Google, which one would you target in your content?

The second phrase (12,500 competitors) would yield better results for you over time in terms of how much you’ll earn and the leads you’ll generate.

So, keep targeting long-tail keywords that have high search volume, because over time you’ll build up an authority & high-traffic website.


Keyword research takeaway

Did you know that I actually discovered these 6 keyword research strategies in 2012.

And ever since, this blog and my other niche sites are growing rapidly in areas of organic traffic, email subscribers, conversions and income.

Stop struggling against your competitors. Learn how to do keyword research like a pro and begin to dominate Google top 10 quickly, no matter what Panda and Penguin is throwing at you.

What is your best strategy for generating profitable and easy-to-rank keywords?

And if you’ve challenges pertaining to this topic, please leave it in the comment below. I’ll answer all your SEO-related questions and help push your website to the top. See you ahead!

Top right Image Credit: Seeforlife

51 thoughts on “How To Discover Profitable and Easy-To-Rank Keywords Right Now!”

  1. *Editor’s note: The “competition” column depicted in Figures 1 & 2 describes PPC competition, not SEO competition. SEO and PPC are different but complementary strategies. Companies get many benefits when both are used simultaneously. PPC provides a quick boost to traffic — if you’re willing to pay the price for clicks. SEO clicks are free but take longer to achieve desired results. With PPC, your goal is to find relevant keywords that you can bid on. For example, you may want to focus on keywords that represent a new product or a profitable category for your business. You will use these words in ads, campaigns, and landing pages. With SEO, your goal is to understand keywords that people would use to find your content. You will use those words in your content, page titles, meta-tags and link building efforts. Since you don’t need to buy SEO keywords, it doesn’t hurt to make a note of high-competition data and test out words (ranking factors include web site content and inbound links). You will also want to consider different long-tail keywords for SEO.

  2. Very informative tutorial about keywords domain every one say there is no keywords domain name but you are rock you have done good job alot thanks I hope you will post more

  3. The FAQ tip was great, I never wondered that. I mean we can get good titles from Quora, that’s just great. I use Adwords Tool for keyword tool, is there other tools you would recommend.

  4. Hi Michael, this post is so well written. Apart from the above, do you recommend using softwares to find such keywords?Can a software really find us such profitable keywords?Would love to hear your thoughts on this.


  5. Helpful article. Thank you so much. Rank Tracker Tool is another interesting tool that tracks keyword ranks across top 5 search engines.

  6. Hi Michael,

    I really like the post because you have done deep study before writing the post. This post will definitely help content writers to hit the right button.

  7. Thank you for this kind of infiormative publish-I’ve been thinking I understand about market and keyword research however this publish also provided some pointers regarding how to look for low looked key phrases

  8. Thank you for discussing this short article. This really is quite informative. I particularly loved the purpose 6 i.e. lengthy-tail keyword. I will carry it out within my site.

  9. Thanks for sharing these SEO tips with us. I can research my keywords easily for real estate investment. E.g. how to invest in real estate, Investment properties with the help of your tips and technique. Thanks again.

  10. nice posting the keyword is necessary for every blog i am agree for this ,,,,and every search engine necessary to keyword to promote your web site its really good posting thanks…..

  11. Hi Mike,

    Thanks for such an infiormative post–I’ve been thinking I know about keyword research but this post also gave me some pointers on how to search for low searched keywords.

    Thanks bro


  12. Keyword research is one of the best thing to get right from the very beginning. If not, it’d be struggle all the time, looking for ways to dominate search engines. The foundation is a good niche and easy-to-rank keywords. Thanks a bunch Michael for this post.

  13. Hello Michael,

    Thanks for your article, this is helpful for my new site promoting. I really want to rank the website high in Google and Yahoo. I’m sure these tips will help me.

    Many thanks :))

  14. thanks a lot sir for sharing your precious knowledge about rich keywords.. with us ..after read this article i really realized that key words. also take part in Page Rank

  15. Thanks for sharing this article. This is quite informative. I specifically liked the point 6 i.e. long-tail keyword. I am going to implement it in my site.

  16. You are right, SEO is not healthy enough. and our goal is to make it work by all means. Good points about key words! Thanks a lot for sharing!

  17. SEO has come to stay and the way you explained keyword research in 6 simple steps makes it easier for me. I appreciate your hard work in this post.

  18. Hello Michael, I totally agree with your points and i think keyword is the most important ranking factor for your blog. Choosing long tail keywords coupled with quality content for the end user can bring in free targeted traffic. I like this post a lot.

  19. I really liked the tip about negative keywords. It really makes sense that a person who searches for negative information about a product is interested in purchasing it or something similar.
    Best tip in this article, thanks.

    • Sure, negative keywords are usually commercial in nature. In other words, people searching for them are ready to buy, but they want to spend their cash wisely. Such keywords can make for good rankings with a short period of time. I appreciate your comment Beng.

  20. Hello Michael,

    Thanks for sharing great article about how to write SEO optimized content to improve your keywords rankings at top search engines. This is very useful information for online review readers. Keep it up such a nice posting like this.

    Sekhar Reddy.

  21. Hi Michael,

    Frankly I’m still not comfortable with this target keyword thing. But I’m learning pretty fast and its all because of you. Thanks again for a great read!

    • What I mean by you “targeting” a specific keyword is that you use it on your article title, and naturally include it on the article itself. Base your writing around a particular key phrase using any of the 6 research strategies – but don’t stuff or write for search engines. Let your focus be on the people who wants to use your product and service. I hope my explanation makes a little sense?

  22. your first line requires a lot of thinking…. yes SEO is not dead but it doesn;t mean its weak.. SEO has reached its peak and is really tough to gain it for a newbie… taking the benefits of SEO requires frequent updates from our side as well as need enough idea about whats going on…

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