Are you wasting SEO organic traffic?
If you’re not converting free traffic from Google, you’re wasting time and burning hosting bandwidth.
Isn’t there a way to ensure your visitors click a link, subscribe to your mailing list, and buy your products? We all know that free traffic is the best, even better than PPC traffic.
But until you convert visitors, they may disappear and never to come back again.
Therefore, when visitors come to your blog/site from Google, here are 10 things to do:
1. Have a Clean Theme
“People judge a book by its cover,” especially on the internet. What you blog about isn’t enough, you need a cool and clean theme to convince readers. If you’re fully into content marketing like most internet marketers, ensure you’ve white background and 90% text color.
A visitor would decide to subscribe and buy your products, just from the theme you have. If your theme isn’t worthy, beautiful and easy to navigate, change it before it’s too late.
2. Have Opt-in Box On Your Header
Do you’ve opt-in box on your header? It’s very important that you add one today. I saw a limp on my optin rate when I added a subscription box on my blog header.
It’s a vantage point where eyeballs flash every time. An effective subscription box must have an incentive to persuade potential subscribers. Having an incentive that speaks value would triple the number of optins you generate. SEO visitors are usually targeted. Add subscription box to your sidebar as well.
Preferably at the top right and make it blend with your theme. Building an email list is the #2 vital things every blogger should be doing – I hope you’ve started?
3. Optimize For Product Name Terms
Most of the people coming from search engines are buyers.
They’ll be searching with “focused” key phrases. When you optimize for product names like “Market Samurai review,” you’ll automatically position your web pages to rank efficiently on major search engines. Amazon also has several products which you could optimize using the product names directly.
If your niche isn’t productive for link building, simply sell directly to SEO visitors and build pay your bills.
4. Write Engaged Content Always
Don’t be in hurry when writing your content. Take your time and make sure it has the gems to engage readers. Naturally, when someone keeps seeing the same thing over and over, he would get used to it. That’s why we see TV advertisement every day.
These advertisers are trying to capture our mind and pique interest.
For your blog post to rejuvenate and engage readers, proper research has to go into its creation. Ask plenty of intelligent questions and demand answers in a subtle way. If you could keep SEO traffic on your blog for longer time, they would eventually memorize your domain name, they exact layout and feel comfortable visiting again.
5. Earn Social Trust From SEO Visitors
If no one shares your post on Facebook, LinkedIn and Twitter, it means you’ve not built enough trust. Social media sharing is a natural concept and stems from consistent giving and valuable posting.
A lot of bloggers have earned trust from their readers, as such; their blog gets over 20 comments and social media shares easily. Until SEO guests leave a comment and share your content, they are likely to forget you. All the blogs I’ve ever commented and tweeted are already in my memory.
I’ll never forget the domain name again. I might be busy to check them out, but sooner or later, I’ll check their posts out and participate. Keep writing engaged and valuable posts. Readers would trust you and willingly promote you.
SEO Conversion Takeaway
Does it matter what you do with free organic traffic that comes to you? Yes it does! Henceforth, don’t just drive traffic; focus your energy on the right traffic only. It’s better to drive 200 visitors who can subscribe to your email list instead of 20,000 visitors who burn bandwidth and do nothing.
How do you convert your SEO readers to subscribers and buyers? Share with me and let’s keep the comment area active.
Image Credit: simplyzesty