Through mistakes, we learn the hard lessons of life. Isn’t it?
But some mistakes can wreck failure if they’re not fixed quickly.
If your website isn’t making profits, it could be as a result of content marketing mistakes.
This post will help you get rid of them, today. Keep reading…
There are hundreds of thousands of websites out there, and almost as many ideas about what constitutes good content marketing strategies.
Assuming that you are interested in the truly valuable tidbits of advice, how do you know when a tip is a good one and when it could lead to disaster?
Well, unless you are a seasoned content marketer, it can be difficult, to say the least.
Some ideas are quite obviously bad ideas while others seem to make sense until you put them into practice. If you’ve been led astray by unsound marketing advice, it’s vital that you correct the problem right away.
- Remember: Hoping your problem will work itself out is the worst thing you can do. If you have a problem, solve it right away!
You can hire the best SEO company in the world and still shoot yourself in the foot if you are insisting on using tactics that simply don’t work. If you are making any of these content marketing mistakes, it’s time to fix them right now.
1. Trying to speak to the entire world
Yes, it’s true that the Internet gives you the platform for reaching a global market, but you’ve got to identify who your market is. The world is full of all sorts of different types of people, personalities, professions and interests.
Tip: Broader isn’t better. It doesn’t matter how many people SEE your “Like our Facebook page!” ad if no one actually clicks “like.”
Narrowing down your target audience does not take away your potential to do business worldwide. Rather, it allows you to present yourself as an expert and authority in your niche.
How do I start narrowing down my audience?
- Household income
Sure, you may miss out on a handful of potential sales, but you’ll also dramatically increase the amount of sales you are making to people who are looking for quality products or services from a reliable source.
2. Failing to Deliver Grammatically Correct Content
It really, really should go without saying, but so many websites with great potential are failing for one simple reason: their grammar. You don’t have to write like someone with a PhD, but you should present what you do write correctly.
- Remember: GRAMMAR is vital.
Keeping the language simple is one thing; massacring it is another. Try to always use complete sentences with the exception of your title and subtitles. Avoid confusing words and meanings such as there, they’re and their.
- There are five blog posts being published today.
- I was reading their blog yesterday.
- They’re the best content marketing company in the country.
Taking the time to ensure that your content is grammatically correct can go a long way toward making you seem credible.
3. Using Hype in an Attempt to Engage Your Audience
Engaging your audience is crucial to making conversions. However, going over the top with marketing hype is your quickest ticket to losing a sale.
People get tired of reading worn-out language that promises the greatest thing in the world but delivers little.
- Remember: Don’t be annoying. Nothing screams desperate (or scam) like an excessive amount of exclamation points and SENTENCES WRITTEN IN ALL CAPS!
To avoid turning your visitors off, be forthcoming and honest, but also be creative. You can tell a compelling story without resorting to fabricated claims and empty promises.
- Example: “Our Company has helped over 500 clients increase their sales and brand awareness! We would love to add you to our list of success stories, check out www.website.com today!”
If you have something of value to sell, you don’t need to take away from it with shady sales tactics. Present your information in a way that speaks to your market and the conversions will come.
4. Not Promoting Yourself
No one likes a boaster, but if you’re not willing to speak up for yourself, how can you expect anyone else to speak up for you?
If you’re sitting around waiting for your website to take off from search engine rankings and organic traffic, you’re going to be waiting for quite some time.
- Do: State how proud you are to work at such an amazing company.
- Don’t: Brag that you work for the greatest company and badmouth your competitors.
There is nothing wrong with using white-hat marketing tactics to spread the word about your website. If no one is seeing the brilliant content you have created, then why are you spending the time creating it?
How can I spread the word about my company?
- Submit to blogs that have active readership
- Answer questions on forums
- Comment on other blogs
- Promote your company on social networks
As long as you don’t go overboard—as in posting every hour or couple of hours—no one will see you as a self-promoting psycho.
5. Delivering Excellent but Sporadic Content
One singular truth about content marketing is that you must be committed to it in order for it to work. You can do more damage by posting on a sporadic schedule than you can do by not posting at all.
Remember: When it comes to content marketing, consistency is KEY.
When you have a steady supply of fresh, quality content, it shows people not only that you care about what you’re doing, but also that you are engaged in what you’re doing.
Now, this isn’t to say that you have to put up fresh content every single day, but it does mean that you need to do it regularly.
If you want to have daily content but don’t think that you can come up with that many ideas or keep up with the writing, consider outsourcing.
- Tip: Create an idea pool! Tell your employees to fill it with blog post ideas, funny photos, relevant news stories, useful tools, et cetera. That will cut down on researching time, and give you more time to create your content!
If you want to do all the writing yourself, make a content schedule that is realistic for the time you have available, such as every other day or twice a week.
In your journey, you are sure to come across hundreds or thousands of content marketing tips, each claiming to be the best way to generate traffic and sales.
Use your own common sense as to whether each tip has merit or not. Ask the experts if you need to. You can be successful on the web if you have the right techniques and strategies.
What do you say?
What other content marketing mistakes do bloggers and writers make? Do you think content marketing is powerful enough to grow your online business? Please leave a comment below – See you ahead!
29 thoughts on “5 Content Marketing Mistakes You Make Unknowingly [Fix them Now!]”
Hey Michael !
Well written. There is a strong list that is true and much effective. I totally agree with you that we should offer quality contents instead of lying about our sales. Because people just want to solve their problem. They are not interested in our sales and profits etc.
Well nice post.
Wow you have a great tips. All true i agree because sometimes i committed that mistakes. You makes me realize though Mich. Great data gathering and i know blogger like me could relate to
Thank you so much Mich. I’ll take this note down =)
This post was a great way for me to reevaluate my blog and my progress. I’m happy to say that I’ve already started to implement most of these tips. Thanks for sharing your tips!
Content marketing is now very popular. Yeah, You are right. We should promote yourself to get populer and success in the market. There are various types of promotion ways. Very nice and great post.
Thank you my good friend.
agree with all the points..I perhaps am committing the first mistake. will try to change that. thanks for sharing mate..
Great ways to get traffic, its really a great article.I got so much nice info from this article.Thank you for sharing such useful info.
Thanks for the article. I agree but I think that nowadays it’s hard to find the right balance between good writing and search optimized writing. Especially if you’d like to sell some products you always have to think about placing keywords within your website text and more often that text will turn out to be awkward.
Your very first tip really spoke to me. I find when I write my content I’m trying to save the entire world versus focusing on a smaller audience. Thanks for bringing this to my attention and maybe now I can see much better conversions.
I’m glad you benefited from the post.
Excellent tips Michael especially about being careful so as not to make grammatical mistakes.
Really love that pix on grammar you put up.
I understand how grammatical mistakes can dent our image as bloggers. We must strive to be the best.
nice sharing article. The contest is the king to attract visitor to buy our product
You got the point.
This is my great pleasure to visit your website and to enjoy your excellent post here. Thank you for sharing with us
I totally appreciate your post. Really, this is very easy – the mistake I think every marketer do this mistake and its very helpful post for everyone. Thanks for the sharing me.
I’m glad you enjoyed the post.
These tips are great for blog promotions actually. You have made a crucial reminder for bloggers who want to achieve success in their blogging journey.
You’re most welcome and thanks for reading Okto.
I didn’t know about the bulky paragraphs. Thank you for making it so simple for me to understand. I’m going to implement these content marketing tips today.
I’m glad I helped.
The great ides,
I think grammatical mistake is a serious point.
Ultra exaggeration is also noteworthy.
BTW, thanks for your great article.
I hate exaggeration – just because you want to sell your product. We should also watch our grammar. Thank you.
Great list!!! I do something like this as well, but your list is a little more extensive. Super helpful!
Thank you very much Santosh – I feel happy that the post went the extra mile to satisfy you.
As always, excellent article! You’re dead-on. People will benefit from using the pieces of wisdom in this article!
You’re most welcome Alyssa. You’ve always supported me. Thank you so much.
Another great post Mich,
Consistency is the key in anything we want to achieve in life. One thing you adressed that i really love is the issue of hype.
I hate it when i see ads like MAKE $1000 in 2 weeks working from home….GUARANTEED. Those shits has eaten my money in the past, but not anymore, i still wonder why most content marketers still uses such hypes these days when they know that times has tremendously changed.
Just as you pointed out, it is obvious that we’ll often come across blog posts that says one thing or the other about C.M, but its sometimes best to focus on the facts instead always going by peoples opinion.
Every other you mentioned here rocks just as you rock too man.
Thanks for sharing and have a great week.
BTW: I’m very sorry, i forgot to call you as promised, we’ll speak later.
Will you travel this xmas?
Thank you my brother. No, I’m not traveling this Xmas. I appreciate your comment.
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